March 30，The 2nd INNOLAB Commercial Space New Species Release Conference and the 5th China Cultural Tourism Accommodation Innovation Forum jointly organized by Zhihui and UBM Exhibitions were held at Shanghai International Hotel。The theme of this forum is "Immersion in the Future、Infinite Evolution" as the theme，Opportunities for the accommodation industry under the new normal of "dual cycle"、High-quality development of Chinese accommodation brands、Innovative and diversified management in the hotel industry、Discuss topics such as "accommodation +" cross-border integration，United Industry Association、Big names in the industry、Domestic and foreign hotel groups、B&B brand、Investment institution、Service Provider、Marketing agencies and other industrial forces，Aims to integrate the cultural tourism industry chain，Build a market-oriented platform、A comprehensive external cultural display platform for the integration capabilities of global accommodation destinations in capital and industrial development，Provide more insights and references for the innovative development of the large accommodation industry under the new economic trend。Chen Changming, General Manager of Investment and Development of Hampton by Hilton (China), attended this conference and delivered a keynote speech "Focus on the Essence and Take Advantage of the Trend，The lighthouse brand that achieves the mid-to-high-end hotel market》。

Chen Changming said，Hilton Group and Hilton brands have always been industry leaders in many regions around the world，According to the latest report released by Brand Finance，The total value of all brands under the Hilton Group continues to top the list，Hampton by Hilton also ranks fifth on the list of the world’s most valuable hotel brands。

Chen Changming shared to，As a mid- to high-end hotel brand，The premium space of Hampton by Hilton far exceeds that of other brands，Having good operating income guarantee，It also greatly empowers the property where the hotel is located and its surrounding development。The main customer base of Hampton by Hilton is elite business travelers，Compared with traditional five-star hotels，Hampton by Hilton has made a subtraction，Focus on the most essential needs of guests during their stay，In guest room、Gym、Conference Room、Achieve the best in laundry room 188bet app and restaurant，As comfortable as possible and as considerate as possible。More than 6 years since joining China，The products of Hampton by Hilton have also undergone several upgrades，Latest 4.0 version design is more fashionable and modern，It also has more advantages in terms of cost，Modular construction is also applied，Improved construction efficiency。

In Chen Changming’s opinion，Hampton by Hilton in the Chinese market，Including the global market, the lighthouse brand has been exerting its light，Leading the development of the industry as a benchmark，Future，Hampton by Hilton hopes to love the hotel industry more、Investors with good properties cooperate for a win-win situation。From the perspective of development priorities，First- and second-tier cities and provincial capitals are still the focus，The proportion of renovation projects will also further increase。

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(This article is compiled based on the speech transcript，Zhi Hui slightly edited)

Chen Changming: I am honored to use this platform to share with you today，Today’s sharing is，One of the largest mid-to-high-end hotel brands in China and even the world，Hampton by Hilton。Before sharing this brand，Let me briefly introduce to you the two major hotel groups Hilton and Jinjiang behind Hampton。

Let’s talk about Hilton Group first。The following list is published by a global authoritative third-party brand agency，Every year this organization releases the value ranking of major hotel brands in the world，In the list released in 2020，The total value of all brands under the Hilton Group continues to top the list，Hampton by Hilton also ranks fifth on the list of the world’s most valuable hotel brands。

As of now，The total number of rooms in Hilton Group brand hotels has exceeded 1 million，In 119 countries around the world，More than 6,400 hotels opened in total。Hilton Group’s development goal is before 2025，Opened more than 1,000 stores in Greater China。Hilton Hotel Group has been established for more than 100 years，It can be said to be a time-honored brand。

Let’s talk about Jinjiang，This is our local national brand，It is also our pride。The current hotel scale has ranked second in the world，Total has entered more than 120 countries around the world，More than 10,000 branches，More than 1 million rooms。Jinjiang brand has a very long history，Earliest started from Jinjiang Teahouse before liberation，After liberation, Jinjiang Hotel was established，As of now, it has many listed companies，Acquired the Interstate Hotel Group in the United States、Plateno Group、Vienna Group、Also Louvre Hotel Group and Radisson Hotel Group in France，Built a super aircraft carrier，The current hotel scale ranks second in the world。

Why do we talk 188bet app download about these two major hotel groups？Because the Hampton by Hilton brand has developed so well in China，We cannot do without the support and resource sharing of these two major hotel groups。Hilton Group and Jin Jiang International renewed their cooperation for another 10 years at the end of last year，Plans to open more than 600 Hampton by Hilton hotels in China by 2034。

Let me introduce Hampton by Hilton，Hampton by Hilton is one of Hilton’s 18 brands，The total number of opened hotels accounts for nearly half of the number of opened hotels under all Hilton brands，Hampton by Hilton hotels in 30 countries around the world，The total number has exceeded 2600。In China，We were officially launched in 2014，Becomes the 20th country to have Hampton by Hilton。Our main positioning is business travel elites and parent-child families，Mainly business travelers and family travelers。

2015，Our first store opened in Sanya，The total number of project contracts has exceeded 400 by 2019，More than 500 by 2020，As of today，Our number of contracts has reached nearly 550，Developing very fast，Covering all provinces in mainland China，Created a miracle in hotel history。All the red ones here are those we have opened，The total number of businesses opened as of yesterday was 178。

In the process of development in China，Hampton by Hilton has also been recognized by many awards，Those who recognize the value of investment，There are also those who recognize customer experience，Early this year，We also received the “Dragon Bird Award”，Was named “Best Business Travel Accommodation Brand in 2020”。The revenue of Hampton by Hilton brand is at its peak in various cities，For example, when holidays or exhibitions are coming, it is far more than other brands，The highest single-day RevPAR record exceeds ¥2000 (RevPAR is revenue per room)。Especially in some tourist cities，The Hampton by Hilton hotel has a high price premium。Among the more than 500 companies we have signed contracts with now，The number of investors who have repeatedly signed contracts has reached dozens，Some investors even signed six contracts，Especially the real estate companies are very willing to cooperate with us，In the past, we had to invest hundreds of millions，Now it only takes tens of millions to achieve the effect of empowering the property and surrounding areas。

What is the difference between us and traditional five-star hotels？We actually made simple configuration，The return on investment of some functions of traditional five-star hotels is not optimistic，We focus on the essence，The space layout mainly focuses on the core needs of guests staying in the hotel，For example, gym、Conference Room、Laundry、Breakfast room, etc. are all our standard features，These major functions must be 188bet app download met。Party Area，Let me talk about the characteristics of these functions，This is a very standard lobby of Hampton Inn by Hilton，There is a welcome area、Party Area、Recreation area and business area。Gathering area If you usually have some communication with friends, you can be satisfied here，The business area can meet the needs of small business negotiations。Although space is limited，But everything is complete。

The lobby mainly reflects multi-functionality，The colors of our furniture are quite colorful，Various colors match well，Suitable for today’s young people。We have several standards，For example, welcome wall，Available in Hampton by Hilton hotels in all countries around the world。And our background wall，The honeycomb pattern is a must have。Some branches also have bars，We also provide free welcome drinks in the leisure area。The area of ​​the multi-functional lobby shall not be less than 400 square meters，Completely independent，Cannot be shared with other businesses。The breakfast room adopts a buffet style，108 varieties provided，Rich, fresh and nutritious choices。

This is one of our standard rooms，The background walls of all our rooms are combined with local landmark architectural elements，Through the composition of colors、Art synthesis，Form a unique background wall。Each room is equipped with a minibar，Coffee provided、Green tea、Black tea, etc.，Interactive message wall next to the TV，It is not found in other hotels，If our guests have any needs，You can write it on the message wall and post it there，When the room attendant is serving，Also leave messages to guests，Let the originally unknown room attendant be seen，As a result, we had a lot of heart-warming interactions。For business people，We are equipped with ergonomic chairs，The sofa bed is also our patented product，When pulled out, this sofa becomes a 1.Bed about 2 meters，Children especially like it。We fully consider the guests’ check-in needs with smart panels，Especially when it’s dark at night，I usually can’t find the light when I want to get up，But Hampton’s smart panel，As long as your hand is close，No contact yet，The smart panel will sense and light up。

This is one of our twin rooms，The room area cannot be less than 28 square meters，We can also make it into a Hollywood style room。In some tourist cities，At the peak tourist season，Need many standard rooms，But after the peak tourist season has passed, there are not enough double rooms，Hollywood room type can solve this pain point。Two beds can usually be used as a twin room，But when the double bed room is not enough，You can put all the bedside tables on both sides，Combine two beds into one 2.Luxury king bed about 4 meters，The selling price is higher 188bet sports betting app download than the original one，And very flexible。

This is our suite，Hampton suites are usually open-plan like this，With rotating TV，360 degree rotation possible。I want to watch TV when I go to bed at night，You can turn the TV over。Our restroom is also dual channel，You can enter from both sides，Avoid the inconvenience of coming and going in the living room when receiving guests。

This is our elite conference room，Also our standard configuration，Must have，Big or small。But our requirements are basically no less than 4.Floor height 5 meters，Otherwise it will be very depressing。All our professional equipment is available，Because we are positioned as a business hotel chain，There are many business customers。The proportion of business customers in each store will basically exceed 50%，The demand for conferences is very high，Must have in conference room。

The gym is also standard in every hotel，Usually five-star hotels are equipped with swimming pools，But the usage rate is actually very limited，The Hampton Inn only retains a simple gym，But we all have the necessary sports equipment，For example, treadmill、Bicycle、Dumbbell、Yoga equipment, etc.，Today’s business travelers have higher and higher requirements on health，Especially business people，Basically get up very early in the morning and go to the gym first，Eat breakfast after exercising。The laundry room is usually placed next to the gym，Guests can choose to do fitness while doing laundry，These are free for hotel guests。Clothes can be dried directly after washing，Very convenient。

This is our lobby bar，Some hotels will have a bar in the lobby，Especially in first- and second-tier cities, the demand is huge。

We entered China in 2014，More than 6 years，Product design also starts from 1.Upgraded version 0 to current version 4.0 version，The first generation product is closer to the American style，Starting from the second generation，The design incorporates local Chinese cultural elements，Latest 4.0 version design，More fashionable and modern，It also has more advantages in terms of cost，Modular construction is also applied，Improved construction efficiency。We hope to provide investors with better returns，Modular products，Like a bedside table、The bar counters are all assembled directly after being produced in the factory。Also，For the remodeling shop，We also have corresponding standards to ensure its quality。

With the development of the brand，Our market influence is growing，Also helps hotels in marketing and other aspects，For example, the brand exposure at the Qatar World Cup Asian Qualifiers，It also served as the only designated partner hotel brand for the WTA year-end finals，2020，The new IP "Hampband 188bet app download Cup 3-person Basketball Game" we operate also kicked off in 6 cities across the country，Through cooperation with Shougang Sports，The Hampton by Hilton brand has been deeply spread among sports enthusiasts。

While developing，We also take into account our social responsibilities，During the epidemic，Two Hampton by Hilton hotels in Wuhan provide accommodation for medical workers and media workers supporting Wuhan，Hotel employees stick to their posts，Dedication。At the same time，We also provide financial support to hotels with operating difficulties，One-on-one service，What are the difficulties，We try our best to help solve the problem。At the same time，We have also integrated the resources of free room nights in all stores，Provide 5,000 room nights for medical staff，You can stay in the hotel for free throughout 2020。

Our number of hotel openings will exceed 200 in 2021，The number of contracts will exceed 600，Very fast，The development areas will still be mainly concentrated in first- and second-tier cities and provincial capital cities。From the perspective of return on investment，Our projects in first- and second-tier cities are currently the best，There is also a part of the development focus on renovation projects，Independent hotels were most affected during the epidemic，Party Area，In the chain process of Hampton, we will also consider the renovation of local independent hotels。

I will share these with you today，Hampton by Hilton in the Chinese market，It is a lighthouse brand even in the global market，Leading the development of the industry as a benchmark，Future，We hope to meet more people who love the hotel industry，Work with good property investment partners to achieve win-win results，Thank you everyone！