Recently，The China Chain Store and Franchise Association has released the “2020 Top 100 Franchise Chains in China”， BTG Homeinns 188bet online sports betting Group relies on the strong development of mid-to-high-end chains、Actively create new lifestyle experiences across borders，Ranked among the top 100 Chinese franchise chains in 2020。The "2020 China's Top 100 Franchise Chains List" released by the China Chain Store and Franchise Association involves catering、Accommodation Industry、10 major categories including life service industry、50 segmented business formats。

This year coincides with the 100th anniversary of the great Communist Party of China。Under the leadership of the Communist Party of China，China has experienced from standing up to becoming rich、The great development process of becoming stronger。China’s economy in this process，There have also been earth-shaking changes。Among them，Chain operation has become the main business format in all walks of life，And develop rapidly in scale and quality，Gradually catch up with the international advanced level。This year is also the beginning of the “14th Five-Year Plan”。This means that as China’s economy moves towards high-quality development, it will bring upgrades and great changes to the industry structure，will create more opportunities for enterprises。BTG Homeinns is listed among China’s Top 100 Franchise Chains in 2020，will take this as an opportunity，Continuously achieve upgrading in innovation and creation in the 188bet online sports betting industry，Realizing resonance with China’s new economic consumption。

Sun Jian, general manager of BTG Home Inn Group, said at the forum: “The 188bet online sports betting is a natural place where a better life can be realized，Our 188bet online sports betting is also gradually establishing a lifestyle concept，Integrate into the living community。”In line with CCFA New Consumer Forum”Innovative Service Industry、The theme of "Singing a Better Life"，The new consumption case of 188bet online sports betting cross-border cooperation shared by BTG Homeinns at the forum also stood out during the on-site sharing session，Won the jury award。

New 188bet online sports betting life, new cross-border experience

Our country is entering the era of service economy。In recent years，With the continuous deepening of digital transformation in the consumer field，Application scenarios continue to expand，Spurred on various 188bet online sports betting products、188bet online sports betting business format、188bet online sports betting mode。According to the latest data from the National Bureau of Statistics，As of the end of 2020，The service industry accounts for 54% of GDP.5%，The proportion is also increasing year by year。Life service industry’s demand for expanding consumption、Increase employment、Improving people’s livelihood plays an important role。

Sun Jian (second from left), general manager of 188bet online sports betting Home Inn Group, shared on the spot

Meanwhile，BTG Home Inn Group serves hotels、The concept of more than just hotels is gradually taking root，Not only constantly iterates on new 188bet online sports betting brands，On better 188bet online sports betting products and services，Also constantly crossing borders，Create a new 188bet online sports betting space life。More and richer、Attentive service provides a new travel experience for the new generation of business travelers。

CCFA committee comments gave high praise to the new consumption case of BTG Homein’s cross-border cooperation: BTG Homein’s new membership card and snack project will bring customer experience、Member Service、Member rights have been deeply integrated，Continuously optimize and upgrade products，Enrich 188bet online sports betting consumption scenarios，Reach target customer groups through multiple channels from online to offline，Create covered food、Live、row、游、Entertainment、Purchased customer value ecosystem，A new model of cross-border linkage has been formed，Not only brings consumers a different consumption experience，At the same time, it also reflects the meticulous humanistic care of BTG Homeinns。Under the general trend of consumption upgrading，The new cross-border linkage model pioneered by BTG Homeinns，Realized innovation in service experience，And through strategic cooperation with online and offline advantageous enterprises，Integrate market resources，Promote cross-border integration of the real economy，Leading the 188bet online sports betting industry to transform from accommodation to innovative lifestyle，Promote the development of diversification and personalization in the 188bet online sports betting industry，Better adapted to the new requirements of economic and social development。

Ms. Zhang Shujuan, executive vice president and chief strategy officer of Home Inns Group, shared at the conference，When travel becomes a part of ordinary people’s lives，Go further、Seeing more is no longer the whole motivation for traveling，Everyone always wants to experience something different。

Ten years or even five years ago，When most guests choose a 188bet online sports betting，The most important thing is the 188bet online sports betting’s basic needs such as location, transportation and cleanliness，At this moment, the 188bet online sports betting is just a place to sleep。With the booming development of tourism and 188bet online sports betting industry in recent years，The improvement of people’s lifestyle and consumption concepts，The 188bet online sports betting’s positioning has also gradually changed。Guests’ requirements for hotels continue to increase，Can you enjoy a fun and special time during your trip，has become an important consideration for many guests when choosing a 188bet online sports betting to stay in。

Therefore，BTG Homeinn makes accommodation itself a part of the trip，Provide guests with sincere hospitality and create a surprise trip full of charming local flavor，Let business travelers from all over the world find new experiences in hotels，Integrate into this city。Under this vast vista，New 188bet online sports betting life created by BTG Homeinns、The new cross-border experience is a magical pocket，As long as it can be relevant to business travelers，As long as it brings more fun、Fresher、More interesting、Every scene that can impress them more，Everything can be put into this magical pocket。

Based on this，The cross-border upgrade of BTG Homeinn 188bet online sports betting Group’s membership card program and Ru+ snack category are new surprises in the travel experience created by the 188bet online sports betting for guests。The new membership card project is out of bounds，In addition to providing accommodation benefits，Introduced 230+ lifestyle benefits，Linking the 188bet online sports betting industry with the local leisure economy。If + snacks category is in long time、Full scene、In a multi-touch consumption space，Add interesting experience to guests’ business travel life，Let them have a clearer memory and awareness of the services provided by the 188bet online sports betting。 Ru+ snacks category has chosen high-frequency snacks as the first cross-border cooperation category，And cooperates with domestic snack giant BESTORE，Introducing Health、Novel、Hotels with memory spots exclusively provide snacks，The snacks launched not only satisfy the appetites of guests，We are also creating the next wave of Internet celebrity snacks。

Resonating with “China’s new consumption” and strategically deploying 188bet online sports betting territory

In the process of "China's new consumption" gradually becoming a key force in global economic growth，China is also becoming an important market for 188bet online sports betting investment and development in global transportation hubs。

BTG Homeinns is one of the top three 188bet online sports betting groups in China，Relying on mature management system and specialization、Advantages of scale，Showing stronger expansion momentum。As of now，BTG Home Inn Group has nearly 5,000 hotels in more than 400 cities in China，Is one of the largest and fastest growing 188bet online sports betting chain groups in China。Among them，its mid- to high-end 188bet online sports betting chain brands are developing rapidly，Leading position in the industry。

2020，The overall revenue of BTG Homeinn 188bet online sports betting Group’s mid- to high-end hotels has increased to 42% of the group’s 188bet online sports betting revenue.3%。Realizing growth against the trend in the mid- to high-end 188bet online sports betting segment under the epidemic situation，This is due to the group’s focus on mid- to high-end hotels for expansion，2020，272 newly opened mid- to high-end hotels，Accounting for 30% of new store openings。Among them，Including mid-to-high-end core brand Yi Fei 188bet online sports betting、Puyin 188bet online sports betting、Yi Zhi Shang 188bet online sports betting，Mid-range core brand Home Inn Select 188bet online sports betting、Home Inn Business 188bet online sports betting，And the light and mid-range product upgraded from Home Inn, Home Inn•neo。

Home Inn Business 188bet online sports betting

From first- and second-tier cities to sinking markets，Mid-to-high-end brand to economical business travel brand，With the youth of the town、The rise of the middle class and other groups，188bet online sports betting Homeinn has created different product lines to meet the needs of different people。

May 27，Jiahong 188bet online sports betting, a mid-to-high-end 188bet online sports betting brand focusing on accommodation in airports and transportation hubs, opens in Haikou, Hainan。As a high-quality 188bet online sports betting brand jointly created by BTG Home Inn Group and Spring and Autumn Group，The arrival of Jiahong 188bet online sports betting in Haikou shows that two leading companies are participating in the construction of Hainan Free Trade Port、Strategic determination to seize the opportunities of the country’s opening up。

"This time in the capital of Hainan Province、Layout Jiahong 188bet online sports betting in Haikou, a strategic fulcrum city of the national “Belt and Road Initiative”，It is BTG Homeinns and Spring and Autumn Group that responded to the national call，A major initiative to participate in the construction of Hainan Free Trade Port。This is also our successor to Shanghai、The third 188bet online sports betting established in China after Hangzhou ，Hainan System、Obvious policy and location advantages，Predictable，Driven by the radiation of Hainan Free Trade Port，The integration of culture and tourism into new fashion will burst out greater energy in the vast world。We hope that the number of hotels under the company's various brands in Hainan will reach 50 by the end of next year，Strive to reach 100 during the "14th Five-Year Plan" period。" said Sun Jian, general manager of BTG Home Inn Group。