188bet sports betting app download This article is the twenty-fourth one。This book involves the policy situation of China’s tourism industry、Digital Economy、Digital Economy、Marketing、Rural Revitalization、Scenic spot development、8 topics including theme entertainment and business innovation，Reflects the new trend of China’s tourism development in recent years、New business formats and newTopic。The book focuses on the new trend of cultural and tourism integration、New topics in digital tourism economy and new explorations in tourism management，Discussed issues of common concern to the industry from various angles。

The more than 40 authors of this book are mainly the chairman and general manager of outstanding tourism companies，Their articles，Existing reflections on traditional industries，More exploration of emerging business formats；Existing discussion on industry level，More thoughts on the development of your own business；This is a cutting-edge battlefield diary、It is the true voice condensed with sweat and tears。

The report of the 19th National Congress of the Communist Party of China proposed the rural revitalization strategy，Always regard solving the "three rural" issues as the top priority of the whole party's work。The development of rural tourism in Changxing County, Zhejiang Province has a high reputation both in the province and in the country，Attracted great attention by the Zhejiang Provincial Government。

This article refines the successful experience and model of rural tourism 188bet sports betting app download development in Changxing County，Analyzed the challenges it faces，Proposed its strategic upgrade strategy。Strive to achieve success in the next few years，Make it a rural tourism demonstration county with more distinctive themes and characteristics，For the development of rural revitalization、Contribute to letting farmers live a better life。

Overview of Changxing County

Changxing County is affiliated to Huzhou City, Zhejiang Province，Located in the Hangjiahu Plain of the Yangtze River Delta、Southwestern shore of Taihu Lake，With Anji County、Wuxing District and Guangde County、Bordering Yixing City，Located at the junction of Jiangsu, Zhejiang and Anhui provinces，Since ancient times, it has been called the "Three Provinces Thoroughfare"，Obvious location advantage。

Changxing County was founded in the Jin Dynasty，More than 1,700 years ago，Long history、Profound foundation。Changxing is the hometown of Chen Baxian, the founding emperor of the Chen Dynasty，His former residence is still preserved、ancestral mausoleum。Changxing is also the place where the tea sage Lu Yu wrote the masterpiece "The Classic of Tea"，Thus becoming the birthplace of tea culture。

In recent years，Changxing’s rural tourism development trend is strong。2017，Changxing County has received a total of 2094 tourists.070,000 people，30% year-on-year growth；Realize total tourism revenue 210.9.9 billion yuan，30% year-on-year growth。The growth rate of the above two tourism indicators in Changxing County ranks first among the counties and cities in Huzhou。

The development history of rural tourism

(1) Rural Tourism Version 1.0

Keywords: single，Farmhouse，Spontaneous native year 1987，Some villagers in Fuyang County, Zhejiang Province took the lead in establishing "farmhouse" tourism in my country，Gu Mu, head of the Tourism Coordination Group of the State Council, visited in person，With the inscription "Farmhouse，Tourists are also happy”，Since then，my country’s rural tourism officially started。After，188bet Online Sports Betting and Casino Several households in Shuikou Township, Changxing County also began to raise funds to establish "Farmhouse"。

(2) Rural Tourism Version 2.0

Keywords: + group，Country Leisure，Conscious Prosperity 2006，The former National Tourism Administration determined the "China Rural Tourism Year"，Rural tourism is gradually emerging。After seeing the business opportunities in rural tourism，More and more farmers in Changxing County are joining the rural tourism team，Started to establish a country B&B。By 2012，There are more than 300 local farmhouses and B&Bs，Receives a large number of tourists from surrounding areas every year，Brand benefits are about to emerge。

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Diversified business formats

(1) Traditional farmhouse

Chengxi Farmhouse Street and Gongchayuan、Xianshan Lake、Ordinary farmhouses around Shili Ginkgo Corridor and other scenic spots，Accounting for about 80% of the county’s farmhouses，To accommodate group tourists、Mainly sightseeing and daily dining consumers，The customer base is ordinary rural tourists，Especially elderly tourists。Ordinary room prices range from 280 to 400 yuan，Occupancy rate reaches 70%。

(2) Boutique B&B

Gu Zhu with a bamboo pillow、Boutique B&Bs created by external capital such as Zhucui Villa and Ziming Villa、Local farmhouses represented by Yunqi and others have upgraded and upgraded boutique B&Bs，In fine dining、In addition to accommodation, it also has functions such as cultural and sports exchanges and business meetings，Mainly welcome some Chinese、High-end customers。Accommodation price，Ordinary guest rooms are 400 to 700 yuan，Some high-end rooms cost more than 800 yuan，The occupancy rate reaches more than 90% on weekends and holidays，Comprehensive occupancy rate is nearly 70%。

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Rural revitalization results

The report of the 19th National Congress of the Communist Party of China pointed out，We must “implement the rural revitalization strategy”，And clearly stated that "industrial prosperity、Ecological and livable、Rural customs 188bet sports betting app download and civilization、Effective governance、The general requirement of living a prosperous life。Changxing County will vigorously develop rural tourism as an important breakthrough for rural revitalization，Rural revitalization has been fruitful。

(1) The industry is booming

As one of the top 100 counties in the country in comprehensive strength、National Top 100 Economic Counties，2016 Changxing County Gross Regional Product (GDP) 499.1.4 billion yuan，Proportion of tertiary industry 6.7: 49.9: 43.4。Total tourism revenue 210.9.7 billion yuan。The rural development of Changxing County is typically centered on the tourism industry，Promote primary industry、Second Industry，Realize the comprehensive development and integration of regional industries。

(2) Ecological and livable

The beauty of Changxing lies not only in the distant mountains、Bamboo Forest、Stream、Flowers，Still a neat village、Clear river、Beautiful courtyard、Safety of hygiene。Changxing people have never let go of environmental protection in the process of rural revitalization，“When there is a conflict between the project and the environment，Prioritize to obey the environment”，Especially the implementation of the rural village project、Wanli Qingshui River、Regional water improvement project、Thousand towns chain Wancun Fangxin store project and other projects，Making the whole county more and more beautiful、More and more livable。

(3) Rural Civilization

Local villagers have a simple and rustic style，Free travel in the county，Ask for directions，Asking about something，The villagers either smiled or shyly "answered questions"；Arrived at hotel、Scenic Area、Restaurant，You can feel the enthusiasm of the reception staff all the way、Kind；Have a chance to talk with the owner of the B&B，You are often addicted to their stories，Silent praise for their self-cultivation，Sigh for their open-mindedness or hard work。Between the villagers，We get along harmoniously，Always help each other。

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The "Changxing 188bet sports betting app download Model" of rural tourism development

Overview of Changxing’s development experience，The core is to handle the government well、Farmer、The balance of the three-dimensional market structure，Building and balancing government dominance、Rural development pattern of market input and farmer participation。

(1) Government: “Teach a man to fish”，Improve farmers’ management capabilities

Since 2014，Changxing County Rural Tourism Management Office implements "nanny-style" guidance for farmers' rural tourism operations。Recognition in farmhouses and B&Bs、Biding aspects，There are office staff who come to provide personal guidance；Building renovations in farmhouses and B&Bs、Gardening design，Tourism Management Office staff contacted Shanghai、Many landscape design units from Hangzhou came to Changxing for inspection，Then a professional landscape design unit will provide architectural and courtyard design guidance to farmers；In a hygienic environment、Etiquette, culture, etc.，The Tourism Management Office arranges for a special person to visit the home to provide "nanny-style" guidance；At the same time, special personnel are also arranged to follow up the individual renovation projects of 558 rural tourism operators one by one。The Rural Tourism Management Office provides “nanny-style” construction guidance to farmers，The core is to improve farmers’ own business capabilities，Instead of taking everything in a big way，While making farmers motivated，Also has the ability to develop vigorously，Ensure the sustainable development of the rural revitalization strategy。

(2) Farmers: “Points System” Management，Stimulate the inherent vitality of B&B construction

(3) Market: Management skills，“Five Guarantees” Service，Lock the surrounding elderly tourism market

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About the author

Xu Lixin，Founder of Wuxi Desheng Tourism Culture Development (Group) Co., Ltd.、Executive Director，Travel trade expert of China Association for Trade in Services，Deputy Director of Shanghai Yangtze River Delta Tourism Development Research Center，Director of Jiangsu Province Tourism Training Base。

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