The recently announced “14th Five-Year Plan” and the outline of long-term goals for 2035 are clearly stated，In-depth development of mass tourism、Smart Tourism，Innovative tourism product system，Improve travel consumption experience。

Next five years，How smart tourism will improve people’s travel consumption experience？Cultural and tourism authorities、Industry Expert、The cultural and tourism industry brings you the answer。

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What is smart tourism？Industry opinion，Smart tourism through digitalization、Network、Intelligent as a feature，Connecting Things to the Internet、Cloud computing、5G and other technologies introduce tourism experience、Industrial development and management, etc.，To meet the people’s growing material and cultural needs，Promote the modernization of tourism governance system and governance capabilities。

At the end of last year, ten departments including the Ministry of Culture and Tourism jointly issued the "Opinions on Deepening "Internet + Tourism" to Promote High-Quality Development 188bet online sports betting of the Tourism Industry"，Proposed to accelerate the construction of smart tourist attractions、Improve tourism information infrastructure、Innovative tourism public service model、Increase online tourism marketing and other measures，Aims to promote high-quality development of the tourism industry。

The development of smart tourism is more about people’s sense of gain。Analysis by Dai Bin, President of China Tourism Academy，During the "14th Five-Year Plan" period，Technological innovation and digitalization level of tourist destinations，Visitors will gain a sense of gain、The impact of security and satisfaction is more obvious。The introduction of technology can help improve tourists’ immersive experience and the convenience of obtaining tourism services，It also helps ensure travel safety。

On the "Shuidong Country House" smart tourism big data platform created by Longguang Village, Nanjiang Buyi and Miao Township, Kaiyang County, Guizhou Province，Investors can understand operating conditions in real time，Farmers can upload product supply information，Withdraw operating dividends in real time，Tourists can meet a series of rural tourism needs of "food, accommodation, travel, shopping and entertainment"。

What are the steps to accelerate the promotion of smart tourism?

Introduction from the relevant person in charge of the Ministry of Culture and Tourism，“14th Five-Year Plan” period，my country will accelerate the construction of smart tourism in three parts——

First, accelerate the construction of smart tourist attractions。Promote 188bet app the realization that all state-owned tourist attractions will provide online reservation services before the end of 2021，Promoting scenic spot reservation management、Traffic Monitoring、Based on intelligent comprehensive services such as digital tours，Comprehensively improve service quality。

The second is to standardize and guide the construction and development of smart tourism public service platforms。On the basis of reserving offline services for special groups such as the elderly，Support the development of specialized applications and interfaces for tourism public service platforms，Optimize user experience。

The third is to cultivate new business forms and new models。By promoting scenic spots、Museums and other institutions develop online digital experience products，Let cultural and tourism resources "come alive" with the help of digital technology，Enrich tourists’ consumption choices。Cultivation Cloud Tourism、Yun Performing Arts、Cloud Entertainment、Cloud Live Broadcast、New business formats such as cloud exhibitions，Create a new scene for immersive tourism experience。

Based on the development over the past three years，Shanghai’s “Architecture Readability” has been upgraded to “3 characterized by “digital transformation”.version 0”，More than 2,400 historical buildings have exclusive QR codes，Citizens and tourists can scan the QR code to obtain real-life pictures of the building、Audio、Video and even VR panoramic tour，You can also participate in multiple 188bet Online Sports Betting and Casino online and offline interactive activities，Work together to protect historical buildings and inherit the city’s spirit。

Technology is a bridge, using culture to shape travel and using travel to promote culture

In-depth development of mass tourism、Smart tourism at the same time，“14th Five-Year Plan” period，Our country will build a number of world-class tourist attractions and resorts rich in cultural heritage，Create a number of national-level tourism and leisure cities and neighborhoods with distinctive cultural characteristics。

Professor Lou Jiajun of East China Normal University thinks，"Shaping the Travel with Culture、To highlight culture through travel” should be the “original intention” of smart tourism development。“Rich cultural heritage” reflects sufficient supply，“Distinctive cultural characteristics” reflects the diversity and inclusiveness of supply。Technology is the “bridge” for the integration of culture and tourism，Smart tourism is a manifestation of the integration of culture and tourism，It is an expression of cultural confidence。

Introduced by Zhao Shengliang, Director of the Dunhuang Academy，The Dunhuang Grottoes have realized the "paintings inside and outside the cave"，Achieving a balance between cultural relic protection and open utilization，Also allow Dunhuang art to carry forward the content that represents the spirit of traditional Chinese culture。

Dai Bin commented，By 2025，Our country is expected to form a domestic tourism super market with 188bet app download 10 billion tourists and 10 trillion yuan in consumption，Maintain a comprehensive contribution rate of more than 10% to the national economy and social employment。Tourism must inherit and develop excellent traditional culture、Red culture and advanced socialist culture。Only by adhering to cultural guidance and technological support，In order to provide the public with a better experience。

*This article comesSource: Xinhuanet，Author: Yu Junjie、Chen Aiping，Original title: "Next five years，Smart tourism will better meet people’s needs for “letting go”》.