The most beautiful April day in the world，It’s a good time to enjoy flowers。Get out of the house，Make a date with the beautiful spring scenery、Taking a photo together has become the choice of many people。If you pay a little attention, you will find it，Nowadays in major scenic spots，“Little brother” and “little sister” wearing 188bet game are becoming more and more common，Someone described it，The flower viewing season has become the 188bet game travel season。Actually，Not just in spring，In recent years，188bet game appears more and more in people’s sight。Or lightly curling the temples、The skirt is flying，or Pingping Niao Niao、Fairy spirit fluttering，or wearing a high crown and ring、Personal...these are dressed in ancient costumes and surrounded by flowers、Bamboo Forest、Young people in ancient buildings and other scenery，Become a beautiful “flowing” landscape。

Chen Ying, who works as a marketing manager in a technology company in Shanghai，Be a member of this scenery。While becoming the scenery，Tickets donated by Chen Ying and many 188bet game enthusiasts to the scenic spot，Becoming a growth point in the tourism market。Many scenic spots also keenly capture the fashion of ancient costumes、The phenomenon of ancient style "breaking the circle"，Create many traditional culture immersive experience projects，In order to leverage greater growth space in the cultural tourism market。

“Some scenic spots are doing well，But relatively speaking，There are not enough scenic spots that are doing well at present，Many use 188bet game as a marketing gimmick，Or just host some simple entry-level events。"Chen Ying said。Obviously，Ancient style "breaking the circle"，The cultural tourism market needs to “take good measures”，There is still a long way to go。

Wear 188bet game for a date that travels through time and space

The 188bet game market welcomes the "ancient style" growth point

Story: Chen Ying has been obsessed with 188bet game for more than ten years，First “encounter” with 188bet game，Just in the scenic spot。“I was still studying in university in Beijing in 2007，I went to a scenic spot once，A ‘little brother’ wearing 188bet game walked by，I feel very shocked。This is the first time I saw someone wearing 188bet game in real life，Impressed。"Chen Ying remembers，Spring 2008，When she was admiring flowers in Yuyuantan Park in Beijing，I saw a few "ladies" wearing 188bet game and Qujie, especially beautiful in the bright spring scenery。

2011，Chen Ying came to Shanghai to work，As she became increasingly financially independent, she began to buy 188bet game and wear it often when going out。Today，She has a lot of research on 188bet game. She often wears different styles of 188bet game to take pictures in different scenic spots。Shanghai Nanxiang Guyi Garden、Wuxi Huishan Ancient Town、Her "check-in" figure has been left in Wuxi Liyuan and other places。“Keep your beautiful appearance in the photo，No matter when taking pictures，Still a follow-up review，It’s all a very happy thing。”In Chen Ying’s opinion，Wear 188bet game and visit the scenic spot，Especially gardens、Temple、City walls and other ancient scenic spots，Clothing、The dress and scene blend into one，It feels like traveling through time。Ancient photos are paired with ancient poems later，The artistic conception is even more beautiful。“If you wear modern clothes to take pictures，When paired with ancient poems later, it will feel a bit confusing，It is completely different from the natural feeling of wearing ancient clothes。"Chen Ying said，Appreciate 188bet game now、More and more people like 188bet game，188bet game is no longer a small circle culture。

Walking in various scenic spots，It is obvious that more and more people have the same idea as Chen Ying。iiMedia Consulting Data Display，2020，The number of 188bet game enthusiasts in my country increased by 45% year-on-year，Da516.30,000 people，Correspondingly, the sales volume of China’s 188bet game market increased by 40% year-on-year.7%，Da 63.600 million yuan。According to prediction，2021，The number of 188bet game fans is expected to reach 689.40,000 people，Market sales are expected to exceed 10 billion yuan。

Even if you are not a 188bet game lover like Chen Ying，There are many ordinary consumers who don’t know much about 188bet game but are impressed by its “beauty”，The huge 188bet game sales market is proof。Without a doubt，These people who buy and are willing to go out to show the beauty of 188bet game will drive the development of the tourism market。“I don’t have much research on 188bet game，I think it looks good on me，Children are so cute wearing 188bet game。If the weather is good on the weekend, I will dress both of us up，Take her to the Forbidden City、Summer Palace、The Garden Expo Park also has beautiful parks for photos。”There is a cute five-year-old baby at home、Li Lian who lives in Beijing said。

Mafengwo tourism data display，Hengdian、Jinli、Xitang and other destinations and the Palace Museum、Qingcheng Mountain, Sichuan、Wuxi Yuantouzhu and other attractions，It is a "check-in place" for many 188bet game enthusiasts。“These people who like ancient style share their experience in 188bet game travel photography on social platforms，Including how to light、How to frame the scene and many other ‘dry information’，On weekdays, many tourists also bring 188bet game to their destination to ‘check in’。" Feng Rao, head of Mafengwo Tourism Research Center, told reporters。

China has great etiquette，so called summer；The beauty of having a service chapter，Shuizhihua。People in the industry、From the perspective of Luan Zhuxuan, Planning Director of the Cultural Tourism Marketing Planning Division of Qichuang Tourism Group，The ancient style "breaking the circle" based on 188bet game，Promote the development of tourism market，It is an inevitable trend under the integration of culture and tourism，It is also an important manifestation of the improvement of Chinese people’s cultural confidence。“China is a country of etiquette、Chinese clothes，In the past, tourism elements were concentrated on ‘food, accommodation, transportation, shopping and entertainment’，Now we should add another word ‘yi’。188bet game as an important material carrier of traditional culture，It can be said to be the emotional medium between tourists and tourism scenes，Not only can it enhance the sense of ritual during tourism，Can bring more depth and height of emotional experience。"Luan Zhuxuan said。

From “check-in” travel to immersive 188bet game

“Fancy” innovations in attractions enhance tourist stickiness

Phenomena: Hundreds of 188bet game enthusiasts order flowers，Painting Qingdai，Wearing a colorful skirt，Quju Qingwu，Chongli Pavilion along Wangjianglou Park、Poetry Building、Liu Bei Chi、Visiting Xue Tao Well and other ancient buildings；Sichuan 188bet game academic consultant teaches citizens the Han rites of wearing 188bet game on site；188bet game flash mob dance "Singing at Night in the Great Tang Dynasty"、Fun pot throwing、Wonderful performances and interactions such as archery，Let citizens and tourists experience the annual 188bet game spectacle。November 22 last year，The Wangjianglou Park in Chengdu, Sichuan held the "Wearing Chinese Clothing Together Day, Listening to the Wind in the Bamboo Forest at Wangjianglou" 188bet game event, which attracted the attention of many tourists。

Ancient style is the embodiment of the charm of traditional culture，One of its manifestations is wearing ancient costumes，But revitalizing traditional culture is not just about wearing ancient costumes。Tourists are increasingly demanding quality travel，Compared with a single "check-in"，Interactive activities can enhance the travel experience。"If there are traditional cultural experience activities，I am willing to take my children to experience it。For children，I play more projects and gain more knowledge。"Li Lian said。For scenic spots，It is a bit of a waste of money to only be satisfied with the "check-in" travel style of 188bet game travelers，Creating more exciting traditional cultural immersive experiences will help enhance tourist stickiness。

Therefore，Not just Wangjianglou Park，More and more scenic spots are targeting the ancient style field，Create a variety of experience activities。The 8th Xitang 188bet game Culture Festival 2020，People wearing costumes from different dynasties parade on the Dynasties Carnival float，188bet game Image Ambassador Sharing and Exchange Meeting、Traditional Bow Archery Competition、Chinese style market、There is an overwhelming number of traditional cultural experience activities such as the Six Arts of Gentleman and the Four Arts of Chinese Studies。This year，Many places across the country hold Flower Festival activities。Wuhan Garden Expo ushers in the Flower Festival on March 27th，Tourists wearing 188bet game to enjoy the flowers in the garden、Tasting tea、Play the piano、Painting、Reciting poems。The 188bet game Flower Festival held during the Qingming Festival in Yuntai Mountain Scenic Area in Henan attracted a large number of traditional culture enthusiasts，188bet game Parade、Ritual and music performance、Arrow array drill、Excellent traditional cultural performances such as traditional handicrafts，Full display of the richness of culture、The elegance of literati、The Magnificence of Generals。The Botanical Garden of Baoji City, Shaanxi Province held the Flower Festival event on April 11th，"Flower God" offers auspicious gifts、Flower God Festival、Guzheng Ensemble、Martial arts performance、188bet game display show、Etiquette demonstrations and other programs were staged，Presenting a “Feast of National Style”。

“These activities on the one hand bring people with the same interests together，Provide better communication and interaction scenarios，On the other hand, it also makes more people interested in traditional culture、Have a deeper understanding of traditional customs，It also has a positive promotion effect on scenic spots。" Chen Ying told reporters after comparing the activities he had participated in，Many scenic spots such as Xitang 188bet game Festival and Wuxi and Luoyang are doing well。

Introduced by Feng Rao，Xitang’s 188bet game Culture Week has become a local brand event。This kind of activity not only helps the destination to create a more culturally attractive image，It can also promote the integrated development of local culture and tourism，Provide a strong driving force for the long-term development of destinations。

“This type of exploration to activate traditional culture，It is positive from the perspective of cultural promotion and 188bet game development。In the past, people’s understanding of traditional culture was mostly from books、Obtained from the museum，Now bring traditional culture into reality，To make things easier、Interesting expression，Let tourists experience it for themselves、Experience these cultures firsthand，Promote the healthy dissemination and development of traditional culture；At the same time, it also creates a rich 188bet game industry，Meeting the diverse travel needs of tourists，Supporting scenic spots、Destination product system update、Transformation and Upgrading，It can also better attract and retain tourists，Enhance the competitiveness of the 188bet game market。"Luan Zhuxuan said。

Immersive 188bet game exploration cannot be a mere formality

There is still a long way to go to revitalize 188bet game

Thinking: On creating the “fusion point” between traditional culture and consumer groups，The scenic spot works hard，But it’s not perfect yet。Chen Ying believes that some activities are still at the entry level，Just a quick taste，Insufficient cultural depth。Looking at it from a larger perspective of the cultural 188bet game market，This issue has returned to a topic that seems to be a commonplace but is often discussed.，That’s how to dig deep into the core of excellent traditional culture，And find suitable expressions for these excellent traditional cultures。

Experts say，Promoting Chinese 188bet game is not just a manifestation of externalization，It is more necessary to explore the spiritual core。Chen Ying is looking forward to it，Scenic spots can invite more researchers in the field of 188bet game to join when planning activities，True restoration of traditional festival customs，Showing the profound heritage of excellent 188bet game。

“The immersive experience exploration of traditional culture cannot be just a formality，Pay more attention to tourists’ sense of participation and experience。When tourists have a good participation experience，Harvested works or knowledge with the attribute of ‘social currency’，When you are willing to share your experience with others，formed a complete、High-quality cultural and 188bet game integration experience。" Feng Rao said。

Wei Pengju, Dean of the Institute of 188bet game Economics at the Central University of Finance and Economics said，Traditional 188bet game inheritance is biased towards form、Ignoring the problem of connotation。People’s learning of the intrinsic value of traditional culture、Not enough knowledge，When carrying forward excellent traditional culture, we should pay attention to the content of the past and the present，It needs to be interpreted in light of modern people’s lives。

Previously, it was difficult to find a box of archaeological blind boxes in Henan Museum，At the beginning of the year, the Henan Spring Festival Gala program "Tang Palace Night Banquet" strongly "out of the circle"，all of which have driven people to “long for” and “move towards” the Henan Museum as a travel destination。The Qingming Festival that just passed，Henan Museum ranks second among the top ten popular scenic spots in the "2021 Ctrip Spring Travel Big Data Report"。Can see，There is no shortage of audiences for excellent traditional culture，my country’s 188bet game market has never lacked culture，What is missing is the full exploration and vividness of traditional culture、An expression that directly touches the heart，This kind of excavation and expression will help drive the development of the destination 188bet game market。Feng Rao said，This reflects the focus of cultural and 188bet game integration，It is to fully explore the cultural characteristics of the destination，Integrate it with the hobbies and fashion trends of contemporary young people，Form innovative and creative 188bet game products。

From the perspective of cultural 188bet game development，The revitalization of traditional culture must eventually be "implemented"，Transformed into products that tourists can actually feel and experience，Let tourists feel the influence of culture and empathize with it in "food, clothing, housing, transportation, travel, shopping and entertainment"。Luan Zhuxuan thinks，The “fusion point” between traditional culture and consumer groups，The core should be to find the local “soul of culture”。There are many scenic spots and destinations in my country with traditional culture as the core attraction，Need to explore the spiritual core of local traditional culture，Shaping and refining cultural values ​​and cultural images，And turn it into a unique cultural content tag，Repass the appropriate、Interesting storytelling and communication forms spread to consumers，Finally forming a spiritual resonance。

*This article comesSource: Guangming Daily, author: 188bet game 188bet game, original title: "The ancient style "breaks the circle", how does the cultural 188bet game market "take up the trend"》.