As a cultural and 188bet sports betting app download industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and 188bet sports betting app download era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural 188bet sports betting app download during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural 188bet sports betting app download industry，The value points brought to us。

Cultural 188bet sports betting app download Review【Week 111】，Cultural and 188bet sports betting app download frontline information，In-depth analysis of the week。

Cultural and 188bet sports betting app download giants quotes

（Background reply“Hui Review No. 111”，Full version available)

Use your own efforts to increase your voice in the market，188bet sports betting app download an inevitable move for many companies，For example, fighting for and controlling resources。

Recent，Lingnan Holdings announced，The company’s holding subsidiary Guangzhou Guangzheng International Travel Service Co., Ltd. plans to use its own funds of 10 million yuan，Invest and establish a wholly-owned subsidiary, Guangzhou Guangzhengyuejing Destination 188bet sports betting app download Development Co., Ltd.。

mentioned in the announcement，This investment is based on strategic planning and business development needs，To seize opportunities in the domestic 188bet sports betting app download market，Further improve the layout of the 188bet sports betting app download industry，Intensify efforts to expand business in scenic spots，Strengthen destination resource control and scenic spot construction and operation capabilities，Achieve“Travel + Scenic Spots”’s diversified development。

More straightforward，There are at least two core messages here: First, Lingnan Holdings’ move is mainly to strengthen its control of the upstream resources of the 188bet sports betting app download industry，Improve destination resource control capabilities；The second is to seize the opportunities in the domestic 188bet sports betting app download market。In other words，Changes in the domestic 188bet sports betting app download market and the mid- to long-term nature of reform，Has raised new challenges for the survival and development of 188bet sports betting app download enterprises，Of course there are new opportunities，Go and expand to get more resources，Integrate internal and external resources，Re-extended products and services，is an intuitive path。

Resources are king，This is one of the unbreakable truths。In the period of transformation and reshaping of the cultural 188bet sports betting app download industry brought about by the epidemic，The domestic 188bet sports betting app download market will have more outstanding performance in two aspects: 1、The mid- to high-end 188bet sports betting app download consumption market is relatively high，Create upgraded demand for 188bet sports betting app download products and services；2、The recovery speed of sinking market is relatively faster，It will also have a more outstanding performance in terms of share of the entire 188bet sports betting app download market。

And these two points correspond to the destination，Meaning that the destination should try its best to stimulate cultural 188bet sports betting app download consumption、Promote the recovery of the cultural 188bet sports betting app download industry as soon as possible，On the one hand, we must upgrade the system of cultural 188bet sports betting app download products and services，On the other hand, reaching out to products and services for 188bet sports betting app download consumption in sinking markets、Conversion, etc.，There must be more effective measures。

Another way to control more resources，188bet sports betting app download to strengthen cooperation，Both parties help each other。

December 21，Huazhu Group and Baidu Maps reached strategic cooperation，The first batch to be connected to more than 7,300 hotels under Huazhu，Both parties will work together to create a new cooperation model for location-based hotel reservations，Build a new hotel direct sales channel and display 188bet sports betting app download on the map、Cooperation in multiple fields such as joint membership operations。

Refer to public information，In map area，Especially the combination of maps and culture and 188bet sports betting app download，Amap is currently in front，This is related to AutoNavi’s own competitiveness，It is also related to the collaborative support of the Ali Legion behind it，Based on LBS service，And the horizontal and vertical deepening of local life，Includes local tours、The high level of surrounding travel，And the increasing localization of 188bet sports betting app download consumption，The potential value of map services is rising。Amap in 188bet sports betting app download products and services，Diversified supply has been formed，Also makes it beyond the location and navigation services of the map，It has become a larger traffic entrance and consumption conversion channel。

Higher-frequency rigid demand traffic entrance + user-based diversified and chain services，brings positive circulation effect，One 188bet sports betting app download tests is the resources behind it、Product supply chain capabilities，And the convenience of service、Validity, etc.。

Follow these logic，You can basically understand some 188bet sports betting app download considerations behind the cooperation between Huazhu Group and Baidu Maps。Huazhu has spent a lot of time and money to build its own membership system，Form direct sales channel，Weaken reliance on OTA and other platforms for traffic。We know that private domain traffic is important，Not just a simple way to attract traffic、Traffic conversion, etc.，When these traffic reaches a certain level，There will be more obvious ecological effects。

For Huazhu，188bet sports betting app download needs more traffic entrance cooperation，Not just seeking direct traffic import and conversion，188bet sports betting app download also lies in the possibility of subsequent precipitation，Especially now that the Internet dividend is fading。

For Baidu Map，To increase the stickiness of existing traffic，Attract more new traffic at the same time，The products and services 188bet sports betting app download can provide，Very critical。

From 188bet sports betting app download，Simple understanding，One with a large number of hotel products，One has a lot of traffic，Both parties have considerable room for mutually beneficial collaboration，Cooperation is normal。And the future，Deepening of cooperation between the two parties，Traveling locally、Local life services，Can we create new possibilities，Still to be seen for further cooperation actions。

The epidemic has profoundly affected the fate of some travel companies.

December 23，Caesar Travel issued an announcement，Tongsheng Travel Agency, a wholly-owned subsidiary of Caesars Travel, received the principal amount provided by Shengjing Bank1.8.3 billion yuan loan，Term is 12 months。For this financing，Caesar Travel and its subsidiary Beijing Caesar provide joint liability guarantee，And signed a loan guarantee contract respectively；At the same time, the company provides pledge guarantee with 60% equity of Hainan Tongshengshijia Duty Free Group Co., Ltd.，Yishizongheng, a subsidiary 188bet sports betting app download company、Yichang Aviation Catering provides pledge guarantee with part 188bet sports betting app download accounts receivable，And signed the loan pledge contract respectively。

As one of the leading companies in outbound 188bet sports betting app download，The virtual freeze on outbound travel has created a huge dilemma for Caesars 188bet sports betting app download，Although its domestic 188bet sports betting app download business is gradually opening up，But it is still small after all，And it takes a certain period of time to achieve more outstanding results，“It is difficult to quench the thirst for leaving the country at home”，In the context of continued losses and no turning point yet，An increasingly severe test on the cash flow of Caesars Travel and its subsidiaries，Find urgent funds from bank loans，Or reserve more“Ammunition”Winter，Everyone feels helpless。The dawn is still hard to see，Only try your best to get through it first。

The pressure on Xi’an 188bet sports betting app download to cope with the situation is also increasing.

Xi’an’s recent epidemic situation is serious，There is no turning point yet，Having a considerable impact on local 188bet sports betting app download companies。Recent statement of listed company Xi’an 188bet sports betting app download，The current epidemic situation may greatly affect the company's operations。

The house leaked and it rained all night。The performance of Xi’an 188bet sports betting app download in recent years has not been good。Xi’an 188bet sports betting app download Financial Report Display，2013 to 2019，Their non-net profit for the whole year was -25.61 million yuan、-27.71 million yuan、-28.91 million yuan、-41.71 million yuan、-43.82 million yuan、-29.23 million yuan，-46.7 million yuan。Even more so in 2020，Non-net profit deduction-1.0.2 billion yuan。

The third quarterly report of Xi’an 188bet sports betting app download in 2021 shows，Its revenue in the first three quarters of this year was 4.2.2 billion yuan，Deduction of non-net profit-47.32 million yuan。Loss continues。Under the new epidemic，It is difficult to be optimistic about its performance this year。

Destination Investment Barometer

（Background reply“Hui Review No. 111”，Full version available)

Although the emphasis may be on the role of market factors，But the logic of high-level policies spurring investment in cultural 188bet sports betting app download projects，Actually, it’s very obvious，Construction of the Yellow River Cultural 188bet sports betting app download Belt，One of them。

Create a Yellow River cultural 188bet sports betting app download belt with international influence，It is a key task determined by the "Outline of the Yellow River Basin Ecological Protection and High-Quality Development Plan" issued by the central government，Behind this is national self-confidence、The necessity of improving cultural confidence，This is also a new opportunity and challenge that the nine provinces (districts) along the Yellow River must accept。

Combined with top-level policy requirements、Multiple factors such as own resource situation and cultural 188bet sports betting app download industry development demands，Mining resources、Planning investment、Build products，It will be an important move for the nine provinces (districts) along the Yellow River in the next few years。

Take Shandong as an example，It was recently proposed，Playing well“Industrial Brand”Focus on the construction of more than 200 projects included in the key project library of the Yellow River Cultural 188bet sports betting app download Belt，Total investment 570 billion yuan。Enrich the supply of cultural 188bet sports betting app download products along the Yellow River，Focus on creating a Confucian study journey、7 Yellow River boutique cultural 188bet sports betting app download routes including the Yellow River Memory Nostalgia Tour。Promote the digitalization level of the Yellow River Cultural 188bet sports betting app download Belt，Speed ​​up“Wisdom Yellow River”“Digital Yellow River”Project Construction。

Next step，Shandong Provincial Department of Culture and 188bet sports betting app download will take Yellow River culture as its core context，Combining Longshan Culture、Canal Culture、Dong Zi Culture、Black pottery culture and other special resources，Promote the transformation of cultural resources into 188bet sports betting app download products。Utilizing the Internet of Things、Big data、Virtual Reality、5G+8K and other new technologies，Strengthen the Yellow River cultural theme artistic creation，Cultivation of emerging cultural formats。Exploring the Yellow River Cultural Creativity Competition，Implementing the Yellow River Cultural IP Development Project，Building the Yellow River Cultural and Creative Industry Chain。

From this information, 188bet sports betting app download can be seen:

1、Construction around the Yellow River Cultural 188bet sports betting app download Belt，The investment volume of new projects in the nine provinces (regions) along the Yellow River will be relatively large，The new supply system of cultural 188bet sports betting app download products in each province (region) will undergo major changes；

2、Nine provinces (regions) need both“Fight alone”，Exploring the Yellow River cultural resources belonging to this province (region)、Project investment and new product creation, etc.，Making a difference，At the same time the future“Work together as a team”There are many possibilities whether internal or external，A new situation will emerge in regional cultural and 188bet sports betting app download collaboration with the Yellow River as the main line，Forming a strip of new cultural 188bet sports betting app download destination highlands；

3、By development，Yellow River 188bet sports betting app download IP will be more substantial，The influence of 188bet sports betting app download IP will be improved，But at the same time, a problem is，Many provinces (regions) have their own interpretations of the Yellow River 188bet sports betting app download IP、Excavation and physical project creation，It is a multi-point display，It is also possible to cut into fragments，Cooperation is the key。

4、Development of new technologies and 188bet sports betting app download IP resources、fusion，Become one of the more intuitive means or methods。

Focus on investment and development around a large area，Promote concentrated upland development of destinations，is one of the common choices in many destinations，The construction of cultural 188bet sports betting app download demonstration zone is one of the manifestations。

Recent，To further strengthen“Double move, double lure”Leading，Strengthen support and drive for major projects，Promote high-quality development of Wannan International Cultural 188bet sports betting app download Demonstration Zone, etc.，Anhui Provincial Development and Reform Commission established and released a database of key projects for cultural 188bet sports betting app download investment promotion in the Wannan Demonstration Zone。

The project database has collected a total of 102 cultural 188bet sports betting app download projects in seven cities in the Wannan Demonstration Zone，Total investment estimate 1051.800 million yuan。72 projects in the core area of ​​the demonstration area，Investment estimate 904.4.8 billion yuan。The projects in the library reflect the demonstration area“Build into an ecological and international world-class leisure and vacation destination”’s development goals，Highlighted“Create a circle, an axis, and multiple points”’s development pattern。Project types include leisure vacation travel、Healthy Travel、Rural 188bet sports betting app download、Transportation and 188bet sports betting app download、Digital Creative 188bet sports betting app download、Modern exhibition 188bet sports betting app download and other cultural 188bet sports betting app download formats。

At least two aspects of information:

1、The transformation and upgrading of the destination，The creation of new business formats is one of the necessary paths，Leisure vacation、Health care、Countryside、Transportation、Digital Creativity、Modern exhibition and 188bet sports betting app download mentality，It is considered a breakthrough in a new business format in a single field，There is also the possibility of forming an overall supply system between them；

2、Regional collaboration is another key。Wannan International Cultural 188bet sports betting app download Demonstration Zone includes Huangshan、Chizhou、Xuancheng、Ma’anshan、Wuhu、Seven cities including Tongling and Anqing，A total of 47 counties (cities)、District)。Overview of the current cultural and 188bet sports betting app download highlands，Everything is a large area attribute，Composed of multiple provinces and cities，In the customer group、Consumption、Transportation、There is a synergistic and mutual promotion effect between market factors such as resources and products，Thus forming a broader hinterland、A large market with a relatively high level of cultural 188bet sports betting app download industry。

Anhui Provincial Development and Reform Commission official information display，First half of this year，Wannan International Cultural 188bet sports betting app download Demonstration Zone achieved total 188bet sports betting app download revenue of 1661.9.4 billion yuan，Receiving domestic tourists 1.7.3 billion people，114 year-on-year increase.1% and 84%，The proportion in the province reached 51.0% and 49.4%。

These data have directly revealed a lot of information.

Domestic cultural 188bet sports betting app download destinations are seeking advancement，What may happen next for the international market？

Recently，Zurab, Secretary-General of the United Nations World 188bet sports betting app download Organization·Pololikashvili expressed，Second or third quarter of 2022，The world 188bet sports betting app download industry will see a retaliatory rebound。Pololikashvili expressed，Half the experts think，For international travel to return to 2019 levels，At least until 2024；The other half of experts believe that recovery will be possible in 2023。Pololikashvili thinks，The COVID-19 crisis provides the 188bet sports betting app download industry with an opportunity to reflect——How to make 188bet sports betting app download more sustainable、Inclusion and Resilience，How to ensure that people benefit from 188bet sports betting app download more widely and equitably。

WHO Director-General Tedros Adhanom Ghebreyesus recently stated，Data indicates，Omicron mutant strain spreads faster than Delta strain，Recipients 188bet sports betting app download COVID-19 vaccine or those who have recovered may be infected with the virus again。The epidemic has not only interfered with people’s normal life，Even disrupting screening for other diseases、Treatment and Services。Tedros emphasized，We must end the COVID-19 pandemic in 2022。All countries need to invest in preventing future disasters of this magnitude，And accelerate the achievement 188bet sports betting app download Sustainable Development Goals。

What senior officials of two international organizations said，Mainly points to two aspects: the trend of global 188bet sports betting app download in 2022、Epidemic trend。

Attention，Tedros is talking about ending the pandemic，That is, the infections caused by the epidemic in some countries, regions and even the world、Death etc.，No longer“Pandemic”，That is, it is no longer a large-scale diffusion，Further control of the epidemic in key countries and regions，The global epidemic is generally under control，This can be regarded as a turning point。If this happens，The recovery of global 188bet sports betting app download is naturally good news，A retaliatory rebound is also possible。

But judging from the current epidemic，There is still considerable uncertainty in the overall control of the global epidemic in 2022，This is a result that is more likely to occur only if all countries in the world work together，At the same time，World 188bet sports betting app download will see a retaliatory rebound next year，Not optimistic either。

Cultural 188bet sports betting app download consumption insights, innovative business formats

（Background reply“Hui Review No. 111”，Full version available)

Let’s first look at the companies that have received financing.

Recent，Commercial robot company Jingwu Intelligent received another Series A financing，Invested by Shenzhen Venture Capital Southford Fund。188bet sports betting app download round of funds will be mainly used for product research and development，And market expansion。Currently，Jingwu Intelligent delivery robot has cooperated with Homeinns、Jinjiang、Huazhu and other chain groups，and Marriott、Hilton and other high-star hotels have reached cooperation，Start working on overseas markets next year，Main priority Japan、Europe、Three countries and regions with higher labor costs and demands in Dubai。

Smart hotel chain brand“Xbed Hotel”Recently announced another tens of millions in financing，The investor is Qifu Capital。This capital increase will be mainly used for the expansion of Xbed Hotel and the further optimization and iteration 188bet sports betting app download XMS hotel self-operation system。

Several features of Xbed Hotel: 188bet sports betting app download has no front desk，Full self-service，No room card required，Swipe your face on your phone to open the door，24H exclusive butler on call；The hotel room capacity is small，Many under 40。

At the same time，The characteristics 188bet sports betting app download XMS hotel self-operating system are: single room as a unit、Flat、High-fidelity information chain management system，The goal is to solve the rising operating costs faced by traditional hotels、Core pain points such as continued decline in consumer experience。

These two newly financed companies are closely related to hotels，And one 188bet sports betting app download important directions is the hotel’s operation management (cost reduction and efficiency improvement, etc.)，In terms of robots，One of its results is to reduce the labor cost of hotel service staff。

Focus on Xbed Hotel，One of its backgrounds is，Data is displayed，67% of domestic hotel stores have less than 40 rooms，There are almost no strong chain hotel brands in these hotels (the independent hotel market in the sinking market is the focus)，This means that there is still a lot of integration and chaining of hotels with small volumes of properties、Branded Space，But the test is the operational ability。Many large, medium and small hotel brands are involved in independent hotels in the sinking market，Nothing obvious has been done yet，And the high operational capabilities required、Input-output ratio is closely related。Effectiveness of Xbed Hotel’s XMS system，Creates great possibilities for its market expansion，188bet sports betting app download also a key factor in obtaining new financing。

Finally, let’s look at red 188bet sports betting app download.

"China Red 188bet sports betting app download Consumption Big Data Report (2021)" shows，Since January this year，“Red 188bet sports betting app download”Search popularity increased by 176% compared with the same period last year，Beijing ranked first with an increase of 316%，Hunan、Jilin ranked second and third with a popularity increase of 202% and 196%。This year’s red 188bet sports betting app download research projects are being launched across the country，Red tourist attraction“Exposure”Continuous improvement。Winter and summer vacation、National Day is the peak time for red 188bet sports betting app download，The number of travelers during peak periods accounts for 45% of the total number of trips in the year。

Red 188bet sports betting app download is a subdivided business with special elements，Subject to policy、The background and other factors have a greater impact，188bet sports betting app download、Research，And team building in some enterprises and institutions、Cultural and educational activities, etc.，is the main source of consumption for red 188bet sports betting app download，It will continue to rise，Promoting the popularity of red 188bet sports betting app download。From a product perspective，Although red 188bet sports betting app download experiential projects including the combination with new technologies are increasing，But overall it is still a tourist attraction，The experience needs to continue to be improved。