188bet Online Sports Betting and Casino "Hundred Travel Talks" has been exclusively serialized on Zhihui official website,This article is the fifteenth one。This book involves the policy situation of China’s tourism industry、Digital Economy、Digital Economy、Marketing、Rural Revitalization、Scenic Area Development、8 topics including theme amusement and business innovation，Reflects the new trend of China’s tourism development in recent years、New business formats and newTopic。The book focuses on the new trend of cultural and tourism integration、New topics in digital tourism economy and new explorations in tourism management，Discussed issues of common concern to the industry from various angles。

The more than 40 authors of this book are mainly the chairman and general manager of outstanding tourism companies，Their articles，Existing reflections on traditional industries，More exploration of emerging business formats；Existing discussion on industry level，More thoughts on the development of your own business；This is a cutting-edge battlefield diary、It is the true voice condensed with sweat and tears。

Travel，That is, the displacement of tourists、Generate consumption、The whole process of gaining experience，It is a concept of economics，It is also a concept of humanities 188bet online sports betting and sociology，We are based on a correct understanding of the concept of tourism，Have a relatively comprehensive understanding of tourist destinations，To understand where to start with tourism marketing、Where to use force。

Pay attention to tourism destination marketing classification

There are various methods of tourism marketing，Can be divided into domestic marketing and overseas marketing、Image promotion and product marketing、Media Marketing and Channel Marketing、Online marketing and offline marketing、Event Marketing and Activity Marketing、Traditional marketing and innovative marketing, etc.，Here we focus on innovative marketing issues。

Grasp the essence of destination marketing。Tourism is determined by differentiation，This is the basic motivation for tourists to have the desire to travel，It is also the reason for travel consumption choice，Different places or landscapes、or culture、or folklore、or religion、or environment、or product、or service、Or the difference of special natural phenomena，i.e. local characteristics，Determines whether people choose to travel。Therefore，The essence of marketing，It is to enhance the popularity and reputation of tourist destinations through information dissemination，Increase tourists’ awareness of tourist destinations，Let tourists who are motivated to travel know the differences or characteristics of the destination，To make a choice。

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Pay attention to the basic methods of innovative marketing

As the name suggests，Innovative marketing is tourism marketing without fixed models or methods，Innovation is the key to successful tourism marketing.Viewed from Zhangjiajie tourism marketing practice，There 188bet sports betting app download are generally several more effective aspects that can be summarized。

The government “sets up the stage”，Enterprise “acting”，Also called government-led、Enterprise-based tourism destination marketing。The government coordinates tourism promotion and marketing activities，Propose tourism marketing goals and basic requirements，Provide some opportunities or platforms，Let enterprises perform on stage，Show products and services，This method is also called government-led tourism marketing，But it is the enterprise that can finally be implemented。

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Planning event or activity marketing

Event marketing is an effective method of tourism marketing，Then the meaning of innovation is to plan activities or events that are different from other destinations。Zhangjiajie successfully held a flight through Tianmen Cave、World Wingsuit Flying Championship、International Country Music Week and other events，Make full use of Zhangjiajie’s geographical and environmental resource endowments，Use big media and new media to communicate，Improved destination image and visibility。For example，For the first World Wingsuit Flying Championship in Zhangjiajie，CCTV News Channel "Lunchtime News" conducted a 45-minute live broadcast，The ratings at the Zhangjiajie event are very high，It is estimated that news information reaches 1 billion people。The performance of "Tianmen Lonely Fairy" in Zhangjiajie in 2009 and the launch ceremony of the "Love Travel, Love Life" China Tourism Day themed event held by the state in Zhangjiajie in 2012 are both successful examples of innovation。

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Introducing market mechanisms and social power marketing

Don’t let the government dominate 188bet online sports betting the world in tourism marketing，We must also prevent enterprises from becoming stereotyped in their traditional inertial thinking，The key is to improve the effectiveness of marketing。The market space is infinite，The power of society is also infinite。For example，In 2013, Zhangjiajie Tianmen Mountain Company hosted the first World Wingsuit Flying Championship，Holding the competition itself requires a lot of funds，We also need to use many domestic and foreign media for publicity，Requires a large investment，The company seeks financial support from the government。The tourism department considers that brand activities need to be consolidated in the long term，We must seek better market-based mechanisms to meet funding needs，When asking for money, go to the market instead of the mayor、Thinking about investment promotion and cooperation activities

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Channel marketing to adapt to new market needs

The market is always changing，Tourists’ consumption needs are always changing。How destinations adapt to new market needs，Continuously adjust marketing strategies，Open up new channels for tourist sources，Expand new space in the tourism market，It is a way of thinking that must be adhered to for a long time。After the implementation of the "Tourism Law"，Especially after the central government’s eight regulations were promulgated，Domestic official tourism consumption has declined seriously，The travel agency team has been significantly reduced，Someone thinks it may be a phased situation，We analyze and judge that，This is the beginning of the country’s new normal，Uncontrolled official consumption is not in line with the people’s wishes，Group tourism will not adapt to people’s 188bet online sports betting travel choices for a long time，The tourism market itself, which originally relied on official consumption, lurks huge risks。

Eight Provisions One Outlet，The "Tourism Law" has not yet been officially implemented，The municipal tourism department organizes tourism enterprises to conduct market strategy research，Propose and expand the main channels of the self-guided tour market、Implement online marketing strategy、Guidance on implementing brand strategy and other work，Launched the marketing of high-quality travel product routes、A series of marketing measures such as organizing mass tourism activities and focusing on participating in experiential tourism，Opened up new customer source channels，Smoothly achieved market transition，It did not cause major fluctuations in the source market and tourism consumption，Achieved double-digit growth in tourist traffic，Including travel and shopping，Not only was it not affected，On the contrary, consumption has increased significantly。

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About the author

Ding Yunyong，Vice President of Tourism Branch of China Future Research Society，Former Director of Zhangjiajie Tourism Bureau，Long-term engagement in tourism industry management and tourism development practice，Planned and organized many innovative tourism marketing cases in Zhangjiajie。

*We welcome pre-orders and have a chance to get the author's signature.Contact: Shi Yanbing，WeChat ID: bing878919，Mobile number: 18515550582