*"Hundred Travel Talks" has been exclusively serialized on 188bet app official website,This article is the 44th article。This book involves the policy situation of China’s 188bet app industry、Cultural Creativity、Digital Economy、Marketing、Rural Revitalization、Scenic Area Development、8 topics including theme entertainment and business innovation，Reflects the new trend of China’s 188bet app development in recent years、New business formats and newTopic。The book focuses on the new trend of cultural and 188bet app integration、New topics in digital 188bet app economy and new explorations in 188bet app management，Discussed issues of common concern to the industry from various angles。

The more than 40 authors of this book are mainly the chairman and general manager of outstanding 188bet app companies，Their articles，Existing reflections on traditional industries，More exploration of emerging business formats；Existing discussion on industry level，More thoughts on the development of your own business；This is a cutting-edge battlefield diary、It is the true voice condensed with sweat and tears。

Nearly ten years，Enterprises are constantly entering into various aspects of the deep integration of culture and 188bet app industries，Because the entire industry chain is very complex，And China’s cultural 188bet app industry is still in its initial stage，Compared with other mature industries，The overall scale and efficiency are relatively backward。Including the research and development of projects within the industry、Investments and operations are mostly carried out in traditional ways，The disruptive technology or model of the current Internet、More and more industry crossovers、Capital giants are eager to try，Facing so many "intruders"，How to create a "chemical reaction" through the deep integration of culture and 188bet app industry，This is the direction that cultural travelers have been exploring and practicing。

Why cultural 188bet app needs the integration of industry and education

Ten years of working in the cultural 188bet app industry，This is also the decade that our company has witnessed and practiced the integration of culture and 188bet app。"Entry" from the early days of the 188bet app industry，To promote 188bet app、Marketing、Start consulting planning，Later, cultural 188bet app industry project research and development、Investment and Operation，It is our continuous exploration of the deep integration of culture and 188bet app。

(1) Promote the integration of culture and 188bet app from traditional culture

What content in the cultural industry should be deeply integrated with 188bet app？We found the direction from the needs of the market and consumers。Modern Chinese families have increasingly strong demands for health，Cultural 188bet app is one of the ways to meet their needs，Realize physical relaxation through cultural 188bet app、Joyful spirit，Achieve the goal of physical, mental and spiritual health。Thousands of years，The Chinese nation continues to create、Develop a rich and colorful traditional culture，Among them，Health culture and intangible culture，These are the two important directions we choose to deeply integrate culture and 188bet app，In addition to meeting the physical and mental health needs of modern people, it also achieves cultural inheritance and innovation。

(2) The integration of industry and education is the "accelerator" for the deep integration of culture and 188bet app

Our early cultural 188bet app projects mainly adopted independent research and development、Methods of investment and operation，Manpower、Material resources、Financial resources are limited by the “ceiling” of the enterprise。In the process of development，We realize that this “ceiling” needs some external force to open，So I thought of the integration of industry and education。Integration of industry and education is the in-depth cooperation between industry and education，It is an in-depth cooperation between institutions and industry enterprises to improve the quality of talent training，It is an organic combination of theoretical education and practical application。Market and Enterprise，It is the ultimate “battlefield” for talent education and training，Be able to find a truly suitable "growing soil" for the talents cultivated by colleges and universities。At the same time，The integration of industry and education can also quickly meet the large number of technical needs of cultural 188bet app projects、Talent needs and market expansion needs。

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Exploration and practice of integrating culture, 188bet app, industry and education

(1) Starting from the study travel market and building a cultural and 188bet app industry integration platform

Rongchang Base was a project declared and approved by Rongchang District of Chongqing City to the Ministry of Education in 2013、One of the first five national-level demonstration comprehensive practice bases in Chongqing，is provided by the Ministry of Education、Project supported by special funds from the Ministry of Finance。At that time，The operation of this type of practice base across the country is also in its initial stage，The experience that can be benchmarked and learned from is very limited。Just in time，We are cooperating with Rongchang District Tao Culture 188bet app Industrial Park，Among them，Rongchang base has been included in one of the cooperation projects。

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(2) Product development based on intangible 188bet app heritage and health culture

1. Intangible 188bet app heritage creates characteristics of study tours for primary and secondary school students

As an off-campus practice base for primary and secondary school students，Rongchang base first implemented a batch of safety education、Outdoor development and other courses，But these courses are universally applicable，Cannot establish brand characteristics for Rongchang base。What are the characteristics of Rongchang Base？A popular saying in the 188bet app and creative circles，"The more you are on the ground，Vietnam International”。So，We decided to use Rongchang’s local intangible 188bet app heritage Rongchang Antao、Xiabu、The folding fan is the entry point，Deeply explore the connotation of local traditional culture，Developing courses featuring Rongchang’s local intangible 188bet app heritage。

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2. Leverage the policies of the Ministry of 188bet app to further study and travel

End of 2016，Ministry of Education、The National Development and Reform Commission and 11 other departments issued the "Opinions on Promoting Study Travel for Primary and Secondary School Students", which clearly stated that study travel should be included in the education and teaching plans of primary and secondary schools，Let students learn book knowledge in school，Out of school，Get closer to nature、188bet app Heritage、Red Education Base、Comprehensive practice base and other study tours。

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3. Build a demonstration base for study and travel of intangible 188bet app heritage

4. Keep up with market demand and promote the inheritance of health and wellness 188bet app

5. Extend 188bet app training and expand the adult market

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(3) Integration of industry and education to create a cultural and 188bet app training base

February 2019，The "Notice of the National Vocational Education Reform Implementation Plan" issued by the State Council proposed: Accelerate the advancement of vocational education reform，Cultivation of enterprises integrating 188bet app and education，Create a group of excellent vocational education and training evaluation organizations，Promote the construction of a training base integrating 188bet app and education，And launch the pilot project of the "academic certificate + several vocational skill level certificates" (referred to as "1+X certificate")。

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(4) Build a national platform to accelerate the integration of culture and 188bet app

End of 2019，We rely on Rongchang base，Initiated the establishment of the China Health and Wellness Culture Inheritance Innovation Alliance，This alliance is a national alliance supported by the China Industry-Academic-Research Cooperation Promotion Association，The alliance will bring together health and wellness、188bet app Creativity、Technology、National universities in education and other fields、Enterprise、Scientific Research Institute、Professional strengths in industry, academia and research sectors such as intangible genetic inheritors，Based on the inheritance and innovation of traditional Chinese health and wellness culture、Standard development、Achievements conversion、Carry out related work such as the integration of industry and education。

December 30, 2019，The 13th China Industry-Academic-Research Cooperation and Innovation Conference was held in Beijing，The "China Health and Wellness Culture Inheritance and Innovation Alliance" was awarded and established at this conference。To this point，I hope we will explore the integration model of culture, 188bet app, industry and education，You can rely on this alliance platform to achieve success across the country。Currently，We are promoting the implementation of the Rongchang base model to more regions、More project carriers，Including Chongqing’s “Nanbin Road National Cultural Industry Demonstration Park” and other project carriers across the country。Hope to pass the Rongchang base model，Comply with the supply-side reform needs of China’s consumer market，Upgrading content for the cultural travel industry、Experience upgrade、Service upgrade outputs more high-quality projects、Content、Products and Talents。

About the author

Xia Xuhua，Chairman of Chongqing Changhui 188bet app Communication Co., Ltd.，Concurrently serves as Deputy Secretary of the Party Committee of Chongqing Nanbin Road 188bet app Industrial Park Management Co., Ltd.、General Manager；Zhang Yuting，Chief Representative of Beijing Center of Chongqing Changhui 188bet app Communication Co., Ltd.。

*We welcome pre-orders and have a chance to get the author's signature.Contact: Shi Yanbing，WeChat ID: bing878919，Mobile number: 18515550582