September 17，With“Innovation·Cooperation·Win-win”The 2021 Beijing Sub-center Cultural Tourism Industry Summit and Global Themed Entertainment Industry Leaders Summit Forum (hereinafter referred to as ";Summit”) Successfully held in Beijing International Wealth Center。

This summit is sponsored by the Propaganda Department of the Tongzhou District Committee of the Communist Party of China、Co-sponsored by Beijing Tongzhou Cultural Tourism Zone Management Committee，Organized by Beijing Shouhuan Cultural Tourism Investment Co., Ltd.，Zhihui Group fully implements。At the same time，The summit also received strong support from TEA Global Themed Entertainment Association。

Executive Deputy Secretary of the Party 188bet Online Sports Betting and Casino Working Committee of Beijing Deputy Central Committee、Deputy Director of the Management Committee、Secretary of Tongzhou District Committee、District Chief Zhao Lei，Deputy General Manager of Beijing Capital Tourism Group Co., Ltd.、Yu Xuezhong, General Manager of Beijing Shouhuan Cultural Tourism Investment Co., Ltd.，Member of the Standing Committee of Tongzhou District Committee、Director of the Propaganda Department Tang Yiyuan，Yang Lei, deputy director of Tongzhou District， Lin Zengwei, Level 2 Inspector of Beijing Municipal Culture and Tourism Bureau，Assistant to the head of Tongzhou District、Lin Wei, a specially appointed expert from the district government，Secretary of the Party Leadership Group of Tongzhou Cultural Tourism Zone Management Committee、Director Zhao Jun，Zhao Yang, Chairman of Asia Pacific Region of TEA Global Themed Entertainment Association，Miao Lewen, President and General Manager of the Theme Park and Resort Management Branch of Beijing Universal Resort Co., Ltd. and other government leaders、Corporate Representative、Industry experts gather together，Focus on the construction of "ldquo" with Tongzhou Cultural Tourism Zone as the leader;High-precision”Integrated development of cultural and tourism business industry pattern，Promote the high-quality development of the cultural tourism industry in the sub-center。

Executive Deputy Secretary of the Party 188bet Online Sports Betting and Casino Working Committee of Beijing Deputy Central Committee、Deputy Director of the Management Committee、Secretary of Tongzhou District Committee、District Chief Zhao Lei

Secretary Zhao Lei said，This year is our country“14th Five-Year Plan”The first year，It is also an important year to promote the high-quality development of the city’s sub-center。City Sub-Center“14th Five-Year Plan”The culture and tourism development plan clarifies the goals for the integrated development of culture and tourism in the city's sub-center in the next five years，Tongzhou will take the opening of Universal Theme Park as an opportunity，Leverage the international brand influence of Universal Theme Park，Effectively undertake spillover effects，Actively tap the potential of domestic demand in the regional cultural tourism industry，Exploring to incorporate more Chinese cultural characteristics into the themed entertainment industry，Focusing on the cultural tourism area，Promote the Grand Canal 5A-level scenic spot、Zhangjiawan Design Town、Songzhuang Art Town、Taihu Performing Arts Town and other iconic nodes are effectively connected in series，Create quality travel routes，Introducing more high-quality cultural tourism projects，Promote the high-quality development of the cultural and tourism industries，Strive to build a cultural and tourism brand with outstanding image、The cultural and tourism industries are developing strongly、A national smart cultural tourism leading area with a strong cultural and tourism atmosphere、National Cultural Tourism Business Integrated Development Demonstration Zone and Modern International Tourism Consumption City。 

“14th Five-Year Plan”Period，The city sub-center will realize the investment of 800 billion yuan in various projects，This will undoubtedly provide a wide range of application scenarios and huge business opportunities for various enterprises，The cultural tourism industry is one of the key areas of development of the sub-center。

In the investment promotion segment，Secretary of the Party Leadership Group of Tongzhou Cultural Tourism Zone Management Committee、Director Zhao Jun gave a wonderful and detailed interpretation and promotion of the industrial development and business environment of the cultural tourism zone，It also allowed the business representatives who came to the scene to see more new investment opportunities、New dynamics and new hot spots。

Secretary of the Party Leadership Group of Tongzhou Cultural Tourism Zone Management Committee、Director Zhao Jun

It is reported，Participating companies include 8 of the world’s top 500 cultural and tourism companies，And 31 of the top 100 domestic cultural and tourism groups，Also，Unicorn companies account for more than 20%。

Summit site，Including TEA Global Themed Entertainment Association、Shouhuan Investment、China Cultural Tourism Group、OCT、Tencent Culture 188bet app download and Tourism、Meituan、Ctrip、Sunac Culture and Tourism、China National Brand Network、Thinkwell Sike Future、Sanderson New Road Letter、Century Media Century Culture and Tourism、Weta Studio、Yuanhe Xiudu、Mai Chi Culture、Well-known domestic and foreign organizations and leading companies including Zhihui Group，Signed cooperation agreements with cultural tourism zones。

The strong cooperation between government and enterprises at this summit will inject new vitality into the development of Tongzhou Cultural Tourism Zone，Further speed up high-quality cultural tourism projects in Tongzhou District、Brand merchants’ investment placement，And gradually improve the overall tourism image and smart cultural tourism development level。Insisting on a world perspective、International Standard、Chinese characteristics、While positioning high points，A new blueprint for the high-quality development of the sub-central cultural tourism area is being drawn up。

Revolving around Universal Resort, a new cultural and tourism landmark with themed entertainment as its core，Participating industry experts and business representatives also shared and exchanged views，Let’s present a wonderful show together、A feast of unique insights。

Zhao Yang, Chairman of the Asia-Pacific Region of TEA Global Themed Entertainment Association, shared his speech with "Gathering Global Power，Keynote speech titled "Creating the pinnacle of themed entertainment"。

Zhao Yang, Chairman of Asia Pacific Region of TEA Global Themed Entertainment Association

Zhao Yang said with “Global Tourism Capital”Orlando’s development model is a reference，Detailed introduction to the case of entertainment industry leading urban planning。He pointed out，Beijing Universal Project is the only large-scale theme park resort in the world located in the center of a city，Combined with China’s rapidly developing economy and national consumption power，It will be able to create an attractive tourist resort，It will also play a direct role in promoting urban development。

As the main investor and builder of Universal Beijing Resort，Beijing Tourism Group and Shouhuan Company are also making unremitting efforts over the past 20 years，Worked with the United States to create this piece that represents the world’s 188bet app top artistic and technical standards、A new business card representing the integration of culture and tourism in Beijing。

Deputy General Manager of Beijing Capital Tourism Group Co., Ltd.、Yu Xuezhong, general manager of Beijing Shouhuan Cultural Tourism Investment Co., Ltd., said in the keynote speech，Universal Theme Park is a product representative of the complex industry with IP as the core，Reflects the industrial integration of culture and tourism、An innovative development model of mutual empowerment。After the park opens，Universal Beijing Resort is expected to receive 10 million-12 million tourists every year，Will directly stimulate the local cultural tourism consumption market of nearly 100 billion。

Deputy General Manager of Beijing Capital Tourism Group Co., Ltd.、Yu Xuezhong, General Manager of Beijing Shouhuan Cultural Tourism Investment Co., Ltd.

Miao Lewen, President and General Manager of the Theme Park and Resort Management Branch of Beijing Universal Resort Co., Ltd.，A more detailed introduction to the business structure and environmental supporting facilities of Universal Resort。

Miao Lewen gave a keynote speech "Creating Extraordinary Entertainment Experience"，Building a new cultural tourism landmark in Beijing" mentioned in，Universal Beijing Resort includes 7 major theme attractions、24 performances and entertainment、80 catering stores、37 riding entertainment facilities and landmark attractions，And 30 retail stores。Currently，Universal Resorts is going all out to advance the final preparations before the official opening，Including gradually improved transportation facilities、Safe and healthy tourist environment、Convenient and efficient digital experience and continuous practice of sustainable development model。

Miao Lewen, President and General Manager of the Theme Park and Resort Management Branch of Beijing Universal Resort Co., Ltd.

If you look at it only from the perspective of economic benefits，The spillover effect and radiation effect brought by Universal Studios，It may be more than 15 times the income of the scenic spot itself。For the city sub-center，What inspiration and reference can be brought from the creation and operation experience of this international IP？

In the roundtable forum with the theme of "Inspiration from International IP Creation and Operation Experience to Beijing Urban Sub-Center"，Host guest Zhao Yang, Chairman of Asia Pacific Region of TEA Global Themed Entertainment Association，With the President of China Culture and Tourism Group、Former Hong Kong Disney CEO Jin Minhao，Adam Lajoie, general manager of Sike Future Asia，Vice President of Century Cultural Tourism、Former Universal Vice President Paul Osterhout，Walt Disney Imagineering Creative Executive Mark Schirmer，Richard Taylor, co-founder and CEO of Weta Studios，Ivy Chen, Vice President of Live Entertainment for Nickelodeon and Paramount Pictures，Fang Hongfeng, General Manager of Ctrip Tickets and Events Division，And Adron Leow, President of ALLF MANAGEMENT GROUP，Aiming at the economic 188bet app benefits of large-scale theme entertainment venues to surrounding areas、The relationship between new industries and the themed entertainment industry、In-depth discussions were conducted on issues such as the development trends of the themed entertainment industry and IP industry in the post-epidemic era。

Including Universal Resorts，The deputy center is using the Grand Canal Scenic Area、Zhangjiawan Design Town and other high-quality consumer spaces are the focus，Layout“More points and one area”New consumption carrier，Building a new consumption circle in the urban sub-center。

At the second roundtable forum with the theme of "How to build Beijing sub-center international consumption center city with more international influence"，Liu Zhaohui, founder and chairman of Zhihui Group, served as the guest host，With Iconic founder/visual and sound effects master、2 Emmy Awards、1-time Thea Award winner Stephen Cavit，President of ArtistryWare Interactive Entertainment& CEO Gregory Arndt，President of Xindaoxin China  William Liu，Miia, Vice Chairman of the Asia Pacific Region of TEA Global Themed Entertainment Association，Park Associate Vice President Mason，Janice Li, General Manager of ECA Asia Pacific，Margaret, the founder of California Center, discusses the truth on the stage。Create cases based on actual cultural tourism projects and destinations，Characteristics surrounding international consumption center cities、Specific construction conditions、Everyone has their own opinions on issues such as the role played by Universal Resorts，Providing suggestions and suggestions for the construction of an international consumer center city。

Tongzhou Cultural Tourism Zone is not only an important place carrying the cultural tourism function of the sub-center，It is also a key park in the national comprehensive demonstration zone for expanding and opening up the service industry，Always committed to promoting“Two districts”Construction，Create a new cultural tourism landmark in Beijing。

This summit provides a“City sub-center grafts global cultural tourism investment resources”’s platform，It also established a platform for communication and exchanges with leading figures and industry experts from well-known cultural and tourism companies at home and abroad、A stage for collision of opinions。With the opportunity of the official opening of Universal Resorts，and the industrial spillover effects and various investment policy dividends it brings，The city sub-center will guide more leading cultural enterprises to settle in，Continuously improve the culture of the city’s sub-center、Travel、Technology、The ability to develop cross-border collaborative 188bet Online Sports Betting and Casino development in sports and other fields and the high-quality development of the cultural and tourism industry。