The TV series "The Twelve Hours of Chang'an" has been praised by many viewers for its exquisite service.，Some people think that this work well shows the style of Chang'an Street in the prosperous Tang Dynasty。April 30，Chang'an twelve o'clock theme street opens in Xi'an，Recreate many scenes from the play in the neighborhood。Step into the door，It’s like traveling to Chang’an 1,500 years ago。

Chang'an Twelve Hours Theme Street leads tourists from“Watching Movies”To“Entering the show”，Attracted many people to visit。It is difficult to get a ticket in the scenic spot。Netizens have said that tickets are hard to get，Visitors at the scene described the grand occasion: “I went there on the first day，Waited in line at the door for about half an hour。”The Twelve Hours Theme Street in Chang’an is so popular，What is the charm？This episode invites cultural and tourism industry observer Liu Zhaohui，Let’s talk with everyone about the meaning behind the popularity of Chang’an Twelve Hours Theme Street。

The explosion of the Twelve Hours Theme Street in Chang'an，It is inseparable 188bet app from the reputation accumulated by the TV series due to its high quality。The TV series "The Twelve Hours of Chang'an" in Food、Folklore、There are more detailed depictions of culture，Coupled with the excitement brought by the investigation in the story，Let the audience have a lot of longing for the Chang'an depicted in the film。The Chang'an Twelve Hours Theme Street extracts many attractive elements from the TV series，This aspect can satisfy the fans who come here。

Liu Zhaohui said: “The immersive theme district reflects the dimly lit scenery of the Tang Dynasty，Including more than 100 kinds of Chang'an snacks、Cultural atmosphere song and dance performances such as "The Song of Colorful Feathers"，And Concubine Yang、The feelings these interactive NPCs (non-tourist characters) Tang Xuanzang bring to the audience，It’s a sense of time travel，The prosperous age of the Tang Dynasty with full experience。”

This project is launched in Xi’an，The entire theme of the work "The Twelve Hours of Chang'an" is also closely related to the unique cultural memory of the city of Xi'an。Therefore，The excitement of Chang’an’s Twelve Hours Theme Street，Inseparable from the traditional cultural atmosphere accumulated in the city of Xi'an。Many descriptions in "The Twelve Hours of Chang'an" are rooted in Xi'an，Put the theme district project into other cities，The possibility of success will be much less。

The behind-the-scenes of Chang’an’s Twelve Hours Theme Street，It also reflects the changes in young people’188bet online sports betting s consumption mentality over the years。You can see the young people of today，Not satisfied with the original sightseeing experience，But more emphasis is placed on going deep into it，To be sensible、Touchable、There are more requirements for consumption。The popularity of derivative products of film and television works also reflects this，The work itself provides very good material，There is a lot of room for development，The Chang'an Twelve Hours Theme Street is just such a place that makes full use of film and television drama materials，Projects that attract young people。

Characteristics of the city，The craze of traditional culture，IP itself and the grasp of consumer mentality jointly contributed to the success of Chang'an Twelve Hours Theme Street。In recent years，Movie and TV theme parks are becoming more and more common。Movie fans also have many imaginations about our domestic film IP development theme park project。Except historical themes，Science fiction theme、Children’s themes also have a lot of potential to develop into theme parks and achieve success。For example, "The Wandering Earth" can immerse tourists through various aircraft，The theme park version of the "Bear Bears" series can meet the needs of today's huge family and parent-child groups。

In fact, there have been many attempts at theme parks in China before，Rufangte Happy World、Wanda Movie Park, etc.，But these theme parks have not gained popularity，What are the reasons for the success of theme parks？Liu Zhaohui analysis:“The first 188bet app download is to solve the problem of why people come，The attraction of big IP requires years of accumulation and continuous building；The second is that it is difficult for a single IP to sustain its repurchase，You have to give me a reason to come again and again，Then I want to have a different experience every time I come，It requires an IP matrix，That may require IPs to be combined together to form a larger paradise。From the overall layout of the industry，Film and television are just one part of a huge industry，Film and television are just one part of a huge industry，So film and television must form a profound mentality of integrating with consumers in the early stage，It must form a relatively strong influence and form an industrialized development，Only in fact can the entire closed loop be opened。”

Behind the success of the theme park is the continuous development and operation of IP，On the originally successful IP，Plus creative development，Make it relevant to the preferences of the target audience。End of last year，Our National Film Administration also released "“14th Five-Year Plan”Plan for the Development of Chinese Films》，In order to achieve the goal of building a powerful film country by 2035，Also implemented the new era film quality strategy。This reminds the industry in the layout of film development，Must plan well，Consider derivatives too。Although there are not many domestic film and television theme parks at present，But we can see the unlimited potential 188bet app in the future，Worth every audience looking forward to。