Zhu Xian, the founder of the "Big Heat Wilderness" project，Originally made outbound 188bet online live casino project，Provide car rental and other items for people traveling abroad，The epidemic is coming，It is difficult to continue doing this。October last year，He and some partners found a beach in Sanya，Bought some supporting facilities，Made a campsite。Consumers are coming，No need to bring your own equipment，You can directly experience the feeling of camping。

The camp will be set up in November，He found his former colleagues and some colleagues in Sanya to do "internal testing"。Have fun everyone，About a week later，Zhu Xian suddenly received more than 40 friend requests on WeChat，It turns out that his friend brought several travel bloggers during the closed beta test，Sent a note on 188bet online live casino，Recommended camping project，In the end, more than 40 consultations，Nearly thirty orders completed。

Zhu Xian didn’t expect the project to be so popular。After joining the 188bet online live casino enterprise account，The order volume of Hot Wilderness has begun to increase exponentially。Orders from 188bet online live casino now account for 70% of all orders in Dare Wilderness。In half a year，The hot wilderness Sanya project has almost no rest，Huizhou、New camps in places such as Zhuhai and Wuhan are also opening one after another。

During May Day 188bet online live casino year，"Check-in" popular wilderness camping site，Becoming a new trend in the tourist city of Sanya。

In Xiaohongshu，Special travel content such as camping is becoming popular。2020，The number of Xiaohongshu camping-related notes published increased by 271% year-on-year，Views of camping-related notes increased by 170% year-on-year。Since 2021，The daily publication volume and daily search volume of 188bet online live casino camping-related notes on Xiaohongshu show a straight upward trend。

Picnic、Skiing and other special trips are similar，Camping has become a new favorite among young people。It’s different from going to popular attractions to check in and take photos，They try to experience more diverse lifestyles，These lifestyles are becoming “new attractions” across the country。

Non-standard attractions emerge from the 188bet online live casino

Discovered by 188bet online live casino blogger "Lin Chen Live"，Camping seems to have “suddenly appeared” this year，“This year I went to search some campsites in Chengdu，I will find a lot of special new things，It’s like the one that was only opened this year”。

Outside camping，There are more and more ways to travel。Ctrip data display，Since November last year，Ski theme tour product bookings increased by over 350%；Tmall name，Sales of skis and other equipment increased more than 10 times in 2020；"Ice and Snow Craze" was also rated as a 2021 lifestyle trend keyword by 188bet online live casino - late November 2020，The number of searches related to skiing content on 188bet online live casino increased by 150% year-on-year，Publication volume reached 400% of the same period last year。

The epidemic has brought changes to every aspect of life。“Because of the epidemic，No one can leave the country，Everyone will have more interesting explorations about domestic 188bet online live casino，There will be more and more ways to 188bet online live casino，Camping picnic、Surfing，These are one of them。”“Lin Chen Live” said。Data is displayed，After the epidemic，People’s willingness to choose short- and medium-distance peripheral 188bet online live casino has more than doubled，From 20 before the epidemic.8% increased to 75.9%，The willingness to 188bet online live casino abroad has plummeted，From more than 50% to less than 1%。Changes in 188bet online live casino intentions lead to changes in people’s 188bet online live casino decision-making methods and behaviors。

The rise of specialty 188bet online live casino stems from this change.

In the report released by Bida Consulting，Summary since the epidemic，Four characteristics of consumers’ 188bet online live casino decision-making: First, changes in 188bet online live casino decision-making links，From demand first to planting grass first to trigger demand；Second, the proportion of online 188bet online live casino decision-making is increasing，Over 60% of users’ 188bet online live casino decision-making information comes from Internet 188bet online live casino platforms；Third, tourism decision-making extends from before the trip to during the trip，Decision-making while traveling has become a trend；Fourth, 188bet online live casino decisions rely more on KOL/KOC’s personalized experience strategy，Personalization、Different content is more popular。

Imagine it，Usually planning a trip abroad，What is the approximate method？First there will be a clear destination，around this destination later，Start searching for strategies，Research Attractions、Transportation and accommodation，Strive to make every second worth while traveling，This process often requires several months of continuous preparation，Very few people can “leave just as soon as they say”。For short distances to surrounding areas，People are generally familiar with it，When making 188bet online live casino decisions，No need to plan far in advance，There is no need to refer to long 188bet online live casino notes and strategies。

On the other hand，People are really beginning to regard 188bet online live casino as part of their life experience。Previous trips tended to be standardized，A group of people rush to the same place one after another，Moved by the same story，Even the final photo poses are similar。When it’s not that easy to obtain information，This is the most common way to 188bet online live casino，And now，Everyone’s 188bet online live casino decisions are increasingly influenced by individual factors，188bet online live casino is no longer a standardized product，Decision-making relies more on KOL/KOC’s personalized experience strategy，Personalization、Different content is more popular。

On 188bet online live casino，Travel has become the top four vertical categories。Judging from the growth rate of note publishing，The number of travel notes published in 2020 increased by more than 90% compared with 2019，B&B content increased by 540% year-on-year。

With the expansion of Xiaohongshu content categories，Checking travel guides on Xiaohongshu has become a popular choice。The report released by Bida Consulting shows，First half of 2020，Users making travel decisions，For traditional OTA platforms、Reduced reliance on travel vertical communities，And use Xiaohongshu more、Tik Tok and other content communities and platforms。Among them，Lifestyle 188bet online live casino Xiaohongshu is the most commonly used travel decision-making platform for users，There are 63.7% of users use。

How to grow your 188bet online live casino

Outside travel，Other content categories of 188bet online live casino have also become more abundant。

2020，The number of notes in the Xiaohongshu 188bet online live casino increased by more than 150% year-on-year，Among them，Education、Technology Digital、Sports events、The growth rates of content categories such as sports fitness and homestays have reached 3 times to 11 times respectively，There is more content that cannot be easily categorized - such as unboxing Christmas gifts、Beidiao money-saving strategy or postgraduate entrance examination self-discipline plan。

Xiaohongshu is no longer just a “shopping and planting” 188bet online live casino。There is a recent discussion，Ask why Xiaohongshu is so popular，So why is there no “male version of Little Red Book”？In fact，The "Male Version of Little Red Book" is already available，That’s the little red book itself。

Data display from Analysys，Xiaohongshu’s monthly activity in February 2021 is nearly 1.3.8 billion，72% increase compared to the beginning of 2020。This is already the size of a super App。With the generalization of 188bet online live casino content categories，More new users come to Xiaohongshu，Especially male users。In Xiaohongshu Food Category，The number of male posting users increased by 254% year-on-year in 2020；In travel category，The number of male posting users increased by 138% year-on-year in 2020。

Mentioned in "The Death and Life of Great American Cities"，“Cities prosper because of the flow of people，The flow of people drives the development of regional businesses。”When users on Xiaohongshu become more diverse，The content of the entire 188bet online live casino will also become richer。

Breaking circle growth，For each 188bet online live casino，It’s all about leaping over the dragon’s gate。188bet online live casino is almost a product born with the Chinese Internet，From campus forum、Tianya and Douban，Zhihu up to now、Station B and Xiaohongshu, etc.，Some of them die、Closed，Some have become spiritual homes that fans miss and cannot go back to，But the one who succeeded in breaking the circle，then develop and grow，Become a business giant that cannot be ignored。

Site B CEO Chen Rui said，The reason why there is such a big differentiation，It’s because “many communities have insufficient awareness of ‘if you don’t grow, you will die’，When realized，The team does not have the ability to grow”。Wait until the end，All old users have left，New users cannot enter again，Then the 188bet online live casino will naturally collapse。

From the beginning，Xiaohongshu noticed the importance of “growth”。Growth is not better in terms of data，Not the accumulation of quantity，But the entire 188bet online live casino is more diverse，More abundant，is the first service station to send overseas shopping guide，Become a market、Village，Eventually became a city。

Such a little red book，Not planned in advance，But the result of growth。188bet online live casino’s ever-expanding content，In fact, it is the ever-expanding life of the "residents" in 188bet online live casino。What to eat、What to buy、Where to go shopping、What movie to watch、What career to choose、How to make a dish... these daily life things come together，Eventually became today’s Little Red Book。

Qu Fang, the founder of 188bet online live casino, said that the ideal state of 188bet online live casino should be the "Along the River During Qingming Festival" of modern life，When a picture scroll slowly unfolds in front of you，Everyone’s life is colorful and interesting，But so different。Own role，He is the scroll scroller，He is the person who helps everyone spread the scroll，"Actually, our lives have always been there，Not operated by us，We didn’t draw it either，We are just showing、Distribution，Help everyone feel the beauty of life。”

Get out of the "Periodic Law"

This is a beautiful vision，But it seems that every 188bet online live casino product，We all face the contradiction between 188bet online live casino atmosphere and user growth: user growth is too slow，Then the 188bet online live casino is not lively，It became an empty city；User growth is too fast，The original 188bet online live casino temperament has been diluted or even distorted。In either case，New and old users will be lost together，The whole 188bet online live casino is collapsing。This is the "cyclical law" of the rise and fall of 188bet online live casino products。

Want to break out of the periodic law，The 188bet online live casino must do two things: first，There is something about the 188bet online live casino、Specifications for content and scene features。Chen Rui once explained his solution to this problem like this: Build Bilibili into a content-centered 188bet online live casino，Can greatly reduce the experience of original users due to the increase in user scale，“The user experience does not come from your product itself，It comes from who else this user is with。”

188bet online live casino and people are important。First quarter of 2021，The average number of monthly active UP owners on station B reaches 2.2 million，22% year-on-year increase；The average monthly video submission volume reaches 7.7 million，57% year-on-year increase。At the quarterly earnings analyst meeting，Chen Rui said，User growth at station B，It is driven by the UP master to generate good 188bet online live casino，The process of user growth is actually that Bilibili’s categories are becoming more and more abundant，The process of getting more and more 188bet online live casino at the same time。

Xiaohongshu also has a similar idea。Deng Chao, the product manager of Xiaohongshu 188bet online live casino said，The 188bet online live casino provides content as a service。When the user base gradually grows，As long as the platform ensures personalized distribution，Then all users can find their own points of interest in the platform content。

Out of the periodic law，Secondly，To clarify what the underlying value of this 188bet online live casino is。Tencent Research Institute proposed in a study on Station B，The essence of 188bet online live casino atmosphere is a screening mechanism。“The 188bet online live casino atmosphere plays a role in admission and screening。Help select target users during 188bet online live casino growth，Continuously assimilate into a larger 188bet online live casino。”

The beginning of Zhihu，Zhou Yuan once wrote this answer: "I hope Zhihu will become a knowledge-based social Q&A website，Everyone agrees that this is an issue worth taking seriously，A place to contribute high-quality content，Put your knowledge in the fields you are good at，Share the accumulated experience and thoughts you have had。”In order to maintain this 188bet online live casino atmosphere，Zhihu adopts the "invitation system + real-name system" registration method。And until today，Station B still has a strict 188bet online live casino regularization examination system，To filter users who post barrages。

April 2021，Xiaohongshu launched the "188bet online live casino Convention"，Content includes sharing、Two interactive parts。The person who drafted the convention was Kappa, the person in charge of Xiaohongshu 188bet online live casino operations，It means that the agreement is to provide users with a better creative and interactive environment，Ensuring that content continues to grow at the same time，Ensure the continuous production of "useful" content，Maintain the user value of “usefulness” and a friendly and interactive 188bet online live casino atmosphere。

Whitman once answered the meaning of life: You are here。Because of your existence，Life only exists，Therefore the meaning exists。188bet online live casino too。May Day period，Many people’s journeys start from Xiaohongshu，Finally back to Xiaohongshu，Share your experiences along the way。In such a cycle，The 188bet online live casino continues to grow，There will be more and more different users，There will be more conflicts，It is in the repeated collisions and exchanges，Inspire a more diverse life。This is the best picture the internet 188bet online live casino can paint。

(Original title: "Little Red Book "Creates" Tourist Attractions")

*188bet online live casino article comesSource: WeChat public account “Bullet Finance” (ID: wwwhygc)，Author: Xu Yang，Original title: "188bet online live casino “creates” tourist attractions》.