*"Hundred Travel Talks" has been exclusively serialized on Zhihui official website,This article is the thirty-seventh one。This book involves the policy situation of China’s 188bet mobile login industry、Cultural Creativity、Digital Economy、Marketing、Rural Revitalization、Scenic Area Development、8 topics including theme entertainment and business innovation，Reflects the new trend of China’s 188bet mobile login development in recent years、New business formats and newTopic。The book focuses on the new trend of cultural and 188bet mobile login integration、New topics in digital 188bet mobile login economy and new explorations in 188bet mobile login management，Discussed issues of common concern to the industry from various angles。

The more than 40 authors of this book are mainly the chairman and general manager of outstanding 188bet mobile login companies，Their articles，Existing reflections on traditional industries，More exploration of emerging business formats；Existing discussion on industry level，More thoughts on the development of your own business；This is a cutting-edge battlefield diary、It is the true voice condensed with sweat and tears。

Analysis of development trends of global themed cultural 188bet mobile login industry

(1) Integrating innovation and 188bet mobile login IP has become a highlight. The current global 188bet mobile login park market has gradually become saturated，A new round of changes will follow。In order to improve the attraction of the 188bet mobile login park，Technological innovation and 188bet mobile login IP (Intellectual Property) have become the focus of 188bet mobile login park construction。Cyclic reinvestment is also the focus of 188bet mobile login parks，Long-term investment in appearance and performance innovation and improvement of accommodation services，Increase the value of the brand；Convert 188bet mobile login parks into leisure resorts，Developing a new 188bet mobile login park，combination sales；Strengthen publicity，Set up unique themes and moderate price structures, etc.，Further development of the 188bet mobile login park industry。No super topic IP，No periodic investment and updates，188bet mobile login parks will not be sustainably competitive。

(2) The rise of the middle class has become the market foundation for 188bet mobile login parks

(3) The application of digital entertainment technology will become a 188bet mobile login trend

(4) Competition in China’s 188bet mobile login park market becomes fierce

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Analysis of the reasons for success or failure of theme cultural 188bet mobile login enterprises

(1) Summary of successful experience of theme cultural 188bet mobile login enterprises passed inspection、Research and Practice，Themed cultural 188bet mobile login enterprises have different paths to success，Some benefit from opportunities，Some have achieved success in the market，Some of it is due to technology，The comprehensive analysis mainly includes the following aspects: First, excellent cultural themes and high-level planning and creativity；The second is the application of modern high technology and large input and high output；The third is good location conditions and the development of the entire industry chain；The fourth is precise marketing and sophisticated management and service；The fifth is business diversification and brand cultivation。

(2) Analysis of the main reasons for the failure of theme cultural 188bet mobile login enterprises

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Theoretical exploration and practice of the development of the theme cultural 188bet mobile login industry

Currently，China’s 188bet mobile login cultural IP can compete with Disney、Benchmarking against international super IPs like Universal Studios，Journey to the West 188bet mobile login culture is one of them。Because Journey to the West culture has already been widely spread internationally，In addition to translations in many different languages，There are also movies and TV shows、Comics、Online games and other forms of expression are popular in the world，It can be said that the influence of Journey to the West culture has gone beyond the work itself and the scope of China，Going to the world，Already a super IP。

The Huaian Journey to the West Cultural Experience Park project is planned and constructed by Huaian Journey to the West Industrial Group Co., Ltd.，Started in early 2014。Westward Journey Group combines the development rules of 188bet mobile login parks，Scientific planning，From creative planning、Design and construction、Branding、Explore the "1+3+1" development path in marketing, investment and financing。

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(1) Ensure sustainable 188bet mobile login with high quality

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(2) Shorten the construction cycle with small-scale construction

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(3) Use slow-paced 188bet mobile login to promote innovation

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Real brands are created through continuous efforts，It takes time to accumulate and temper。Under the conditions of modern market economy，Brand has become the most important strategic asset and the source of core competitiveness of an enterprise。Enterprises create strong brands，Need to do a lot of work。

Brand awareness is a company’s basic concept of brand and brand creation，It is the brand value of a company、Brand Resource View、View of brand competition、Brand 188bet mobile login Concept、Comprehensive reflection of brand strategy concept。Brand awareness provides a solid theoretical foundation for companies to create strong brands，Become the strategic consciousness that leads enterprises to win in the modern competitive economy。

About the author

Wang Weiming，Senior Economist、Accountant，Member of the Party Committee of Huaian Xiyou Industry Group Co., Ltd.、Director、Deputy General Manager，Concurrently serves as Vice President of Jiangsu Self-Driving Tour Association，Distinguished researcher at the Talent 188bet mobile login Research Institute of Huaiyin Normal University。

*We welcome pre-orders and have a chance to get the author's personal signature.Contact: Shi Yanbing，WeChat ID: bing878919，Mobile number: 18515550582