As a cultural and 188bet online sports betting industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and 188bet online sports betting era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

Here，Zhihui coordinates and analyzes the latest trends in cultural 188bet online sports betting during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural 188bet online sports betting industry，The value points brought to us。

Cultural 188bet online sports betting Review【100th Week】，Cultural and 188bet online sports betting frontline information，In-depth analysis of the week。

Quotes of cultural and 188bet online sports betting giants

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Let’s first look at the data released by the Hainan Department of Commerce，October 1st to 7th 188bet online sports betting year，9 Hainan island duty-free shops achieved duty-free sales of 16.100 million yuan，An increase of 63% compared with the same period last year；250,000 duty-free shopping customers，An increase of 48% compared with the same period last year；Duty-free product sales reached 158.90,000 items，An increase of 72% compared with the same period last year。

At the same time，This year“Eleven”Period，The average daily sales of duty-free in Hainan islands reached 2.300 million yuan/day，Higher than the average daily sales of duty-free islands 188bet online sports betting same period last year (1.400 million yuan/day)，Also higher than this year“May Day”(May 1st to 5th)、Dragon Boat Festival (June 12th to 14th) and Mid-Autumn Festival holiday (September 19th to 21st) average daily sales of duty-free islands (respectively 2.200 million yuan/day、1.300 million yuan/day and 1.200 million yuan/day)。

Behind these data is the role of the general environment: the return and transformation of original outbound 188bet online sports betting consumption in the country、Hainan’s tax-free consumption preferential policies、Hainan duty-free market competition has increased vitality (for example, there are more competing entities)，Supply increase，Overall, it helps to increase customer flow and increase the unit price per customer)、Hainan, especially Sanya, is an important destination for long-term travel。A more direct short-term effect element is the long number of days during the National Day holiday。

What is more important to see is Hainan’s market potential in duty-free consumption，Judging from multiple existing data，Hainan’s duty-free market is already in a rising cycle，Considering the time it will take for outbound travel to fully recover，This cycle will be longer。A detail that you can refer to is，This year’s National Day tourist arrivals dropped year-on-year，The impact 188bet online sports betting uninterrupted single-point regional epidemic is an important factor，High proportion of peripheral travel，There are both policy factors and people’s psychological factors，It can also be said that even if the global epidemic gradually stabilizes，Even lower，The country is gradually opening up，It will take more time for people’s enthusiasm to travel abroad to recover，At the same time, it is also subject to the epidemic prevention and control policy“Bound”。Thus prolonging the time for the complete recovery of outbound travel。

188bet online sports betting also means that competition in Hainan’s duty-free market is an inevitable trend。

Recent，Revealed by media，Hainan Holdings, the largest state-owned enterprise in Hainan, has previously promised to actively support its listed company Hainan Development to participate in the construction of Hainan Free Trade Port，Deploying duty-free goods business related businesses in Hainan Province，Inject the controlling stake 188bet online sports betting subordinate duty-free goods business entity into its listed company Hainan Development。Future，Hainan Development will become the only tax-free licensed entity of Hainan Holdings to operate tax-free business。

Hainan 188bet online sports betting Investment, three provincial state-owned enterprises in Hainan、Hainan Holdings、Hainan Rubber is already“Ending”Tax-free entry，Among them Hainan 188bet online sports betting Investment、Hainan Holdings has obtained a tax-free license。At the same time，Hainan Holdings has cooperation with Fosun 188bet online sports betting。Fosun Travel has a customer base，His high-end hotel、Resorts are good tax-free consumption scenarios，The passenger flow can be converted into each other with the duty-free business，And strengthen the shopping link in the tourist destination service chain。

According to the goals previously proposed by Hainan Province，188bet online sports betting year’s tax-free sales target is to reach 60 billion yuan，Almost doubled year-on-year growth，Judging from the current data，It won’t be difficult to achieve 188bet online sports betting goal，But it would be so easy，Equivalent to an average of 1 per day.64.4 billion yuan，For example, the average daily sales during the National Day holiday are more than 200 million，Already the peak，Non-holiday sales are the fundamental factor。

from this，The&ldquo of Hainan Duty Free Market;Melee”Must go beyond“mixed”The better，On the one hand，State-owned enterprise giant (or“Oligarch”）、Hainan Provincial State-owned Enterprise、Private enterprise，Enterprises with different attributes gather in Hainan，Seeking more shares 188bet online sports betting duty-free market，The stronger the ability to share the pie, the better；On the other hand，Each enterprise has its own partners or helpers，And there are crossovers between them，Multiple with some“Join vertically and horizontally”Different camps meaning，The higher the ability and effectiveness of these camps to cooperate and promote each other, the better。Generally speaking，There is no shortage of buyers in Hainan duty-free market，No shortage of policies，What is lacking is product supply capability、Service capabilities、Soft environment improvement capabilities, etc.，These must be achieved through full market competition。

Look at another giant Wanda Hotel。According to the website of Zhenxiong County Government in Yunnan，Wanda Liquor Management Group will build a business cluster in the new city in the south of Zhenxiong County、Travel、Shopping、Entertainment、Food、Casual、A mid-level hotel and cultural 188bet online sports betting city complex integrating residential and other functions。As understood，This project is located in the southern new city of Zhenxiong County，In addition to the construction of Wanda five-star resort hotel、Outside the cultural and 188bet online sports betting district，The project will be equipped with a sports center，Zhenxiong No.1、No. 1 Middle School Chengnan Branch，Wumeng Roundabout Battle Memorial Hall，Fengshan Academy and city parks and other cultural and sports facilities。

One of the core messages is“Mid-Levels Hotel”。As early as June 24 this year，The Yunnan Provincial Department of Culture and 188bet online sports betting issued the "Guiding Opinions on Accelerating the Construction of Banshan Hotels in Yunnan" (referred to as the "Guiding Opinions")，Proposed among them，2021，Strive to build and operate more than 60 mid-level hotels in the province，Strive to have more than 10 of the most beautiful Mid-Levels hotels；By 2025，Strive to build and operate more than 300 mid-level hotels in the province，Strive to have more than 60 of the most beautiful mid-level hotels。

In the "Guidance Opinions"，Mid-Levels Hotel is defined as“Full display of Yunnan’s beautiful ecological environment、Unique 188bet online sports betting resources，Relying on high-quality accommodation products，Provide personalization、Diverse and in-depth experience‘Boutique Hotel+’Travel destination，It is a new product supply integrating culture and 188bet online sports betting after the transformation from sightseeing 188bet online sports betting to leisure vacation 188bet online sports betting”。

It can be said，Mid-Levels Hotel is a general reference to a hotel category，is a boutique hotel category，188bet online sports betting also a tourist destination attribute。

On the one hand，Yunnan needs more cultural 188bet online sports betting product supply updates，Although benefiting from high-quality and rich natural ecological resources，Yunnan’s sightseeing tours have always been outstanding，But the magnitude of leisure vacation products、Levels, etc. are not outstanding enough，If you want to achieve more consumption conversions、Local cultural 188bet online sports betting industry upgrade，We must seek more supplies of leisure and vacation products，One of the logics of new supply is，Need a new grip、A new entry point，Specialized and personalized accommodation products will be a choice。Banshan Hotel may become a scattered hotel in Yunnan、Resource collection、Experience a personalized micro-destination。

On the other hand，Wanda develops new projects in Yunnan region，We are also looking for new opportunities 188bet online sports betting leisure and vacation potential consumer market。

Destination 188bet online sports betting Barometer

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The focus of this week’s destination is the National Day 188bet online sports betting market，As the last tourist peak period of this year，His performance reflects a lot of important information。

October 7，The Ministry of Culture and 188bet online sports betting released the cultural and 188bet online sports betting market conditions during the 2021 National Day holiday。Calculated by the Data Center of the Ministry of Culture and 188bet online sports betting，October 1st to 7th，National domestic 188bet online sports betting travel 5.1.5 billion people，Decrease by 1 year-on-year.5%，Restored to 70 in the same period before the epidemic.1%，In the 7 days of National Day in 2019, the country received a total of 7 domestic tourists.8.2 billion people；Achieve domestic 188bet online sports betting revenue of 3890.6.1 billion yuan，Decrease by 4 year-on-year.7%，Restored to 59 in the same period before the epidemic.9%，Domestic 188bet online sports betting revenue in 2019 was 6497.100 million yuan。

Strictly speaking, these data are not very optimistic，Although the overall trend can be considered to be gradually improving and recovering，But this year’s National Day passenger traffic、YoY decline in 188bet online sports betting revenue，It is an indisputable fact。

The start of National Day 188bet online sports betting is quite lively，It’s also quite messy，This is related to the informatization of the current 188bet online sports betting market、Smart services are still lagging behind，It is also related to people’s compensatory travel during the long holiday，But it’s not a revenge rebound，Not an industry recovery。

This National Day trip can be said，Neither is prosperous enough，Not enough to make a fortune，The major and minor outbreaks of scattered epidemics and their prevention and control policies，The prevention and control policies of most destinations are still relatively "";High Voltage”，Resumption of inter-provincial travel is not enough“Friendly”，And people’s confidence in traveling has not yet recovered，Resulting in a relatively shortened travel distance，Surrounding 188bet online sports betting is high，Not optimistic enough about the recovery of long-term travel。

At the same time，The impact 188bet online sports betting epidemic on the macro economy (of course, the epidemic is not just a factor，It is the effect of multiple factors)，Resulting in a relative decrease in people’s income，Tightening your pockets and spending money is also a significant feature (this aspect may also be one 188bet online sports betting reasons why the reduction and exemption of tickets to scenic spots can drive some passenger flow)，Coexisting with the phenomenon of high-quality consumption among groups with high spending power。Don’t be converted by the return of outbound travel consumption、Consumption upgrade brings deviation，Decreasing consumption power and high demand for high-end consumption，The two are not contradictory。

Chen Xianghong mentioned on his personal Weibo that ";The real recovery of 188bet online sports betting，It is basically the suppression of the epidemic worldwide”。The epidemic has been suppressed globally，Only then can cross-border 188bet online sports betting truly resume、Resumption of domestic inter-provincial travel or medium and long-distance travel，Return to the basics of people traveling freely before the epidemic。

In Weibo，Chen Xianghong also made an important prediction: after the (National Day) holiday，(188bet online sports betting industry) is still going into a painful winter。Blind whitewashing and irrational intoxication，It will only erode the confidence and patience of people in the industry to cope with the trough。

Extended understanding，Chen Xianghong thinks about 188bet online sports betting、The&ldquo of 188bet online sports betting enterprises;Winter”Not over yet，Need to have a rational mentality、Measures to deal with this ordeal，Going through the trough。

He also mentioned on Weibo，The downturn in the 188bet online sports betting market，Chain terminal is the product，Scenic spots and hotels。This part of heavy assets will face greater pressure in the future。Now I still have more energy to think about: the epidemic in the past two years，Understand the travel modes of market customers、Consumption method、Similarities and differences in product brand identification methods。Only read changes，Only for healing and self-cultivation，Rise again。

Income from National Day 188bet online sports betting has declined，Chaotic start，The ending is dull，A profound change that cannot be ignored is coming。

Among them, peripheral travel is a key point。In the early stages 188bet online sports betting epidemic，Peripheral travel has become mainstream，Or the mainstream status will be more prominent，As of now，Multiple holiday tours are mainly peripheral tours，Considering the normalization 188bet online sports betting epidemic、Normalization of epidemic prevention and sudden increase in prevention and control，Inter-provincial travel or long-term travel will have more uncertainties in the future，People traveling around“C position”The situation will become more obvious。

The cultural 188bet online sports betting consumer market pattern has really changed，Whether it is to deal with the continued impact of the epidemic or a sudden “Attack”，And make the destination’s own consumption plate bigger，I rely on you when traveling around the country，The destination’s cultural 188bet online sports betting product supply system、The conversion logic and path must be changed。

Surrounding 188bet online sports betting should become a new market for destinations、“New Dojo”，When one day is prosperous and prosperous，When it is possible to achieve large-scale or comprehensive recovery without relying on long-term 188bet online sports betting，This will also be the time when the cultural 188bet online sports betting market has truly been reshaped。

Wei Xiaoan’s analysis of this National Day Golden Week，Mentioned that the epidemic has changed lifestyles，Also changed the way of traveling。City Leisure，Country vacation，Short distance movement，Pursue novelty，Becoming the mainstream of the 188bet online sports betting market，It may also become a long-term phenomenon，Thus forming a pattern。

He emphasized that “Normalization”，No need to fantasize about revenge consumption，Rebound development，These fantasies still use the traditional model，It seems the epidemic is over，Everything is OK。We cannot generalize based on the prosperity of a few areas，Market ups and downs，is normal；Enterprises are alive and dead，Also normal。What really needs to be studied now，In the context of the normalization of the epidemic and the great changes in the 188bet online sports betting pattern，How to form new ideas and corresponding measures。

One of them is from scale to quality。Wei Xiaoan said，Popular 188bet online sports betting first depends on scale，We can only improve quality on the basis of meeting the basic needs of the public。However，Quality improvement is a change in development model，It is unnecessary to pursue high-end products，Also impossible。It can only be based on market needs，Form high-end、Mid-range and mass product system。There are high-end pulls for the mid- to low-end，Use new products to improve old products。

Concerning the destination, 188bet online sports betting are two other important events worthy of attention.

One is October 8th，Henan Province proposes from October 10th，432 A-level scenic spots in Henan Province will offer free admission to tourists from all over the country for one month。Among them， 16 5A-level scenic spots、124 4A-level scenic spots、292 scenic spots of 3A level and below，The list of ticket-free scenic spots will be announced on the official website of the Provincial Department of Culture and 188bet online sports betting，Tickets are free and do not include secondary consumption in scenic spots、Transportation within the scenic area, etc.。Scenic spots with free admission for voluntary participation，Provincial, city and county finance will provide a subsidy of 50% of the actual free ticket amount，The subsidy funds are shared by the provincial and municipal and county finances at a ratio of 1:1，The provincial finance has listed 100 million yuan in special awards and subsidies for free tickets。

Just after the National Day Golden Week，But there is still a relative peak period for 188bet online sports betting consumption，Scenic spot ticket discounts are still expected to stimulate a wave of consumption，The provincial, municipal and county finances provide corresponding ticket subsidies，It will also increase the enthusiasm for participation in some scenic spots；At the same time，This also has a marketing promotion effect on Henan，Scenic spot ticket discounts、Government finance provides subsidies，Seeking new roles in consumption and marketing promotion，May be one of the choices for more destinations in the future。

The second is the National Development and Reform Commission、Ministry of Commerce、10 ministries and commissions including the Ministry of Culture and 188bet online sports betting issued the "Notice on Issuing Guidelines for the Standardized and Healthy Development of National Characteristic Towns"，The "Guidelines" point out，Characteristic towns should focus on industry subdivisions，Make the characteristic industrial cluster stronger and more refined，In principle, the proportion of investment in characteristic industries to the total investment shall not be less than 60%，Cultivation of leading enterprises with strong competitive advantages。In principle, the number of tourists received by cultural 188bet online sports betting towns should not be less than 500,000 per year。Emphasis in the Guidelines，Except for the original traditional houses，In principle, the proportion of residential land in the construction land of characteristic towns shall not exceed 30%，Encourage control below 25%。

In principle, the number of tourists received by cultural 188bet online sports betting towns should not be less than 500,000 per year、In principle, the proportion of residential land in the construction land of characteristic towns shall not exceed 30%，are two core information，The real estate model of cultural 188bet online sports betting towns or characteristic towns will be further suppressed，Cultural 188bet online sports betting towns supported by real estate will lose more room for maneuver，The&ldquo of the cultural 188bet online sports betting town;True Culture Travel”The trend may be stronger。However, investment in related cultural 188bet online sports betting towns is expected to decrease accordingly。

Innovative cultural and 188bet online sports betting formats

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We focus on two newly funded companies.

First, the 188bet online sports betting brand Xiangmengyou recently received tens of millions of yuan in Pre-A round investment from Zhiyang Capital。After this round of financing，Sleepwalking will conduct more commercial business explorations around the lifestyle of young people of Generation Z。

Xiangmengyou was established in 2016，Different from ordinary cultural 188bet online sports betting brands，It passed KOL、KOC exports travel experiences to attract users，Establishing a private traffic pool precisely targeting young people of the Z era，When the target user passes“Growing grass”When being introduced to sleepwalking，Xiangmengyou then provides customized travel services，The price per customer is about 3000-4000 yuan。Enjoy sleepwalking besides traveling，There are also delicious food、Tour shop、Study Tour、Cross-border e-commerce and other chain businesses。

The second is immersive catering culture and 188bet online sports betting local news“Yunmeng Shanhai”Recently completed tens of millions of yuan in angel round financing，Zesheng Venture Capital, co-led by Meihua Venture Capital and consumer industry investor Huang Hai as partners。This round of financing will be used for store operations、Brand Building、Team management, etc.。

1、Generation Z is one 188bet online sports betting important forces of consumption that cannot be ignored, especially new consumption，They focus on their own growth and experience，Have strong curiosity and identification with niche culture，Pay attention to consumption that pleases yourself，Differentiation、Outstanding personalized consumption attributes，At the same time, their consumption habits、The willingness and strength are also high。Corresponding to travel，Generation Z is one 188bet online sports betting important target groups for customized travel，Customized travel is a new market with great potential。

2、Catering is a high-demand and high-frequency consumption category，It is also the core component of the 188bet online sports betting chain，Including the core drainage entrance，The popularity of Wenheyou is directly related to the creation of immersive cultural and creative catering space，Specialty dining is one of the core experiences，Achieve high-intensity experience in eating，Not limited to eating experience，Scene creation、Immersive experience besides eating is the key。Immersive catering cultural space also has strong market value-added and expansion opportunities。