Urban destinations may have never faced such a complex situation: the normalization of the epidemic、New pattern of internal circulation、Social consumption upgrade、The changes in urban consumption and industrial transformation and upgrading are intertwined，Interaction。Influence of internal and external factors、Active and Passive，Comprehensive competition in urban destinations，The ability and potential of incremental innovation are increasingly tested，For example, night economy，is an important entrance。

The night-time economy is a new variable in urban destinations，Related to cultural tourism、Industrial transformation and economic development，High consumer demand，Superimposed policies、The internal driving force of government development, etc.，It has been expanded to a market size of tens of trillions。

This market is still expanding，Every city destination is a participant、Contributors and sharers，Varies in share。They face an increasingly urgent common problem: how much does a city need a night-time economy？This“System Engineering”How to do it well？

Nighttime economy under new pattern and new consumption

Judging from the current situation，The forward development of the new market pattern of internal circulation，The driving force of consumption is still obvious and relied on。Consumption environment and stage changes，Also means the corresponding transformation of demand and supply，“New supply creates new demand”’s principles and laws are being more verified。For example, domestic products、The popular consumption of national trends，The emergence of this new form of product has triggered new consumption，There is also cultural confidence、The release of new cultural consumption’s own needs under the integration of national self-confidence，New products have been accepted and converted。

Extend to the strategic basis of stabilizing and expanding domestic demand in the new pattern，The importance of accelerating the development of a complete domestic demand system，Promote new products、New business format、The continuous development of new scenarios, new models and other new supplies，Change supply structure，Become an inevitable choice，It will also create many opportunities to lead and transform new consumption。

Among them，Cities are still the focus of regional domestic consumption，The night-time economy can 188bet sports betting app download be regarded as one of the new engines of urban consumption。

Back in 2019，The General Office of the State Council issued the "Opinions on Further Stimulating the Potential of Cultural and Tourism Consumption" and "Opinions on Accelerating the Development of Circulation to Promote Commercial Consumption"，Clearly encourage the development of nighttime cultural tourism economy，Encourage the development of various night cultural tourism activities，Drive night consumption，where“By 2022，Build more than 200 national-level nighttime cultural tourism consumption clusters”，is one of the key points of the policy。

This content was included in the "&ldquo issued by the Ministry of Culture and Tourism this year;14th Five-Year Plan”Cultural Industry Development Plan" was proposed again，The Ministry of Culture and Tourism also issued a notice on the construction of the first batch of national night-time culture and tourism consumption clusters on July 5 this year，Promote。

Corresponding，Creating nighttime economy in domestic cities，There are many actions。There is public data showing，As of October 2019，Nationwide release of night economy、More than 40 cities have planned policies related to night tourism。As of October 1, 2020，More than 190 large and small policies highly related to the nighttime economy have been introduced in China。

The development of night-time economy enters the new context of market and policy，Yehe Urbanization、Urban renewal and urban industrial development are more closely related。

The overall urbanization rate in my country has exceeded 60%，From the era of large-scale expansion and increment of demolition and construction，Transition to the stock era focusing on urban renewal，Urban renewal has become a national strategy，It is also the reconstruction of local land economy、The inevitable path of space economy，The night economy has become one of the new carriers，Based on new scene space、Renewal and reconstruction of the new consumption chain，The nighttime economy not only forms a new consumption model and driving force，It is also about restoring the city’s market culture、Firework gas，Improve urban vitality。

The more extended deep-seated value is，The night economy integrates cross-border industrial factors，Culture、Travel、Technology、Business, etc.，Through new integration logic and methods，Traditional cultural accumulation、The integration of new consumer demands and new technologies，Formation of a new industrial chain，Inflate domestic demand in cities、The creation of new industrial momentum brings possibilities，Ultimately promote urban industrial transformation。

Specifically, the nighttime cultural tourism consumption cluster is an example.

Or propose a construction plan，Now in Jiangsu、Chongqing、Jiangxi、Zhejiang, Hubei and other provinces and cities announced the list of nighttime cultural tourism consumption clusters，Or propose a construction plan。Gathering area，Meaning that nighttime cultural tourism consumption is not just a component of a single business or single project，More business formats、A long chain of rich experience complex，To create the possibility of regional industrialization that is not limited to single-point consumption。

The nighttime economy reflects the national strategic priorities in the new environment，and city、Changing trends in industry and consumption，The size is constantly expanding。

Refer to the recent "188bet Online Sports Betting and Casino 2021 China Nighttime Economy Latest Development Report"，its data display，To stimulate consumption during the epidemic，Local governments have increased their support for the night-time economy，At the same time，The service market of night consumption places is increasing and people’s demand for night consumption is rising，The development scale of the night-time economy will continue to grow。China’s nighttime economic development scale will exceed 30 trillion yuan in 2020，It is expected to increase to 36 trillion yuan by 2021、Will exceed 40 trillion yuan in 2022。

Ctrip data also provides some evidence。its data display，The average number of night trips per user in the first half of 2021 reached 1.3 times，Per capita spending on night tours reaches 187 yuan；In the first half of the year, ticket sales for night tours and entertainment increased by 469% year-on-year，106% increase compared with the same period in 2019。

Guangzhou model of night-time economy

In the night economy“Light up”In the city，Beijing, Shanghai, Guangzhou and Shenzhen are relatively prominent，It is currently a benchmark city for developing night-time economy。

Take Guangzhou as an example，It is the pioneer and early promoter of the domestic night-time economy，Back in May 1984，It established the first illuminated night market in the country——Xihu Road Lighting Night Market，Except，Food stalls、Music cafe, etc.，also goes to the whole country via Guangzhou。

Developed economy and trade、Cultural prosperity，Large urban population，Plus better climate and tourism resources，Enabling Guangzhou to have the advantageous basis for developing night-time economy，It has also formed a profound tradition of nighttime culture and tourism consumption，Continuing to this day，With the new social and economic development and urban consumption environment、Integration of demands，Constitutes a distinctive nighttime economic model in Guangzhou。

August 2019，This is also a factor that contributes to the continuous development of Guangzhou’s nighttime economy。

August 2019，Guangzhou Municipal Development and Reform Commission officially issued the "Implementation Plan for Promoting Nighttime Economic Development in Guangzhou"，Pointed out that the entire nighttime economic industry chain will be further improved，Create an internationally renowned “Guangzhou Night”Brand。

May 2020，Guangzhou issued "Several Measures to Boost Consumption and Promote Market Prosperity" stating，To build“YOUNG City YEAH City”(Yangcheng Night Market) night consumption brand，Create a batch of Lingnan characteristics、Influential landmark nighttime economic cluster，And enrich nighttime consumption formats。

The following June，Guangzhou held“young city yeah city”Night Consumption Festival，Established the country’s first urban nighttime consumption alliance，Members include the city’s representative business districts (more than 30)、Urban Complex、Online platform companies and media organizations, etc.，Basically covers food、Purchase、游、Entertainment and other fields，Form a new night consumption chain or union，With“Late snack”“Night Shopping”“Night Shopping”“Night Tour”New pattern of integrated development，Promote nighttime consumption upgrade in Guangzhou。

Create“young city 188bet app download yeah city”This youthfulness、A quality and personalized nighttime consumption city brand，Help to activate the basic advantages of Guangzhou’s nighttime economy，Integrate and connect more nighttime consumption resources，Promote development from multiple points to lines，Realize the quality of new supply of nighttime consumption products、Chainization，Stimulate and increase urban consumption，Promote industrial integration，And create a new city label、New business card，Enhancing Guangzhou’s visibility and reputation at home and abroad，And the city’s comprehensive strength。

From the current stage of social and economic development，The night-time economy will unleash higher market demand in Guangzhou、More prominent development space，However, there is still a lot of room for improvement in the development of Guangzhou’s nighttime economy。

The latest research report on urban night tours along the Pearl River obtained by Zhihui，The Pearl River Night Tour he selected for research、Guangzhou International Lighting Festival、Three night tours in Padi Street，Effectively utilize the geographical advantages of the riverside，And rely on the surrounding mature business economy and high-quality people flow foundation，Realizing supply and demand docking for nighttime consumption，is a representative project and outstanding performance area of ​​Guangzhou’s nighttime economy，Has certain representativeness。

Guangzhou International Lighting Festival

Guangzhou Pearl River Night View

But research found，There are still some pain points in these three projects，Including night tour content tends to be traditional、Operation format needs to be upgraded、The business model is relatively simple、The regional linkage of business types needs to be improved, etc.。

This actually reflects a common problem in the current nighttime economy，It is also a reference entrance for subsequent upgrades and development:

How is the city at night“Brilliant”？

A new domestic competition surrounding the night-time economy has already begun。Refer to Ctrip’s “Tourism Nighttime Economy Report for the First Half of 2021”，Among the top ten overnight destinations，Except Guangzhou，And Luoyang、Shanghai、Shenzhen、Xi’an、188bet sports betting app download Wuhan、Hangzhou、Beijing、Sanya and Chengdu。

As mentioned above，Beijing、Shanghai、Shenzhen’s night economy also has its own outstanding characteristics，In terms of related support policies，The competition between cities is as good as each other，And many areas have raised the nighttime economy to the scope of a destination，For example, Beijing wants to build ";Night Capital”Business District，Shanghai adopts ten policies to achieve prosperity“Night Shanghai”，Nanchang wants to build“The city that never sleeps”，Xinjiang proposes development“Yumei Xinjiang”Themed night economy......

This is somewhat similar to Guangzhou’s nighttime economic development model，Highlight the city logo，Build the night-time economy into a city brand，The comprehensive consumption pattern of business district，This is also a common trend。

One of the differences in personality is reflected in the differences in city history and culture，The core of the night economy brand created is different，For example, Luoyang，Longmen Grottoes、Luoyang City National Heritage Park of Sui and Tang Dynasties is the core subject of night tour projects，Through the integration of cultural IP and modern technology，“Thousand-year-old capital”Re-embodiment of modern consumption，Becoming the focus of Luoyang’s nighttime economy。

The nighttime economy has become a new engine to drive urban consumption，It is a visible fact，It is also a new driving force that cannot be avoided in the competition of urban destinations，Policies that are constantly being introduced，Its duality is reflected in the fact that it brings support，Also has the meaning of solving development problems。

Domestic night tour and even night economy market，At present, homogeneity is still serious，Coping with rising nighttime consumption among younger people、Parenting、High-end trend，Most destinations are still difficult to“Accept the move”，In the shared light show、Catering、Bar、Except for nightclubs and other consumer businesses，diversification、Immersive、Integrated product supply，There is still a lot of market gap to be filled，There are also fewer agglomeration-type consumption scenes。

This will take more time，It is also necessary to seek more innovative model exploration practices，A closer look at the jade from other mountains，There will be some reference。

Such as London.

Refer to iiMedia Consulting’s nighttime economy research information，mentioned among them，Before the outbreak of the epidemic in 2020，London’s night-time economy is dominated by bars、Restaurant、Concert hall and theater, etc.，The nighttime economy is closely related to the urban cultural atmosphere。Urban characteristic culture + diverse business models + government actively promotes construction，Become three thrusts。

If disassembled in detail，You will find that the same factors are used to develop the night economy in domestic urban destinations，There are still many key differences。

London has a strong bar culture，Lots of bars、Clubs are located in the streets and alleys，In Food、Besides the need for drinks，You can relax and unwind here，You can also party、Social，Become an essential element of local people’s life，Also an important component of local or British culture。Bar becomes a local、One of the links between outsiders and night life。

Museums are also a feature of London，Its gradually opening night exhibitions 188bet app to the public，October 25th-27th every year is“Night at the Museum”。The history and culture of cultural museums、Differentiated scenarios，Combined with new technology，New experiences that can be created，Is an important consumption carrier of the night economy。

There are two other practices in London worth reference。First, implement the overnight subway operation plan，Five of its 11 subway lines already operate overnight on weekends；The second is to establish a nighttime economic activities committee，And set aside a civil service position to recruit a night supervisor。

Optimization of traffic conditions brings the possibility of extending nighttime consumption，Consumption especially late at night or early in the morning。And specialized agencies、Specialized personnel participate in management operations，It pays attention to performance，It can also be understood as the industrialization of the night economy，Operation of the dialogue and coordination management mechanism between the government and the market。

For the latter, the United States’ approach is more prominent.

For example，New York、Washington、Cities such as Pittsburgh and Orlando have established“Night Mayor”Position，or similar administrative model。At the same time，New York also has a nightlife office、Volunteer Nightlife Advisory Committee。

These administrative systems become government agencies、Night venue operator、Communication and dialogue between consumers and residents and other different stakeholders、A bridge of balance and mutual benefit，It is a mechanism innovation in urban management。

Macroscopically speaking，A market size of tens of trillions and continuing to expand，The nighttime economy can be regarded as a segmented and complex new market、New Industry，its development plan、The connection between top-level design and market factors, etc.，There needs to be a relatively clear “A game of chess”Thinking and Path。

Microscopically speaking，If compared to a human being、goods、Field’s perspective，Different stakeholders in the nighttime economy、Products, Services and Resources，Consumption scene area，In specialized administrative mechanisms，There will be a better fit cycle effect。

corresponds to domestic city，The nighttime economy covers many areas，Involving multi-department management，Or a specialized administrative agency may be needed，A new administrative operation mechanism，Come for specialization、Professional management operations，To bring new development possibilities。

The nighttime economy must be more brilliant，Become a new driving force for urban development，Not only macro top-level design is needed to adapt to the times，We also need to understand the logic behind the development of the night economy、Modes and challenges，and solution path。