One day in early April，The sky in Beijing is gray，The temperature is around 10 degrees Celsius，188bet game’s windy。

Discovered by Yang Fan while visiting Yuyuantan Park in Beijing，Although the weather is cold，But everyone in the scenic spot has a cherry blossom-shaped 188bet game。Out of curiosity，He also wants to try it。There were at least 30 people queuing up at that time，Some people lined up in the cold wind and couldn’t wait to leave first，He also wanted to run away，But after all, I thought "I'm here"，I persisted until the end。

This is Yang Fan’s first time eating cherry blossom-shaped ice cream，Not cheap，Spent 29 yuan。Actually，This is the "Cultural and 188bet game" launched by Yuyuantan Park and Haagen-Dazs。

Starting in Spring 2021，Cultural and 188bet game suddenly became popular。This kind of cherry blossom ice cream that Yang Fan eats，A total of 4 sold during the Qingming Festival.70,000 pieces。Jinan Culture and Tourism Bureau once revealed，Baotuquan ice cream sold more than 600 boxes during the May Day holiday，1.90,000 pieces。Wuhan Yellow Crane Tower Park also stated，On average, every three tourists come to Yellow Crane Tower，There will be one to buy local cultural and 188bet game。

According to People’s Daily report，There are probably hundreds of cultural and creative ice creams across the country，Annual output is tens of millions。Discovered by AI Finance and Economics，Currently there are more than ten scenic spots selling cultural and 188bet game in Beijing，Early June，Across the country，There is the Maijishan Grottoes in Tianshui、Wuhan East Lake Eye Ferris Wheel、Hangzhou Xianghu、Lanzhou Zhongshan Bridge、Stork Tower and other local scenic spots in Yongji, Yuncheng, Shanxi announced the "official debut" of their own cultural and 188bet game。

Why is cultural and 188bet game suddenly so popular?

Cultural and 188bet game is out of the circle

Yuyuantan Park is one of the earliest entrants in the cultural and 188bet game industry。2017，To cooperate with the promotion of the cherry blossom festival in the scenic spot，Yuyuantan Park launched a cherry blossom-shaped ice cream for the first time，15 yuan each，There are strawberries、Vanilla、Chocolate and other flavors。

At the colorful Qiaotou Lake，Unique、A cherry blossom shape with a bit of literary style，Made this ice cream become popular。From now on，Cultural and 188bet game has become Yuyuantan’s repertoire，Although Beijing is still a little cool from the end of March to mid-April，But the ice cream will return on time，Become "Seasonally Limited"。

It’s 2018，Cultural and 188bet game seems to be ushering in its "first year"。Wang Wenshan, the owner of a cultural and 188bet game manufacturer in Beijing, told AI Finance News，This year，Jingshan Park found itself through a raw material supplier，The company also because of this order，Become one of the pioneers in the field of cultural and 188bet game，“The ice cream in the Forbidden City only came later。”

At that time, Wang Wenshan's company designed a "signature" for Jingshan Park - an 188bet game in the shape of a peony flower，Because Jingshan Park is an authentic royal garden，The peonies are particularly famous。But sales of peony 188bet game were dismal on the first day of sale，Only sold less than one freezer。Wang Wenshan said，After the scenic spot informed him of this situation，He rushed to produce some promotional materials overnight，There is a poster、Hanging flags, etc.，Posted on the window sill of every stall on Cultural and Creative Street in Jingshan Park。

The advertising quickly showed results，The third day，Just on a weekend，Peony 188bet game is sold out for the first time，“The hottest time，The queue was 100 meters，Sold more than 4,000 pieces in one day。”

Slowly，More and more upstream manufacturers and scenic spots are beginning to seek cooperation，Entering the field of cultural and 188bet game。2019，Admission to the Forbidden City, which is at the forefront of cultural and creative products，During National Day，Completely “bringing ice cream out of the circle” as a cultural and creative carrier。All kinds of punch-in photos，The roof of the main hall and the "ridged beast" in the hands of tourists squat under the same blue sky，“Ice cream is out of the Forbidden City” became a hot search on Weibo，Reaped 500 million reads and 80,000 discussions。

Several years of development，Make cultural and 188bet game occupy the C position among cultural and creative products。"Yellow Crane Tower"、"Tengwang Pavilion"、"Mogao Grottoes"、"Terracotta Warriors"，Now it is so easy to hold it in the hands of tourists，Can be eaten in one bite，For those who like to check in and take pictures，This is so much fun。

Scenic spots also take the opportunity to expand publicity，Let more and more people understand the characteristics of the scenic spot。This year，On social media，The topic of "Cultural and 188bet game Contest" brings a group of cultural and 188bet game to the stage，Also "Is the Ice Cream War in Scenic Areas an Involvement in the Cultural and Creative Industry?"、Extended topics such as "Cultural and 188bet game starts with appearance but must also be loyal to quality"，Also "Suzhou Garden launches cultural and 188bet game"、"Cultural and 188bet game in Mogao Grottoes"、“Chengdu Cultural and 188bet game” and other topics continue to pay attention to the launch of new products in various places。

In Beijing area，Wang Wenshan’s factory has cooperated with Beihai Park、Jingshan Park、Beihai Aquarium、Cooperation with Aosun and other scenic spots，Produces seven to eight thousand 188bet game creams every day。

AI Financial News contacted Zeng who designed the Old Summer Palace、Terracotta Warriors、A cultural and 188bet game company such as West Lake，Zhang Lei, the company’s brand manager said，The number of cultural and creative ice products designed and produced by their company has reached hundreds，Currently, the number of cooperative scenic spots exceeds 150。

Expensive travel items

But the biggest feeling of buying cultural and 188bet game in a scenic spot is just one word，Expensive。

Although it has long been a consensus that things in scenic spots are expensive，Ordinary ice cream sold outside for 4 yuan，The scenic spot costs 8 yuan，But the addition of cultural and 188bet game，Undoubtedly raising the consumption threshold of ice cream again。In the same scenic spot，A piece of cultural and 188bet game can be sold for 2-3 times that of ordinary ice cream。

Inside Beijing，The most “people-friendly” cultural and 188bet game is at the foot of the Forbidden City，A "Forbidden City Ridge Beast" ice cream sold for 10 yuan，Already considered cheap。The "Lotus" in Old Summer Palace sells for 15 yuan，The National Expo "Soaring to the Sky" sells for 18 yuan，The "Prayer Hall" in the Temple of Heaven sells for 25 yuan。

A netizen said after eating cultural and 188bet game，“No wonder the cashier didn’t quote the price when I bought it，Just say I will scan you，Turns out it’s more expensive than I thought。”

Same as Yang Fan，Many tourists feel "physical pain"，While buying a piece of cultural and 188bet game like this。From the lingering winter to the scorching sun，In front of the freezer of some cultural and 188bet game，There are still many tourists around。

A weekend in late May，Noon，The salesperson selling cultural and 188bet game in Jingshan Park scanned 11 payment codes in 5 minutes。Beihai Park next to it，Cultural and 188bet game is also selling well，Between 3:30 and 4:00 pm，Inventory in the cultural and 188bet game cabinet next to the pier，Rapidly decreasing at the rate of one pill per minute。

But in Yuyuantan Park，The staff selling ice cream told AI Finance and Economics，The current sales period of park cultural and 188bet game has expired，Only every spring equinox，When the scenic spot specially opens the "Sakura Festival" to coincide with the cherry blossom season，Ice cream will appear in the freezer。Sakura ice cream is very popular，“Can sell 20 boxes a day。”

What kind of 188bet game is it，It can be expensive and hot？

Cultural and 188bet game，In fact, the biggest feature is the shape，According to different shapes designed，It can be roughly divided into several categories: some are landmark buildings reduced in proportion，Like the Oriental Pearl、Guangzhou “Small Waist”；Some are remodeling the shapes of cultural relics，Cute treatment，For example, the bronze vessel "Bo Ju Ge" with an ox head pattern in the Capital Museum、Terracotta Warriors and Horses of Qinling Museum；Someone made a painting，Like Suzhou Gardens、Summer Resort，Use ice cream as a picture screen，Incorporate the condensed scenery into it like a relief sculpture。

In Lu Xun’s hometown，The design of cultural and 188bet game is inspired by a combination of multiple images: the honey locust tree、Wasp、Crickets、Ishii Terrace、Baicao Garden、Sanwei Bookstore，The elements of different spaces together form a glimpse of Lu Xun’s childhood。The designer once told the media，The ice cream should be expressing a dream at this moment，Magnify many ordinary things、Integrated into one screen。

Cultural and 188bet game in some scenic spots，Occasionally I also play taste marketing。The lotus-shaped ice cream in Beijing Beihai Park has a "lotus flavor"，The ice cream at Xi’an City Wall Scenic Area launches “City Wall Flavor”。Sanxingdui Museum’s “Duidui” ice cream was launched during the May Day holiday，Using the bronze mask as a template，Introduced “Unearthed Flavor” and “Bronze Flavor”，actually，It’s chocolate and matcha flavor。

Using local story elements，188bet game is also used to increase tourists’ sense of participation during play。One for you and one for me，Two pieces of West Lake 188bet game in one，"Xu Xian" and "White Snake" met on the broken bridge。In Chengdu Kuanzhai Alley，The “Sichuan Opera Face Makeup” themed 188bet game even uses the fashionable blind box method: Shengdan Jingmo Chou，Different expressions，Various sizes，Who is hidden under the packaging，Just waiting for tourists to come and reveal it in person。

In the cultural and 188bet game industry，Common style is to be ridiculed。Unique design is the “trump card” in the competition for scenic spots，This also accounts for most of the production cost of cultural and 188bet game，In Human Resources、Technology、Requires large investment in costs。

“In the entire cultural and 188bet game industry chain，The biggest investment is the mold。" said Zhang Lei, the brand manager of the above-mentioned company，Compared with ordinary ice cream，The biggest difference between cultural and 188bet game is that its production is more complicated，It needs to go through a series of processes such as mold opening。

"Open mold"，That is, make a metal plate or resin mold，As a standard for producing 188bet game。For manufacturers，There are many details to pay attention to。Zhang Lei said，The design of the 188bet game must be able to express the "soul" of the scenic spot，We must also consider whether it is feasible in actual production，Because the product is three-dimensional and has uneven thickness，The position of the stick will "reveal" if you are not careful、“Crooked Lot”。

Mold technology determines the sophistication of design。Zhang Lei said，Some parts of the mold are very small，If the raw materials cannot flow into it，It will cause the shape of the ice cream to be incomplete。For this，Designers sometimes have to go to the factory in person to “learn lessons”，Adjust your design in time。Wang Wenshan divides the cultural and 188bet game mold technology on the market into 2D、Three types of relief-like "2D half" and 3D，“There are still only a few manufacturers that master the latter two technologies。”

Said Zhao Chunxia, ​​a salesperson at an ice cream factory in Yunnan，The minimum order quantity for cultural and 188bet game is generally tens of thousands，The minimum cost for mold opening is more than 3,500 yuan，Mold production cycle is about 15 days，As for the renderings of the mold，The design team of the mold factory can complete it by themselves within two to three days，Businesses can also provide physical models or 3D files themselves。According to Red Star News，Making the Forbidden City、Sanxingdui、The manufacturer of Baotuquan mold once said，The maximum mold opening fee for making cultural and 188bet game molds is more than 20,000 yuan。

Polar taste

Forget it’s expensive，Not necessarily delicious。Buy cultural and 188bet game，There is a bit of luck involved。

In my country’s frozen drink standards，"Ice cream" and "ice cream" are different。Comparing the two，In general, ice cream has lower butterfat content，Higher moisture content，Low volume expansion，So the hardness is high；Ice cream has higher butterfat content，Lower moisture content，High volume expansion rate，So the hardness is low。、Normally，The taste of ice cream is not as good as ice cream。In communication with AI Finance and Economics，Many cultural and 188bet game manufacturers have stated that their ice cream is "made according to the food standards of ice cream"，Some even write "XXX Ice Cream" directly on the outer packaging label。

Whether it’s ice cream or ice cream，Overall，Comparing cultural and 188bet game with branded ice cream，The taste difference is obvious。Xiangshan Park once designed an ice cream in the shape of a red maple leaf，Many tourists have a bad experience after eating，A netizen said，“Strawberry-flavored ice cream has a strong flavor，Not delicious。”Someone else said，“The shape of the maple leaf is not special，Can only be bought to take pictures，No other use。”

A Xiaohongshu blogger who evaluated cultural and 188bet game in 8 scenic spots posted this，The cultural and 188bet game in Jingshan Park is “not recommended”，The reason is that the style is average，It also tastes like a popsicle。

I saw it when AI Finance and Economics visited Jingshan Park，The outer packaging box of the peony 188bet game in the park is in an ancient style，With bright peony shapes on it，A row of text reads "The beauty of the country and the fragrance of heaven on the tip of the tongue"。I saw a girl opening the box，Pinch the stick and shake it gently a few times，Shake the ice off the 188bet game。Seeing the shaking is not clean，I simply picked it up with my little finger。After eating，She said: "The taste is average，If you want to eat 188bet game, don’t buy it，If you want to take pictures, buy it。”

A girl who was eating matcha-flavored 188bet game also pointed to her "peony": "It doesn't taste good，Look，There is ice here。" She told AI Finance News，This ice is not just on the surface，Also embedded inside the 188bet game，After one bite，The cream taste is not as strong as expected，The taste is not soft either，more like continuous ice。

Related situation of cultural and 188bet game reported by tourists，AI Financial Society tried to contact the staff of Jingshan Park Publicity Department，As of press time，No reply from the other party。

Another consumer Liu Xiaoyan also felt that the taste of cultural and 188bet game was not good。May this year，When she traveled to Wuhan，Tried Wenchuang Ice Cream "Chocolate Mousse Chime" and "Yue Wang Goujian Mousse"，Each piece is only the size of a fist，But it costs more than 40 yuan。Just took a bite，I just think the materials used are of poor quality，“I will never eat there again，It’s too hard to swallow，The only thing that is still edible is the crushed Oreos that are slightly icy at the bottom of the mousse。”

An attraction，A person may only come once a year，Even come only once in a lifetime，A one-time deal may not be bad for repeat customers，But Liu Xiaoyan does not agree with this trading method，“I hope we still need to pay attention to quality issues。After all, there is an entrance，The price is also very high，188bet game tastes so bad that I can’t explain 188bet game。”

However，There are also cultural and creative ice creams with good taste，Among them, Yuyuantan Sakura 188bet game has received more praise。Except the one priced at 29 yuan、Except the joint model with Haagen-Dazs，The regular version of Sakura 188bet game priced at 15 yuan is also well received，A review blogger said，“Good looks online，The pink color is very eye-catching when taking photos，The 188bet game itself tastes good。If you are coming to the park to play，Worth buying。”

A feast of symbolic consumption

However，Very few consumers choose to complain after eating unpalatable cultural and 188bet game。"No one will complain，You didn’t buy it just to eat。"Yang Fan said。

Wang Wenshan said: “The current selling point of cultural and 188bet game is mainly its appearance，Not to quench thirst，Everyone will buy it if they think it’s fun。Consumers don’t care about taste，This is not the focus of the scenic spot。”

In fact，The core logic behind the emergence of cultural and 188bet game is: upstream manufacturers are profitable，Scenic spots realize cultural communication。Cultural and 188bet game can be said to kill two birds with one stone。

Different from the ordinary ice cream that hits the streets，It is also different from high-end ice cream brands that focus on food ingredients and intensive marketing - such as Zhong Xuegao、Madiel and others，Cultural and 188bet game standing in the spotlight，It’s more like a “circle-breaking” channel added by a scenic spot for itself，A new outlet for the cultural and creative industry to generate income。

And the diners at the other end，Also indulged in this feast of symbolic consumption。For most consumers，Buy a cultural and 188bet game，It’s not about those quick bites，Concave shape、Photography、Punch in，That is the first priority。

When the cherry blossoms are in bloom，In Yuyuantan Park，Tourists can be seen everywhere holding cherry blossom ice cream，And with cherry blossom tree、The Central Television Tower and others took photos in the background。Beihai Park in "Let's Swing the Oars"，The child holding a cultural and 188bet game in the shape of a white tower jumped up and down，Taking photos，The parents around me are not willing to buy one for themselves。Visitors in Jingshan Park take a group photo holding ice cream and peonies in front of the freezer，A little boy of five or six years old just took a bite of ice cream，The old man on the side hurried forward，“Don’t bite yet，Take a photo！”

Sakura、White Tower、Peony、Mogao Grottoes、Terracotta Warriors、Chimes, etc. are all symbols，Behind them is China’s history and culture。For consumers，Buy a piece of cultural and 188bet game，It’s more like getting a certificate of visiting a scenic spot。

"Cultural and 188bet game，'Creation' is based on business selling points，The product must be profitable，But this selling point incorporates many cultural needs。Consumers buy more than just rations，It is also spiritual food。" Tang Shi, a teacher at Jinan University who studies the cultural industry, told AI Finance and Economics，“Cultural and 188bet game is suitable for taking pictures，Photography has the effect of spreading again，Eat after taking the photo，Does not take up space。It not only satisfies modern people’s desire to check in，Also ‘ate’ the scenic spot，Very interesting。”

For those who have eaten cultural and 188bet game，Indeed, we care more about the communication effect。

After eating that inferior-tasting "Chime Mousse"，Liu Xiaoyan comforts herself，“You can send it to Moments，There is no need to be a gourmet food。"Yang Fan also said，"Is 188bet game important?？Not important，The most important thing is the circle of friends。”

(Yang Fan, Zhao Chunxia and Liu Xiaoyan are all pseudonyms 188bet game article)

*188bet game article comesSource: WeChat public account "188bet game Society" (ID: aicjnews)，Author: Xue Yongwei、Li Yuchen，Original title: "If you buy 188bet game in the scenic spot, it’s either a big deal or a steamed bun》.