*"Hundred Travel Talks" has been exclusively serialized on Zhihui official website,This article is the fourteenth one。This book involves the policy situation of China’s 188bet mobile login industry、Cultural Creativity、Digital Economy、Marketing、Rural Revitalization、Scenic Area Development、8 topics including theme entertainment and business innovation，Reflects the new trend of China’s 188bet mobile login development in recent years、New business formats and newTopic。The book focuses on the new trend of cultural and 188bet mobile login integration、New topics in digital 188bet mobile login economy and new explorations in 188bet mobile login management，Discussed issues of common concern to the industry from various angles。

The more than 40 authors of this book are mainly the chairman and general manager of outstanding 188bet mobile login companies，Their articles，Existing reflections on traditional industries，More exploration of emerging business formats；Existing discussion on industry level，More thoughts on the development of your own business；This is a cutting-edge battlefield diary、It is the true voice condensed with sweat and tears。

Project background

To expand Shandong’s inbound 188bet mobile login market，Further enhance the international reputation of Shandong 188bet mobile login，Increase the promotion and marketing of Shandong’s 188bet mobile login resources and products in the U.S. market，In 2017, the Shandong Provincial Department of Culture and 188bet mobile login (formerly the Shandong Provincial 188bet mobile login Development Committee) followed the online and offline integration，Image Marketing、Information Marketing、188bet mobile login marketing ideas combined with product marketing，Increase 188bet mobile login promotion and marketing efforts in the US inbound market，Carry out US inbound 188bet mobile login marketing work。

Commissioned by Shandong Provincial Department of Culture and 188bet mobile login，Our company carries out Shandong Province inbound 188bet mobile login marketing project in the US market，Project includes inbound 188bet mobile login brand building、Inbound 188bet mobile login product optimization、Travel agent channel development and management、Media placement、Five parts of marketing activities，The project execution period is one year。

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Project content

1. Shandong inbound 188bet mobile login brand building

Brand building system includes US market promotion logo、Promotion slogan、Promotional poster、Promotion brochure、Promotional videos and souvenirs, etc.。

(1) Relying on the characteristics of Shandong 188bet mobile login resources，And the advantages of being the birthplace of Confucian culture，Combined with American consumers’ travel preferences，Refining the iconic 188bet mobile login element symbols of Shandong 188bet mobile login in the international market，Use an abstract image of Confucius，Creative design of Shandong 188bet mobile login US market image logo。

(2) 188bet mobile login image logo design echoing “Friendly Shandong”，Combined with Shandong Culture Study and 188bet mobile login Theme，Based on the thinking habits and language usage habits of consumers in the US market，Use powerful and contagious words，Creative design of Shandong 188bet mobile login promotion slogan，Stimulate the audience’s willingness to travel to Shandong。

Visit Shandong，Meet Confucius！（Visit Shandong，Meet Confucius！）

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2. Shandong inbound 188bet mobile login product optimization

Comprehensive review of Shandong 188bet mobile login resources、In-depth research，Form a team of experts，Coordinating American travel agents，From Quarter、Topic、Target customer group and other dimensions，Optimizing inbound 188bet mobile login products for the US market in Shandong Province，Develop an annual inbound 188bet mobile login route product strategy with the theme of cultural study 188bet mobile login products。

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3. American travel agent channel development and management

A total of 3 travel wholesalers and 1 online travel platform were selected in the United States as Shandong 188bet mobile login’s US cooperation channel for in-depth cooperation，In addition, 9 travel agency stores were selected as the Shandong 188bet mobile login US Marketing Center，Open up 10 channels for American universities and Confucius Institutes。

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Project innovation and communication effect

Carry out Shandong 188bet mobile login US inbound 188bet mobile login marketing work，And make 188bet mobile login marketing work effective，Achieve long-term and stable development，Must innovate in ideas，Improving the scientific nature of marketing through field research，Improve the conversion rate of 188bet mobile login destination marketing in a targeted manner。The overall marketing of the U.S. inbound 188bet mobile login market in Shandong Province is based on the statistical data of tourists entering Shandong from source areas、Line Products、Current business of travel agencies in the province、Complete and analyze the current status of 188bet mobile login communication and media placement，Combined with precise research on the outbound population in source areas，The pragmatic and effective marketing plan thus formulated。

In terms of marketing strategy，Shandong 188bet mobile login US Marketing from Brand Building、Product optimization、Channel expansion and construction、Marketing Center Construction、Media placement and offline marketing activities、The travel expert program and other aspects have closely cooperated with Shandong 188bet mobile login’s cooperative travel agents in the US market for marketing and promotion，Form an integrated marketing system in the American customer source market。The project has been successfully implemented in the US market for one year，“Visit Shandong，The brand image of "Meet Confucius" has already gained certain popularity and influence in the American market。

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About the author

Liu Yang，Expert from China Travel Service Association Research Center、Deputy Secretary-General of the Study and Travel Working Committee of the Chinese Red Culture Research Association、General Manager of Destination Marketing of Hong Kong Chaofan Group。Graduated from the Computer Science Department of Zhengzhou University，University of International Business and Economics MBA。Has rich experience in overseas marketing of Chinese cultural 188bet mobile login，was in charge of Beijing、Shaanxi、Shandong、Sichuan、Henan、Chongqing、Jiangsu、Anhui、Gansu、Hangzhou、For North America、Europe、Southeast Asia、Inbound 188bet mobile login marketing and global new media marketing projects in Japan, South Korea and other regions。

*We welcome pre-orders and have a chance to get the author's signature.Contact: Shi Yanbing，WeChat ID: bing878919，Mobile number: 18515550582