At this year’s talk show conference，Pang Bo, born in the 1980s, is the new social favorite of Generation Z——188bet online live casino raises soul questions: 188bet online live casino is too much like a meeting？

It is true，The popularity of 188bet online live casino is full of psychedelic colors in the eyes of most people born in the 1980s，But this does not affect the popularity of 188bet online live casino from online to offline。According to data from Meituan Research Institute，2020 to present，The number of script-killing offline stores continues to grow，It exceeded 30,000 at the end of last year，It further increased to 4 in April this year.50,000。Major reports estimate that the 188bet online live casino ceiling has reached tens of billions。

Investment institutions are also ready to make a move。China Literature and Jinshajiang Venture Capital took the lead in investing in Little Black Detective who aspires to become an app store in China’s online gaming industry，It includes 188bet online live casino distribution、Author training、IP adaptation and other services，Can be understood as a script-killing e-commerce platform。Otherwise，Immersive amusement projects“Drama Peach Blossom Land”、“I am a mystery”And other related script-killing startups are gradually receiving financing。

The living conditions of offline stores are not that good。Data display，In April this year, my country deregistered nearly 100 188bet online live casino-killing-related companies，102% month-on-month increase，Xianyu goes to “Closed”Resale 188bet online live casino for reasons、Props、The number of tables, chairs, etc. in the store also increased by 110% compared to the previous month。

Then the question comes:

Why is 188bet online live casino so popular?

Is 188bet online live casino a good business?

Product: 188bet online live casino Social King

188bet online live casino originated from the British live-action game“Murder Mystery”，Players play the roles in the script，Find out the real murderer or hide the identity，Finally completed the game mission。Nowadays, 188bet online live casino has evolved into reasoning books、Happy Book、Different genres such as camp books，But in the final analysis，Participants are all discussed、Search for evidence、Reduction and other links to restore the truth。Generally speaking，The game time of a script kill is 4-7 hours，The number of participants is 5-10。

The popularity of the 2016 reality show "Celebrity Detective" has made many online 188bet online live casino-killing apps popular，such as“I am a mystery”、“The Great Detective”Other online platforms，But this kind of apps have always faced the dilemma of difficulty in breaking through daily activity。With“I am a mystery”app as an example，According to Qimai data，The number of installs of the I Am Mystery app dropped from 184 during the Spring Festival to just over 1,000。

Offline 188bet online live casino will take over after 2019，Become the new social king of the post-95 generation。According to iResearch data，Cute pet experience store and DIY handicraft workshop in the offline business format of the former internet celebrity after the script was surpassed，Ranked second among Chinese consumers’ preferred offline entertainment methods。

In sharp contrast to this，It is the gradual decline of offline entertainment industry in the past。A news item from July，Bringing KTV back into the eyes of young people: China’s existing KTV companies are less than half of what they were seven years ago。As of March 2021，6 existing KTV companies in my country.40,000，Compared with 120,000 at its peak，This data can be said to be cut in half。Keep going like this，Perhaps the new and new humanity can only be understood through history textbooks“Karaoke&188bet online live casino;exists。

KTV is not the only thing that is gradually being forgotten，And Monopoly、Werewolf and other board game hall。Then，In an era when the offline entertainment industry is gradually declining，How 188bet online live casino goes upstream？

Compare 188bet online live casino with other offline entertainment formats，We can see the explosion of the script，It is highly repurchaseable after gathering together、Store service scene、Three magic weapons of social attributes。

First，188bet online live casino is“Burn after reading”'s games。Traditional werewolf killing、The rules of Monopoly and other games are fixed，This makes it easy for players to lose the sense of freshness。But script-killing games are more similar to movies，It is a one-time consumption，The script is constantly iterated，This attracts players to keep repurchasing。

In order to continue to attract players，The store also needs to continuously purchase new scripts。“Black Cat White Cat Mystery Club&188bet online live casino;Founder Xia Tao said in an interview with Ran Finance，In the preparation stage for opening the store，His store purchased 50 notebooks at one time，After that, an average of 5 new scripts will be released every month；If there are major holidays in the month，The number will increase to about 10。

Secondly，188bet online live casino is also one of the few offline entertainment that relies heavily on store service scenarios。For example，The mahjong parlor only needs a pair of mahjong and a table，Online KTV is also easy to be“Sing it”Waiting for the app to replace some functions，However, it is difficult to bypass the store for 188bet online live casino。On the one hand，Good scripts are scarce，For example, city limited version，A set can easily cost tens of thousands，It is difficult for individuals to afford it。On the other hand，A complete 188bet online live casino game including scenes、Decoration、DM’s field control。

Last，Also the most critical，188bet online live casino Killer is the well-deserved new king of social networking。

From the aspect of recruiting new people，The usual starting number of players in a script-killing game is 6-7，This means that most people who want to play 188bet online live casino have to turn on the group mode。In order to gather a team of 6-7 people，Most people will try to mobilize all social circles，For example, friend、Colleague、Friends of friends、Friends of colleagues, etc.；Or send a group message in the large group，Recruit teammates online。

This model successfully turns customers into salesmen，Also brought extremely high customer unit price——Due to the hard threshold of killing 6 people in the script to start，To be precise，The unit price of 188bet online live casino customers is not 200+，But 1000+。

In terms of game experience，The types of 188bet online live casino are ever-changing，But regardless of the emotional nature、Fun or reasoning book，One of the criteria for a good script is “No marginal roles”。A script kill usually involves 6-8 people，The male to female ratio is mostly 1:1，That is, three women and three men、Four women and four men，Some scripts are also allowed“cross-dressing”。188bet online live casino uses a variety of methods to connect players' relationships: lovers、Secret Love、Extramarital affair、Illegitimate children, etc.，Players act out couples according to the script、Hostile and other relationships，Strong interactive experience。

The strong social symbols and social connections provided by the script help players quickly break the ice，Also helps to spark the spark of love。This trait has become a weapon for many dating platforms，HIMMr platform like flowers blooming on the road，I’m using 188bet online live casino to organize blind dates。There are also script-killing entrepreneurs who said this in interviews with the media: “My store，It is estimated that there are 300 couples a year”。

From this perspective，188bet online live casino can be called the "best" in the board game industry.;Pinduoduo”。Both are social fission，The difference is that if you keep letting others chop you, you will get blacklisted，But he keeps organizing games and playing 188bet online live casino，You may gain love。

Sounds infinitely wonderful，Then，Is 188bet online live casino a good business?

Commercialization: 188bet online live casino’s hard to make money even if 188bet online live casino’s popular

Currently，The 188bet online live casino industry has formed a ";IP licensor/script creator—Script publisher—Online game APP/offline physical store—Player”Complete industrial chain dominated by。

The upstream is the 188bet online live casino supplier，Including IP licensors and 188bet online live casino creators。According to the 188bet online live casino distribution platform“Black Detective Youpin”data，As of the end of 2020, there are 4,000-5,000 188bet online live casino creators nationwide，The crowd distribution is relatively scattered。In the early days, writers were mostly part-time killers，Mainly including online articles、Excess production capacity in the film and television industry and“Power generation for love”'s senior player。

This year，The brutal growth of 188bet online live casino also opened the era of big IP。iQiyi、Yuewen Group、Tencent Animation has entered the venue，Opened the road to script-killing adaptation。

The soul of a 188bet online live casino-killing game lies in the 188bet online live casino，The 188bet online live casino is a one-time consumption，Needs a steady stream of content supply from upstream。High-quality creators are scarce resources in the industry chain，But upstream also faces the pain points of all content industries: high-quality content is difficult to produce continuously on a large scale，Mainly based on small workshop model。

Downstream is divided into offline physical stores and online game APP。Online APP faces poor 188bet online live casino quality、The dilemma of difficulty in ensuring experience。Offline version is divided into desktop version、Real scene book，But these are actually two completely different business models。

The real-life script kills the krypton gold route，Relying on high investment scenes and costumes to attract customers，What is actually being sold is dressing up、The experience of checking in，Can be seen as a variant of the traditional escape room。High rent、High decoration cost、High script purchase fee，The customer price of live-action 188bet online live casino is higher，About 200-500 yuan/person/time。Two days and one night of immersive 188bet online live casino currently appearing in Chengdu and other places，The unit price is as high as 1888 yuan/person。

The cost of killing a live-action 188bet online live casino is“Try something new”’s experience，Most people can only consume it once。This is similar to an internet celebrity store，Most people will not go again after checking in once，Therefore, live-action scripts mostly adopt the form of quick store opening + franchising，Continuous traffic flow、Expand influence。

Take Nines Reasoning Museum in Hangzhou as an example，As of September last year，NINES Reasoning Hall has 11 directly-operated 188bet online live casino nationwide、6 franchise 188bet online live casino and more than 30 authorized 188bet online live casino，Covering 27 cities。

The larger number of desktop scripts kills more emphasis on the script itself，Attract old customers to return by constantly changing the script。Desktop 188bet online live casino offline stores are generally located in good locations“Poor location”，For example, a startup park or a dilapidated building，The core competitiveness lies in good scripts and DM’s field control ability。

From an operational perspective，The pain point of killing stores with scripts is，The maximum table turnover rate is fixed，No room for optimization。A 188bet online live casino kill takes about 4-6 hours，A room can open up to 4 sessions a day (morning、Afternoon、Night、Late night)。There is an obvious difference in the off-peak season of 188bet online live casino sales，Can receive more than a dozen guests a day on weekends and holidays，On working days, there may be only one game a day。

Want to protect profits，The key is to reduce decoration costs、Guaranteed attendance，What can come out in 188bet online live casino round of shuffling are the kings of involution。

The current store competition，Mid-stream 188bet online live casino publishers benefit。The issuer generally adopts ";Buyout System”、“Sharing System”、“Basic salary + share”Three modes of cooperation with the author，And sell the 188bet online live casino to offline stores。The booming demand for offline stores has ignited publishers，This book becomes a new generation of paper money printing machine。

On the one hand，Part-time author does not have the energy and channels to sell scripts，Scripts can only be sold to publishers，Let the issuer take 50% or even 80% of the share；On the other hand，Offline stores require publishers to conduct preliminary screening of scripts，And keep buying new books from the publisher，Publishers who make money from both ends have naturally become the most profitable link 188bet online live casino industry chain。

Publishers mainly sell scripts to stores through online APP and offline exhibition channels，Exhibition channels are gradually becoming mainstream。A total of 18 offline exhibitions will be held nationwide in 2020，More than 50 events are expected to be held 188bet online live casino year，The number of new scripts at each exhibition ranges from 100-200。

Currently，Famous studios have great say，You can even pay upfront、Later version，Can be called a new generation of“Off-plan housing policy”。Some stores will skip the beta test when the leading publisher launches a new 188bet online live casino，Direct“Blind Buy”188bet online live casino，Leading publishers can make tens of millions in profits。

Both are in the 188bet online live casino industry，The upper, middle and lower reaches of the industrial chain live completely different lives。One sentence summary，Looking upstream，Downstream involution，Mid-stream profit from both ends。

At present, the industry is also trying to integrate the upstream and downstream of the industry chain，Create a more effective monetization model。For example,&ldquo who received 6 million angel financing in 2019;Three Thousand Worlds”，Except offline experience stores，The company has also established an independent script workshop，The number of signed authors exceeded 50 in May 2020。In addition，Three Thousand Worlds also began to appear in“188bet online live casino + immersive cultural tourism project”Strengthen the force。

Epilogue: Generation Z Bonus

A variety of script-killing projects at the moment，More like an entrepreneurial project for literary and artistic young people to break away from the life of a big factory worker，Does not have long-term investment value。The reason is，The upstream of 188bet online live casino is content works that cannot be mass-produced，The downstream is extremely dispersed，Store with visible ceiling。The remaining top online APPs have become the protagonists of capital hunting，But we are also faced with the dilemma of living half a day to death。

But it is 188bet online live casino extremely non-standardized industry，Achieved one of the most difficult problems: bringing new and new humans who grew up in Generation Z offline，It started with 6 people。

According to QuestMobile data，As of the end of 2020，The total number of Generation Z in China is about 3.200 million。The person standing behind the 188bet online live casino is 3.200 million Generation Z，And their booming spending power。

When K12 faces a sudden brake，At a time when online games and the entertainment 188bet online live casino are cooling down，Where will Generation Z go？Who controls the time of Generation Z，Maybe he has mastered the next Bubble Mart。