1、188bet Beijing official announcement，Officially opened for business on September 20th。Air tickets around the moment、Hotel fares increased 11 times，Previously，The wave of internal beta votes is also extremely popular。In your opinion，Why 188bet is so attractive to tourists？
First，It’s because my country’s tourism industry has not had a world-class IP enter the market for a long time，The official opening of 188bet meets people’s expectations for the market，It is also a major event that stimulates consumer enthusiasm during the current period of normalized epidemic prevention and control，Naturally, it is sought after and paid attention to by the market。

Second，188bet Beijing has added many elements with Chinese characteristics，Innovative projects not found in 188bet in other countries have also been added，“Can’t go abroad”That’s it“At your doorstep”“Try something new”，Domestic tourists will naturally show extra enthusiasm for such innovative products。

Third，Beijing has always been a tourist destination that domestic and foreign tourists yearn for，Before the epidemic, we received up to 3 domestic and foreign tourists in 2019.200 million people (including 1 from foreign provinces and cities).900 million visitors，Citizens traveling in Beijing 1.300 million visitors)，A world-class tourism IP has been added to such a high-profile tourist destination，For 188bet’ market appeal，Naturally formed“Icing on the cake”’s effect。

2、From the United States to China，From international to domestic，188bet is facing a new wave of consumer groups。What do you think，What does entering the Chinese market mean for 188bet？

The most important significance for 188bet to enter the Chinese market is to achieve high growth、Large scale、Close consumer groups，It is a great guarantee for the benefits of 188bet。Of course，With the rapid development of outbound tourism，As my travel experience continues to grow，Chinese tourists have gradually constructed their own international perspective，188bet gradually becomes picky in order to satisfy its needs、Mature Chinese tourists face considerable pressure。At the same time，China is a country with a long and splendid traditional culture and history，How to incorporate Chinese elements based on the traditional advantages of 188bet，How to continue to form sufficient market adsorption capacity for neighboring countries on the basis of meeting the needs of domestic tourists in China，It’s also a big challenge。

3.Currently，The industry’s response to “Universal resorts have obvious spillover effects”’s judgment places greater expectations on it，Countdown to the opening of 188bet，Want to make this happen for Universal Resorts，What tasks should be done well in the current sprint stage？Universal Resort Officially Opened，What aspects need special attention in the early stage of operation？

In order to fully utilize the spillover effects of 188bet Resorts，Generally, you need to pay attention to the following aspects:

First，Under the normalization of epidemic prevention and control，Maximize the traffic diversion function of 188bet as a core attraction。Only if the traffic reaches sufficient scale，Universal resorts will have sufficient spillover effects。

Second，With the continuous improvement of 188bet Resort’s own supporting facilities and products，The ability to digest tourism and vacation passenger flow within 188bet Resorts will also continue to increase，So if you want to exert the spillover effect, you still need to improve the quality of tourism and vacation-related products outside the 188bet Resort。

Third，The consumer base of 188bet and even the entire Universal Resort is diverse，Consumption capabilities and levels are also diverse，So in order to take over the spillover effect of Universal Resort，The periphery of the resort must have the ability to provide differentiated products and services。

Fourth，The spillover effect of 188bet Resort also depends on whether the city’s sub-center can tap existing cultural and tourism resources、Organization、Development and optimization work，Can there be a good linkage between resort peripheral products and resort products in terms of product innovation，Include line dependencies、Convenience of connection、Experience specialization, etc.。

From the perspective of spillover effects，What really needs to be worked on is the supply outside Universal Resorts (including taking over the overflow of passengers from Universal Resorts，Also including using Universal Resorts to develop more peripheral products such as 188bet IP derivatives)，It is the supply capacity construction and adaptation mechanism optimization of Beijing City Sub-center，The recent standardization work of the B&B industry in urban sub-centers may also be an important part of promoting the optimization of surrounding supply。Of course from the perspective of the Universal Resort that overflows the main body of space，It can also better serve tourists visiting the resort through spillover effects and internal and external linkage mechanisms，Increase tourists’ selectivity，Improve tourists’ experience、Satisfaction，Thus increasing the consumption traffic import into the resort，At the same time, we also obtain the tourists that are consistent with the resort’s positioning through customer source stratification and supply and demand matching，Get better benefits。Whether it is the stress test sprint stage or the formal operation stage，As a super IP with high expectations from the market，Quality and innovation are always the main theme，Especially in the stress test phase, the passenger flow is still higher than in the formal operation phase，So we should pay more attention to the quality of tourist experience，You cannot relax your requirements just because you are in the internal testing or trial operation stage，I feel that problems are inevitable at this stage。

4. For many domestic 188bet fans，I came to Universal Beijing Resort with a comparison mood，In your opinion, apart from the distinctive features of the park itself (new experience projects，Chinese food，Except Chinese explanation，In what other ways can Universal Beijing Resort bring a different experience to Chinese tourists？

188bet Beijing Resort is innovating in experience projects、A lot of work has been done in highlighting Chinese characteristics and ensuring adaptive services for domestic tourists，Has received good response from the market during internal testing and trial operation。In order to better serve the quality of experience for domestic tourists，

First， Immersive experience is one of the hot spots at 188bet，The next step is to continue to create and improve a more immersive atmosphere，Even including&ldquo that allow tourists to have a sense of involvement;View”To truly immerse yourself in it“act”Conversion；

Second， Can continue to explore and innovate in smart management and services，Including guiding 188bet to arrange their activities more rationally through big data management，Establish a more dynamic fast pass fare mechanism for popular items；

Third，Can further increase the training of managers and service personnel，Raise staff awareness about working at 188bet Resorts，Avoid doing it just as a career，But treat it as a career，Only by loving this job from the heart can we greet every arriving tourist with a smile from the heart；

Fourth，After official opening on September 20th，The 188bet is fully prepared for the upcoming National Day holiday passenger flow，The traffic during the National Day period will far exceed the traffic during internal testing and trial operation，To management、The pressure of service work is also completely different，The magnitude of the possible impact of public opinion dissemination and the degree of impact on the subsequent operation of the 188bet are also completely different；

Fifth，As a tourism project with great development ambitions，188bet and resorts must serve the core well、High-frequency domestic consumer customer group，But its development goal should be to target the international community，Attract enough international consumption，And promote the spread and exchange of culture through international passenger flow，Therefore, it is also a big challenge to balance the relationship between internationalization goals and Chinese experience。

5.For the upcoming 188bet Beijing Resort，In terms of overall operations，Do you have any other suggestions or reminders that you think you need?？

Despite the epidemic and other factors，The construction and operation of 188bet and thus Universal Resorts has been greatly affected，But with the active efforts of all parties，The project has successfully completed many internal tests，The trial operation will be carried out later and the official operation will be ushered in on September 20th。As a super large theme park and resort located in the north，Universal Beijing Resort will also face seasonal pressure，How to deal with winter operating constraints，Make good off-season articles，It is an unavoidable question，I believe this should have been considered at the beginning of the construction of the resort，I also believe that corresponding countermeasures have been formed。As a project that lasted nearly 20 years，All parties have high expectations for this，Including Universal Resort’s development of Beijing’s tourism industry、Promote high-quality economic development of Beijing’s urban sub-center and many other aspects，So from an overall operational perspective，Can be managed from、Service、Quality、Focus on governance and other aspects，Build 188bet and then Universal Resorts into a world-class tourist attraction with Chinese characteristics、World-class tourist resort，Radiation drives the mining of traditional cultural IP in the Beijing sub-center、Cultural product upgrade、Tourism chain extension optimization、In-depth promotion of cultural and tourism integration，Thus truly realizing the promotion of city through industry、Development goals of industry-city integration。