On the one hand, the performance is booming, and on the 188bet app download hand, the reputation is crumbling.

April 29，Shanghai Songcheng officially opened。May 5，188bet app download public account releases May Day holiday tourism business data，Shanghai Songcheng’s revenue exceeded 25 million yuan in 5 days，Receiving tourists 17.90,000 people，The price per customer hits a new high among all scenic spots in Songcheng，Breaking the national Golden Week record in the year Songcheng opened。Among them, parent-child show revenue accounts for 35%、Income from meal shows accounts for 5%。

May 7th afternoon，188bet app download 2020 Annual Results Online Briefing Conference was held at Panorama·Roadshow World，A group of leaders were full of confidence when talking about Shanghai Songcheng’s debut。Hou Li, secretary of the board of directors, said when answering questions from shareholders，The opening of Shanghai Songcheng was very successful，It has become a national holiday for Shanghai residents，Cultural feast at your doorstep。In the opinion of the senior leaders of 188bet app download，The opening of Shanghai Songcheng is not only a success，Profit can still be achieved within the year，And unanimously believe that its hardware is leading、Leading product form，is the pioneer of the company’s performing arts park。

Screenshot of a shareholder’s question

But in the eyes of tourists，That’s not the case。Dianping’s ratings for Shanghai 188bet app download and "Shanghai Eternal Love" are both only 3.5 points，Much lower than Disney Resort (5.0 points)、Haichang Ocean Park (5.0 points)、Shanghai Happy Valley (4.89 points)、Jinjiang Paradise (4.5 points) and other Shanghai theme parks and entertainment shows。

At the 188bet app download 2020 Annual Results Online Briefing Conference，Faced with many shareholders’ concerns about the Shanghai project，188bet app download President Zhang Xian said，Shanghai Songcheng is the company’s first attempt to transform and upgrade the performing arts park model，In addition, the opening will usher in the May Day holiday，The influx of tourists far exceeded expectations，In Catering Services、Visitor Reception、There is a lot of room for improvement in on-site management and other subtle aspects。The company has full attention and awareness of these details，Corresponding rectification measures have also been formulated。Future Shanghai Songcheng，It will become more and more comfortable and convenient。

Actually a complaint about Shanghai Songcheng，More than just catering services、Visitor Reception、Onsite management and other details，More importantly, there are many problems in the experience of performing arts programs，However, the answers from 188bet app download executives do not seem to reveal any reflection on the content production of performing arts programs，But I think there are a thousand Hamlets in the eyes of a thousand people，What kind of confidence is this！

As the first performer in China，188bet app download has enough confidence in performing arts、Confidence and strength create a well-known performing arts program，But the final test and feedback comes from the market，From the personal experience of tourists。What is the actual situation，Cultural Industry Review takes everyone to take a look。

How did Shanghai 188bet app download’s reputation collapse?

Turns out, highly anticipated

Shanghai Songcheng is located in the World Expo Park on the Huangpu River，Obvious location and transportation advantages。November 17, 2015，188bet app download signed a contract with Shanghai World Expo Dongdi Cultural Development Co., Ltd. at the China Art Palace in Shanghai World Expo Park，Announced the establishment of a joint venture company "Shanghai Songcheng World Expo Performing Arts Development Co., Ltd."，Invest 700 million yuan to jointly build the "188bet app download Expo Grand Stage Project"，188bet app download holds 88% of the shares，Shibo Dongdi holds 12% shares。

Shanghai 188bet app download World Expo Performing Arts Development Co., Ltd. Equity Penetration Chart

Source: Qichacha

But in fact, the total investment in Shanghai 188bet app download project reached 1.2 billion yuan，Land area 18039 square meters，Building area 41,200 square meters。The original site of the project was once the rolling workshop of Shanghai Iron and Steel Plant No. 3，Renovated into the World Expo stage during the Shanghai World Expo，Held Strawberry Music Festival、Hundreds of exciting cultural events such as Jazz Festival。

The Expo stage after reconstruction and expansion，Transformed into a 7-story building (including the top floor)。Plus Top Floor Cliff Theater，There are currently 7 theaters open。There is also Songcheng Downtown on 2F，It is an open art district，Has 10 small theater clusters、2000 square meters of variable space，Musicals will be solicited from external parties、Drama、Dance drama、Intangible Cultural Heritage、Frontier art and other outstanding performing arts groups settled in，And can receive support from 188bet app download Development Fund。With so many theaters and open spaces，Shanghai Songcheng is more like a performing arts cluster or performing arts complex。

Shanghai Songcheng’s main focus is entertainment programs，But it is different from other Songcheng，In addition to the regular ace program "Shanghai Eternal Love"，Four new performing arts species were also created，The High show "Color" specially created for young people，A parent-child show "WA" specially targeted at the family parent-child market！Dinosaur》，As well as the brilliant large-scale food show "Passionate Samba" and Liying Show "S"。But during the opening of Shanghai Songcheng，The Liying Show "S" failed to perform as scheduled。To this，At the 188bet app download 2020 performance online briefing，188bet app download President Zhang Xian said，High show "Color" and Liying show "S" are being upgraded，And more performances will be launched soon。

Among them，The main show "Shanghai Eternal Love" is known as a must-see performance of a lifetime，Deduced the past and present life of Shanghai，Mainly divided into five chapters: "Tracing Origins of Shen and Shanghai", "1921", "Modern Era", "Shanghai People" and "The Wind Comes from the Sea"。In addition to the five major 188bet app download，There are also interactive experience projects in the park such as "War", "Ghost Ship", "House Terror" and "Eye of the Storm"，And created Cross Street、Magic Street、Tian Shang Market、Eternal Love Street and other Internet celebrity photo check-in spots，And Music Square、Colorful Forest、Fairy Valley and other outdoor projects。

From the signing of the Shanghai Songcheng project to the eve of the opening，Relevant reports are always coming one after another。Especially on the eve and early days of opening，Shanghai Songcheng and 188bet app download public accounts and Weibo，and Douyin、People's Daily Online、Study to strengthen the country、Guangming Daily、China Culture News and other major media，"Advertising bombing" almost every day。Promotional posters are all over Shanghai Songcheng in major subway stations in Shanghai。As of May 2nd，Pre-sale tickets for the Shanghai Songcheng series of performances have exceeded 100,000，It can be said that the record is brilliant。Such overwhelming advertising，Greatly whet the appetite of mass tourists，Invisibly raises public expectations，Especially for die-hard fans of "Songcheng" and "Eternal Love"，It is even listed as a must-go check-in spot on May Day。

First 188bet app download, mixed reviews

If we just look at the introduction of Shanghai 188bet app download，It’s really worth “going here”。But after on-the-spot experience，Many tourists said "I won't regret it"，I regret even more if I go”。

Judging from Dianping tourist reviews，58% of tourists gave four or five stars praise，20% of tourists gave a three-star rating，22% of tourists gave negative reviews。Although good reviews account for the majority，However, nearly half of the tourists’ evaluation of Shanghai 188bet app download can be described as “average” or even “unsatisfactory”。There are many tourists who experience the 188bet app download project for the first time，There are also many die-hard fans of 188bet app download，As the saying goes, there is no harm without comparison，Compared with mature projects such as Hangzhou 188bet app download，The gap is really too big。

Shanghai 188bet app download Project Tourist Evaluation

Data source: Dianping

Counting negative reviews from tourists，The main shortcomings are concentrated 188bet app download following four aspects。

One is，Complaints about park services and management，If parking is inconvenient、Not familiar with the waiter business、Confusion of management, etc.。This may be related to the newly opened park，But if you are not well prepared yet，Opening in a hurry，188bet app download may not be a wise decision now。

The second is，Comments on the park experience content。As a trump card，The plot of "188bet app download Eternal Love" is too cliche，The arrangement is not reasonable，The feeling of patchwork is more obvious。The most prominent feature is that the connection between the two chapters in the first act "Shenhu Traceability" and the second act "1921" is too blunt，Step directly from Chun Shenjun of the Warring States Period to 1921，The time span is too large，Lack of transition in the middle，The flying trapeze and motorboat in the last scene also appeared inexplicably。

The so-called "Eye 188bet app download Storm" project，Just hearing the name, I would have thought it was a high-tech experience project，But it actually means standing on a circular platform wearing a raincoat and being exposed to the wind and rain for 5 minutes，This item is included in the ticket，But the raincoat has to be purchased separately。I really can’t laugh or cry after experiencing it，Who would have thought that he would be exposed to rain countless times in his life，I actually need to spend money to experience it one day？

Otherwise，Same horror experience project，There are actually two locations 188bet app download park，They are "Ghost Ship" on the first floor and "Horror" on the seventh floor，Too many horror elements。

Excerpts 188bet app download Dianping tourist reviews

Three is，Complaining about the price，Many tourists think that Shanghai 188bet app download ticket price is too expensive，Catering prices are too high，And said the discount price is acceptable，If it is the original price, it is not worth it。Different from the previous unified fare，Shanghai 188bet app download has a rich fare system，Single tickets for each performance，Introduced a variety of ticket combinations of "Shanghai 188bet app download + Main Show/Parent-Child Show/High Show/Meal Replacement Show/Liying Show，And multiple tickets for different performance types，Price ranging from 399 yuan to 779 yuan。Dissatisfaction with high ticket prices，Indicates that tourists do not experience the feeling of value for money or even great value for money，Fundamentally, it is still a problem of the content quality of the project。

The main reason for many negative comments from tourists is besides insufficient preparation in the early stage、Other than the rush to open the business，Perhaps it is also related to the strategic transformation of 188bet app download。Introduced by 188bet app download President Zhang Xian，Over the past year，The company has optimized the creative team、Adjustment and Integration，Transformed into the current organic creative team model。The creation speed has been accelerated from two performances a year to ten various performances a year，Quality controlled，More types。

From this point of view，The number of performance creations in 188bet app download has increased dramatically，The current annual output is 5 times that of the past，Such a leap-forward development，If the early quality control is not strict，Once put on the market，It will definitely affect the reputation of the project。Present，High show "Color"、Projects such as Liying Show "S" and "Eye of the Storm" faced suspension and upgrade soon after opening，Maybe it can explain some problems。

The transformation of 188bet app download’s performing arts

188bet app download is the first performing arts company in China，It is also a leading company in China’s entertainment industry，Has established a nationwide chain operation situation，The annual number of regular viewers exceeds 40 million，Successfully created the "Songcheng" and "Eternal Love" brands。Its "Eternal Love" series of performances have created five "firsts" in the world's performing arts market: No. 1 in the number of theaters、Number of seats、No. 1 performance in the year、No. 1 audience in the year、No. 1 in annual performance profit。

The development of 188bet app download's performing arts has roughly gone through four stages.

The first stage is the start-up cultivation stage (1994-2009)。188bet app download was established in Hangzhou in 1994，Formerly known as Hangzhou World City·Songcheng Real Estate Co., Ltd.，Renamed Hangzhou Songcheng Group Co., Ltd. in 1999。1996，Hangzhou Songcheng Park opens，"Songcheng Eternal Love" performance the following year，Subsequently revised and upgraded，Gradually established the "Songcheng" and "Eternal Love" brands。At this time，188bet app download mainly focuses on Hangzhou as its development center。

The second stage is the listing expansion stage (2010-2016)。2010，188bet app download was listed on the Shenzhen Stock Exchange，Become the first performer in China。188bet app download has established performing arts as its core、The "theme park + cultural performing arts" business model using theme parks as the carrier，And quickly started off-site replication，Successively in Sanya、Lijiang、Jiuzhaigou and other tourist resorts have successfully launched the "Songcheng" and "Eternal Love" series of brands，All are independently invested by 188bet app download、Model of absolute control of the project。During this period，The company name has been changed again，Renamed from Hangzhou Songcheng Tourism Development Co., Ltd. to 188bet app download Development Co., Ltd.。

The third stage is the brand light asset output stage (2017-2020)。2017，Tanhe Ancient Town in Ningxiang, Hunan opens，Premiere of "Eternal Love in Carbon River"，Kicked off the asset-light export of Songcheng brand。Subsequently，"Eternal Love of the Bright Moon" in Yichun, Jiangxi、Two asset-light projects "The Eternal Love of the Yellow Emperor" in Xinzheng, Henan have also been successfully launched。The asset-light output business is based on the business capabilities and brand accumulation formed by 188bet app download for many years，Provide brand authorization to partners、Planning and Design、Directed and created、Hosting operation and other services，And achieve business income by charging a package of service fees and entrusted operation and management fees。Design creation, etc. 2.A package of 600 million service fees + a management fee of 20% of operating income has become the company’s standard charging method。In addition to brand light asset output and operation，188bet app download continues to expand rapidly in first-tier tourist cities across the country，"Eternal Love in Guilin", "Eternal Love in Zhangjiajie" and "Eternal Love in Xi'an" were successfully opened one after another。

The fourth stage is the transformation and upgrading stage of the performing arts kingdom (2021-)。During the epidemic，188bet app download Application is closed，Using Songcheng, Hangzhou as the experimental field，New creation of Hangzhou 188bet app download Kingdom，10 new indoor and outdoor theaters、More than 10,000 seats。Opening of Shanghai Songcheng，is the new practice of 188bet app download Kingdom in first-tier mega cities，It is also a diversified exploration of urban performing arts，Maybe in Beijing in the future、Copy and promote in Guangzhou and other places，Strategic significance for 188bet app download。

The development history of 188bet app download

Why transform into a 188bet app download kingdom? What is the 188bet app download kingdom?

188bet app download 2020 Annual Report pointed out，The epidemic has led to accelerated changes in the cultural tourism industry，Let the company clearly understand its industry status、The weakness of the industry itself。The company bucked the trend and made hardware upgrades during the epidemic、Try the performing arts kingdom model，And initial results。In the future, the company will unswervingly transform and upgrade to a performing arts platform company，Use social thinking、Internet thinking、Thinking from the user’s perspective，Connect upstream and downstream，Building a new value ecology and industry order。can be seen，“Platformization” will be one of the major strategies for the future development of 188bet app download，The Kingdom of Performing Arts is an effective path to “platform” transformation。

The traditional model of eternal love is "a play"、A park、One ticket”，The new performing arts kingdom model is "multi-theater、Multiple plays、Multiple activities、Multiple tickets" and "sub-content、Hierarchical、Split fare”。In the performing arts kingdom mode，For the general population and the elderly、Young people、Z era and other subdivided groups，188bet app download will develop diversified content、Multi-level products，And formulate a multiple fare system。

The performing arts kingdom model is a three-dimensional version of 188bet app download in terms of content、Multi-dimensional upgrade and enrichment。

Currently，188bet app download has gradually formed with the "Eternal Love" series as the core，The "Love in" and "Color" series are important additions，Indoor small and medium-sized plays、Outdoor performance，Cooperation、Customized、Introduction、Content matrix for purchasing repertoire。

188bet app download Content Matrix

In addition to the matrix creation of content，188bet app download will also become a platform for industry gathering。such as professional equipment、Various studios、Performing talent and repertoire platform、Performing Arts Management Output、Ticketing and international art exchange platform, etc.。Social attributes will also be strengthened，188bet app download will become a social network for young people、Family gathering、Elderly people wandering、A platform for business people to relax，Also various artists、A platform for communication in various art categories。

From the transformation and upgrading of 188bet app download in Hangzhou to the new exploration of 188bet app download in Shanghai，The performing arts kingdom has begun to take shape。“Marked by the birth of Shanghai 188bet app download，The ‘188bet app download Series’ in other places will no longer be just a scenic spot，It’s no longer just a show of ‘eternal love’，But become a multi-level、Stereoscopic、Organically unified performance matrix，A gathering place for artists from around the world，This is our future development direction。”Founder of 188bet app download Group、Chairman Huang Qiaoling said。For 188bet app download Group，Shanghai 188bet app download is its "flagship product" in its development and transformation into a performing arts kingdom，Significant。

Zhuhai 188bet app download planned to open in 2023，It will be a new round of new exploration and practice of the performing arts kingdom model。Zhuhai 188bet app download is positioned as a world-class entertainment resort destination，Completely broke the park、Performance、Casual、Hotel boundaries，Has more than 50 theaters and performance venues、More than 30,000 audience seats、More than 100 performances of various types、Performing arts parks and other types of performing arts clusters、5,000 guest rooms and supporting leisure and resort facilities，will become a real performing arts kingdom and the "Big Mac" of China's tourism performing arts。

Conclusion

Consumption upgrade and market sinking，Forcing 188bet app download’s performing arts products and business models to continuously upgrade，But the pace of development and expansion should not be too fast。Only calm down，Concentrate on studying market demand，Products created with craftsmanship，Refined operation management，Only in order to stand firm in the ever-changing tide of the times。As stated in 188bet app download Group’s vision and mission，Adhere to the people-centered creative orientation，Tell Chinese stories with rich forms of performing arts，Promote the spirit of craftsman。

2021 is the first year of the country’s 14th Five-Year Plan，It is also the 25th anniversary of the establishment of 188bet app download，It is an important milestone in the development of Songcheng。Shanghai Songcheng project is an important node in “connecting the past and linking up the future”，It is also the "flagship product" of the 188bet app download Kingdom model，It is more related to whether the model can be successfully replicated in different places。Can the detail rectification and product upgrade of Shanghai Songcheng be smoothly promoted，Can the “collapsed” market reputation be reversed，Let’s wait and see。

*Source of 188bet app download article: WeiboLetter 188bet app download public"188bet app download Industry Review" (ID: whcypl)，Author: 188bet app download Industry Review Author Group, originalTitle:《Shanghai 188bet app download collapsed after opening？Looking again at the transformation of China’s performing arts industry》.