mentioned“Travel”，A huge crowd、Traveling on the road、The scenic spot does not deserve its name，It is a variety of tags that are widely mentioned by the public。However，With the advent of new technologies，The tourism 188bet sports betting app download itself is undergoing a revolution。

Love visiting various places of interest、Li Meng in the 188bet sports betting app download，Already feeling this change。“Previous，We will be on weekends off，Going to the 188bet sports betting app download to see the exhibition under the scorching sun or wind and rain，Now through the small program on your mobile phone, you can realize your dream of traveling around the world while lying at home。”This is indeed the case，Today，More and more museums、Famous places of interest begin to rely on the cloud，Looking for more possibilities to enter people’s daily lives。

For migrant workers who are busy and lack rest time，Compared to the hard work during the journey，Now cloud travel is becoming a new generation of travel method favored by them。Meanwhile，Behind the popularity of online cloud tourism，A story about attractions、The 188bet sports betting app download war for museums is beginning。

Based on 188bet sports betting app download，In 188bet sports betting app download article, Xinmou will focus on analyzing the following three issues:

From the internal environment, what is the essence of digitalization of 188bet sports betting app download heritage sites?

What is the development situation in the field of digital 188bet sports betting app download museums？What are the differences in enterprise entry points？

In terms of industry trends，What is the future development direction of digital 188bet sports betting app download museums？

Times have changed

Li Meng’s first visit to an online 188bet sports betting app download was during the epidemic。She travels very frequently，During weekends without overtime，Museums of all sizes are her favorite places to go。

“I really didn’t expect that，I can realize my travel dream online。”The domestic epidemic situation was severe at that time，Most people who love traveling like Li Meng have been trapped by the epidemic for more than half a year。A travel expert said that his state is like a bird trapped in a cage。

The exit of explanation points to the line，Public data display，During the epidemic，There are more than 2,000 188bet sports betting app download exhibitions online in various forms across the country。Without a doubt，The emergence of the epidemic has accelerated the pace of iteration of traditional museums。

The rise of the digital wave、Increase in work pressure、People have less and less free time，These factors allow online travel to quickly enter people’s lives。Meanwhile，As an important part of people’s spiritual life，The degree of digitization of 188bet sports betting app download museums has also been further deepened。

In fact，This change goes back even further，The "Museum Regulations" came into effect in 2015，Encourage the whole society to participate in museums，And 188bet sports betting app download creativity、Combining tourism and other industries，Develop derivative products。By the wind of digitalization，The museum has officially embarked on the road of transformation，No longer just a place to collect and display 188bet sports betting app download relics，But further integrate into public life through technological means。

Under the call of this regulation，A vigorous transformation movement has begun。As of the end of 2020，More than 3,500 museums in China have opened digital maps，3.46 million movable 188bet sports betting app download relics have collected data，The total amount of 188bet sports betting app download relic data in national collections exceeds 140TB。

In addition to the surge in market demand，Another important factor in the rise of digital 188bet sports betting app download museums comes from the support at the national policy level。In the "The Fourteenth Five-Year Plan for National Economic and Social Development of the People's Republic of China and the Outline of Long-term Goals for 2035"，About“Museum Digitization”The tone has been set。

In recent years，188bet sports betting app download and 188bet sports betting app download institutions across the country，Such as the Palace Museum、Dunhuang Academy、Nanjing Museum、Shanghai Museum、Hunan Provincial Museum、Suzhou Museum and others have been at the forefront of digitalization。

For non-renewable 188bet sports betting app download resources，Permanent preservation is the core task。From a consumer perspective，Digital action，is given more meaning，Alleviating the impact of the epidemic on the tourism industry is only one of them，The second is through online tour，Consumers can also travel around the great rivers and mountains of the motherland in an easier way。

Many people are like Li Meng，During the epidemic in 2020, I came into contact with ";Online 188bet sports betting app download”。After Li Meng’s experience，She told Xinmu，Compared to visiting museums offline，Online also has its own advantages，For example, you can watch it more clearly，And explain it more thoroughly。

With the improvement of digitalization of 188bet sports betting app download，Online tourism is becoming one of the travel methods accepted by the audience。According to statistics，"Launched during the epidemic";Traveling in Dunhuang”Achieved over 2 million visits on the first day，After more than a year of operation，Currently“Traveling in Dunhuang”has received more than 50 million views。

“Partner Ecology”

Whether it is for protection or development，The importance of promoting the 188bet sports betting app download transformation of museums is self-evident。

For protection，Digitalization can realize the permanent preservation of precious 188bet sports betting app download relics，For the majority of users、Experts provided viewing、Research possibilities。Inheritance，Digital technology breaks through the limitations of time and space，By collecting digital information of 188bet sports betting app download relics or exhibits，Created one digital virtual museum after another，Enable the audience to see these rare treasures without leaving home。In industrialization，With 188bet sports betting app download and museum industry IP as the core，Activating all links behind this industrial chain，And various types of 188bet sports betting app download products are derived from this。

Activating this traditional track through digitalization is the current consensus，Develop around this purpose，The first thing to do is to comprehensively“Cloudization”: Scanning of 188bet sports betting app download relics as small as one piece、Innovation as big as the entire industrial chain。

Of course，Transformation in reality is much more complicated than simple text description。Nowadays, digital transformation has its tentacles in every industry，But for traditional museums，This is still a new field。The digitalization of 188bet sports betting app download heritage is rooted in the iteration of the industrial environment itself，Different from traditional industries seeking“New”15216_15219，What the 188bet sports betting app download and museum industry needs more，The 188bet sports betting app download atmosphere precipitated by history is preserved in the digital transformation。

This is a goal that museums cannot achieve on their own，So relying on ecological partners in the industrial Internet has become the first choice for the digitalization of the 188bet sports betting app download and museum industry。

Place the 188bet sports betting app download and museum industry in a larger discourse system，Tourism is closely related to people’s livelihood，This trait requires that the underlying capabilities of ecological partners must be excellent。

This is indeed the case，Current Internet companies such as Baidu、Tencent、Ali、JD.com has entered the digital 188bet sports betting app download field，Supporting the innovation of the entire industry with their respective digital capabilities。However，Relying on differences in capabilities and resources，Different companies provide different solutions to digital transformation。

For example, Tencent，In assisting the digital transformation of 188bet sports betting app download museums，The&ldquo created in cooperation with 188bet sports betting app download and museum institutions;Traveling in Dunhuang”and“Digital Forbidden City”，all chose to rely on the mini program in the WeChat client。Expanded to Tencent’s own capabilities，It’s in the C2B strategy，WeChat、Enterprise WeChat and other products can effectively connect industries with Tencent’s industrial Internet business。

The largest C-side user platform and the richest user scenarios，The support behind the mini program comes from WeChat’s more than 1.2 billion users，For the 188bet sports betting app download and museum industry，It can reduce the barriers brought by onlineization to a certain extent。

With“Forbidden City”Promotion of digital work，Relying on Tencent platform，The six-year digitalization journey of the Forbidden City is further emerging。In addition to digital collection based on traditional 188bet sports betting app download relics、Promote basic work such as restoration of 188bet sports betting app download relics，Synchronously promote the establishment of a digital 188bet sports betting app download industry chain with the Forbidden City as IP。

Since the Forbidden City signed a deepening strategic cooperation agreement with Tencent in 2019，The two parties launched the digitalization results of 188bet sports betting app download relics in July 2020、New 188bet sports betting app download and creative products、A&ldquo that integrates knowledge popularization and functional navigation;Digital Forbidden City”Mini program，December this year，“Digital Forbidden City”The mini program is upgraded again，In addition to adding ticket purchase and exhibition reservation services，It also provides a richer online gameplay，Such as a portable tour guide、188bet sports betting app download relic appreciation, etc.。

Another example is Ali，Relying on the e-commerce industry，Promote IP derivatives for different 188bet sports betting app download。2016 Guobo Tmall flagship store officially launched，Covered including tickets、Culture and Creativity、Three major sectors including publishing。

In the eyes of new eyes，No matter which entry point you enter the market on，Everyone wants to have a point-to-face strategy，Realize cooperation from the outside，Deep into the collection display、188bet sports betting app download relic protection、IP industry chain creation, etc.，Thus helping the industry form a closed loop。

Today，has become“Online Museum”Li Meng, a loyal user, also observed the phenomenon of giants taking root in digital 188bet sports betting app download blogs。

For such“Changes”，From the identity of the consumer，She expressed her approval，“Predictably，We will see more and more online museums in the future，Whether it is from the perspective of 188bet sports betting app download inheritance or audience education，This is all beneficial。”

Where is the next anchor point?

Compared to the process of digitization of foreign 188bet sports betting app download museums，It is true that domestic museums began to transform a little late。

1990s，The British Museum begins investing in 188bet sports betting app download relics digitization project，Late 1990s，5,000 188bet sports betting app download relics scanned in two years，About 10,000 photos formed，Established a new electronic database。

Public information display，Today，The Louvre in France has digitized three-quarters of its collection，And available for public free download；&ldquo of the Metropolitan Museum of Art, New York, USA;Open Source”The project makes it possible to unlock high-definition images of tens of thousands of 188bet sports betting app download relics and artworks……

With the use of VR、The development of AR and other technologies，The 188bet sports betting app download achievements of many foreign museums are continuing to be deepened，Continue to strengthen interaction with the audience。

Although the digital journey of the domestic 188bet sports betting app download and museum circuit started later than that of foreign markets，But it cannot be denied，The pace of digital transformation of domestic 188bet sports betting app download museums is accelerating，This is inseparable from the support of a number of Internet companies。For example，Relying on the two major social platforms WeChat and QQ，Platform built through Tencent，Relevant museums can directly reach billions of tourists across the country，Under the bridge between consumer Internet and industrial Internet，The digital 188bet sports betting app download museum industry has entered a period of rapid development at an unimaginable speed。

Today，With the operation of the Internet economy and big capital，The gaps and boundaries in the 188bet sports betting app download and museum industry are becoming increasingly blurred。Meanwhile，Due to different situations at home and abroad，The digital path of domestic 188bet sports betting app download museums has also begun to show a unique aspect。

In the domestic digital 188bet sports betting app download expo scene“War”中，Online is just the beginning，Promote online and offline linkage，Perhaps this is the second half of this transformation battle。

Li Meng told Xinmu，Although we cannot deny the convenience of appreciating 188bet sports betting app download relics online，But the on-site feeling brought by on-site experience cannot be replaced。

For this，For the 188bet sports betting app download and museum circuit，Digitalization is more like a bridge than the expectations placed on it by the audience。One end is connected to the line、One end is responsible for offline operations。Behind closer interests，The revenue of 188bet sports betting app download museum industry is also a big challenge，The current consensus is，Online cannot replace offline，But as a supplement。

So，For the purpose of communicating online and offline，Various functions are derived from the digitization process。It is also a function iteration derived from the media medium itself，For example，Tencent in“188bet sports betting app download Forbidden City”The algorithm-based visitor comfort index function has been launched in the mini program，Helping tourists optimize their tour routes。For example，Baidu starts knowledge live streaming，Direct traffic to offline museums。

If we compare it with the relatively mature foreign digital 188bet sports betting app download market，The dividend period of China’s 188bet sports betting app download and museum digital transformation has not yet arrived，But，It cannot be denied，Driven by local demand，The essential logic of transformation has been given more Chinese characteristics。

Behind this，The direction that Internet companies should go is becoming increasingly clear。For 188bet sports betting app download lovers like Li Meng，The linkage scenes she expects will also be richer。