"Hundred Travel Talks" has been exclusively serialized on Zhihui official website,This article is the eighteenth。This book involves the policy situation of China’s 188bet online casino games industry、Cultural Creativity、Digital Economy、Marketing、Rural Revitalization、Scenic area development、8 topics including theme entertainment and business innovation，Reflects the new trend of China’s 188bet online casino games development in recent years、New business formats and newTopic。The book focuses on the new trend of cultural and 188bet online casino games integration、New topics in digital 188bet online casino games economy and new explorations in 188bet online casino games management，Discussed issues of common concern to the industry from various angles。

The more than 40 authors of this book are mainly the chairman and general manager of outstanding 188bet online casino games companies，Their articles，Reflections on traditional industries，More exploration of emerging business formats；Existing discussion on industry level，More thoughts on the development of your own business；This is a cutting-edge battlefield diary、It is the true voice condensed with sweat and tears。

If we think bigger about the concept of "Events 188bet online casino games" in the English cultural context，Think in terms of “event event” in Chinese，Then all cultural festivals can be included in such a knowledge system。

Also because such a system can promote the development of many industrial categories，So government departments at all levels very much hope to develop the exhibition and event 188bet online casino games。Developed countries in Europe and America，They put the exhibition 188bet online casino games into a larger system than the conferences and exhibitions outlined in our current Chinese society，Based on this understanding。The thinking of this system，So you can reach every tourist destination，The destination’s cultural identity and brand value are created in this way。

In the past, we evaluated the economic value of the exhibition 188bet online casino games，Traditionally it is calculated by output value or added value，Mainly the economic benefits of conferences, exhibitions and incentive travel。But when expanding to the event 188bet online casino games，In fact, the industrial value it can bring to the entire society is greater，Because it refers to the latest、The highest-end tertiary 188bet online casino games、Experience Economy，Belongs to the relatively high-end part of the service 188bet online casino games，Can be considered in the categories of experience economy and knowledge economy。

The diffusion effect of events

Take the Taipei International Travel Show as an example，Exhibitors first must pay the rent of the booth，Building a booth，Design Booth，And hire staff to attend the meeting, etc.；Second is transportation，The third is accommodation and catering。Observe this case，We can summarize the concept of the conference and exhibition 188bet online casino games with four core sub-industries: the first is the association that sponsors conferences and exhibitions、Association or organization；The second one is the exhibition venue management 188bet online casino games；The third one is a professional conference organizing company；The fourth is a professional exhibition organizing company。

There are also other types of secondary industries，For example, like the translation 188bet online casino games、Travel 188bet online casino games、Hotel 188bet online casino games、Public relations activity 188bet online casino games、Advertising 188bet online casino games、Catering 188bet online casino games、Information 188bet online casino games、Printing 188bet online casino games、Exhibition Design Engineering 188bet online casino games、Convention and exhibition equipment 188bet online casino games、Exhibition logistics 188bet online casino games、Gift suppliers and other surrounding supporting industries。These industries are only relatively core subdivided industries involved in exhibitions。With the continuous development and imagination upgrade of on-site experience design，There are many other subdivided 188bet online casino games categories to join，Will continue to expand the industrial supply chain group of the exhibition 188bet online casino games。

The above focuses on the value on the supply side，However, for the experience economy with strong spillover benefits such as exhibitions and events，It is difficult for past economic models to evaluate its true long-term economic value to society。

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The road to international 188bet online casino games brand recognition

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For example, if you want to bid for the Olympics，As the person in charge of marketing and promotion at the provincial and municipal levels，Or a decision-maker in 188bet online casino games marketing，I will definitely try my best to introduce the city’s brand，Competing with other cities、Tourist destinations make a difference。

Many international conferences，Or large global events like the Olympics，There will be a bidding process。When we organize local events or exhibitions，I also hope to be able to communicate with other cities、Local differences。So next，Let’s talk about how the brand identity of tourist destinations is constructed in a systematic way。

An international professional consulting agency commissioned by the United Nations World 188bet online casino games Organization (UNWTO)，Published a research report，For the establishment of 188bet online casino games brand identity，Propose a framework for systematic thinking。The core concept of this framework，188bet online casino games brand represents the competitive identity of a tourist destination。

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How to be a global model

Jane Dunford, travel editor 188bet online casino games Guardian，An article in November 2016 has an interesting topic: “Finding it out-brand slogans of tourist destinations around the world。” among more than a hundred slogans，There are slogans from several countries，Attracted the attention 188bet online casino games author who is a travel expert。for example，Djibouti in East Africa，Use the English homophone "Djibeauty"，To emphasize、Marketing national beaches、The beauty of waters。The United Kingdom uses the Internet symbol "#OMGB——Home of Amazing Moments" (#Oh My GreatBritain，Wow the British - a stunning encounter)，Not only shows his familiarity with operating experience economy、Confidence，And the target is also the travel "boomer generation" 188bet online casino games Internet community，Trying to tell young people，Although Britain is a country of old gentlemen，But it is also the fashion capital 188bet online casino games world，You can’t help but come and see！

These two examples show，Brand slogan of tourist destination，No need to be too rigid，Struggled with grammar、Correct spelling。Opposite，The more you can do with your own land、In-depth connection of 188bet online casino games advantages，Even with a sense of humor，The more eye-catching you are，In the information explosion、Win the competition among dazzling tourist destinations。

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Systematic thinking on 188bet online casino games brand identification

A research report commissioned by the United Nations World 188bet online casino games Organization and published in cooperation with an international professional consulting agency，For the establishment of 188bet online casino games brand identity，Propose a set of framework steps for systematic thinking。

Step 1: Logical composition。At this stage，The question that needs to be asked is: What do international tourists most want to experience and see in this place？This requires taking stock of the main 188bet online casino games assets of the tourist destination，Using SWOT analysis method，Strictly judge the international competitiveness of these assets。

Step 2: Emotional interests。188bet online casino games stage，The question to be asked is: How will tourists feel about 188bet online casino games place after coming？Recommended analysis to perform is consumer research。You can have been here before through in-depth interviews、Representative international tourist、Travel expert，Perform interview content analysis，Extract the English adjectives most commonly used to describe the feelings of tourist destinations、verb、noun。

Step 3: Brand’s personality。The question to be asked at 188bet online casino games stage is: How does the tourist destination want to be viewed by the main target international tourists、Describe？188bet online casino games requires the words extracted in the second step，Comparison with competitors in major tourist destinations、Analysis，Find ways to differentiate、Specialization。

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About the author

Lin Guanwen，PhD Events Management, Queen Margaret University, Edinburgh, UK、Cultural and Creative Industry Management MBA，The first overseas Chinese scholar to obtain a doctorate in exhibition and festival event management，Currently working in the Department of 188bet online casino games and Exhibition, School of 188bet online casino games, Chung Hua University。Asia Pacific Institute for Events Management，APIEM) Vice President of Industry Relations、Secretary-General of China International Convention and Exhibition Association、Director of Taiwan Smart 188bet online casino games Industry Association & Chairman of Smart Exhibition Development Committee。

*We welcome pre-orders and have a chance to get the author's personal signature.Contact: Shi Yanbing，WeChat ID: bing878919，Mobile number: 18515550582