As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 102】，Cultural and tourism frontline information，In-depth analysis of the week。

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The third quarterly reports of listed travel companies have been released one after another. Overall, there are profits and losses.

Incomplete statistics on benefits，Among the listed companies that released performance announcements this week，New Hualian Cultural Tourism suffered losses in the first three quarters of this year、Cedar Development、Sanfu Outdoor、Xi’an Tourism，Among them, Xinhualian Cultural Tourism is expected to lose 13% in the first three quarters.500 million yuan-16.500 million yuan；

Lijiang shares are profitable、Jiuhua Tourism、Boutique Hotel，Among them, Jiuhua Tourism’s net profit attributable to shareholders of listed companies is 5040.180,000 yuan，303 year-on-year increase.83%。

The loss of Xinhualian Cultural Tourism is mainly due to the decrease in the amount of income from real estate projects carried forward in this period compared with the same period last year，The gross profit carried forward decreased compared with the same period last year，High-margin real estate projects have not yet been delivered。

Looking at the general trend，Xinhualian Cultural Tourism’s cultural tourism real estate model is facing a more severe test，First, the regulatory environment of the real estate market is still not conducive to changes at the level of real estate companies，It can even be said that the situation is getting worse，It is relatively difficult to decontaminate a house，Or price reduction will affect revenue and profits；Second, the real estate support model for cultural tourism projects is gradually weakened，Outside of real estate，The real operational effectiveness of cultural tourism projects is more dependent on it，And continue to develop new projects and expand real estate projects through the cultural tourism real estate model、The feasibility of the scale of cultural tourism projects is decreasing。

The overall profit and scale of Jiuhua Tourism has increased，It also shows to some extent that the market consumption attraction and recovery ability of top scenic spots under the epidemic are indeed good。

At the same time，Jiuhua Tourism’s revenue in the first three quarters of this year was 3.2.6 billion yuan，Net profit attributable to parent company 5040.180,000 yuan，With revenue in the first three quarters of 20194.200 million away，15% year-on-year increase；Net profit attributable to parent company 1.100 million yuan，There is still a big gap，Especially the profit gap exceeds the revenue gap，This is a ticket discount to attract customers during the epidemic，Net profit and revenue are not very proportional，The factors behind why 188bet app download prosperity is difficult to make money。

Some data from Fosun Travel are also worthy of attention，its announcement display，The turnover of Club Med in the first three quarters of this year reached 25.7.7 billion yuan，A year-on-year increase of approximately 119.7%；Restored to approximately 75 for the same period in 2019.5%。The third quarter of 2021，Reopened resort capacity is approximately 71% of the same period in 2019.9%，Global average occupancy rate is approximately 64.8%，Compared to the same period in 2019，The difference is about 2.3 percentage points，The average daily bed price is about RMB 1,386.9 yuan，An increase of about 17 compared with the same period in 2019.0%。The third quarter of 2021，Benefit from value strategies and effective cost-saving measures，Club Med’s unaudited net profit has exceeded the level of the same period in 2019。

Also，First half of this year，Dragged down by Club Med’s performance，Fosun Tourism disclosed a loss of 2 billion yuan in its interim results report。Club Med’s overseas assets have been greatly affected by the epidemic，Among them，Overseas business will decline significantly in Q1 2021，Most overseas resorts are closed。But Q2 is obviously narrowed，The main reason is Europe、Not、The epidemic in the Middle East and the Americas is gradually under control，Each country and region gradually advances“Vaccine Passport”Policy，And gradually relax travel restrictions，Club Med’s overseas assets will be opened one after another in mid-May 2021，The recovery situation far exceeds expectations，The capacity increased by 352 in June compared with the same period last year.5%，Data performance continues to be strong after July。

These data can be seen:

1、Club Med’s core influence on Fosun Travel is obvious，It is the core tool of Fosun Tourism in the leisure and vacation business，It also constitutes one of Fosun Tourism’s core competitiveness in the cultural tourism group；

2、Club Med’s multi-regional distribution overseas，Increased risk resistance，But it is also a risk，Cross-border travel has not resumed yet，Added a lot of uncertain factors，Expansion of vaccination coverage and mutual recognition mechanism，There is also uncertainty about the open policies for cross-border tourism in various countries，It’s a big variable；

3、Return conversion of outbound tourism consumption，Creating more consumption conversion opportunities for domestic Club Med，Club Med’s future expansion in the domestic market actually has more possibilities，Comply with the trend of upgrading the supply of domestic tourism products。

After talking about the third quarterly report of listed travel companies this week，Let’s take a look at the new trends of other giants。

First, Ctrip Group’s Lichen Hotel, Rosewood Hotel Group and Tongpai Hotel established a joint venture。

Leicheng Group is a high-end hotel group under Ctrip；Rosewood Hotel Group is Chow Tai Fook Enterprises’ core business segment in the hotel industry，Rosewood Hotel Group’s brand includes the ultimate luxury Rosewood Hotel，Luxury and high-end New World Hotels and Resorts and lifestyle brand Qianli Hotel；Tongpai was established in 2018，is a newly launched urban hotel and cross-border trendy lifestyle brand under Chow Tai Fook Enterprises，Committed to leading the new trend of dynamic urban life and social style，Create a new urban lifestyle landmark that brings together young people。

A few keywords: Ctrip、High-end hotel、Young people、Lifestyle。

Domestic high-end hotel、Young people’s lifestyle hotel，It is an area where the domestic market space is constantly being expanded，Traffic between partners、Products and resources can be complementary and transformed，specific to Ctrip，It already has certain industry advantages at the mid-to-high-end hotel level，Further expand its own high-end hotel product supply system in line with market development trends，Make the supply 188bet sports betting app download chain longer and stronger，Seizing market opportunities，It is also inevitable to increase the existing advantages。At the same time，The size and stickiness of young people in Ctrip’s customer base，All need further improvement，More corresponding products are also needed to attract young mainstream customers。

Second, Haichang Ocean Park is planned to be 65.300 million yuan to sell 100% equity of four theme park companies and 66% equity of Zhengzhou project company。

The leading marine theme park in China，Haichang Ocean Park’s move shocked the industry，Some aspects will also have a profound impact on its own development。

Look at it from two levels，Firstly, Haichang Ocean Park was forced to do so，Under the double pressure of the epidemic and debt，The path they need to seek for their next survival and development。Theme parks especially focus on indoor marine theme parks，Severely affected by the epidemic。

Haichang Ocean Park achieved a cumulative revenue of 13 in the first half of this year.2.4 billion yuan，A year-on-year increase of about 306.9%；Loss attributable to owners of the parent company increased from approximately RMB 8 in the same period last year.7.6 billion yuan，Narrow to 2.7.7 billion yuan。The recovery situation is improving，But still losing money，This situation must be substantially improved，It is expected to still take a while。As of the first half of this year，Haichang Ocean Park’s net debt ratio is as high as 262.1%，There is a lot of pressure to reduce debt。

The second is that Haichang Ocean Park will continue to advance towards the road of light assets。It naturally has its own advantages，But objectively speaking, this road is not easy，If we take international and domestic theme park brands as a reference，At present, it is difficult to say that there are cases where light asset exports have done well。

Next，How much room for maneuver can the funds brought from asset sales bring to Haichang Ocean Park，How to deal with the many challenges of the asset-light road，Still to be observed。

The third is China’s first Legoland, namely Sichuan Legoland，Estimated to open in 2023。

In Sichuan or Chengdu-Chongqing area，The brand influence of Legoland、Product differentiation is relatively high，The market competition pressure faced is relatively small，The cultural and tourism highland attributes of the Chengdu-Chongqing region include market consumption capacity、Market radiation space, etc.，It also has a certain positive effect on the international brand of Legoland，Also fills the gaps in international theme park brands in Chengdu and Chongqing。

At the same time，Legoland enters Chengdu, Chongqing or Southwest China，It means that the international nature of market competition in domestic theme parks has also increased accordingly，Help to raise the level of the domestic theme park market，The positive and negative impacts on domestic theme park brands will be obvious。

Also，Continue the previous point of view，The first Legoland in China will be located in Chengdu or Chengdu-Chongqing area，It is considered to have chosen an area with great market potential but not the greatest competitive pressure，And the operational effectiveness of this park，Will largely determine Legoland’s future imagination in the Chinese market。

Destination Investment Barometer

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This week’s destination focuses on several aspects: regional destination cultural tourism collaboration、Inter-provincial travel circuit breaker、Special Town、Rural Tourism、Cross-border travel。

October 15th，Hubei、Heads of cultural tourism departments in Chongqing and Chongqing signed a memorandum of cooperation，Work together to build the Three Gorges of the Yangtze River into the world’s best destination for river cruise tourism。Main measures from 2021 to 2022 include: jointly promoting the development of cruise tourism in the Three Gorges of the Yangtze River，Develop new environmentally friendly sightseeing cruises，Improve the quality of 188bet app existing cruise ships；Parking at the urban construction site along the Three Gorges of the Yangtze River、Supplies、Repair、An international cruise home port integrating reception functions，Improve the comprehensive service functions of cruise tourism；Open a full tour of the Three Gorges、Yangtze River panoramic tour and other inter-provincial and city cruise sightseeing vacation routes，Introducing both land and water、People and cars traveling together“Cruise + Self-driving”Travel products，The formation has the characteristics of the Three Gorges、The world-influenced cruise tourism product system。

At the same time，The Yangtze River Delta Integrated Demonstration Zone will create an ecological and cultural tourism circle in ancient water towns in the south of the Yangtze River，The Executive Committee of the Integrated Demonstration Zone and the Zhejiang Provincial Department of Culture and Tourism jointly take the lead，Jointly compiled a three-year action plan for the construction of an ecological and cultural tourism circle in the ancient towns of Jiangnan Water Town in the demonstration area。

Two views:

1、Domestic river cruises are facing new opportunities to release better consumer demand and upgrade product supply，Grasping and transforming these opportunities，Need to open up complementary resources and funds between related regions、Policies and other support，There are more synergistic and mutually reinforcing effects，Let’s make the new plate bigger。Corresponds to the ecological and cultural tourism circle of Jiangnan Water Town Ancient Town，Similar logic；

2、Changes in international and domestic epidemic trends、Look at the epidemic prevention and control policies of relevant authorities and other factors，The domestic tourism market is still dependent on it，Especially the ups and downs of the resumption and interruption of inter-provincial travel，Surrounding tours or inter-provincial tours in adjacent areas are key markets to expand，This is necessary for survival and development。

Let’s talk about inter-provincial travel，October 19，The Department of Culture and Tourism of Gansu Province proposed that travel agencies in Gansu Province should immediately stop inter-provincial tourism business，Travel group on the trip，In accordance with the requirements of the local epidemic prevention and control mechanism，Properly arrange tourists，Strictly implement prevention and control measures。In addition, the Ministry of Culture and Tourism recently reiterated the normalization mechanism for inter-provincial travel circuit breaker，It can be seen that the temporary interruption of inter-provincial travel、Normalization，And the long road ahead for the overall recovery of inter-provincial travel，This is the destination、Travel Enterprise、Enterprises must pay more attention to the general environment，Seeking a change of mentality、Adaptability and other aspects must be optimized。

Let’s talk about rural tourism.

Recently，Pointed out at the 2021 Guangxi Zhuang Autonomous Region Culture and Tourism Department Rural Revitalization Leading Group Working Meeting，Sampling calculation results based on tourism statistics，Guangxi rural tourism received about 3 tourists in the first three quarters of 2021.2.2 billion visitors，18 more than in 2019.4%，Rural tourism consumption is about 2312.8.9 billion yuan，19 more than 2019.4%。Cultural tourism has been very effective in helping rural revitalization。

There are currently two main variables in rural tourism，First, the demand for rural leisure vacations brought by tourism around the city continues to rise，The basic market of rural tourism is growing、Stable；The second is to further promote the rural revitalization strategy，Rural tourism is one of the important paths for rural revitalization，The former creates a better policy environment for 188bet app download the latter，Introducing funds、Project support and other market attribute factors also provide considerable help。

Combined with the trend of domestic tourism market，Rural tourism is also a destination to promote consumption transformation、Optimize and adjust important subdivisions of product supply，And important areas of dependence。In assessment of competitiveness of future destinations，The development level of rural tourism will be one of the important dimensions。

Compared，The once popular characteristic town is now entering an environment with more restrictive policies。

October 20，National Development and Reform Commission stated，Currently, there are about 1,600 characteristic towns in each province’s list，The next step will be to clear out the list“Special Town”，Comprehensive review of previously built or named characteristic towns，Clean up or rename those that do not meet the requirements，Especially for false and virtual“Special Town”We must resolutely clean up，Remove promotional content、Eliminate negative effects，At the same time, prevent individual projects outside the list from being named "ldquo;Special Town”。Make sure the characteristic towns on the list strictly adhere to the bottom line，Urge local governments to strengthen monitoring, supervision and regulation，Violation“Five bottom lines”’s behavior must be rectified within a time limit，Clear up serious matters as soon as possible，Discovered together、Process together，Do“Zero tolerance”。

The characteristic town is actually Hewen Tourism、The product of the close relationship between the two fields of real estate，Or one of the large environmental product forms that combines the two fields，It can be said that the characteristic town“Going astray”17760_17765，Now the National Development and Reform Commission continues to increase“Correction”，It is also closely related to the major changes in real estate policies and market environment，It’s real estate“Qing”Still“Rain”'s direct expression，The real estate support model of cultural tourism is becoming weaker and more obvious。

Finally, let’s talk about cross-border travel.

October 18，According to Myanmar Ministry of Tourism，The department is formulating plans in strict accordance with epidemic prevention standards，Planning to reopen tourism operations to foreign tourists in the first quarter of 2022，The first batch of openings is mainly for tourists from ASEAN countries。

October 20，Cuba’s Minister of Tourism announced at a press conference，The country will reopen its borders on November 15th。He said，Since November 7th，Cuba will cancel the mandatory quarantine policy for international passengers entering the country，There is no need to take a new coronavirus nucleic acid test at the airport when entering the country，Passengers only need to present a health certificate or COVID-19 vaccination certificate。

Adjustments to Myanmar and Cuba’s inbound travel policies，On the one hand, it is the importance of inbound tourism to their tourism industry and even their social economy，On the other hand, the next restart and recovery of cross-border travel，More countries or regions need to be explored，Although it is difficult to say the final effect of tourism consumption and the impact of the spread of the epidemic，But new adjustments require small or large steps to try。

Cultural tourism consumption insights, innovative business formats

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Morning of October 20th，The first torch of the Beijing Winter Olympics is lit，The Winter Olympics officially enters Beijing time。According to Tongcheng Travel big data，Spurred by news about the Winter Olympics，The popularity of tourism-related searches in Beijing increased by 130% month-on-month on that day。Beijing、Zhangjiakou’s hotels and air tickets 188bet app to Beijing from various places have attracted tourists’ attention。The tourists who pay the most attention to winter tourism in Beijing are from Beijing、Hebei、Guangdong、Shanghai、Jiangsu、Shandong、Liaoning、Henan、Heilongjiang and Zhejiang。Among them，Guangdong、Shanghai、Tourists from Jiangsu and other southern provinces，Also has great enthusiasm for the Winter Olympics and ice and snow tourism。

October 21，Ctrip data display，Last 5 days，“Hot Springs”Search popularity increased by 30% compared with the previous 5 days。Among them，The number of ticket bookings for scenic spots including hot springs increased significantly by 123% compared with the previous five days；Contains“Hot Springs”The number of hotel bookings with the label increased by 28% compared with the previous 5 days，40% increase compared to last year。

Ice and Snow Tourism、The demand for hot spring tourism is released，Related to several factors (in summary，Each factor has commonalities and differences):

1、Demand response for winter leisure vacation，Demand for leisure vacations is rising，Ice, snow and hot springs are two intuitive corresponding products，The markets in these two fields are still expanding；

2、The effect of the Winter Olympics，Create new opportunities by expanding and upgrading the supply of ice and snow tourism products and expanding demand，Customer group、Region、Product、Participating companies have more intuitive performance。

Finally, let’s talk about corporate financing.

Recent，Meisu, a hotel provider that provides digital operation services, completes strategic financing，The investor is Oriental Netsheng。As understood，Meisu is a company that provides digital operations and service empowerment for hotels，Building portals through MOJ cloud to help hotel scenes add value and revenue operation services、Assist hotels to improve digital online operation and maintenance services、Assist in precision marketing and refined membership operations、Closed-loop hotel business processes help improve customer digital experience, etc.。

According to incomplete statistics，There are 249 financings in the field of corporate services in the field of Meisu on the road this year。

Hotel digitalization，No longer a new word，But a word that continues to be hot，There are currently several obvious trends in the changes in the domestic hotel market，First, the market space for mid- to high-end, especially high-end, hotels is expanding and filling，Many hotel groups and related companies are making in-depth arrangements，Join Zonglianheng to compete in the market；Second, hotel competition in the sinking market has been relatively calm，But the competition is still fierce，Just entering into relatively rational competition，This market is big but the requirements are also high；The third is hotel digitalization，Refinement of operations、Systematization、Effectiveness is more important，Can be regarded as an important manifestation that the hotel market competition has entered a new stage，The overall dividend of market expansion is difficult to increase or may decrease，The digital capabilities of existing hotels have become the "&ldquo" of hotel brands;Hardcore”Competitiveness，It is also one of the important reasons for its further expansion in asset-heavy or asset-light industries。