Tomorrow (31st)，Disney will officially say goodbye“Robert·Age Times”。

December 2，Disney announces Susan·Susan Arnold serves as Chairman of the Board，Effective from December 31, 2021，At that time，She will succeed Robert·Aige。

And as early as February 2020，Aige“Suddenly”Announcement of resigning as Disney CEO，But continue to serve as chairman until the end of 2021。Bob Chapek, Chairman of Disney Theme Park Division (Bob·Chapek) takes over as CEO。

Picture source: Internet

Since becoming Disney CEO in 2005，Reliance on what was built by one’s own hands“Content is king、Technological Innovation、Global expansion”Strategy，Iger brings Disney to a historical high，Outstanding achievements。Iger has extended his retirement plan many times，The outside world seems to be used to it“Iger+Disney”13767_13770。

But the feast ended.

Farewell，The friendly and harmonious atmosphere did not continue。Recent，Iger made suggestions to the new CEO and the company，The core is “Don’t use data to solve creative problems”。

This is considered to be Egger’s “Advice”。

Creativity is Iger’s deep imprint at Disney，It’s Disney’s“Age Times”High-gloss important weapon。

And data，Almost Chapek's“Pronoun”，One of his biggest characteristics is，Research data，Let data speak for everything。

This raises a series of questions:

“Advice”What happened behind the scenes？

Chapek was selected，What choices did Disney’s board of directors or investors make？

What problems is Disney currently facing?

Is this a game between long-termism and short-termism?

Chapek is considered to lack leadership skills，Is the CEO throne stable?？

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The outside world once believed that Iger was not the first choice for Disney CEO。

Before Iger，Former Disney CEO Michael·Michael Eisner was credited with revitalizing troubled companies in the 1980s，To create a great reputation in the industry，However, the internal fighting with other senior officials during his tenure paved the way for his early resignation。Starting in 2005，In malicious rights exchange and with shareholders、After multiple fights with former board members，Eisner stepped down as CEO one year before his contract expired。

The Disney board of directors is also looking for a new CEO，Includes several external candidates，And Iger, then COO，Finally in October 2005，Officially takes over as CEO。Disney enters“Age Times”。

Picture source: Internet

Based on public information，Iger presented his vision for change to the board of directors，This is also 188bet app his new development strategy: content is king (invest in innovative content)、Technological Innovation、Global expansion。This has become an important factor for his smooth takeover。

This strategy has been implemented concretely after Iger took the helm.

During tenure，Iger has completed multiple large-scale acquisitions，Turn Disney into a diversified entertainment giant，Including the acquisition of Pixar Animation Company (USD 7.4 billion)、Marvel Comics (42.USD 400 million)、Lucasfilm (40.$500 million) and 20th Century Fox ($71.3 billion)，This makes Disney the master of Star Wars、An entertainment giant with heavyweight IPs such as Marvel Comics and "Alien"。

Ige reforms the department，A major move is，The Central Strategic Planning Department (or “Strategic Decision Committee”) is delegated to each independent business division，To ensure that each department develops strategies based on its own needs，Somewhat similar from“Centralization”Towards“Federal Autonomy”，CTOs have been appointed in each department，But the Disney Group CTO is specifically vacant。

Aige’s intention is，Give each business department the ability to conduct different experiments and attempts，Even if some work ends in failure，You don’t have to worry about the company’s supervision。This is for the creative department，Quite important。

Iger also established the Imagineering Laboratory at Disney，Building a virtual reality studio，Use bionic robots，Also invest in smart bracelets, etc.，Combined with cutting-edge technology，Improve Disney’s technological innovation capabilities。

June 2016，Shanghai Disney opens，Disney’s global expansion drops an important step。

Screenshot source: "Imagination Project Story"

via creative“Central Brain”，Disney’s top unique content，Coupled with the continuous integration of cutting-edge technology，Develop or reinvent a franchise，Frequent emergence of innovative products，Disney enters rapid development channel，Our position in the global themed entertainment industry continues to consolidate。Disney is not just an entertainment company，It is also a technology company with outstanding capabilities。

Levin&bull, chairman of Industrial Light & Magic, the special effects division of Lucasfilm•Brennan said earlier，Innovation Center Mix、The real advantages of diversified development，It is not simply reflected in financial performance，But it brings substantial changes to corporate culture，Disney is no longer what it used to be。He thinks，Synergy means a lot at Disney，As they push for new ways and new ways of thinking about things，This is a great support。

It can be said，Iger’s reforms reshaped Disney，His retirement plan has also been postponed many times，It seems that the outside world is not ready for Disney without Iger yet。

But suddenly，February 2020，Iger announced his resignation as Disney CEO。He will continue to serve as chairman of the 188bet app download group until the end of 2021。Bob Chapek, Chairman of Disney Theme Park Division (Bob·Chapek) will take over as CEO，Decision has taken effect。

During the transition as Chairman of Disney，Iger is mainly responsible for creative business (responsible for coordinating the content played on the Disney+ platform during the epidemic)，Mid-July 2021，Iger attended the last board meeting，And recently resigned as chairman of Disney。

When resigning as CEO，Eger once said，With the successful launch of Disney’s direct-to-consumer (DTC) business，The integration of 21 Fox is also in progress，I think now is the best time for Disney to appoint a new CEO。I love Bob (Bob·Chapek) has 100% confidence，In the next 22 months，I look forward to working closely with him，In his new role, he will gain in-depth knowledge of multiple aspects of Disney’s global business and operations，And I will continue to focus on the creative side of Disney’s business。”

But something different from these words，Aige’s“Leave”It doesn’t look so harmonious。

At a recent farewell meeting，Iger made some suggestions to the new CEO and the company。He said，In this world and industry where data is everywhere，Using data to solve all problems, including creativity, is undoubtedly attractive，But I hope all of you don’t do this。He also gave an example，In the past few years，If you rely on data everywhere，It is impossible for Disney to make popular movies such as "Black Panther", "Coco", and "Shang-Chi and the Legend of the Ten Rings"。

Talking about the position of new CEO Chapek，Eiger said，The world is changing rapidly，The CEO of any company needs to respond quickly to all challenges。He may solve these problems and challenges differently than I do，But it doesn’t matter whether it’s good or bad。Change is generally good，Change is not necessarily a bad thing。

Previously，Iger said when talking about the reasons for his resignation，He feels like he is listening less，May not be willing to listen to other people’s opinions，Maybe it’s because I am too confident，This is also the result of long-term work experience。“I feel like I have become less tolerant of other people’s views，This is also a sign that I think I should retire，This is not the reason why I left Disney，But an important consideration。”

Robert is on the left·Iger, on the right is Bob·Chapek

Picture source: Internet

A lot of words here，It can be understood that Iger said it to the new CEO Chapek。The tone and content seem insufficient“Friendly”，What happened？

Creativity，is one of Disney’s core tags，This is also the deep imprint Iger left on Disney，Yes“Age Times”High-gloss important weapon。

And data，Almost Chapek's“Pronoun”，One of his biggest characteristics is，Research data，Let data speak for everything。

Don’t use data to solve creative problems，Iger left it to Chapek“Advice”?？

Is Chapek’s CEO throne stable?

Focus on creativity，And Iger’s heavy investment in content and technology，In combination with Disney’s development over the past 10 years，This somewhat proves Iger’s forward-looking vision，And the value of 188bet sports betting app download long-termism shown in it。

And value data，Let data speak，Seems to be more short-termist in value？

Why did the Disney board of directors finally choose Chapek?

The impact of the epidemic on Disney may be a factor.

Disney’s fiscal year 2020 revenue 653.USD 8.8 billion，Net loss 28.US$3.2 billion，The theme park sector is the most severely affected。And the revenue in fiscal year 2019 is 695.USD 700 million，Net profit 110.US$5.4 billion。

One of Chapek’s main tasks as CEO may be，Focus on and solve Disney’s short-term (or next few years) survival and development issues，Seeking to improve the company’s financial condition。

Chapek focuses on data and the performance it brings，May be a plus。

His experience as a Disney executive began in 1993，The then CEO Eisner said，He is the kind of executive who can clearly see a future ahead，He not only knows how to grow business，Can also make timely adjustments in the competitive market competition。

However, not everyone has given positive feedback on Chapek’s style。After he was promoted to CEO，Colleagues’ evaluation is，a“Taking data as direction，Businessmen aiming for revenue，Lack of creative experience，I don’t have Iger’s elegance and talent”。People’s impression of him is，Too much focus on data-driven business aspects，ignoring the importance of creativity。No matter whether this style is ultimately right or wrong，Data has a significant impact on defining his leadership style。

Since Chapek became Disney CEO，His leadership style can best be reflected in one thing。

2020，In response to the financial crisis caused by the epidemic，Disney announced 2 layoffs at the end of September.80,000 employees；In October, Chapek also made major adjustments to the company's organizational structure and senior executives，The main goal is to shift the focus to the streaming media entertainment business，The biggest change is，Incorporate the traditionally largest media network business into content distribution，In new business focusing on advertising sales and Disney+。For this，Disney appoints former president of games and publishing business to head new media distribution group，His main task is to ensure that Disney+ and other Disney-owned streaming media platforms can be profitable in the future。

However，In terms of data，This time Disney’s organizational structure adjustment has achieved certain success，The performance of DTC (customer-oriented business) business exceeded expectations。This is naturally related to the fact that the epidemic has caused more people to stay at home，Concerning more online consumption，So we are focusing on streaming media business，It’s a timely move。Considering the fierce competition in future traffic entrances and content supply，This also has long-term considerations。

Focus on streaming media business，Short-termism，There is also the value of long-termism，But at this stage，The short term is more prominent。

Two other decisions Chapek made，Also shows his data-focused style，First, launch Disney 188bet app download Genie；The second is to reschedule the contract period of senior executives (no longer sign multi-year contracts，Annual or performance appraisal)，Very intuitive，This is based on short-termist performance or achievements“Speak”，If it doesn’t work, we may not renew the contract。

Focus on Disney Genie。This is the new system introduced to replace FastPass and FastPass+ at Disneyland，More focused on data-driven。One of its core is，Allow tourists to make reservations to enter the park according to calendar dates to effectively improve passenger flow。The system will analyze visitors based on their usage patterns，The estimated waiting time for popular attractions in the park will change based on data，The more data you have，The more accurate the estimate。The final result is，The prices of popular attractions are determined by supply and demand。

With the widespread use of Genie，This system is expected to reduce Disneyland congestion and queue time issues based entirely on data results，It will have a long-term impact on Disneyland’s passenger flow control。

The response to Disney Genie has been mixed，But many tourists purchased this new service。

In a way，Multiple decisions or measures taken by Chapek after taking office as CEO，With its own personal style，But it may also“Inheritance”Win the will of many investors，under a certain amount of pressure。There is an investor request，When Disney releases new movies in theaters，Also add more content on the Disney+ platform，No additional membership fees can be charged yet。

To this，A Hollywood analyst said，Disney investors are putting pressure on Chapek，Ask him to invest more in streaming content，Even if doing so will put tremendous pressure on creative talents。

In the current situation，Chapek’s opportunities for capital investment and creative design projects are greatly limited。

From the aforementioned "Iger";Advice”Come and see，At least he is not satisfied with Chapek's performance since taking office，To the latter“Data”Possible continuation of leadership style，also expressed some objections and concerns。

Is Chapek’s CEO throne stable?

A theme park industry expert analyzed that，Eisner became CEO of The Walt Disney Company in 1984，Only 42 years old，21 years in office，Resigned in 2005，63 years old at that time。Iger took over as CEO at the age of 54，Resigning in 2020 after serving for 15 years，68 years old at that time。In comparison，Chapek becomes Disney CEO in 2020，Already 60 years old。

The impact of the epidemic and changes in the market environment，The future of the entertainment industry, including theme parks and film and television entertainment, is full of uncertainty，Considering Chapek’s current age when he takes office，A question is，How far can Chapek lead Disney？

Different from Eisner and Egger，Chapek’s experience at Disney was mostly business-related，Little experience in participating in creative design and content production business。Eisner’s success lies in developing businesses such as theme parks that Disney is not involved in，Brings huge revenue 188bet Online Sports Betting and Casino and profits to the company，Iger’s success lies in his investment in technology and large-scale mergers and acquisitions transactions，The old business that Chapek is best at is only the specific business within the Disney Company (theme parks、Experience、Consumer goods, etc.)，Relatively limited resume，Focus on business aspects，But in leadership、Creativity、Not outstanding enough in terms of mergers and acquisitions and influence。

Some insiders speculated，Chapek may be a transitional figure in Disney’s current predicament，Disney may jumpstart search for new CEO，Have a vision，Have a vision，A young man with leadership qualities and strong creativity，This person may be Lachlan Murdoch (the son of Disney’s major shareholder Murdoch)。

Public contract information display，Chapek’s contract term is February 28, 2023，Only 3 years。Of course，Whether his term will be extended next，Unknown yet。

However, some people are optimistic about Chapek.

Since Chapek became CEO and also took charge of the creative business management，The way Disney deals with Hollywood has also undergone some changes。Some executives think，He will lead Disney to the next stage of growth。Marvel Studios President Kevin·Fauci said，Chapek’s ability was“Underestimation”了，He is“Very creative、Very kind，A very real person”。

(Part of the content is compiled from Theme Park Insider、AllEars、Mickey Blog、CBR.com etc.。）