Cultural and 188bet mobile giants quotes

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Hello Travel has made new moves to enter the 188bet mobile industry。July 19，Shanghai Junhang International Travel Agency Co., Ltd. was established，Registered capital 10 million yuan,Business scope includes: 188bet mobile business、Passenger ticketing agency、Scenic Area Management、Cultural and entertainment broker services、Car rental, etc.。The company is 100% controlled by Shanghai Junzheng Network Technology Co., Ltd. controlled by Hello Travel，No doubt belongs to the Hello family。

January this year、End of March，Shanghai Junzheng Network Technology Co., Ltd. has established two new companies，All related to 188bet mobile business。Hello Travel’s current layout in the 188bet mobile business，Relatively prominent is the intelligent shared scenic spot car launched in April 2017，Adopting the "Integrated Operation of Cycling Services" Model，Via Slow Ride，Serving tourists in the "last mile" of scenic spots，Enrich scenic spot tour functions，Also collects data on tourists’ riding and other activities，Based on modular system，Provide smart travel solutions for scenic spots。

General understanding，There are two cores，First, Hello Travel places a couple 188bet mobile scenic spot、Three-person or family car，Provide scenic spot cycling services for different tourist groups，Also increase the service products of scenic spots，Provide some possibilities for increasing revenue；The second is to share data with scenic spots、Technology Sharing，More data + data connection，Provide data and technical support for the construction of smart scenic spots，Promote the smart transformation of scenic spots。

At the same time，Back in April 2020，Hello 188bet mobile App has launched a local consumption portal for “eating, drinking and having fun”，Content includes wine 188bet mobile、In-store catering business，And Finance、Car service、Map service。

In addition，Shanghai Junfeng Network Technology Co., Ltd., an affiliated company of Hello 188bet mobile, has applied to register "Hello Light Hotel"、"Hello Apartment"、"Hello Inn"、“Hello Little Hotel” and other related trademarks。After，Hello 188bet mobile in Hefei、Chengdu and other cities launched their own brand accommodation business "Hello Inn" and "Hello Hotel"。

Transportation、Scenic Area、Accommodation、Local life、Sinking market，These are the main dimensions for evaluating Hello Travel’s entry into cultural 188bet mobile，One，Smart scenic spot service，It’s a Hello Travel-based transportation service，I found an entry point into the 188bet mobile industry，The space is not small，But the user linkage volume、Scenarios that are different from urban transportation、Service，It also imposes constraints on its existing smart service capabilities。Penetrate into the scenic spot，Hello Travel naturally does not just focus on being a service provider，Can we enter the ticket and other service supply chain of scenic spots in the future，May be a key；

Part 2，Diversified travel products、A certain market share of transportation，Service for Hello Travel to enter local life，And form a synergistic cycle effect with 188bet mobile services，Bringing possibilities，But local life services test traffic、Two-way capabilities of the supply chain，The traffic advantage of Hello Travel is mainly in the sinking market，There is still a lot of room for entry into the supply of accommodation products here，But this market is very different from when Meituan Wine Travel started，Higher cost of entry，Hello, choose to make your own accommodation，This is relatively "heavy"，Refer to the situation of OYO and others in the sinking market and the current status of this market，You will roughly know the difficulty。If the 188bet mobile product supply chain is not strong enough，Only a certain amount of traffic，It’s still not easy to play。

The current face of this new face of cultural 188bet mobile is still vague.

The supply chain is the focus 188bet mobile struggle.

Recent news，Hainan 188bet mobile Investment will launch strategic cooperation with South Korea’s Shilla Duty Free Store，Both parties plan to establish a joint venture，Jointly carry out procurement of goods、Open up the market、Exchange talents、Comprehensive business cooperation such as research and development of products。

The current international duty-free market has undergone major changes，South Korea, once a duty-free highland, is affected by the epidemic，The duty-free business has been hit hard，China’s outbound travel has been hampered by consumption resurgence and conversion，Promoting Hainan’s new tax-free policy and the release of consumption will form a superimposed effect，Hainan’s duty-free market has become an important place to find gold。The cooperation between the above two is a typical complementarity，Hainan 188bet mobile Investment has provincial state-owned assets、Geography、Policies and other advantages，The Shilla Duty Free Shop has a supply chain、Market development experience、Advantages such as talent and business experience。The current chaos in Hainan’s duty-free market，One of the main points is to see whose supply chain can be stronger。

Duty-free is a visible variable in China’s cultural 188bet mobile market，And more variables are taking effect，The role of real estate is changing。

Real estate plays an important role in the development, investment, construction and operation of cultural 188bet mobile projects, especially large-scale cultural 188bet mobile projects，Pan-scale industrialization has been criticized from the beginning，To real estate as an important supporting package，Funds used to balance the development and operation of cultural 188bet mobile projects、Required to guarantee return on investment，Cultural 188bet mobile real estate is a relatively neutral term，Market logic or model is feasible，But one of the core points for it to continue to play is，The "pillar" of the real estate market is relatively stable，But the traditional mode of real estate gameplay is no longer applicable，Life is not that easy。

New regulations on “three red lines” financing supervision for real estate companies from August last year，There are “five levels” of loans issued by banks，Concentrate land supply in 22 key cities、In July this year, the regulatory authorities issued a document emphasizing continued rectification and regulation of the real estate market，Local financing loans、Get land、Sales and other fundamental elements have undergone important changes。The investment, construction and operation of new cultural 188bet mobile projects in the future will require new model changes。

As two typical companies in the industry that own cultural 188bet mobile real estate，Evergrande、OCT，There are also new actions recently。

The news that Evergrande plans to spin off its 188bet mobile business and list it has been reported again recently，Evergrande is said to have held preliminary talks with advisers regarding a potential IPO，It may be launched as soon as next year。However, research on listing is still in its early stages，Details such as specific valuation and listing location have not been finalized yet，Hong Kong stocks may be one of the preferred choices。

Evergrande cultural 188bet mobile sector includes Evergrande Children’s World、Evergrande Water World、Haihua Island, Hainan, China、Evergrande Health Valley、Five major businesses including Evergrande Hi-Tech Agriculture，The overall model is a typical cultural 188bet mobile real estate model，Rich cultural 188bet mobile formats + a large number of real estate supporting facilities，Promoted the implementation of multiple major projects，At the same time, it has also accumulated certain operational management capabilities，Built a certain industrial supply chain，Provides certain possibilities for light asset output。

Evergrande’s cultural 188bet mobile sector was listed as early as Evergrande’s 2020 performance meeting in April this year，Xu Jiayin proposed it，Considering the current situation of the real estate market and Evergrande，Promote the listing of its cultural 188bet mobile sector，Maybe more urgent。Obtain financial support from the capital market，Even ease Evergrande’s financial pressure，is one of the direct demands，However，A large proportion of real estate may affect the valuation、Listing will bring some restrictions。

Due to the large proportion of real estate business，And more obvious awareness of real estate labels，The current valuation of OCT A is relatively low，Some investors once suggested that it disclose its 188bet mobile sector revenue，To increase the attributes of 188bet mobile enterprises，Raise valuation。This logic is not unreasonable，But it is difficult for OCT A to do this，After all, it divested income from real estate (including 188bet mobile real estate)，The income from 188bet mobile business is still small，Is the feedback from the capital market good or bad after the announcement，Hard to say。

Regardless of the perspective of one’s own transformation，Open up development space，Still weakening the attributes, dependence and influence of real estate，Raise valuation，OCT A needs more breakthroughs in the cultural 188bet mobile sector。Recent，OCT A and cooperative enterprises established a 1 billion yuan fund of funds，In the future, it will mainly invest in the fields of science and technology and culture、Travel、Sub-funds in large consumption and other fields and co-investment projects that can bring high returns；At the same time，It also revealed，In the future, the company will focus on innovating the cultural 188bet mobile development model、Explore and practice the integration of 188bet mobile and the Internet。

Destination 188bet mobile Barometer

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188bet mobile week’s destination focuses on new information on multiple destinations、New action，You will find many trends worthy of attention。

Let’s look at the two aspects of 188bet mobile information first.

First, official data from Hainan Province，In the first half of this year, Hainan Province achieved a total 188bet mobile revenue of 819.7.8 billion yuan，260 year-on-year increase.1%，An increase of 67 compared with the same period in 2019.1%。Total number of tourists received 4321.10,000 people，119 year-on-year increase.7%，12 more than the same period in 2019.0%。

Attention，188bet mobile revenue and visits increased compared with the same period in 2019，The income growth rate is not small，And it is much more than the increase in number of people，Explanation that some customers with higher unit price travel to Hainan for consumption，This should have a lot to do with the return of outbound 188bet mobile consumption。

The second is the statement of the World 188bet mobile Organization，First 5 months of this year，The number of international tourists in various tourist destinations around the world decreased by 1 compared with the same period in 2020.4.7 billion people，Or 4 less than the year before 2019.600 million visitors。Data indicates，There was a relatively small recovery in May，However, inbound international tourist arrivals fell by 82% compared to May 2019，And in April it dropped 86%。Among them，The Asia-Pacific region continues to see the largest declines，Compared to the same period in 2019，Number of international tourists dropped by 95% in the first 5 months of 2021。

Overall，Although the number of cross-border tourist groups increased in the first five months of this year，But it is still far from 2020, especially 2019，Recovery stalled，It’s hard to say optimistic，This also shows that many regions have taken measures to promote cross-border 188bet mobile、Vaccination and other positive impacts，But it has little effect，Uncertainty of the epidemic、Uncertainty of regional policies，And the wait-and-see attitude of tourists when traveling, etc.，Still obvious，The recovery of cross-border travel is still a long way off。

A cross-section of the above two aspects of data，You will find that domestic destinations need to hurry up and make efforts in the domestic 188bet mobile market as much as possible，Customer groups and potential consumption converted from outbound travel to return，At the same time, we are also seeking more consumption conversions from the original domestic tourist groups。This is new action in some destinations，Some signs can also be found。

For example, Guizhou released 10 quality leisure travel routes，Hebei launches 500 high-quality tourist routes，Shenzhen explores the establishment of an international duty-free city in the Greater Bay Area；Dalian will release 10 new categories of coastal leisure and vacation 188bet mobile products、5 major series of night tour products、Issue 15 million yuan in travel vouchers；Guangdong cultural 188bet mobile consumption season plans to issue nearly 10 million yuan in consumer subsidies, etc.。

Boutique routes have relatively higher leisure and vacation content，Enrich the destination’s cultural 188bet mobile product supply through resource product reintegration，At the same time, we seek to attract more consumption conversions for people with higher unit prices for leisure vacations，This is an action that many destinations must promote now，Regardless of the existing leisure vacation customers，Still a potential group of outbound tourists，It’s all about supply and demand。And cultural 188bet mobile consumption coupon、Consumption subsidy，is mainly used to stimulate the interest of people who are more price sensitive in traveling，The possibility of increasing relatively low-level 188bet mobile consumption，The possibility of driving more consumption。

Shenzhen seeks to establish an international duty-free city，Naturally, it is also rising with the expansion 188bet mobile domestic duty-free market、Inner loop、Consumption is directly related to driving the urban economy，Shenzhen has several advantages，Including the policy advantages 188bet mobile SAR，New policy support or pilot trial；Location advantage，No matter the port，Still located in the Greater Bay Area，Transportation、Internationalization degree、Population size、Consumption power、The radiation 188bet mobile consumer market, etc.，This is also an advantage that cannot be underestimated。Considering from the perspective of promoting domestic consumption as a whole，Shenzhen’s promotion 188bet mobile new duty-free market is expected to receive considerable support，The specific direction remains to be seen。

Innovative cultural and 188bet mobile formats

(Reply 188bet mobile background to "90th Issue of Favorite Review"，Full version available)

This week’s cultural and 188bet mobile innovation formats focus on urban immersive entertainment and hotel intelligent management。

Recently，The Xi Jing Taohuayuan project received tens of millions of yuan in angel round financing jointly led by Wuyuan Capital and Black Ant Capital。Data display，This project is committed to creating an immersive amusement park for a new generation of young consumers in the core area of ​​the city，The first project is planned to open in Beijing R&F Plaza by the end 188bet mobile year，The site is nearly 3,000 square meters。

“Immersive” products have now become the focus of the new consumer market。Content、Scene、The experience brought by the integration of technology and other elements、Interaction and strong social attributes，Escape the room、Script Kill、Immersive products such as VR/AR entertainment experiences are gradually surpassing movie theaters、KTV and other services have become the new favorites of the new generation of young consumers。Especially after the epidemic，Due to limited travel distance，The travel demand of some consumers has been released locally，Fragmentation、Experiential cultural 188bet mobile products are therefore favored by the market。

For urban commercial complex，The integration of culture, business and 188bet mobile has become an inevitable trend。From a macro perspective，Urban agglomeration、The development of metropolitan areas、Consumption upgrading trends and demand volume expansion, etc.，They are all promoting the further integration of local business and cultural 188bet mobile elements。As far as the commercial complex itself is concerned，Except catering、Retail and other "standard" formats，If you want to maintain or increase existing customer flow，It is necessary to continuously refresh and upgrade the business portfolio。

Immersive products are both leisure and leisure、Entertainment、Experience、Consumption and other business formats、Multiple scenes。Take the Drama Garden Project as an example，188bet mobile project is based on Peach Blossom Spring，Via Immersive Space、Real-action actors、Plot and game mechanics，Combined with retail、Catering、Experience and other formats，Use space content to guide and drive consumption。

At the same time，The natural cultural and 188bet mobile attributes of some immersive projects，Can not only meet the leisure and entertainment needs of local consumers，It can also partially meet the demands of foreign tourists for cultural 188bet mobile projects。Attracting dual customer groups can not only increase the customer flow of commercial projects，Urban “landmark” attributes that can also help commercial projects invisibly。

Except for the Drama Garden project，Companies that received tens of millions of yuan in financing 188bet mobile week，Also includes Chengdian Technology。

According to 36Kr news，On July 21, hotel intelligent management service provider Chengdian Technology received a 30 million yuan investment from Jiulu (Wuhan) Intelligent Technology Co., Ltd.。188bet mobile financing is the second time Jiulin Intelligence has invested in the company。188bet mobile investment fund，All will be used for market subsidies for hotel vending machines，Accelerate the share of hotel vending machines in hotel rooms。

It is reported，Chengdian Technology is a technology company that empowers hotels to provide guests with various handheld room services without checking rooms based on QR code technology。Currently，Jiu Ling Intelligent and Chengdian Technology have nearly one million hotel vending machines 188bet mobile market。

The current hotel industry is facing industry homogeneity、Low brand loyalty、Multiple problems such as high operating costs，Improve operational efficiency、Improve product supply、There is an urgent need to improve the check-in experience，In this context, hotel intelligent management and digital transformation are regarded as one 188bet mobile keys to solving the problem。

Orange Technology、Small smart containers provided by Jiulin Intelligence and other companies，Can be regarded as one 188bet mobile hotel’s new retail attempts。This type of new retail product is optimizing room service、While improving user experience，Some of them can also collect user purchasing behavior and preference data，Building a private domain traffic pool，Make up for the lack of user data of some chain or independent hotels，Improve the level of hotel intelligent management。In addition，There are currently many entrants in this segment but the industry concentration is not high，The two cooperations between Jiuling Intelligent and Chengdian Technology may also further increase market share。