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Airbnb China CEO Xiao Jinhong: Post-epidemic era,Travel is life、Integration of work and travel

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Executive favor2021-03-25

Under the new normal,Tourism must remain resilient,Seize the travel trend,Embrace changes in a timely manner。
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Recently,Airbnb China CEO Xiao Jinhong was interviewed by the World Tourism Alliance。Xiao Jinhong said, One word to sum up 2020 as a tourist is "resilience"。The global epidemic and its uncertainty are a considerable test of the resilience and risk resistance of all enterprises。The tourism industry is a highly environmentally sensitive industry,Last year,The epidemic has had an impact on the global tourism industry。As a technology-empowered company, Airbnb、A community-driven company,has always focused on using technology to gain insight into users’ travel needs,Empowering the tenant and landlord community,Adjust response measures in a timely manner according to the actual situation。Sudden changes can better demonstrate its flexibility and resilience,Believe that the beautiful connection between people and the desire for mutual communication will not be blocked by the epidemic,The tourism industry will eventually see the snow melt and the ice disappear、A day in spring。

He said,Hosts are the heart of the Airbnb community。During the epidemic,Airbnb hosts are flexible、The efficient self-rescue strategy also shows their perseverance。188bet app download According to the "2020 Airbnb China Host Community Report" released by Airbnb in early 2021,2020 is the year for the Airbnb host community to ride the wave、A Year of Growing in the Sun,Some of these Airbnb hosts have found and adapted to new pain points in travel、New requirements,How to strengthen the security of the property,Launching popular housing for weekly and monthly rent,Upgrade the property itself to improve its quality。Activity turns passivity into initiative,Turn crisis into opportunity,By integrating resources,Launching the “B&B+” experience project,Enrich travelers’ stay experience。Or launch new customized products,How to combine Airbnb listings and experiences,Introducing new ways to play wild camping, etc.。    

Xiao Jinhong thinks,Post-epidemic era,Travel has gone beyond travel and sightseeing itself,But life、Integration of work and travel。According to a survey at the end of last year,Because of the epidemic,76% of the respondents said they would try to “travel around the city or leave the city to live in the countryside” in the future。64% of people consider “working and living remotely in a new place,Or take a trip while on a business trip”。Airbnb will also continue to embrace emerging travel trends,Provide more variety for travelers、Higher quality accommodation options。July last year,13 departments including the National Development and Reform Commission also proposed the concept of new individual economy for the first time,Specially advocates the vigorous development of micro-economy,Encourage side business innovation。Choosing to become a B&B host and experience host actually 188bet app provides everyone with flexible employment,Options to increase additional income,These hosts and experience hosts started their slash lives through,You can experience more colors、Life without limits。

Among them,Airbnb’s latest host report shows,Airbnb hosts are walking tourism sowing machines,They are hospitable and will introduce the beauty of their hometown to travelers。Over 90% of Chinese landlords surveyed will provide travel suggestions when receiving tenants,About 80% of tenants said they would travel locally based on landlord recommendations。They are also a booster of local community and economic development,91% of the recommended shops are located in the neighborhood or community where the house is located,90% of recommended merchants are local merchants。

According to Airbnb’s global data,Since March 2020 to present,New landlords who operate single properties and start accepting tenants,Has accumulated revenue of more than 1 billion U.S. dollars (approximately 64.500 million yuan)。Female landlords account for 55%,Total revenue exceeds US$600 million (approximately 38.800 million yuan)。Estimated based on Airbnb platform data,Among the new landlord groups in China,The proportion of women is as high as 59%,Exceeds the global average。Young people (18-40 years old) are also the main force joining Airbnb’s Chinese host community during the epidemic,More than 70% of new landlords joining since March 2020 are Millennials and Generation Z。New landlords in first-tier and new first-tier cities have the highest incomes,Beijing、Shanghai、Hangzhou、Chengdu、Shenzhen ranks among the top five new 188bet app landlords in terms of total income。Airbnb will continue to use its platform advantages and technological power,Actively empower the landlord community,Create a sense of belonging for travelers that “home is everywhere”,Create greater social and economic value for local communities,Promote the recovery and development of the tourism market。    

Xiao Jinhong also said,Under the new normal of epidemic prevention and control,Chinese people’s travel behavior and habits have undergone subtle changes,The reality that cross-border travel is impossible due to the epidemic has caused travelers to have a different attitude towards travel than in previous years。He thinks,Post-epidemic era,Travel has gone beyond travel and sightseeing itself,But life、Integration of work and travel。Under the "new normal",“Domestic travel” continues to be the theme,Travelers desire to “live around the world”。Among them,"Interesting in the Countryside"、“Winter birds flying south” and “digital nomad” have become keywords。Research display,76% of the respondents said they would try to “travel around the city or leave the city to live in the countryside” in the future。50% of the respondents think,More people have chosen this way of life and travel after the epidemic,And this trend will continue in the coming year。Overall,71% of travelers consider “going to a warm place to spend the winter”。According to a global survey,2021,The number of full-time employees working remotely around the world will double,Percentage of long-term remote workers will rise from 16% to 34%。In China,Survey shows that 64% of people consider “working and living remotely in a new place,Or take a trip while on a business trip。

In addition,Travellers’ demand for safety and hygiene in accommodation 188bet app has also increased。In this epidemic,Based on the increasing demands of tenants for the health and safety of B&Bs,Airbnb has launched the “safe to live” listings,Meet travelers’ needs。Based on user research,Nearly 97% of people search for housing with the most important factor being “sanitation and cleanliness”,More than 84% of people are concerned about “disinfection status”,More than 53% of people want to know whether the property provides disinfection supplies。So,Airbnb has launched the “safe to live” listings,Only available for "zero-contact" self-service check-in、Cleanliness rating 4.8 or above、And "Worry-free Stay",To get this label。

Xiao Jinhong thinks,Use a small phrase to better explain the expectations for 2021, that is "meaningful travel"。On the one hand,The "social isolation" state caused by the epidemic also makes people cherish their friends more、Relatives、Time for lovers to get together。The convenient facilities of the B&B can well satisfy family travel、The needs of travel scenarios such as parent-child tours,The unique hospitality of Airbnb hosts can bring the warmth of home to guests,The most sincere communication and warmth between these people,further extension of "Home is all around",It is a vivid embodiment of the meaning of travel。

On the other hand,The epidemic temporarily halted travel around the world,Let travelers have more time to think about "why we travel?”Travel should never be as simple as just taking a look at the local attractions。Xiao Jinhong thinks,The ideal state of travel is to slow down,Live like a local at your travel destination for a while,Learn more about local 188bet app customs and customs,Be a responsible traveler at the same time,Generate more positive interactions with travel destinations。  final,Xiao Jinhong said,It is advisable to take a broad view of the scenery,The epidemic is only temporary,The magnificence and beauty of the world will not be eliminated by the epidemic。Tourists should maintain curiosity and the original intention of exploring the world,I believe that after the epidemic is over,The tourism industry will embrace a better spring together。 

The source of this article is Zhihui, and the copyright belongs to the original author.

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