In the FMCG industry，Advertising slogans have been widely used and played a huge role。In the tourism industry，188bet Live Casino have also received more and more attention，Most tourist destinations have their own 188bet Live Casino。However，188bet Live Casino of many destinations，Often not recognized by tourists and accepted by the market，It also failed to achieve the expected brand marketing effect。This article is based on the analysis and research of hundreds of domestic and foreign 188bet Live Casino，Summarize the five types of 188bet Live Casino、Three-dimensional evaluation system of 188bet Live Casino、Three realms of tourism image and slogan creation，And proposes a methodology for creating 188bet Live Casino，Hope to provide ideological guidance and method reference for the planning and creation of destination 188bet Live Casino。

The energy and value of promotional slogans

“Nongfu Spring，A little sweet。&188bet Live Casino; 1998，With the "Nongfu Spring";Classroom&188bet Live Casino;The commercial is broadcast on CCTV，“Nongfu Spring is a bit sweet&188bet Live Casino;This slogan flies across thousands of mountains and rivers，Spread all over the country，Brand awareness quickly gained，Driving sales of Nongfu Spring to rise sharply。Chinese has“Sweet Spring&188bet Live Casino;One word，Means sweet water，The water of Nongfu Spring is taken from the deep water below 70 meters of Qiandao Lake in the first-class water source protection zone，“A little sweet&188bet Live Casino;Use taste commitment as a differentiation appeal，To imply the quality of the water source，Making Nongfu Spring a perceptual preference、The overall strategy of rational identification，Also enabled Nongfu Spring to successfully establish a memory point。Aiming at Robust, the main competitor at the time, the main product was“27-layer purified water&188bet Live Casino;，Nongfu Spring positions itself as natural water，Hold high the banner against pure water，Pass“A little sweet&188bet Live Casino;Deliver&ldquo to consumers;Nongfu Spring is natural，Healthy。&188bet Live Casino;For consumers，“A little sweet&188bet Live Casino;means sweet、Happiness、Happiness。Nongfu Spring’s advertising slogan creates significant difference，Establish a distinct personality，Achieved double harvest in brand and sales，Therefore, it was rated as the best advertising slogan by the People’s Daily and other news media。

“We do not produce water，We are just porters of nature。&188bet Live Casino; 2016，The 20th anniversary of Nongfu Spring，New promotional slogan launched，Aroused widespread public attention again，Let Nongfu Spring“Environmental protection、Natural、Health&188bet Live Casino;’s product concept and brand image are more deeply rooted in people’s hearts。Nongfu Spring’s advertising strategy has five principles: Principle 1、Create significant difference，Build your own personality；Principle 2、Strive for simplicity，Just a little，Easy to remember；Principle 3、Comply with the characteristics of the product，Highlight the excellent quality of the product；Principle 4、Create the depth of the polygon，Cooperation、Highlight product characteristics；Principle 5、For consumers，Make them feel good。

2016，Nongfu Spring defeated Yibao，Becomes the first domestic mineral water brand。2017，Nongfu Spring Co., Ltd.’s annual revenue reaches 16.2 billion yuan，The company’s annual revenue exceeded 20 billion yuan in 2018，Becoming the well-deserved leading enterprise in China’s bottled water industry。Except bottled water，Nongfu Spring has successively developed and launched teas、Functional class、Juice, cosmetics and other series of products。The reason why Nongfu Spring is so successful，About advertising planning with company founder Zhong Suisui、Brand packaging、The emphasis and proficiency in marketing promotion are inseparable。September 8, 2020，Nongfu Spring is on the market，Zhong Suisui is promoted to the new richest man in China。

Nongfu Spring is a classic case of marketing innovation in the FMCG industry。Everyone knows，The FMCG industry is one of the most competitive areas in the market，When the products and quality of each FMCG company are almost the same，Brand has become the main battlefield for corporate competition。Creativity is the soul of the brand，Excellent advertising slogan，is an important embodiment of creativity。“Love her，Take her to Haagen-Dazs。&188bet Live Casino;A tempting slogan，Not only captured the hearts of girls，Also makes boys willing to pay，Let this be the Haagen-Dazs of the American popular ice cream brand，Becomes a high-end brand in China’s ice cream market。“No gifts for the holidays this year，Only melatonin will be accepted as gift。&188bet Live Casino;As soon as this slogan was launched，It quickly became popular all over the country and reached the point where everyone knows about it，Although in the eyes of many people, the slogan ";Rough、Tacky&188bet Live Casino;，But the sales of melatonin exceeded 1 billion yuan in just two years，Also let the giant group behind melatonin come back to life and create greater glory。Other familiar classic advertising slogans include:

“JUST DO IT!&188bet Live Casino;——Nike sneakers；

“Everything is possible。&188bet Live Casino;——Li Ning sneakers;

“Your energy is beyond your imagination。&188bet Live Casino;——Red Bull drink；

“Think it’s better to be small。&188bet Live Casino;——Volkswagen Beetle；

“Driving fun and unlimited creativity。&188bet Live Casino;——BMW Car；

“Insoluble in hand，Only dissolves in mouth。&188bet Live Casino;——M&M chocolate beans;

“Tastes great。&188bet Live Casino;——Nescafé；

“Let’s do better。&188bet Live Casino;——Philips；

“Mom no longer has to worry about my studies。&188bet Live Casino;——BBK point reading machine；

“Mission must be achieved。&188bet Live Casino;——FedEx；

“Born for fever。&188bet Live Casino;——Xiaomi mobile phone；

“Diamonds are forever，A lasting memory。&188bet Live Casino;——De Beers Diamond；

“No one can own Patek Philippe，Just keeping it for the next generation。&188bet Live Casino;——Patek Philippe watch。

Five types of 188bet Live Casino

Since the reform and opening up，China’s modern tourism is booming，Developing inbound tourism from the earliest days、To vigorously develop domestic tourism、And then steadily develop outbound tourism，China Tourism“Troika&188bet Live Casino;Keeping pace。"Statistical Bulletin of the National Economic and Social Development of the People's Republic of China in 2019" shows，Domestic tourists 60 in 2019.100 million visitors、Inbound tourists 1.4.5 billion people、Outbound tourists 1.6.9 billion people，China has become the world’s largest domestic tourism market、The largest outbound tourism market and the fourth largest inbound tourism market。Main tourist destination countries in the world (such as the United States、Canada、Australia、New Zealand、Japan、South Korea、Thailand、Singapore、India、Malaysia、Spain、France、Germany、UK、Italy、Switzerland、South Africa、Egypt, etc.) and famous tourist cities around the world (such as New York、Los Angeles、Singapore、Bangkok, etc.)，They are rushing to seize the Chinese tourism market，Introducing distinctive tourism image slogans:

USA: All Within Your Reach

Canada: Keep Exploring

Spain: Everything under the sun

Switzerland: World Garden (World Park)

Greece: All Time Classic (Eternal Classic)

Denmark: The Happiest Place on Earth (The happiest place on Earth)

Hungary: Think Hungary – More than Expected (Thinking of Hungary，Infinite expectations)

India: Incredible India

Thailand: Amazing Thailand

Malaysia: Amazing Asia

Cambodia: Kingdom of Wonder

Singapore: Three days in Singapore are not enough!

New Zealand: 100% Pure New Zealand (100% pure New Zealand)

New York: I Love New York

Tokyo: Tokyo Tokyo Old meets New (Tokyo: Tradition and modernity meet and merge in Tokyo)

Bangkok：Bangkok, 188bet Live Casino of Angels

Various provinces and cities in China are also seizing the huge business opportunities arising from the development of the domestic tourism market，In addition to strengthening the construction of infrastructure and service facilities in tourist destinations、Tourism Project、Product、Other than business development，Also in tourism brand building、Make great efforts in marketing and promotion，Plan and launch respective 188bet Live Casino，Attract the attention of domestic tourists。

Compare and analyze the 188bet Live Casino launched by various provinces and cities，Mainly divided into five types:

1. Summarize the core resource type

From the destination’s numerous 188bet Live Casino resources，Summary and highlight the highest visibility、The most influential 188bet Live Casino resources (including natural landscapes、Humanities and Monuments、Historical celebrities, etc.)，Attract tourists’ attention with core resources，For example:

Shandong Province: One mountain, one river, one saint (Taian Taishan、Jinan Baotu Spring、Qufu Confucius)

Shanxi Province: Ancient Chinese Civilization, Shanxi’s Beautiful Scenery

Beijing: Ancient Capital of the East and Home of the Great Wall

Chongqing 188bet Live Casino: The Forever Three Gorges, Chongqing of the World

Sichuan Province: Tianfu Sichuan Hometown of Pandas

Gansu Province: Quality Silk Road, Gorgeous Gansu

Liaoning Province: Breeze Full of Rhythm, Colorful Liaoning

Tibet Autonomous Region: Roof of the World, Magical Tibet

Hainan Province: Coconut wind and sea charm intoxicate tourists

Guizhou Province: National Park Province Colorful Guizhou Style

Yunnan Province: Colorful Yunnan, a tourist paradise

Guilin 188bet Live Casino: Guilin’s landscape is the best in the world

Luoyang 188bet Live Casino: Thousand-year Imperial Capital and Peony Flower 188bet Live Casino

Zhoushan 188bet Live Casino: Haitian Buddha Land, Fishing Capital and Port 188bet Live Casino

Xinyu 188bet Live Casino: the place where the seven fairies descended to earth

Zunyi 188bet Live Casino: Red Holy Land, the Most Beautiful Zunyi

Wuhan 188bet Live Casino: Great Wuhan with great rivers and great lakes

Turpan 188bet Live Casino: Turpan, the Pearl of the Silk Road

(Wuxi 188bet Live Casino) Jiangyin 188bet Live Casino: Hometown of Tourist Saint Xiake, Riverside Garden 188bet Live Casino

(Jining 188bet Live Casino) Qufu 188bet Live Casino: Hometown of Confucius, Oriental Holy 188bet Live Casino

(Bozhou 188bet Live Casino) Mengcheng County: Zhuangzi’s hometown Xiaoyao Mengcheng

(Hangzhou 188bet Live Casino) Fuyang District: Fuchun Landscape, Sun Quan’s Hometown

(Turpan 188bet Live Casino) Shanshan County: 188bet Live Casino on the Shore, Loulan’s Hometown

2. Highlight unique location type

Highlight and emphasize the unique location and transportation advantages of tourist destinations，Close the psychological distance with consumers，Attract tourists’ attention with location。For example:

Hebei Province: Gyeonggi Province, Enjoy Hebei

Inner Mongolia Autonomous Region: Beautiful Inner Mongolia, just north of the motherland

Ulanqab 188bet Live Casino: One step west of Beijing is Ulanqab

Ningde 188bet Live Casino: The Light of Eastern Fujian, the Landscape of Ningde

(Enshi Prefecture) Badong County: The world has Brazil and China has Badong

(Daxinganling Region) Mohe 188bet Live Casino: China Arctic

3. Borrowing idioms and proverbs

Borrowing widely circulated and well-known idioms or proverbs or words，Add homophonic processing to the characteristics of tourist destinations，To bring tourists closer to the destination。For example:

Tianjin City: Let’s talk every day with gusto (borrowing the idiom “Talk about it&188bet Live Casino;）

Shanxi Province: Jinshan Jimei (idiom homophonic "“Perfection&188bet Live Casino;）

Jiangxi Province: Jiangxi has unique scenery (interpretation of poetry “The scenery here is unique&188bet Live Casino;）

;Ride the wind&188bet Live Casino;）

Gansu Province: Go quickly (the word is homophonic to “Hurry up and leave&188bet Live Casino;）

Nanning City: Old Friend Nanning，Goodbye, stay safe (borrowed from the idiom “You’re fine&188bet Live Casino;）

Pingxiang City: Pingshui Township meets and gathers the world (idiom homophonic "");An unexpected encounter&188bet Live Casino;）

(Yangzhou City) Gaoyou City: Good things come in pairs. Come here“Post&188bet Live Casino;(idiom homophonic “Visit here&188bet Live Casino;）

(Zhoushan City) Shengsi County: Long time no see, I miss Shengsi (the word is homophonic to "ldquo;I miss you so much&188bet Live Casino;）

(Suzhou City) Changshu City: often come to Changshu (interpretation of the idiom “Come and visit often&188bet Live Casino;）

4. Refining emotional connotation type

Extract the unique temperament or cultural connotation of the tourist destination，By conveying unique spiritual feelings or core values，Attract tourists’ attention，Achieve emotional resonance with tourists。

Shandong Province: Hospitality Shandong

Henan Province: Hometown Henan

Zhejiang Province: Poetry and Painting Jiangnan Landscape Zhejiang

Jiangsu Province: Travel Jiangsu and feel the beauty

Anhui Province: Beautiful Anhui welcomes guests from all over the world

Shanghai: Wonderful Every Day

Fujian Province: Fresh Fujian

Hubei Province: Beautiful Hubei, charming and charming

Hunan Province: Splendid Xiaoxiang Happy Hunan

Guangdong Province: Vibrant Guangdong and exciting events

Xinjiang Uygur Autonomous Region: Our Xinjiang is a great place

Dalian 188bet Live Casino: Romantic 188bet Live Casino Fashionable Dalian

Hangzhou: 188bet Live Casino of Love, Paradise Hangzhou

Chengdu: a 188bet Live Casino you don’t want to leave once you come

(Yichun 188bet Live Casino) Jing’an County: There is a kind of life called Jing’an

(Nanping 188bet Live Casino) Shunchang County: The Return of the Great Sage and the World Shunchang

5. Creating hot spots and controversies

By planning the hot topics of the times、A topical and even controversial image slogan，Causing heated discussion in society and media，Quickly increase the popularity of your destination，To achieve the purpose of attracting tourists’ attention。For example:

Yichun 188bet Live Casino: A 188bet Live Casino called spring

Lijiang 188bet Live Casino: The 188bet Live Casino of Romantic Encounters

Hefei 188bet Live Casino: Two Fatty Welcomes You

Zhenjiang 188bet Live Casino: A 188bet Live Casino so beautiful that it makes people jealous

Chengde 188bet Live Casino: You Chengde Emperor’s Choice

Kashgar Region: If you don’t reach Kashgar, you don’t count as traveling to Xinjiang

(Enshi Prefecture) Lichuan 188bet Live Casino: I rely on Chongqing Liangcheng Lichuan

(Chengdu 188bet Live Casino) Jianyang 188bet Live Casino: A 188bet Live Casino of aphrodisiacs

(Jinhua 188bet Live Casino) Wuyi County: Come to Wuyi and I will support you

(Longyan 188bet Live Casino) Wuping County: Come to Wuping and let me oxygenate you

Three-dimensional evaluation system of 188bet Live Casino

All roads lead to Rome，Which is the best way？The above five types of 188bet Live Casino，There is no simple distinction between good and bad。How to measure the quality level of a tourism image slogan？The author thinks，Three dimensions can be used to three-dimensionally evaluate 188bet Live Casino。

Diffusion: Communication is the news media outside the destination，Whether it is traditional media (newspapers、Advertising、TV、Website) or self-media (Weibo、WeChat、Tik Tok、Kuaishou, etc.)，Number of citations or reprints of tourism image slogans。This indicator is similar to the citations of academic papers (the higher the citations of academic papers，Indicates the greater the academic influence of the author of the paper)、The number of cover photos of a star (the more times a star is invited to take cover photos by major fashion magazines，Indicates that the more popular the star is, the higher his status will be)。To achieve high dissemination of tourism image slogans，It is required that tourism image slogans must be easy to understand、Catchy、Express it as colloquially as possible、Be grounded、Easy to spread，Taboo“Eight-part essay&188bet Live Casino;Slogan (liked by leading officials，But tourists often don’t like it) and unfamiliar and difficult-to-pronounce words，The number of words in the slogan should not exceed 12 words。such as“Chengdu: A city you don’t want to leave once you’ve arrived。&188bet Live Casino;

Reputation: Controversial、Even vulgar slogans，There may be a higher degree of spread，It was even popular for a while，But it is often difficult to sustain、It’s even harder to get into the elegant hall。Tourism image slogan must achieve high reputation，True should be passed、Good、Universal values ​​of beauty，Spread positive energy。such as“Yichun: A city called spring&188bet Live Casino;，Highly spread，But it is very controversial，Not a high reputation，Finally, the Yichun City Government had to stop using it after using it for a while。

Innovation: Tourism image slogans are essentially advertising slogans，The core of advertising is creativity，Creativity is the soul of advertising。Pursuit of creativity first、only、Unprecedented、Unexpected，Do not plagiarize or imitate。Outstanding innovation slogan，Like a stroke of God，Shocking and weeping ghosts and gods，Amazing。such as“India: Incredible India Incredible India。&188bet Live Casino;

The three realms of 188bet Live Casino

Planning of tourism image and slogan，Need to have a deep understanding of the actual situation at the destination，Can’t get stuck in it，Self-narcissism，Need to stand from the perspective of tourists and market、“Look beyond the destination to see the destination&188bet Live Casino;，“Intelligible to tourists、Like to listen to the language speaking destination&188bet Live Casino;。At the same time，Requires majors in literature and psychology，“Look beyond the material and look at the spirit、Look through the body and look into the heart&188bet Live Casino;，A highly concentrated and refined creation of the individual characteristics of the tourist destination。Planning of tourism image and slogan，is a“From the destination but higher than the destination&188bet Live Casino;’s creative planning work，It is the art of science，Science that is also an art。

Late Qing scholars、Wang Guowei, a master of Chinese studies, said in his book "Human Words": &188bet Live Casino;Great achievements in ancient and modern times、Great Scholar，Must pass through three realms:‘Last night the west wind withered the green trees，Climb a tall building alone，Looking to the end of the world’，This is the first realm；‘The belt is getting wider and you will never regret it，It makes people haggard for Yixiao’，This is the second realm；‘Looking for him in the crowd, Baidu，See you later，The man is in a dimly lit place’，This is the third realm。The author thinks，The creation of tourism image slogans also needs to go through three realms。

The first realm: material realm，Summary and refine the core tourism resources and natural and cultural characteristics of tourist destinations，Emphasis“What do I have&188bet Live Casino;，such as“Hometown of Confucius&188bet Live Casino;、“Xiake’s hometown&188bet Live Casino;、“Percent pure New Zealand&188bet Live Casino;。

The second realm: the realm of experience，Indicate what kind of feelings and experiences tourists will get when visiting the tourist destination，Emphasis“What will you get&188bet Live Casino;，such as“Incredible India&188bet Live Casino;、“Colorful Yunnan, a tourist paradise&188bet Live Casino;。

The third realm: spiritual realm，Emphasizing the spiritual and cultural connotation of the place will resonate with the spirit of tourists，“How will your needs resonate with my supply?&188bet Live Casino;。such as“New Zealand: One hundred percent pure you。&188bet Live Casino;

Iterative update of 188bet Live Casino slogan

With the rapid changes in market demand，Especially in recent years, the tourism market has become younger、Branding、Significant changes in personalization，Many tourist destinations、Especially famous tourist destinations，Has been or is changing according to the tourism market demand，Planning and creating a new 188bet Live Casino and slogan，To keep up with the needs of tourists and the development of the times。For example:

New Zealand: The past tourism image slogan was “100% Pure New Zealand&188bet Live Casino; /100% pure New Zealand，Belongs to“Core resource summary type&188bet Live Casino;，Emphasis on New Zealand’s high-quality natural ecological resources，A few years ago, we planned to launch a new tourism image slogan: “100% Pure You! &188bet Live Casino;/One hundred percent pure you，Emphasizes that tourists will get full relaxation and refreshing spiritual experience in New Zealand。The new tourism image slogan belongs to “Refined emotional connotation&188bet Live Casino;，Rising from the material realm to the spiritual realm。

Shandong Province: The earliest tourism image slogan is “One mountain, one river, one saint&188bet Live Casino;，is a typical“Core resource summary type&188bet Live Casino;，As Shandong Province vigorously develops leisure and vacation tourism，The tourism image slogan is updated to “Cultural Holy Land Holiday Paradise&188bet Live Casino;，Generally, the emphasis is still on resources (cultural resources、Vacation resources)，201？The tourism image slogan is updated to “Hospitable Shandong&188bet Live Casino;，Belongs to“Refined spiritual content&188bet Live Casino;，It not only highlights the warm and hospitable character of Shandong people，also expresses Shandong’s warm welcome to domestic and foreign tourists。

Shanxi Province: The earliest tourism image slogan is “Ancient Chinese Civilization, Shanxi’s Beautiful Scenery&188bet Live Casino;，Emphasis on Shanxi’s historical excellence and beautiful scenery，Belongs to“Core resource summary type&188bet Live Casino;，Later updated to “Jinshan Jigmei&188bet Live Casino;，Belongs to“Refined spiritual content&188bet Live Casino;，Highlight the high-quality services of Shanxi people and the wonderful experience of tourists traveling to Shanxi。

Ningxia Autonomous Region: The first generation tourism image slogan is “Jiangnan Beyond the Great Wall, Magical Ningxia&188bet Live Casino;，“Core resource summary type&188bet Live Casino;with“Unique location-emphasis type&188bet Live Casino;combination；The second generation tourism image slogan is “Tour Ningxia and give your soul a holiday&188bet Live Casino;，Belongs to“Refined spiritual content&188bet Live Casino;，Highlight the fun and comfort of traveling to Ningxia。The latest tourism image slogan planned and launched in 2021 is “Hometown of Stars&188bet Live Casino;，Close to Generation Z and young people like“Let’s go see the stars together&188bet Live Casino;’s demand hot spots，Use the resources that originally belong to all mankind“星&188bet Live Casino;changes to“Private&188bet Live Casino;，Belongs to“Creating hot spots and controversies&188bet Live Casino;。

Jilin Province: According to the tourism characteristics and market demand of different seasons，Planning and launching different tourism image slogans，For example, the marketing slogan of Jilin summer tourism: “Refreshing 22-degree summer in Jilin&188bet Live Casino;，Belongs to“Core resource summary type&188bet Live Casino;；The marketing slogan of Jilin winter tourism: “Come to Jilin to play in the snow in winter&188bet Live Casino;，Belongs to“Refined spiritual content&188bet Live Casino;；The marketing slogan of Jilin self-driving tour activity: “Depart from JiKe&188bet Live Casino;，Belongs to“Homophony of idioms and proverbs&188bet Live Casino;。

Guizhou Province: The first generation tourism image slogan is “National Park Province Colorful Guizhou Style&188bet Live Casino;，Emphasis on Guizhou’s beautiful ecological environment and colorful ethnic customs，Belongs to“Core resource summary type&188bet Live Casino;；The upgraded tourism image slogan is “Traveling around the land of China，The most beautiful and colorful Guizhou&188bet Live Casino;，Emphasizes that Guizhou is still the most beautiful after a nationwide comparison，Belongs to“Creating hot spots and controversies&188bet Live Casino;。

Chongqing City: The first generation tourism image slogan is “Forever Three Gorges，Chongqing of the world&188bet Live Casino;，Highlight Chongqing’s most well-known tourism resources at home and abroad——Three Gorges，Belongs to“Core resource summary type&188bet Live Casino;；Upgraded tourism image slogan“Chongqing，I must go&188bet Live Casino;，Emphasis“Everyone went to Chongqing，You should go too&188bet Live Casino;，Belongs to“Refined spiritual content&188bet Live Casino;。

Yichun City: The first generation tourism image slogan is “A city called spring&188bet Live Casino;，Belongs to“Creating hot spots and controversies&188bet Live Casino;，The results triggered reports and reprints from media at all levels across the country，Yichun City is not well known in Jiangxi Province，Suddenly became famous all over the country。Later due to too much controversy，Not a high reputation，Under pressure，Yichun Municipal Government abandoned the original slogan，Planning and launching a new tourism image slogan“In Yichun all year round&188bet Live Casino;，Emphasize that Yichun is suitable for tourism all year round，Belongs to“Refined spiritual content&188bet Live Casino;。

Lichuan City: The first generation tourism image slogan is “I rely on Chongqing Liangcheng Lichuan&188bet Live Casino;，After placing body advertising on Chongqing buses，Causing heated discussion among the media and the public，Let Lichuan be known to all the people in Chongqing，Achieve very good advertising effects，Inspiring many people from Chongqing, especially those from Wanzhou, to come to Lichuan for summer vacation and even buy houses，A slogan revitalizes Lichuan tourism。Later, it was also too controversial，Under pressure，；The Lichuan City Government abandoned the original slogan，Planning to launch new slogan“cool cool Tenglong Cave，hot hot Longchuan Diao is the best in Lichuan&188bet Live Casino;，Highlight the core natural resources of Lichuan City——5A-level tourist attraction Tenglong Cave and human resources——The world's outstanding folk song "Dragon Boat Tune"，Emphasis“Cool hot is the best&188bet Live Casino;，Belongs to“Core resource summary type&188bet Live Casino;belongs to“Refined spiritual content&188bet Live Casino;Combined type。

Methodology for creating 188bet Live Casino

Comprehensive above，Planning and creation of 188bet Live Casino for tourist destinations，Requires a professional process:

First，To have an in-depth understanding and systematic mastery of the history and culture of the destination、Travel resources、Product items, etc.，Do a good job“Confidant&188bet Live Casino;；

Secondly，Go beyond the travel destination“self&188bet Live Casino;Restrictions，From the perspective of tourist market demand and the height of competition in surrounding areas，Do“Know the enemy&188bet Live Casino;；

Part 3，We must grasp the trend of the times and the strategic deployment of tourism development，Master“The future and the overall situation&188bet Live Casino;；

Fourth，Systematic research based on the above，Five types of methods according to 188bet Live Casino、Three-dimensional evaluation system、Three realms，Use creative thinking in literature and art，Create several different sets of 188bet Live Casino as alternatives。

final，Through brainstorming and expert scoring，Lock preferred range，Decision to determine the final 188bet Live Casino slogan。

“If you are poor, you will change，Change rules&188bet Live Casino;。The target audience of tourism image slogan is tourists，And tourists’ needs are constantly changing，Accordingly，Tourism image slogans are needed and needed“Advance with the times&188bet Live Casino;。Especially the Chinese and international tourism market experiencing the new crown epidemic，The focus and characteristics of tourism demand have undergone profound changes compared with those before the epidemic。Tourism image slogans of various tourist destinations in China，There is also an urgent need for a new round of planning and creation，Better and truly“Touch the hearts of tourists&188bet Live Casino;。Also，Aiming at the respective target regional markets or customer segment markets of tourist destinations (such as study tours、Family travel、Health care and retirement care、Leisure sports and other market segments)，It is also necessary to create targeted tourism image slogans，Form the tourism image and slogan system of the destination。“Sing what song in any mountain&188bet Live Casino;，“Speak to people when you meet them，Talking about ghosts&188bet Live Casino;，It is the most popular expression of the marketing-oriented concept。

（Ren Guocai，Vice President of Jingyu Lvmama Group、Founder of 188bet Live Casino Committee of 100、Executive Contracting Expert Author)