*"Hundred 188bet sports betting app download Talks" has been exclusively serialized on Zhihui official website,This article is the thirty-ninth one。This book involves the policy situation of China’s 188bet sports betting app download industry、Cultural Creativity、Digital Economy、Marketing、Rural Revitalization、Scenic Area Development、8 topics including theme entertainment and business innovation，Reflects the new trend of China’s 188bet sports betting app download development in recent years、New business formats and newTopic。The book focuses on the new trend of cultural and 188bet sports betting app download integration、New topics in digital 188bet sports betting app download economy and new explorations in 188bet sports betting app download management，Discussed issues of common concern to the industry from various angles。

The more than 40 authors of this book are mainly the chairman and general manager of outstanding 188bet sports betting app download companies，Their articles，Existing reflections on traditional industries，More exploration of emerging business formats；Existing discussion on industry level，More thoughts on the development of your own business；This is a cutting-edge battlefield diary、It is the true voice condensed with sweat and tears。

In recent years, comprehensive investment in cultural 188bet sports betting app download has become increasingly popular，And affected by the policy price reduction of scenic spot tickets，188bet sports betting app download and performing arts, a business that can effectively stimulate secondary consumption, has become an investment hotspot。

“A group of people perform a play repeatedly in a scenic spot”，Travel 188bet sports betting app download seems to have a simple model，In fact, under years of fierce market competition，Few of them survive。The "28" law is also very applicable in this industry。Why some people keep losing money，Some are extremely profitable、Live well？Why do some people spend a lot of money、Creating the ultimate product but failing，Some don’t invest much、Mediocre quality but can be copied successfully？Why some start well but gradually decline，Some can last for more than ten years？Travel 188bet sports betting app download for a tourist destination，What is the value？What effects can it play？What are the limitations？

Site selection for 188bet sports betting app download performing arts projects

(1) Choose a 188bet sports betting app download destination

Tourist 188bet sports betting app download itself cannot constitute a tourist destination project，It can only rely on megacities with more than 5 million people、Famous tourist destination，And tourist attractions with an annual passenger flow of no less than 1 million。Dependent on such a large market，It can be the icing on the cake，Otherwise it cannot form the core attraction on its own，Cannot provide timely help to cities and scenic spots。

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(2) Tourist destination selection 188bet sports betting app download

1. Tourist 188bet sports betting app download, resort 188bet sports betting app download A

2. Urban 188bet sports betting app download or new development 188bet sports betting app download

3. Transportation hub 188bet sports betting app download main tour line

Wuyishan National Tourist Resort is one of the first 12 national tourist resorts approved by the State Council in October 1992，Across the river from the famous Wuyi Mountain Scenic Area，40 kilometers from Wuyishan Nature Reserve，Adjacent to the airport、Train Station，11 kilometers from Wuyishan city，The transportation is very convenient。This area aims to develop international 188bet sports betting app download, leisure and vacation，Divided into tourist reception areas in terms of overall layout、Leisure Resort、Golf Resort、Five functional areas of comprehensive entertainment area and special tourist area and comprehensive service area、Folk Customs Area、Fifteen functional communities including water sports area。

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Theme positioning of 188bet sports betting app download performing arts projects

Why is it named 188bet sports betting app download，Instead of impression of Wuyi Mountain、Impression Nine Songs、Impression of Zhu Xi and others？

"Xianweng's Stone Stove，Wan in the middle of the water。Drink and go to the ark，The fragrance of tea smoke。”This is a moving description of Wuyi’s “Landscape Tea” by Zhu Xi, a famous poet from the Song Dynasty。Wuyishan Dahongpao as the "King of Tea"，It was famous as early as the Tang and Song Dynasties，The traditional Dahongpao making skills became the first batch of national intangible 188bet sports betting app download heritage，Also represented China’s oolong tea in applying for the world’s “intangible 188bet sports betting app download heritage”。

When Wuyishan was determined to create an "impression" performance，Invite Zhang Yimou、Wang Chaoge、Fan Yue’s team came to Wuyi Mountain for inspection，Finally decided on the name "188bet sports betting app download"。

“What I remember most about this city，These are the 188bet sports betting app download mother trees growing on the rock wall。"Zhang Yimou said。

According to Wang Chaoge’s introduction，They once wanted to choose Wuyi Shanshui，Because of Dawangfeng、Yu Nu Peak is almost a symbol of Fujian，They look at each other，The love story that transcends the physical body has touched countless people 188bet sports betting app download world，And Jiuqu River、Cliff carvings have strong humanistic qualities。They also wanted to choose Zhu Xi，Because the core ideas of Zhu Xi’s Neo-Confucianism have been passed down for thousands of years。

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Operation management of 188bet sports betting app download performing arts projects

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In addition to the main performance business，It also has Impression Culture Industry Company, which is responsible for the development and operation of derivatives、Impression Cultural 188bet sports betting app download and Impression Dahongpao International Travel Agency are responsible for scenic spots and commercial supporting projects，As well as subsidiaries such as Impression Chatang Hot Spring Resort Co., Ltd. which is responsible for the operation of hot spring projects。

(1) Main products and main income

Impression Co., Ltd. is based on the cultural 188bet sports betting app download industry，The main products and services are the performance and operation of the large-scale real-life landscape drama "Impression Dahongpao"。Started in preparation in 2008，Performed in early 2010。The company’s current main business income mainly comes from ticket income from the performance and operation of “Impression Dahongpao”。

(2) Corporate 188bet sports betting app download construction

188bet sports betting app download of Dahongpao’s corporate culture，It is based on the principles of modern corporate culture management，Fully consider corporate development strategy、Internal and external factors，A cultural system built by carrying forward traditional culture and the company's own cultural accumulation as well as the cultural advocacy of decision-makers。

Mission: Let more people experience the beauty of culture and 188bet sports betting app download

Vision: Committed to becoming a benchmark enterprise for cultural 188bet sports betting app download and performing arts in China

Core values: Dedication, innovation and vitality, win-win cooperation

(3) Organizational structure and governance system

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Marketing model of 188bet sports betting app download performing arts projects

Travel is a route，188bet sports betting app download and performing arts need to be integrated into it，Find your own cutting position，Travel performing arts is another special product: invisible，Need on-site experience。

Visitors to Wuyi Mountain are mainly groups，188bet sports betting app download is based on "traditional marketing methods"，Deeply explore “new marketing channels”。Impression Co., Ltd. mainly sells tickets through distribution、Direct sales as supplement，Through travel agency、Ticket agency sells tickets to terminal audience groups，Direct sales mainly sell tickets directly to some individual tourists and enterprises and institutions。

(1) 188bet sports betting app download segmentation and target 188bet sports betting app download determination

Customers 188bet sports betting app download live landscape performance include C-end tourists and dealers，C-end tourists are the final consumers 188bet sports betting app download company’s performances。The company uses its own understanding 188bet sports betting app download existing market and insights into future trends，Market segmentation based on local specific conditions。

For C-side consumers，In order to fully grasp the psychology of tourists、Accurate product and market positioning，To final consumers according to sales 188bet sports betting app download、Type、Career、Segment by consumption power, etc.，Adopt personalized segmentation methods to ensure that products can meet consumer needs。

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(2) Marketing process management

The company strengthens marketing management，Actively promote marketing work standards，Optimize workflow；Carry out multi-faceted marketing business training，Improve the business level of marketers；Organize regular marketing meetings，Analyze based on 188bet sports betting app download and customer demand information and company status，Determine effective marketing strategies and service strategies，Guide customer needs，Continuously improve customer satisfaction。

1. 188bet sports betting app download demand collection and analysis

Carry out market research or market information collection，Collect various market information and data，Mainly related to the overall reception situation in Wuyishan、Reception volume of various 188bet sports betting app download attractions in Wuyi Mountain、Competitors’ operating conditions、The reception situation of various 188bet sports betting app download destinations in Fujian Province, etc.，Provide basic data for next year’s marketing strategy，Also based on the data and feedback collected from the market，Determine product positioning。

2. Sales target decomposition

The first is to estimate the overall sales volume that can be completed in the next year (number of sales、Operating income)，And perform a full-year breakdown 188bet sports betting app download sales volume。The second is to determine the composition and sales proportion of each channel in the next year。The third is to determine the composition of each dealer，And their respective rights and obligations。

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3. Marketing and development

4. Channel development and optimization

5. Strengthen customer management and service

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Brand management of 188bet sports betting app download performing arts projects

"188bet sports betting app download" is directed by the famous director Zhang Yimou、Wang Chaoge、The fifth Impression work led by Fan Yue’s “Impression Triangle”。The company gives full play to the brand effect of impression，Established a planning department to be responsible for brand building, promotion and maintenance，Producing corporate logo、Advertising、Clothing and apparel、Office supplies、Venue logos and other series of CI designs，Establish a mechanism、Supporting resources (setting up a special budget for brand promotion)，Through industry exhibitions、Exchange meeting、Guangxuan and other methods，Establish company image，Increase brand awareness and reputation。

Characteristics of brand management execution——

Communication platform: advancing with the times，Where is the traffic，Where is the platform，Where is the propaganda base of 188bet sports betting app download。Realizing from the paper media era、Weibo era、WeChat Toutiao Era，To the mainstream media era、Changes in the era of short videos such as Douyin。

Propagation content: Combining events、Activity、Hotspots for spreading。For example, the “Patriotic Theme”, “188bet sports betting app download Confidence” and “Night Economy Theme” in 2019。

Communication methods: "Weibo mobilization", "node posters", "moments short videos", "Douyin short videos", "live streaming" and other communication methods are widely used。

Strong local exposure: Focus on creating local atmosphere，Continuously strengthen the influence 188bet sports betting app download landing brand and create the landing atmosphere。After arriving at Wuyi Mountain, take the light pole flag from Wuyi Avenue、Airport、High-speed rail station exit、More than 80% 188bet sports betting app download body advertisements on tourist buses、Bus body advertising、Brand exposure can be seen everywhere in scenic passages，and tour guide、Driver、Local escort and even hotel、Restaurant、Random recommendations from gas station attendants and others，This shows our years of hard work。

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Technical application in 188bet sports betting app download performing arts projects

(1) Theater & Stage: 188bet sports betting app download + Creativity + Technology

Form、Landscape highlights the theme and characteristic 188bet sports betting app download，Technical standard requirements for building structure, water supply and drainage that have creative effects and comply with performance content elements。

1. Antique residential performance area: The construction of the 2,403 square meter antique residential performance area draws on the architectural elements of the ancient residential buildings in Xiamei, Wuyi Mountain，Such as horse head wall、Wood structure、Brick arches, etc.，Through these architectural elements，Using the Dahongpao production skills and the profound Chinese tea culture that were included in the first batch of national intangible 188bet sports betting app download heritage lists as carriers，Combining traditional history and culture，Realizing the harmonious beauty of landscape and humanities。

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(2) Technical equipment: "high-end" or "specialized and sophisticated"

Grand-scale performing arts projects mostly use the most advanced or top-level technical equipment，Exquisite performing arts pay more attention to the sophistication of technical equipment、Artistic。The 15 movie screens of "188bet sports betting app download" are perfectly integrated into the natural landscape，Presenting multi-screen matrix ultra-wide real-life movie scenes，Making the audience unable to distinguish between reality and fiction。

(3) Music and stage design: rendering 188bet sports betting app download + precise coordination

Music、The stage design expresses the theme 188bet sports betting app download and storyline、Rendering、Following and other functions；Lighting、Music、Dance、Line lines and stage changes、Storyline、Performance duration must be accurately matched。

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"Impression Dahongpao" adheres to the development route of integrating culture and 188bet sports betting app download，Through the implementation of “1+2+3” industrial expansion，Based on the "Da Wuyi" area，In-depth expansion of the performing arts section of "Impression Dahongpao"，Upstream and downstream linkage，Become bigger and stronger，Build two new cores of "Tea Soup Hot Spring" + "Dahongpao Experience Center"，Output in performing arts、Derivatives、Initial results are showing in the operation and management of scenic spots，Experimental extension and expansion to other regions in the province and surrounding provinces through "performing arts export"。Quality content、Brand business card、Channel diversification、Service professionalization、Refined management and other five aspects as support，Through personnel team building、Corporate Culture Construction、Provide basic guarantee for three construction projects including informatization construction，Promote product layout in depth、Industrial value chain extension，Achieve the overall goal of sales revenue of 200 million yuan by 2021，The cultural 188bet sports betting app download industry layout has initially been formed。

About the author

Zheng Bin，Tongji University EMBA，General Manager of Fujian Impression Dahongpao Co., Ltd.；Expert Member of China Stage Art Society、Member of the Expert Think Tank of the Cultural Industry Committee of the China Cultural Management Association、President of Nanping 188bet sports betting app download Association、Visiting Professor at Wuyi University School of 188bet sports betting app download、Vice Chairman of Wuyishan Federation of Literary and Art Circles。Won the title of Outstanding Expert from the Ministry of Culture and 188bet sports betting app download、Outstanding Communist Party Member of Fujian Province、Outstanding Entrepreneur of Fujian Province、Leading Talents of the Entrepreneurship and Innovation Team in Haixi Green Heartland、Nanping City Advanced Individual and other honors。

*We welcome pre-orders and have a chance to get the author's personal signature.Contact: Shi Yanbing，WeChat ID: bing878919，Mobile number: 18515550582