*"Hundred Travel Talks" has been exclusively serialized on 188bet mobile official website,This article is the thirty-eighth。This book involves the policy situation of China’s 188bet mobile industry、Cultural Creativity、Digital Economy、Marketing、Rural Revitalization、Scenic Area Development、8 topics including theme entertainment and business innovation，Reflects the new trend of China’s 188bet mobile development in recent years、New business formats and newTopic。The book focuses on the new trend of cultural and 188bet mobile integration、New topics in digital 188bet mobile economy and new explorations in 188bet mobile management，Discussed issues of common concern to the industry from various angles。

The more than 40 authors of this book are mainly the chairman and general manager of outstanding 188bet mobile companies，Their articles，Reflections on traditional industries，More exploration of emerging business formats；Existing discussion on industry level，More thoughts on the development of your own business；This is a cutting-edge battlefield diary、It is the true voice condensed with sweat and tears。

The development context of China’s 188bet mobile

The concept of traveling 188bet mobile has become increasingly popular in recent years，Currently there is no unified specification for this concept。But compared with traditional acting，Has some characteristics of its own。For example: the audience is mainly tourists；Requires long-term residency；The performance contents are mostly the characteristic culture of tourist cities or scenic spots；The performance time is mostly during the leisure time of tourists in the evening, etc.。

The earliest 188bet mobile projects appeared in the 1980s，The main representative work is "Imitation Tang Music and Dance" launched by Shaanxi Song and Dance Theater in 1982。Its appearance broke the "visiting temples during the day" in Xi'an tourism，Sleep at night" pattern，It is the prototype of China’s 188bet mobile。In the course of more than 30 years of development，China’s 188bet mobile has roughly gone through three stages。

Phase 1: Travel and 188bet mobile 1.0 era。In a theater，Build a stage，Actor performing on stage，A traditional performance mode that the audience watches off the stage。Representative works include "Dream Li River", "Kung Fu Legend", etc.。

Second Stage: Travel and Performing Arts 2.0 era。It is the era of live performances that everyone is familiar with。It uses real mountains and rivers as the performance stage，Based on local culture、Folklore is the main content，Integrated entertainment industry、A unique cultural model in which business masters serve as creative teams，It is an original creation of the Chinese，It is also China’s tourism industry that is moving toward cultural tourism、A special product of cultural tourism transformation。The representative work is the large-scale real-life landscape performance "Impression·Liu Sanjie" launched in Yangshuo, Guilin in 2004，The success of this performance has boosted the development of domestic large-scale live performances and 188bet mobile industry。

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The development dilemma of China’s 188bet mobile

In recent years，The domestic 188bet mobile and performing arts investment market continues to experience explosive growth。Data display，A total of 305 domestic tourist entertainment shows in 2018，YoY growth 11.7%。It can be said，The current status is "Provinces across the country，Race to the top”。The author is more concerned about the other side of explosive growth，That is, what is the operating status of all ongoing projects。Share another set of data here。Currently acting in projects，Only 10 units have achieved ticket sales over 100 million，There are only 20 units with ticket sales exceeding 50 million yuan。The remaining 280-odd performances are basically operating at a flat level or at a loss。Also，Due to continued low attendance、Excessive operating costs and other reasons，Nearly 30 performances are canceled on average across the country every year，And most of the closed projects are large investments、Big project。Closing of these projects，In addition to being embarrassing，It also brought me more information about investment decisions in 188bet mobile and performing arts projects、Content Production、Thoughts on operations management。

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Core planning elements for 188bet mobile

The author thinks，The birth of a 188bet mobile project is very important，But surviving is more important。Then，How to ensure that a large-investment tourism show can continue to maintain its viability？There are three core elements。

(1) Site selection control

It can be said that site selection is the most critical factor related to the success or failure of a 188bet mobile project。Before landing a performance，We need to examine the site selection factors from multiple aspects。First，We must consider whether the functions of the local tourist destination are sound。Currently, tourism and performing arts are still a “non-rigidly needed” product in China，Insufficient attributes of built-in traffic，Therefore, a scenic spot without the function of a tourist destination is not suitable for performances。From the perspective of the national 188bet mobile market，Scenic spots must drive the performing arts，Rather than performing arts to drive scenic spots。

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(2) Content Control

Generally，The content creation of the show will be handed over to a professional production team，This is what we commonly call the director team。The director team will be responsible for the concept planning of the entire performance、188bet mobile sorting、Performance creativity、Program arrangement and other contents。Due to different professional divisions，Investors can easily become overly dependent on the director team at this stage。Thinking that as long as you spend a lot of money to hire a big director, you can guarantee the quality of the program。In fact, two situations often occur，Either the artistic value of the program is too high，It is difficult for ordinary tourists to understand，The content of the performance is highbrow and lowbrow。Either the program content is of low artistic quality、Not strong in culture，Roughly made，Difficult to resonate with the audience。In the end, the program continued to have a poor reputation，Later operations are becoming more and more difficult。

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(3) Operation Management

If a 188bet mobile project can do enough homework in terms of location and content，Then it has a basis for survival。On this basis，The key to the success or failure of a performance lies in operational capabilities。Then finally，I want to combine it with the "Seeing Pingyao Again" project，Let me share with you a core factor for the ultimate success of 188bet mobile projects。

The key to operations management is marketing，The most difficult thing is also marketing。The 188bet mobile industry belongs to the service industry，Follow Yichan、The second industry is different，It does not have a particularly clear upstream and downstream relationship chain。We don’t even know which specific customer group consumes your products，Our products cannot go out and find consumers，I can only wait for him to consume。Since product attributes cannot be changed，We can only think more about marketing strategies。

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188bet mobile and performing arts are important for enriching the local 188bet mobile industry、Improve the cultural quality of scenic spots、Extend tourist stay、The role and value of optimizing tourists’ travel experience is very great。But not every tourist city and tourist attraction needs a performance，It should be more combined with the current situation of the local cultural market and 188bet mobile market，By site selection、Content、Multi-dimensional analysis including operations and comprehensive consideration。Only this way，Only to ensure that a performance can be born with good genes，Proper nutrition the day after tomorrow，Achieve double harvest of reputation and benefits。

About the author

Kang Qingfeng，General Manager of Pingyao County Impression Culture Tourism Development Co., Ltd.，Since the premiere of "Seeing Pingyao Again" on February 18, 2013，Lead the team to “cross the river by feeling the stones”，Innovatively proposed a set of product features that take into account、Management of tourist needs and channel interests，Greatly improves the operational efficiency of 188bet mobile projects，The "See Pingyao Again" project achieved a double harvest of reputation and benefits in a short period of time。

*We welcome pre-orders and have a chance to get the author's personal signature.Contact: Shi Yanbing，WeChat ID: bing878919，Mobile number: 18515550582