There are two popular events in the live broadcast room recently，One is the melon-eating crowd who watched the idol’s “collapse” and rushed into the live broadcast room of “Han Shu”, the first to announce the termination of the contract, to buy，One brand, Hongxing Erke, which was rumored to be bankrupt but donated 50 million yuan to support Henan’s flood fight, went viral in the live broadcast room，The products on the shelves were once sold out。The group behind these two popular consumer events，This is the young 188bet Live Casino。

Nowadays, young people ≈ 188bet Live Casino Z.

As a native of the Internet，188bet Live Casino Z demonstrated its typical consumption views in these two events - ① seeking value recognition through full participation，Pay for interests or preferences；②patriotic feelings，Support socially responsible domestic brands with practical actions；③Not limited to time、Space、Scene restrictions，Entertainment、Social shopping。

Such a “personality” 188bet Live Casino Z，Also a frequent guest in various economic and consumer industry reports in recent years。There is data，Currently, 188bet Live Casino Z (born between 1995 and 2010) accounts for 30% of the global population，In 2020, its contribution to social consumption power will reach 40%。In China，The size of 188bet Live Casino Z reaches 2.6.4 billion，As long as it is a consumer-oriented industry，We are all exploring how to cater to the preferences of this 188bet Live Casino。

The next ten years，188bet Live Casino Z will become China’s new economy、New consumption、The leading force of the new culture。

Back to the commercial real estate field，The influence of “new consumption” brought by 188bet Live Casino Z is everywhere。Shopping malls are the main battlefield for physical commerce，In this long-distance race to chase 188bet Live Casino Z，Continuous trial and error and continuous growth。

This article，We will summarize the mainstream consumption trends of 188bet Live Casino Z，And take the changes in domestic leading business management companies as a typical case，Trying to explore，How 188bet Live Casino Z affects shopping malls？Around 188bet Live Casino Z，What changes have occurred in the business ecology of shopping malls？

188bet Live Casino Z and business,

The rise of 188bet Live Casino consumerism

Looking at every cycle of business development，The goal of pleasing young people has never changed。

We must admit a fact: 188bet Live Casino Y (1980-1995) and 188bet Live Casino Z，Is gradually becoming two business tracks。When 188bet Live Casino Y is constrained by the "pressure to support a family", consumption becomes more rational，188bet Live Casino Z who is “enjoying life”，Let it take its course and become the number one target of "chasing" in this consumer market。

In numerous research reports，We tried to get a glimpse of some 188bet Live Casino Z preferences。

They are the new youth，It is the belief that "appearance is justice"、The 188bet Live Casino that pays attention to emotional experience and pays for their interests；

Is a refinementist and the most sentimental 188bet Live Casino，Patriotic、Love Chinese culture；

Likes to share and is an online social expert/content creator;

Highly tolerant of diverse niche cultures，Create a circle based on interests；

Most susceptible to the influence of idols/KOLs and various social media’s “planting” influence，Is the least determined but 188bet Live Casino the most determined consumer。

from this，Many new business consumption trends have also emerged around the consumption preferences of 188bet Live Casino Z:

1) Good looks and economy&Cute pet economy: 188bet Live Casino Z’s outlook on appearance，Not only on the products，Also manifested in all beautiful things with feelings。Meanwhile，Most of them are only children and have single-handedly promoted the development of the pet industry，Become the main contributor to the “pet economy”。

2) Live streaming economy&KOL planting economy: as a native of the Internet，Compared to the older 188bet Live Casino, they prefer online shopping，Lower awareness of logo and brand，Recommendations from e-commerce anchors、Word-of-mouth reviews of grass-growing platforms such as Xiaohongshu，Easier to gain their trust。

3) Cultural confidence、The rise of national tide: with the rise of China’s international influence，National life is safe and prosperous，188bet Live Casino Z has felt the pride brought by a strong country since they were young，Cultural confidence in advocating domestic products，Directly promote the "rise of national style/national trend"。

4) Pan-2D and other subcultures are out of the circle: Pan-2D is the unique spiritual consumption of 188bet Live Casino Z。There are more than 7,000 subculture circles on Bilibili, which has become popular in recent years，90% of users are born after 1995。Today，“Sankeng Clothing” based on the two-dimensional culture gradually enters mainstream shopping malls。

5) Lazy economy&Otaku culture: 188bet Live Casino Z is the main group in the “lazy economy”，Accounting for more than half of the "lazy" people，Use your mobile phone to direct merchants to deliver door-to-door services, Promote takeout and home delivery services。188bet Live Casino Z is also keen on pursuing “home culture”，188bet Live Casino Z accounts for 38% of the stay-at-home crowd.8%。Zhai culture is also the direct promoter of two-dimensional websites like Bilibili。

Around these 188bet Live Casino consumer trends，Entity business enterprises gearing up，From product、Marketing、Continuously upgrade and iterate in all aspects such as experience。

Chasing 188bet Live Casino Z,

188bet Live Casino mall “search up and down”

In recent years，Domestic shopping mall operators are doing their best to please 188bet Live Casino Z，Whether it is the pan-two-dimensional culture that he likes，Still the consumer proposition of “appearance is justice”，Or the “8 seconds” first impression on social media，From online to offline，From scene to ecology，All due to the revolutionary changes in 188bet Live Casino Z’s preferences。

Overview of domestic leading business management companies，Compared to China Resources、Longhu、Except Joy City’s usual style of play，In recent years, SCPG’s shopping malls have created a series of innovative contents and scenes around the preferences of 188bet Live Casino Z，Surprise and surprise to the industry。After in-depth research on 20+ “Impression” series of shopping malls’ many attempts，Summary of the following typical characteristics。

"Compete" with appearance,

The 188bet Live Casino mall transforms into an urban aesthetics center

188bet Live Casino Z’s obsession with “beauty” has nothing to do with gender。Those who control their appearance，Pay attention to external visual beauty，Also pay attention to the deeper needs of "Maslow's Theory"，That is, the beauty of the inner soul。Therefore，On the one hand, we have seen the popularity of appearance management formats in shopping malls in recent years，On the other hand，There are endless innovations in scene spaces that provide spiritual experiences。

The 188bet Live Casino mall is moving from 188bet Live Casino place，Incarnation Culture and Art Center、Public leisure square、Urban Green Valley、Urban Aesthetic Life Center, etc.。

About this，This is most vividly demonstrated in the Shanghai Nanxiang Impression City MEGA opened in 2020 and the Chongqing Halo project newly opened this year。

Nanxiang Impression City MEGA is the first MEGA work of SCPG，Created a tropical rainforest based on the "Xijing·Forest" ecological botanical garden，Over 2 million people checked in to the Ecological Botanical Garden within three months of its opening，The rooftop starry sky track has a mileage of over 1.5 million meters。

And SCPG is preparing for Hangzhou SCPG Huidelong Olympic Sports Impression City and Wenzhou Impression City MEGA, which will be unveiled in the second half 188bet Live Casino year，Also closely linked to natural and cultural elements，In the cold architectural space，Integrate into the green ecological landscape，Create an aerobic spiritual space that is suitable for young people nowadays。

The indoor rainforest landscape covering an area of ​​2,000㎡ across 2 floors in Hangzhou SCPG Huidelong Olympic Sports Impression City、On the basis of air runways, etc.，188bet Live Casino created a 24-hour "sky realm" to meet the blue。

Real photo of Wenzhou Impression City MEGA based on the 16-kilometer central green axis of the urban water system，Let the scene ecology of the 188bet Live Casino mall no longer be concentrated in a cold space，But it is infinitely extended based on the ecological environment。It has planned Zhejiang’s first 2000 ㎡ cultural and creative space、1000 square meters of Yandang landscape-OXYGEN Ecological Park、Water Market、15-meter empty city art exhibition hall、24H waterfront promenade and other contents。

"Compete" with experience,

The social vanity fair is 188bet Live Casino the center of life

188bet Live Casino Z was born in the stable and prosperous Internet era，The hard work of our parents has provided them with more disposable wealth，Compared to the few who “lay flat”，Pursue more personal "little luck"，The consumer experience is far more important than the price itself。They like to socialize，Happy to share the joy of life，Like all places with feelings，Sentimental products and experiences。

Source: Screenshot 188bet Live Casino well-known social planting app

Feeling is experience。So the shopping mall，Not only must create scenes and spaces that make 188bet Live Casino Z “feel”，Also exploring “feeling” content combinations，Like the night economy、Pet Economy、Sports economy, etc.，Meet the various social life needs of 188bet Live Casino Z。

1) The “night owl” attribute that suits 188bet Live Casino Z，Shopping malls are no longer limited to traditional social venues such as KTV，More tipsy bars、Special Night Market、Night concerts etc. introduced into shopping malls，The night economy is booming driven by young people。

For example, Changsha Impression Center is based in Jiefang West, which has a profound night culture，Created a 24-hour fashion block with the Galaxy Mars Bureau，Introduced many bars and other tipsy businesses。Shanghai Qibao Vanke Plaza's own IP night market--Tan Wan'er，Houtang Night Market Music Festival organized by Taiyuan Impression City and Vanke Customer Service, etc.，These are life proposals based on the "nightlife" of young people。

2) Based on the “pet” characteristics of 188bet Live Casino Z，Shopping malls are not just about introducing various “pet” related businesses，We are also planning a pet park to provide a social place for pets for the "pet-loving" 188bet Live Casino Z。

In multiple 188bet Live Casino under SCPG，We can all find “pet-friendly” spaces，such as

Wuhan Qingshan Impression City has created the first “Cute Pet Swimming Pool”;

The Hangzhou Olympic Sports Project has even planned an urban pet life center on the B1 floor；

Shanghai Nanxiang project 188bet Live Casino has a unique pet paradise on the roof;

Hangzhou Gudun Impression City has created a large-scale outdoor pet paradise - "HI PUPPY Pet Paradise"。

3) 188bet Live Casino Z has high requirements for social “check-in”，Promote more and more brands to emphasize the "check-in environment"、"Brand Culture"，More and more immersive themed blocks are popping up in shopping malls。

This point，Obvious performance in impression series 188bet Live Casino in various places。Like in Weifang Impression Center，The project is organically combined with local culture to create a collective Wei Ai Garden、"WE IN Weiyin" themed block in multiple shared spaces such as Weiyin Bookstore，It has quickly become a fashion check-in destination for local young people in Weifang。In other projects, there are also various "Yinxiang" blocks launched based on the cultural characteristics of various places。

4）Except above，We see，More and more 188bet Live Casino are introducing e-sports、Stadium、Rock climbing、Trampoline、Indoor comprehensive entertainment formats such as decompression hall，Catering to young people to “vent”、Challenge and other leisure and entertainment needs。

"Compete" with culture,

When niche and national trends become 188bet Live Casino business fashion

The world has more than one angle，188bet Live Casino Z has all kinds of strange hobbies、Various changes。Rock boy from the underground，To the soft and cute energetic girl；Congzhaifu 2D master，To control the literary and retro handicrafts，There are also literary and artistic styles、Religious Fan、Social Guest、LeMengzu、Technology Coffee。188bet Live Casino Z who hangs out in subculture circles，Also advocates traditional culture，The "five thousand years of cultural self-confidence" in the bones is very "significant" in this 188bet Live Casino。

Source: Screenshot of Station B page

Therefore，Reflected into the shopping mall business ecology，Play with the trend、Esports、Second dimension、rap、In the niche consumer market represented by Guofeng，188bet Live Casino Z occupies the absolute main force。

It is “really not easy” to please this 188bet Live Casino of young people culturally.

On the one hand，We have seen the “national trend” become the new trend in 188bet Live Casino。

On the other hand，Various pan-two dimensions、Niche culture such as trendy fun gradually takes root in 188bet Live Casino。

So ever，Different 188bet Live Casino have different “cultural” choices。

For example, Shanghai Qibao Vanke is based in Qibao Ancient Town，The "unconventional" 188bet Live Casino Year's Eve Flower Market has been held for the 5th consecutive year，During the 2021 Spring Festival, it not only introduced the "Mythical Beasts in the Forbidden City" national trend cultural exhibition，It also presents a 188bet Live Casino Year’s market with the style of the prosperous Tang Dynasty: walking through the ancient streets，Butterfly Shop、Intangible folk handicrafts、Experience nostalgic 188bet Live Casino Year snacks and more。

The 188bet Live Casino popular spot-Jinan Impression City is positioned as a "chic dream city"，Join 4 well-known domestic and foreign artists to create 9 creative spaces，And held the first national α Youth Festival，Integration of Chinese digital contemporary trend artists，Create the first Art Dian POP UP trendy art exhibition、Yidian Fashion Forum Sharing Session and Yidian POP UP Fashion Pop-up Store Activities。

Become a content creator,

Reconstructing the 188bet Live Casino species of "people, goods, and places"

188bet Live Casino Z hopes to incorporate their own emotions into consumption、Preferences、Wonderful ideas，From a simple consumer，Become a product creation participant，Create in consumption，Share and express，Pursuing the trend，Also keen on circle culture。For this，On how to reach the consumption G-spot of 188bet Live Casino Z，Forward-looking business operator，Also started the road of online and offline self-creation。

Take SCPG as an example，This year it officially launched a creative content brand - Yinsha Factory，Create with content，Connect online and offline，Hope to become the commercial real estate development operator that best understands the post-95s 188bet Live Casino，Breaking the dimensional wall，Embrace young people。

On the one hand，Yinsha Factory follows the factory brand model，Plan to invite 100 brands and creative people to create 100 cross-border events，Objects included in Fashion、rap、Hip-hop、Esports、Popular KOL in 188bet Live Casino consumer fields such as lifestyle，Continue high-energy interaction with young consumers。

On the other hand，Gathering interest communities，Hold independent coffee、Activities such as motorcycle fairs activate the circle effect，Create a social home for young people。

It is reported，The Yinsha Factory first landed in Hangzhou Xixi Impression City and doubled the daily sales 188bet Live Casino mall year-on-year，Breaking 65 million。

Without a doubt，Yinsha Factory is building a link "people，goods，A new species in the field，For fun + interesting，Multiple interactions online and offline，Multi-dimensional reach to meet the consumption preferences of this 188bet Live Casino of young people。In the foreseeable future，More and more new species surrounding “188bet Live Casino Z’s preferences” will continue to be born。

Today，About the “new consumption wave” brought by 188bet Live Casino Z, which has penetrated into every aspect of our business life。Take SCPG as a typical case，Having a community based on it、Region、City-level shopping malls with different positioning，It is a microcosm of most shopping malls in China “chasing 188bet Live Casino Z”。The “188bet Live Casino Z” war in shopping malls，Already started。

Each 188bet Live Casino has its own consumption habits，Facing the backbone of future consumption with strong personality，Perhaps the only constant thing about shopping malls is “more attentiveness”，Carefully create content that speaks to young people，Same frequency as young people。

Article information reference:

1) Suning Financial Research Institute's "188bet Live Casino Z - The Back Wave，It’s the future”Author: Fu Yifu。

2) Growth Black Box (ID: growthbox) "About 188bet Live Casino Z Marketing and Growth，You need to know these》，Author: Rhino

3) Shiji Retail (ID: Shiji_Retail) "188bet Live Casino Z，Flagbearer of New Consumerism"Author: Yan Yanchun

4) Pearl River Delta Commercial Real Estate (ID: szwinshang) "Focus，What exactly is it？》

*Source of this article:WeChat public account "Winshang.com" (ID: winshang)，Author: Luo Jiaxin，Original title: "The “188bet Live Casino Z” war in shopping malls》.