End of April，The highest temperature in Beijing is approaching 30℃，And 188bet app’“Winter“It’s not over yet。

Trial opening from September 1, 2021，188bet app only had a 50-day peak period，The passenger traffic then began to decline at an unexpected speed。

Since April，188bet app first shortened its operating hours as the peak season approached，Later, the star project in the park was suspended——Harry Potter Castle Light Show。Later, local cross-border IP King of Glory was introduced，Introducing double half-day tickets and early bird discount，It was also announced that the 188bet app Hotel will launch a new Minion themed room on May 1st。

The first phase effect of the theme park has not yet been released，188bet app began to output a series of“Abnormal operation”。Bringing a halo when opening、What happened to 188bet app where half of the entertainment industry is checking in？

Glory 188bet app King with 600 million players

Can’t drive the passenger flow to 188bet app

&188bet app;Visitors plummet！Global hold on。”

April 11，A name on Xiaohongshu named “188bet app Sentinel“’s account，Release expected daily attendance at 188bet app as usual。7,000 people are expected to enter the park that day，Described by the account as “Visitors plummet”。Four days later，The estimated number of people entering the park is 6500、7400 people、5600 people and 8400 people。

At this time，188bet app launched a high-profile Honor of Kings themed event，Less than a week apart。

April 8，188bet app announced that from now until July 3rd，Open“King of Glory Heroes Event”Limited time theme event。For this，The Hollywood area in the park has been decorated with themed lighting and props，Next three months，The King of Glory hero meeting and float parade will be held here。

This crossover event was finalized long before 188bet app opened.

Early 2021，Universal Beijing Resort and Tencent Interactive Entertainment reach cooperation，Indicates that it will be included in Universal Beijing Resort’s 2022 seasonal events，Introducing the highly influential Tencent game IP，Classic elements of IPs such as "Glory of the King", "End of the World", "QQ Speed" and "Happy Landlord" will all be seen at 188bet app。

Obviously，When 188bet app introduced local IP to create seasonal theme activities for the first time，Choose one“Top stream”The game takes the lead。Data display，The number of players of "Honor of Kings" in 2021 has exceeded 600 million，100 million daily active users，Countless young users are addicted to it。

When the heroes of Kings Canyon enter reality，Who 188bet app really buy it？Ifeng.com travel browsing various social platforms found，Gamer、Visitors to the scenic area mainly hold three types of views on this activity:

The first category is the ardent fans of King of Glory，Indicated that he must go to 188bet app to check in if he has the opportunity；

The second category is tourists who go to 188bet app specifically but do not understand the game IP，Even if I see the King of Glory float parade, I don’t recognize it，And because of the lack of interactivity in the parade, I also commented on this“No feelings”；

The third category is the enthusiastic fans of 188bet app’ IP，Thought cross-border IP suddenly broke in，Destroys the original theme integrity of the Hollywood attraction。“Who will go to 188bet app because of King of Glory？”Become their question on social media。

How effective is the "Honor of Kings" IP in attracting traffic to 188bet app？It may be more intuitive from the data。

The week before the launch of this theme event coincides with the Qingming Festival holiday，Official data from Beijing Municipal Bureau of Culture and Tourism，April 3-April 5，188bet app Beijing Resort Reception 3.050,000 people。It can be estimated that it receives about 1 tourists per day.020,000 people。

The two weekends after the event is launched (April 9-10 and April 16-17)，Comprehensive“188bet app Sentinel”“188bet app Data Station”Forecast data released by other accounts，188bet app receives an average of approximately 1 visitors per day.170,000 people and about 1.050,000 people，Compared to the Qingming holiday, the data increase is relatively small。

Hogwarts Night View&188bet app;Offline”
There is no light show on May Day at 188bet app?

with&188bet app;King of Glory Heroes Event”Both seasonal activities，The light show at Harry Potter Castle was missed this spring。

March 30，Xiaohongshu account“188bet app Small Speaker”Breaking news，188bet app’ light show will be officially canceled starting from April 1st。Reason for cancellation，It said that the relevant personnel responded，Changes in sunset time result in poor light show effects，If the closing time is extended, labor costs will increase；On the other hand，The Honor of Kings theme show will replace the light show，Bringing tourists better sensory enjoyment。

Concerning the authenticity of the breaking news，ifeng.com Travel called the 188bet app Resort Customer Service Center for verification。The other party said “Affected by the epidemic，The light show has indeed been suspended recently，The resumption time is uncertain”。And for this project in“May Day”Can I return briefly during the long vacation，The customer service staff responded that they didn’t know either。

The official full name of Harry Potter Castle Light Show is Hogwarts™Castle Night Magic Festival。As 188bet app’ flagship IP "Harry·Derived events from Potter，The Harry Potter Castle Light Show is as popular among visitors as the Disney Fireworks Show，Regarded as one of the must-visit items in the park。

And ifeng.com travel query found the official website of 188bet app Beijing Resort，Currently，Harry·Introduction to Potter-themed scenic spots，Still lists the light show as “Wonderful must-play”15205_15210，But when I click on the page, it shows “The page visited does not exist”。At the same time, the top of the page scrolls and displays: “Hogwarts™The Castle Night Magic Celebration is a seasonal experience，Subject to closing time and sunset conditions。For details, please consult the event or attraction operation staff。”

What a coincidence，&188bet app;King of Glory Heroes Event”First day of launch，With "Harry·The film "Fantastic Beasts: Dumbledore's Mysteries" related to the Potter series is released in the mainland。Latest news，The film will be postponed to June 7。

Movies may once again set off a wave of magic craze，But in the meantime，It may be difficult for movie fans to experience "Harry Potter Castle" once;Full atmosphere&188bet app;'s Nighttime Festival。

Under a series of abnormal operations

188bet app can’t hide“Anxiety”

“188bet app is rejecting‘HAMI‘?？”

As "Harry·Avid fan of Potter，Iris went to check in as soon as 188bet app opened last year。In her opinion，The Hogwarts Light Show is inside 188bet app“The most worthwhile experience“15205_15210。She originally planned to go there again with friends in May this year，But the sudden stoppage of the light show put an end to this plan。”Now I just want to wait until the light show resumes。”

Pause of light show，Closely related to the shortened operating hours of 188bet app。

Affected by climate factors，The change of low and peak seasons is a normal phenomenon for 188bet app parks to operate throughout the year。But usually the peak season at Northern Market 188bet app Park is shorter，Generally by Qingming、May Day、Dragon Boat Festival and other short holidays，Composed of summer vacation and National Day Golden Week，The second is weekends from May to October。

When the temperature rises in Beijing、On the eve of the Qingming Festival holiday，188bet app chose to shorten its business hours，The closing time will be advanced to 19:00 in the evening from April 1st。188bet app is close to“Rejected”Behavior during peak season，Attracting a lot of attention。

In fact，More than half a year after opening，188bet app'“Abnormal operation”Not this case。

Recently，188bet app has launched another“Double half-day ticket”and“Early bird discount”，The price of a double half-day ticket starts at 475 yuan，Applicable from April 17th to June 30th，Enter the park after 14:00 on any two days；Early bird discount is applicable to designated days from April 22nd to July 14th、1.Entry on the 5th (first day after 14:00)，Enjoy a 10% discount when purchasing tickets 7 days in advance。In contrast，Double half-day ticket is more cost-effective，This is also considered an indirect price reduction by 188bet app。

In the opinion of Lin Huanjie, President of China Theme Park Research Institute，Like 188bet app，Such frequent adjustments were made just over half a year after opening，It is very rare in the first phase effect。

Lin Huanjie told ifeng.com Travel，Generally, regardless of domestic or international brands，There is usually a peak tourist period from three months to six months after the theme park opens，This is called the first issue effect of theme parks，It is also the &188bet app between the park and tourists;honeymoon period”。Overseas giants tend to have longer passenger flow peaks，Take Shanghai Disney as an example，The first phase effect lasted for 9 months after its opening。

But 188bet app under the first phase effect，There is nowhere to hide“Anxiety”。

According to data previously disclosed by 188bet app investors，188bet app is expected to receive 10-12 million tourists every year。If estimated according to this，188bet app’ average daily passenger flow should be maintained at 2.70,000-3.Level of 30,000 people，Holidays should be even higher。

But after 188bet app opens，Passenger traffic showed an unexpected decline。

Public data display，2021“Eleven”First four days，188bet app received a total of 10 tourists.50,000 people；Three days of Qingming holiday this year，receive tourists 3.050,000 people。Compare previously announced expected data，Passenger traffic has not only decreased，And the decline is getting bigger and bigger。

In order to balance input and output and continue to attract tourists，Shorten operating hours、Pause light show、Introducing new IP、New theme rooms launched、Eager to adjust fares and other actions，seems to be the "&ldquo" behind the glamorous appearance of 188bet app;Self-help”action。

“Generally when theme parks start to shorten operating hours、When pausing the night light show，It often means that the current passenger flow is very small。The operating costs of theme parks such as 188bet app are very high，If the park finds that the current passenger flow is low after 1 to 2 weeks of testing，When there is less secondary consumption such as evening meals，Then you need to balance the input costs and output benefits of operations。Introducing IP、Indirect price reductions etc. are to attract more tourists。”

The coldest winter 50 days after opening
When will 188bet app recover?

September 1, 2021，188bet app was launched under the aura of much anticipation。

But then October 22nd，Beijing announces suspension of inter-provincial travel。Opened for only 50 days，188bet app encountered “The coldest”Winter。Inter-provincial travel circuit breaker、Recurring epidemics and other factors，Let the number of tourists at 188bet app decline day by day。

As one of the most famous theme parks in the world，188bet app Beijing is the fifth one in the world、The third 188bet app in Asia，It is also the largest 188bet app in the world。Under the epidemic、Cross-border travel“Ice”Opening period，It naturally lost part of the large overseas tourist group within the first phase effect。

Lin Huanjie thinks，Build the theme park in a city with many historical sites，There is also the risk of overseas tourists being diverted to a certain extent。“Travel costs money for tourists。Come to Beijing to visit the Forbidden City、The number of tourists visiting the Great Wall and other historic sites is immeasurable，Under this premise，It will take enough time to make a special trip to 188bet app、Economic cost and physical cost。”

When 188bet app sets its sights on the country，In the regional market，OCT is watching with eager eyes，Beijing Happy Valley plans annual pass sales and park upgrades before the opening of 188bet app，Keep a firm grasp of its existing customer base。

And in national marketing，188bet app Megatron has just become popular，Disney’s Lina Belle takes social media by storm。In a moment，“188bet app Queue”with“Disney Queue”Also on the hot search，Although the IPs and theme parks of the two have different styles，But as the world’s two major theme park giants，Competition in the Chinese market is inevitable。

Except for the right time and place，The operation and subsequent development of 188bet app are also closely related to “人和”Intimately related。

According to a person close to 188bet app told ifeng.com，188bet app’ overall marketing penetration is insufficient、Ticket prices jump repeatedly、Problems such as hasty adjustment of operating strategies，Or there may be insufficient coordination with the management team、Related to the lack of consensus on some issues。

Insiders expressed to ifeng.com Travel，188bet app’ subsequent operations will be in line with“人和”Very closely related，Both teams still need further integration。