Putian Department, which previously mainly relied on search engine promotion to attract traffic，What are you doing recently？

A reader broke the news to me: Yuanshan，After the recovery of domestic tourism，Putian Department, they used a nearly deceptive method to lure away all the guests。I asked Mr. Y who knows the local situation，He said: distant mountains，You can find out by reading on Douyin Xiaohongshu。

The recent wave of epidemics in Guangfo, Dongguan and Shenzhen，It has made many industry players, including me, idle，Then go investigate and find out，What kind of tricks is the Putian family doing?，Maybe it can give us some inspiration。

——Xiao Yuanshan

Although the Putian department still continues to rely on search engines to bring traffic through the following methods，But I think their main position has been transferred to Dou Kuaishu，After all，Purchasing search keywords is too expensive！

The front row of the results page is full of advertising spaces

Enter the fake travel guide again and let people add WeChat

I spend time on TikTok、A few rounds on Kuaishou and Xiaohongshu，Especially by searching for popular keywords such as "***travel guide"，Look through the most popular content，The tricks to play are basically the following。

188bet online sports betting

The opening remarks of this kind of "travel guide"，It is often "It is recommended that you never join a low-price group"，Such a thief calls for catching the thief，As soon as he appeared on the scene, he got closer to the unsuspecting users。

188bet Online Sports Betting and Casino This kind of approach of laughing at the fifty steps and laughing at the hundred steps，Won the favor of some consumers，Plus “semi-free travel”、"Take you to play in person" and other gimmicks，There are many people leaving messages below。

I just want to say，699 yuan double flight to Hainan is a low price group，Isn’t 700 yuan for Zhangjiajie Phoenix 4 days and 3 nights a low-priced tour?？

The state has not set an amount for low-price groups.

I really don’t understand why anyone believes this price is reasonable

② Presentable

What about the content of the guide，Also decent，How to say？I think it’s at least much better than the “guidelines” in search engines that steal pictures and have illogical sentences.。

Most of the pictures are clear，The video is shot in real life，The top-ranked posts all feature real people and on-site filming，Smooth editing，High readability。

Chen Gang from Mafengwo once said: "All strategies are worth redoing with videos"，I didn’t expect that they would be the first to practice it。

This guide is too eager to promote your 900 yuan local tour

③ Substituting one thing for another

But the Putian department saves huge keyword promotion fees，Do the video guide seriously，The purpose is definitely not to output high-quality content。

This type of strategy，In the end, it was all about stealing and changing the pillars，Direct anyone who is interested in the guide to the "companion tour" or "private tour" they recommend。

My own opinion，A good guide，In addition to literacy，When a potential customer inquires，Should be based on the actual situation of each customer，Personalized design based on your own professional abilities，This service itself can be charged。

But use a guide to get everyone into a cookie-cutter product，This is not about substituting one thing for another？

As soon as I chatted privately, I entered the familiar Putian style mode

How to quickly identify Putian family

Are Dou Kuaishu’s travel guides or similar content a scam?？That’s not necessarily the case，In addition to the familiar Hangzhou Xiaohei、Sister Taishan Juan and Putuoshan Xiaoshuai，Are there no colleagues in the industry who do content output with conscience?。

After looking at it carefully for a long time，I found 3 ways to quickly identify the Putian family，I hope you can pass it on to our tourists。

① The itinerary is too tight

I have been to Zhangjiajie and Phoenix many times，The time spent varies each time，But I didn’t expect that the most popular “strategies” on Douyin all chose the most compact itinerary。

Arrived in Zhangjiajie and checked into the city on the first day，Day two to day five，Want to visit Tianmen Mountain、Forest Park (2 days)、Furong Town、Phoenix Ancient City，And Miao Village, which is probably used for shopping (Miao Yin knows about it？)。

For example, a certain guide suggested that after visiting Tianmen Mountain in one day，Go directly to Phoenix, a 4-hour drive away to check in，Such a tight schedule is really going well，People may not be able to bear it。

I analyze the reasons，It’s not that they don’t know that the schedule is too tight，Only this guide can dissuade tourists from traveling on their own，Choose to buy their "group"。

There are still understanding people in the comment area

② The price is neither high nor low

Exactly what they claim to be，Never join the “low-price group”，So the price of about 1,000 yuan for 5 days is standard，It has reached the psychological price point of many people who are greedy for cheap。

No matter what the customer is, the average number of customers is 1K

I don’t know whether the people who were fooled really don’t understand or pretend they don’t understand，Tianmen Mountain\Forest Park\Furong Town，The total of 3 tickets is 600，1000 yuan left for each person is 400，A 4-night stay will cost 320 even though 188bet sports betting app download it is 160 according to the guide.，There are still 80 yuan left to take care of meals and transportation for a few days、Tour guide，Is it really an advantage?？

But some people will believe in "tour group discounts"、"Government epidemic subsidy"，Actually, it’s just to convince myself to accept this unreasonable price。

Many people commented that the independent trip cost 3-4K per person，This is a more reasonable range。

I don’t know why they don’t delete these messages

③ In the end, it’s a low-price group

I have written many strategies，In Mafengwo and Qiongyou。My purpose in writing the guide，One is to show off skills to add professionalism to the company's brand，The two are for custom order traffic，Discover business opportunities from customers’ inquiries，Provide personalized solutions to meet their needs。

High-quality strategies have indeed brought us huge traffic

But this is too tiring for the Putian system，Realization is too slow，The best way，Any need will be directed to the low-price group。

Why am I so sure it’s a low-price group，Instead of a cheap group with poor quality？

A local travel agency in Zhangjiajie told me，Putian department does not do reception at all，The guests they received，Then sell the head to the local transportation agency at a price ranging from 200 to 1,200，They only earn the tour fee from the guests plus the capitation fee sold to the local tour operator。

How can the local agency maintain its capital or make a profit？I don’t need to expand the method，The "Miao Village" that appears in all guides，There must be something wrong。

Also，To conquer Tianmen Mountain in half a day，Visit all the attractions in the Forest Park in 2 days，Everyone in the scene must be seated，Otherwise it would take 4 hours to climb Tianzi Mountain。

What’s more, the Putian Clique doesn’t care about the life and death of the local community，I have the customers anyway。

188bet Online Sports Betting and Casino Where do you think these comments from Xiaohongshu come from?

The dangers of their occupying Dou Kuaishu

I am here to share with you the problems I discovered，I am very worried about being on the most trafficked Doukuaishu，This destination was completely damaged by the Putian faction。

The biggest disadvantage after their occupation，This destination is blocked by tourists。Later visitors，They don’t know the details，But in short, "*** is very dark，Not playing well，Never come again next time”。

So many of us love this industry、Colleagues who abide by the code of professional ethics，Are we still going to let the Putian faction occupy Dou Kuaishu?？

Why can’t we have more black ones、Sister Juan and Xiaoshuai，Let more people fall in love with Hangzhou、Where are Mount Tai and Mount Putuo？

There are so many people who have been cheated

Tourists whose hearts are broken will never come again

Summary

Putian Clan’s “Strategic Shift”，Once again verified that creating content is the cheapest way to attract traffic，They can’t afford search engines’ advertising fees, which can easily cost dozens of dollars。

Not just a 2C business model，Yang Xue from Qinghai New World said that they spend high costs every year to create high-quality content for source travel agencies，It also helped them get more B-side customers。

If you really can’t find the business direction of the travel agency，I really recommend trying to create content。

I also discovered during the research process，There are not many similar “travel guides” on WeChat video accounts，Leaves us a good opportunity to "take the right path"。

(Original title: "Dou Kuaishu Travel Guide Has 188bet app download been occupied by the Putian Clan"。Zhihui slightly edited part of the article。）

*Source of this article: WeChat official account“Xiao Yuanshan”（ID:XYS13902447446），Author: Xiao Yuanshan, original title: "Dou Kuaishu travel guide has 188bet app download been occupied by the Putian faction》.