2021 is a watershed and turning point for China’s theme park market。This year，The competitive landscape of the domestic theme entertainment industry has changed，New and old players wax and wane，The entire market is undergoing major changes。

Universal Studios Beijing officially opens，Legoland official announcement in Shanghai、Shenzhen and Sichuan landed or started construction，The largest paradise in the world is also located in China，With Shanghai Disney、Guangzhou Chimelong will form the "ldquo" between Beijing and Shanghai;Two Super Leagues”、Beijing, Shanghai and Guangzhou“Three pillars”、New distribution pattern of the top four in Beijing, Shanghai, Guangzhou and Shenzhen。

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In recent years，OCT、Huaqiang Fantawild、Chimelong Group and others have successively ranked among the top global theme parks。With Beijing、Chongqing、Happy Valley in Wuhan and other places as an example，Projects across OCT continue to be refreshed and upgraded。Huaqiang Fantawild is blooming in many places，Ganzhou Fantawild Oriental Yuxiao, newly opened this year，marks its "step forward";Beautiful China Trilogy”12935_12939。Marine animal theme park，Haichang Ocean Park has signed management cooperation service agreements for more than 70 projects，Further transformation to an asset-light operating model。

In a theme park that is deeply involved in regional layout，Chimelong has deepened its layout 188bet sports betting app download in the hinterland of the Guangdong-Hong Kong-Macao Greater Bay Area,Zhuhai Chimelong Marine Science Park, which has been carefully planned and built for ten years, is about to open。The Changzhou Dinosaur Park in the Yangtze River Delta region chose to expand eastward，&ldquo with a total investment of 6 billion yuan;Oriental Jurassic”The cultural tourism industry project has been launched this year。

Since then，The theme park layout in first-tier cities has been basically determined，Competition in second, third, fourth and even lower tier cities will also expand，And become more intense，This is where domestic and international brands can do more，But the project model is changing，Operation capability challenges intensify，The market is also undergoing profound changes。

In the process of the industry accelerating forward，There are still many pain points in the domestic theme park market。For example: most cultural tourism projects have a single format、Insufficient consumption conversion ability，“Ticket Economy”13158_13167？How to introduce secondary consumption formats？Many cultural tourism projects do not have in-depth preliminary feasibility studies，Inadequate planning and design，How to combine post-operation with pre-planning，When doing planning and design, give more consideration to solving problems that may arise in operation，Thus empowering operations？Facing the current situation of low overall premium in the industry，How to start IP-based cultural tourism projects？How to develop your own IP to improve competitiveness？How to combine international IP with local market and local culture？

As China’s themed entertainment market enters an unprecedented period of change and opportunity，TEA Global Themed Entertainment Association recently announced the establishment of a China region，Strengthen contact and cooperation with TEA headquarters 188bet online sports betting and other TEA regional members。 

About TEA and existing TEA members

TEA Global Themed Entertainment Association was established in 1991，In North America East，Europe and Middle East，There are 4 core chapters in Asia and the Pacific，The Asia-Pacific region is developing the fastest。TEA Global Themed Entertainment Association has become one of the most influential themed entertainment industry associations in the Asia-Pacific region。TEA currently has more than 1,200 companies from 40 countries and more than 10,000 members，Including Disney、Universal Studios、Merlin Group、Warner Bros.、Chimelong、Fangte、Haichang and other global industry leading groups，Members include designers、Producer、Consultant Expert、Manufacturer/Supplier、Developer、Owner/Operator、Academic institutions and students，Involved areas include theme parks，Immersive Entertainment、Performing Arts、Water Park、Museum、Zoo、Company Visitor Center、Restaurant、Brand Experience、Multimedia display、Retail、Various areas of entertainment such as resorts and hotels。

TEA Global Themed Entertainment Association

It’s worth noting，The theme park and museum industry reports released annually by TEA and AECOM Group have become the benchmark for the cultural tourism industry。At the same time，The Thea Awards presented annually by TEA to outstanding contributors to the industry，Known as“The Oscars in the themed entertainment industry”。

 Existing members of TEA Global Themed Entertainment Association，The upcoming heavyweight representative cultural tourism project is，The first Nickelodeon in Asia for Nickelodeon, the children’s entertainment brand of Viacom Columbia Media Group, is being developed and constructed at the Mall of China in Chongqing。The park project covers an area of ​​nearly 35,000 square meters，When completed, it will become Nickelodeon’s largest indoor theme park in the world，A total of 30 themed attractions，Including 188bet sports betting app download 15 Nickelodeon international IPs that are loved by Chinese families，For example Spongebob、Dora the Explorer、Garfield、The Paw Team, etc.。The park draws on the successful experience of the two major entertainment shopping malls in the United States, "American Motorcycle" and "American Dream" Nickelodeon Indoor Theme Park，Estimated to open in late 2022。Also，Ninja Turtles-themed roller coaster expected to set four new world records for indoor roller coasters: Longest track、Highest drop、Most flips and highest speed。The park will also launch Asia’s first tilting jumping machine project。

TEA Global SATE Conference (Thea Award Presented)

October this year，World-class cultural tourism performing arts theme park Pudefu (Madman Country) announced，Asia’s first comprehensive theme park will be launched in Dali, Yunnan。This project is constructed in the theme park relying on Pudefu、Experience and advantages in management and operation，Integrate into the superior ecological environment and tourism resources of Dali, Yunnan，With the theme of Chinese history, culture and national integration，Planning and building world-class facilities，China’s top comprehensive entertainment theme park，Including the introduction and construction of well-known hotels、Theme Village，And supporting world-class brand commercial facilities。

Before this，Pudefu also announced the creation of SAGA&ldquo in Xuhui District, Shanghai;City of Light”Project。This project includes immersive theater、Cultural experience in themed restaurants, bars and more leisure businesses，And planned for a grand opening in the summer of 2022，When completed, it will become the world’s largest immersive performing arts theater。

Seven major benefits of TEA China China members

On the occasion of the official establishment of TEA Global Themed Entertainment Association China，Now recruiting limited corporate 188bet Online Sports Betting and Casino members for domestic themed entertainment and related companies。TEA China members can enjoy the following rights and interests (subject to the member rights and interests revised and updated by TEA China from time to time):

① Obtain TEA China membership certificate (corporate members only);
② Register to participate in TEA China activities at a member discount，Enjoy priority registration；
③ Eligible for sponsorship of TEA China events；
④ Display company information on TEA China website and WeChat official account;
⑤ You can join the TEA China member-only WeChat group，Build connections with the TEA international community;
⑥"TEA/AECOM Theme Park Index and Museum Index Report" (Chinese and English electronic version); 
⑦"TEA Cultural Tourism Project Best Practice Manual" (Chinese and English electronic version) 。

2022，TEA China will join hands with Zhihui Group to hold a series of "TEA Cultural Tourism Project Best Practice Manual" master classes，Invitation to responsible for Disney、Universal Studios、Design of the world’s top cultural tourism projects such as Legoland、Landing、Construction、Online teaching by TEA master members operated by TEA，Only the first 100 members to register to participate！

Also，The top 100 will also receive a special visit and seminar opportunity at the Shanghai or Guangzhou Station of the "Jurassic World Movie Special Exhibition" created by Cityneon。 Inquiries about TEA China members in China，Please contact China@teaconnect.org or scan the QR code below。