What can 500 days change?

Starting from the suspension of nationwide group tours on January 26, 2020，Until June 13 this year，The cultural 188bet online sports betting industry has experienced a "unique" 500 days，Mutation、frozen、Unknown、Unfreeze......Travel Enterprise、Destination from dazed to uncertain、Falling，Start upward，Towards recovery。

Many travel companies were “obliterated” during the epidemic，There are also travel companies that are becoming more resilient，The survival and development model of the destination，Also changing，And the introduction and implementation of new policies，Changes in key “cells” of these industries，will further affect the 188bet online sports betting market trend、Reshaping the industry landscape，The cultural 188bet online sports betting industry has a new frontier、Unknown，A future full of expectations。

Special period，Zhihui launches a special plan "500 Days of Ups and Downs in the Cultural 188bet online sports betting Industry"，Looking back at the ups and downs of the cultural 188bet online sports betting industry over the past 500 days，Hope to be in those important events、Key details in progress，Peering into the cultural 188bet online sports betting industry’s path forward in the next “500 days”。

Article 1，Let’s first “relive” the ice and fire of the domestic cultural 188bet online sports betting industry in the past 500 days。

The haze left by the black swan 188bet online sports betting epidemic is now gradually dissipating.

January 26, 2020，Issued by the Ministry of Culture and 188bet online sports betting，Require travel agencies and online travel companies across the country to suspend the operation of group tours and "air tickets + hotel" travel products，The mobility of cultural 188bet online sports betting consumption is further "frozen"。The fate of most travel companies is also more critical，Data is displayed，First quarter of 2020 only，More than 10,000 188bet online sports betting companies have been canceled、Revocation of operation。This is an important reference。

In the 500 days after the "freeze"，The cultural 188bet online sports betting industry exposes its fragile side，But it also shows strong resilience - internal circulation、Digital、Local travel、Leisure vacation and other changing trends，happening amid many uncertainties，And as the market recovery deepens。

500 days of adhering to benefits that coexist with danger and opportunity，Divided into five stages and disassembled one by one。From darkest midnight to first light，Reviewing the development trend of the cultural 188bet online sports betting industry in the past 500 days，And the different fates of players from all walks of life。

And so far，Has the haze of the epidemic really dissipated?？Where will the cultural 188bet online sports betting industry go in the post-epidemic era？

Darkest Hour

（2020.01.26~2020.05.05）

The first 100 days were cruel and painful.

Personnel mobility has basically been "cut off"，Scenic area closed、188bet online sports betting business is suspended，Environmental mutation，No one knows when this sudden epidemic will end，Liquidity crisis begins to spread。

The first to be overwhelmed are outbound 188bet online sports betting companies.

"The principle is not to owe suppliers a penny，(Not Oweed) Consumer、Employee (one cent)，I bear the bank debt myself，Try your best，Follow the trend，Keep up the good work, everyone！”The last day of February last year，Founder of Baicheng 188bet online sports betting Network、Chairman and CEO Zeng Song said goodbye in a 188bet online sports betting WeChat group。Together with the liquidation notice issued by the company the previous day，Joined to declare the bankruptcy of Baicheng 188bet online sports betting Network。

The fate of Baicheng 188bet online sports betting Network is not an exception。Zero income for 3 months、Countless refunds, advances and daily operating expenses, etc.，Testing the fragile cash flow of most 188bet online sports betting companies。

Although the Ministry of Culture and 188bet online sports betting issued documents on February 6 and 26 last year，Announcement of temporary refund of 80% of travel agency service quality guarantee payment，And strictly controlling the epidemic、Under the premise of limiting passenger flow，Gradually resume the opening of scenic spots，But for travel companies that survive in the dark，These are just a drop in the bucket。Salary reduction and layoffs、Shrink business or even go bankrupt and liquidate，Cover more companies。

Reference data is displayed，Affected by the epidemic，From the beginning of 2020 to March 25th，A total of 11,268 188bet online sports betting companies have been canceled across the country、Revocation of operation。

Travel agency，A total of 1,670 travel agencies in my country have canceled their registration in the first three months of 2020，Large enterprises such as Beijing China Travel Service announced suspension of work and production in April。The pressure of complaints caused by the sudden increase in cancellation fees and refunds cannot be underestimated，Among the 5,542 188bet online sports betting complaints received by the Beijing Municipal Bureau of Culture and 188bet online sports betting in the first quarter of last year，The proportion of complaints involving travel agencies is as high as 99%。

Online 188bet online sports betting，Ctrip at that time、Mafengwo’s refund advances exceeded 1 billion respectively、500 million，Tuniu’s stock price plummeted 97% compared to its peak，Tempus International once fell into bankruptcy and liquidation crisis... and the guide car、188bet online sports betting to the United States、Luebu 188bet online sports betting Network、Beidou Zhixing、Relatively small online 188bet online sports betting service providers such as Pansen.com，will "disappear" in these 100 days。

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If you continue to comb backward from 188bet online sports betting 100 days，So Henan Yangzigou、Hebei Yesanpo、Langya Mountain、Guilin Danxia Hot Spring and other traditional scenic spots，will also be recorded in 188bet online sports betting growing list of bankrupt companies...

The "freeze" of 188bet online sports betting is terrible，But if the timeline is lengthened，The epidemic may be just the straw that breaks the camel’s back。

Before officially entering bankruptcy proceedings，Some 188bet online sports betting companies have suffered from serious disadvantages due to their own business，Experienced several years of losses or performance decline。For example, a mountainous scenic spot backed by natural resources，The accelerating construction and expansion can only attract temporary passenger flow，But it makes the debt problem difficult to get rid of；Zairu，Traditional 188bet online sports betting agencies are also facing adjustments to the supply model of their original products and services，Industry differentiation and elimination are inevitable。

To some extent，The transformation of 188bet online sports betting companies in different market segments is imminent，The epidemic has become a "fatal blow" that accelerates the reshuffle process。

One detail that must be mentioned is，March 13 last year，National Development and Reform Commission、23 ministries and commissions including the Ministry of Finance jointly issued the "Implementation Opinions on Promoting Consumption Expansion and Quality Improvement to Accelerate the Formation of a Strong Domestic Market"，Mentioned further improvement of duty-free industry policies、Enrich distinctive cultural 188bet online sports betting products and other content，Opening a new way out for the consumer market in the context of internal circulation。

Some aspects of the policies of national ministries and commissions can be regarded as indicators，“Formating a strong domestic market” corresponds to internal circulation，Meaning that foreign markets are basically unreliable，The domestic market has become a reliance，The fate of 188bet online sports betting companies with different attributes，And the following path selection，Partially revealed。

PUBG

（2020.05.06~2020.08.14）

188bet online sports betting companies that survived the first 100 days，When almost reaching the "bottom"，Finally relieved，The first "May Day" after the epidemic is here。

According to data from the Ministry of Culture and 188bet online sports betting，May 1 to 5, 2020，A total of 1 domestic tourists were received nationwide.1.5 billion people，Realize domestic 188bet online sports betting revenue 475.600 million yuan。This is considered a report card that exceeds expectations，But traffic is limited in scenic spots、Inter-provincial travel has not yet resumed and other restrictions apply，The cultural 188bet online sports betting industry is still struggling to survive in the desperate situation of waiting for people (passenger flow) and money (cash flow)。

Continuously increasing support policies，Attempt to open up a way for cultural 188bet online sports betting。

This includes notices issued by the Ministry of Culture and 188bet online sports betting，Encourage local cultural and 188bet online sports betting departments to actively make good use of local government special bonds，Support major cultural 188bet online sports betting projects in various places，The main purpose is to alleviate the pressure on investment and construction funds for major cultural 188bet online sports betting projects，Investment to stimulate consumption、Promote economy；As well as loan financing issued by national ministries and local governments、Promote the implementation of policies such as tax reduction and exemption, etc.。

And what really means turning the situation around is，July 14 last year，"Notice on Matters Concerning Promoting the Expansion and Resumption of Work and Operations of 188bet online sports betting Enterprises"，Unblocked inter-provincial group travel that had been suspended for 172 days。This is for the summer vacation、Mid-Autumn Festival、National Day and other peak tourist seasons provide opportunities，Improving opportunities for many travel companies seeking to “turn over”，The influence of this policy continues to this day。

But there is no denying it，Long-term travel in the domestic 188bet online sports betting market、The pattern of short- and medium-distance travel has changed，There are two observation entrances，First, Hainan，The second is rural 188bet online sports betting。

The blessing of "top-quality" tax-free policies ("Overall Plan for the Construction of Hainan Free Trade Port", "Announcement on Duty-Free Shopping Policies for Visitors to Hainan Outlying Islands", etc.，Unique tropical island 188bet online sports betting resources，The return of mid-to-high-end consumption under the ice of outbound travel，A large number of long-term domestic tours、Demand release and consumption upgrade for island tours, etc.，Together they form the perfect opportunity for Hainan to build an international 188bet online sports betting consumption center、Convenient location、Herenhe。

The new tax-free policy is really important，Hainan’s 188bet online sports betting products in terms of converting outbound 188bet online sports betting return consumption，Actually, there are many shortcomings，But tax exemption creates a very real and effective traffic entrance，There is new traffic，Let’s talk about more conversions，More likely。

Hainan quickly got out of the dilemma of "waiting" for the resumption of long-term 188bet online sports betting，It also takes this opportunity to accelerate the improvement and upgrade of the cultural 188bet online sports betting product supply system，On the basis of sightseeing，Promoting health and wellness、High-end medical care、The combination of international cruises and leisure vacation products。We may think，The quality improvement and upgrading of Hainan’s cultural 188bet online sports betting industry，It is almost difficult to replicate the current period of special opportunities。

Changes in Hainan’s 188bet online sports betting situation，In fact, it can also be understood as the fundamental changes in long-term travel in the domestic 188bet online sports betting market，Another fundamental change is rural 188bet online sports betting。

In these 100 days，The Ministry of Culture and 188bet online sports betting and others have issued many policy documents，Promote the development of rural 188bet online sports betting。It is difficult to go back to the past during long-term travel，Urban cultural 188bet online sports betting consumption needs more transformation carriers，High level of travel around the city，Pushing up the demand for rural 188bet online sports betting，Improved its development space。

The destinationization of leisure vacation in rural 188bet online sports betting，The trend is becoming increasingly irreversible。

Dawn

（2020.08.15~2020.11.23）

When the team tour is "frozen" and the 500 days are halfway through，“Compensatory travel” promotes steady market recovery，The cultural and 188bet online sports betting industry has basically come out of its darkest moment，Dawn is already in sight。

From the demand side，The Ministry of Culture and 188bet online sports betting has increased the reception capacity of scenic spots on the eve of National Day，Raise holiday visitor capacity to 75% of maximum capacity。Relaxation of current restriction policy，Superimposed holidays up to 8 days，It also promotes the recovery of the cultural 188bet online sports betting industry and takes a big step forward。

Data display，7 days before National Day Golden Week，The country received a total of 6 domestic tourists.1.8 billion people，YoY recovery 79.0%；Realize domestic 188bet online sports betting revenue 4543.300 million yuan，YoY recovery 69.9%。Based on comprehensive local data，Yangtze River Delta、Beijing-Tianjin-Hebei、Guangdong-Hong Kong-Macao Greater Bay Area、The southwest region and other former destination highlands have been relatively well restored；The National Day 188bet online sports betting consumption in the northwest region is booming, etc.。

This means: 1、Differentiated destination (nicheization of resources and products、Mid-to-high-end) welcomes more opportunities；2、City economic level、Resident volume and spending power，Is the key to influencing the performance of the mainstream status of local 188bet online sports betting/surrounding 188bet online sports betting in the city；3、Urban destinations are more diversified in the impact of the epidemic。

Another factor affecting differentiation is digitalization，Its penetration and application in the cultural 188bet online sports betting industry are increasing day by day。

At the policy level，Ministry of Culture and 188bet online sports betting、The National Development and Reform Commission and other departments have successively issued the "Opinions on Promoting the High-Quality Development of the Digital Cultural Industry" and "Opinions on Deepening "Internet + 188bet online sports betting" to Promote the High-Quality Development of the 188bet online sports betting Industry"。Previously，In tourist attractions、Related documents on the resumption of business operations of travel agencies and others，It has also been mentioned many times to promote online and offline integration、Building smart scenic spots、Implement ticket reservation, etc.。

Predictably，As investments in new cultural and 188bet online sports betting digital infrastructure continue to accumulate，Scenic Area、Digitalization of destinations has become an inevitable trend。

And in 188bet online sports betting process of change，The game between Internet giants is very eye-catching。

In fact，Off-site cultural 188bet online sports betting business can also be regarded as local life business to a certain extent。In the context of giants rushing to lay out the offline market，Covers catering takeout、Movie performance、Hotel accommodation、Local life section for payment, finance, etc.，Regarded as "a battleground for military strategists"。Tencent、Ali、Meituan and others have joined the battle。

Internet companies in big data、Artificial Intelligence、Relatively outstanding capabilities and resources in cloud computing and other areas，It is easier to enter the digital cultural 188bet online sports betting field by relying on existing advantages。How to cooperate with destinations，It can also be a relatively shallow ticket reservation、Smart scenic spots (destination) solutions, etc.，You can also go deep into the destination through the "one-machine tour" platform。

The former empowers the digitalization of destinations，Easier to implement fast off-site replication，Acquire new local/remote users and appropriately increase user stickiness；The latter may be more efficient in integrating fragmented resources at the destination，Easy to form mutually beneficial synergy with the company’s own business，Develop new digital cultural products，New projects even launched online、New scenes, etc.。No matter which method is used，The increasingly dense layout of giants，will further promote the digitalization process of the cultural 188bet online sports betting industry。

Capital “awakens”

（2020.11.24~2021.03.04）

Uncertainty under the epidemic，Forced to slow down 188bet online sports betting-related financing，This phenomenon was not reversed until the fourth quarter of last year。Incomplete statistics based on public information on the Internet，Only nearly 40 domestic cultural and 188bet online sports betting-related companies received financing in 2020，About 50% of them are completed between October and December。

More and more frequent financing activities，Hotel intelligent operation service provider seems to have become a “star target”。Htrip、Luma Intelligence、The financing amount of enterprises such as Green Cloud has even reached 100 million yuan。

The sense of smell of capital is keen.

Driven by the twin engines of digital transformation and consumption upgrade，The demand for intelligence 188bet online sports betting domestic consumer market is showing an upward trend。And hotels serve as traditional accommodation scenes，How to improve manpower、Cost efficiency of equipment and other supply chains，How to optimize scene experience、Improve floor efficiency, etc.，has become one of the important issues it faces 188bet online sports betting stock era。

The hotel industry has sufficient passenger flow，There are also transformation and upgrades、Transformation needs to reduce costs and increase efficiency，Nature has become a high-quality soil for innovative intelligent scenarios and service experiences。With the normalization of epidemic prevention and control and the gradual recovery of the 188bet online sports betting industry，Especially the rapid recovery of business travel business，The competition for smart hotel operations has returned to the high-speed track。

This track is still 188bet online sports betting blue ocean stage，There are many entrants but few frontrunners。The market size of the hotel industry has not yet completely peaked，This is for hotel intelligent operation service providers，means more market space and opportunities，It also attracts capital and rushes to seize industry development opportunities。

Compared to the accommodation 188bet online sports betting，The demand for capital in scenic spots seems to be more urgent。

According to incomplete statistics，Period from December 2020 to January this year，Huaqiang Fantawild、Shaanxi 188bet online sports betting、E 188bet online sports betting Shares、Qingdu 188bet online sports betting、Canton Tower、Yanoda et al，Has launched sprint towards IPO。

Generally，It is difficult for revenue to reach the listing threshold，In addition, the business model is single、Obvious seasonal characteristics、Weak ability to resist risks, etc.，These are the several tests faced by the scenic spot in the process of seeking listing。Especially after the promulgation of the “Regulations on the Management of Scenic Areas” in 2006，It is stipulated that ticket revenue shall not be included in the listed company system，Intensified the difficulty for scenic 188bet online sports betting companies to enter the capital market。

But the benefits of listing are also obvious。To alleviate the continued losses in 2020、Optimizing core products and creating incremental products，Expanding financing channels is one of the most prominent advantages。So despite the data showing，2006 to present，There are only 7 new listed scenic spots 188bet online sports betting A-share market，But it does not seem to affect the enthusiasm of tourist companies in scenic spots to "get together" and go public。

However，New delisting regulations issued by the Shanghai and Shenzhen Stock Exchanges at the end 188bet online sports betting year，Making listing no longer a complete solution once and for all - "negative net profit and revenue less than 100 million" has become a new trigger for delisting。

For scenic spots that will suffer a total loss in 2020，The new delisting regulations are undoubtedly a hidden minefield。Western Region 188bet online sports betting, which has just completed its 15-year IPO race, was the first to be recruited，Has been *ST in less than a year since its launch。Other side，Dalian Shengya, who is constantly fighting openly and secretly, is also dangerous。The “selling penguins to raise revenue” incident that has attracted a lot of attention recently，is even suspected of circumventing mandatory delisting indicators。

Since the epidemic，The capital market’s confidence in 188bet online sports betting companies has already declined，The market value of listed travel companies has experienced repeated fluctuations。For scenic spots，"Looking for money" by going public may be a step that must be taken。But can this step be successful?，Under the decision of capital, scenic spots still cannot avoid the swing of fate。

Mixed light and dark

（2021.03.05~2021.06.13）

After experiencing the short-term twists and turns of "celebrating the New Year on the spot" in 2021，The recovery trend of the cultural 188bet online sports betting industry has gradually become clear。Qingming Festival to present，The travel data of three short vacations can already reflect this trend:

Qingming Festival holiday，National domestic 188bet online sports betting travel 1.0.2 billion people，Restored to 94 in the same period before the epidemic.5%，Realize domestic 188bet online sports betting revenue 271.6.8 billion yuan，Restored to 56 in the same period before the epidemic.7%；

"May Day" period，National domestic 188bet online sports betting travel 2.300 million visitors，Restored to 103 in the same period before the epidemic on a comparable basis.2%；Realize domestic 188bet online sports betting revenue 1132.300 million yuan，Restored to 77 in the same period before the epidemic on a comparable basis.0%。

Dragon Boat Festival holiday，National domestic 188bet online sports betting travel 8913.60,000 people，Recovered to 98 in the same period before the epidemic on a comparable basis.7%；Realize domestic 188bet online sports betting revenue 294.300 million yuan，Restored to 74 in the same period before the epidemic.8%。

But from the other side，The situation of "prosperity but not prosperity" has similar manifestations in these three holidays，If combined with outbound travel (mid to high-end) consumption return、The impact of the epidemic on consumption power，Let’s take a look at the recovery trend of long-term games，You will find that the cultural 188bet online sports betting industry is in its fifth 100 days，There are still some trends worthy of attention in the recovery。

Market recovery is accompanied by small-scale recurrence of the domestic epidemic，The supply and demand sides of the cultural 188bet online sports betting industry have also undergone profound changes。

Small scale、Fragmented city local tour、Higher demand for peripheral travel，More and more urban residents are willing to explore new local ways of playing，The proportion of local leisure consumption in 188bet online sports betting revenue has increased significantly。

For urban purposes，The internal circulation pattern drives up local consumption，Inseparable from local travel、Reliance on peripheral travel。The 188bet online sports betting attribute that is more prominent than long-term 188bet online sports betting，Local travel for destination leisure vacation、Higher requirements for entertainment experience, etc.，Length of stay with the consumer、Consumption stickiness and other factors are closely related。At the same time, the attribute of “host and guest sharing” is getting stronger and stronger，This is also one of the manifestations of the transformation and upgrading of urban destinations。

Surge in local consumer demand，And the transformation needs of urban destinations，It is also forcing innovation in the supply of urban cultural 188bet online sports betting products。

Offline stores have exceeded 30,000 script sales，Museums that continue to “break out” with cross-border joint marketing，The opening of a 188bet online sports betting and business hotel that attracted tens of thousands of people lining up，And the almost normalized night outing、Diversified product formats such as leisure streets，Become “Internet celebrity” city landmarks，Attracting groups of tourists to check in and spend money。

At the same time，Since April this year，"Grade Classification of 188bet online sports betting and Leisure Blocks", "Guiding Opinions on Promoting the Reform and Development of Museums", "Opinions on Promoting the Construction of a Quarter-Minute Convenient Living Circle in the City", "On Further Increasing Developmental Finance to Support the High-Quality Development of the Cultural and 188bet online sports betting Industries Opinions" and other related policies have been released successively，Promote the further improvement of local 188bet online sports betting formats in cities。

The pace of recovery in the domestic 188bet online sports betting industry has accelerated visibly。But at the same time，Except Macau, which performed well during the May Day holiday，The outbound travel market has not yet emerged from its darkest moment。

On the 500th day of the “blockade” in the cultural 188bet online sports betting industry，Caesar Travel announced that it planned to exchange shares to merge with Utrust Travel，Both parties have signed the "Cooperation Intention Agreement" regarding this merger。

Traveling abroad is like walking on thin ice，Two traditional giants hug together for warmth，It’s inevitable to be sad。Data display，Uoxin Travel’s net loss exceeded 1.4 billion yuan in 2020，Caesar 188bet online sports betting had a net loss of nearly 700 million yuan，At this time, working together to tide over the difficulties may be the best choice。Especially considering the market position and potential development space after the merger of the two in the future，It may receive greater capital support than before the merger。

If the merger is successful，In the future, Caesars and Uoxin will collaborate and complement each other in business、Market share expansion, etc.，There is a high probability that there will be greater opportunities。But as of now，The merger of the two has not yet been officially implemented，Before moving towards a bright future，Still need to survive the long night of outbound 188bet online sports betting。

500 days in the cultural 188bet online sports betting industry， The fate of the new travel giant、Changes in the industry landscape，There are still many variables in the direction of the cultural 188bet online sports betting industry。