January 12，The China 188bet Online Sports Betting and Casino Association organized a symposium for some entrepreneurs and experts in the 188bet Online Sports Betting and Casino industry。This symposium brings together influential entrepreneurs and experts in the industry，Jointly study and judge the industry situation，Provide suggestions and countermeasures on how to overcome the current difficulties and challenges caused by the epidemic。Wang Yu, Vice President of China 188bet Online Sports Betting and Casino Association、Chen Miaolin、Chen Xianghong、Kang Guoming，Deputy Chairman Wu Guoping introduced the operating status and development prospects of his company in detail，And put forward good suggestions and strategies on how the industry can tide over the difficulties in 2022。The China 188bet Online Sports Betting and Casino Association hereby compiles and publishes their speeches，For industry exchange and reference。(arranged in order of speaking)

Facing the severe impact of the new coronavirus epidemic，Domestic 188bet Online Sports Betting and Casino、The aviation industry actively fights against the epidemic、Tenacious to save oneself、Innovative Development，Overcoming difficulties again and again。This year，Although the epidemic is still full of uncertainty，But we are confident in the Ministry of Culture and 188bet Online Sports Betting and Casino’s important goal of returning domestic 188bet Online Sports Betting and Casino to the same level in 2019 in 2022。The following is the introduction based on the company’s development situation:

一、National War“epidemic”，Creating travel guarantees for 188bet Online Sports Betting and Casino recovery

In order to control the spread of the epidemic，Reduce the gathering and movement of people，188bet Online Sports Betting and Casino、The development of the aviation industry has suffered an unprecedented blow。According to incomplete statistics，2020 to present，There are 1 in the country.10,000 travel agencies went out of business，Is the one hardest hit by the epidemic、The heaviest link。

Facing the severe test of the 188bet Online Sports Betting and Casino，The entire industry actively fulfills its anti-188bet Online Sports Betting and Casino responsibilities。Spring and Autumn Travel、Spring Airlines actively responds to the national call，Serve passengers unconditionally at the first time“Withdrawal from the group、Refund”，Accumulated refund losses of 41.3.2 billion yuan。

Scientific and precise prevention and control、All the people are united as one、Vaccination is accelerated，The country’s effective anti-epidemic measures，Making significant recovery in the domestic 188bet Online Sports Betting and Casino market。

In the normalization of the epidemic、In the case of persistence，We follow the requirements of the Ministry of Culture and 188bet Online Sports Betting and Casino，Produce detailed travel epidemic prevention guide，Require every employee to carefully check the visitor’s health code、Itinerary Card，Proactively remind tourists to wash their hands and disinfect their hands、Wear a mask，Implement meal sharing system、It is recommended that the use of serving chopsticks become a necessary part of the work of tour guides，Prevent the spread of the epidemic through 188bet Online Sports Betting and Casino activities。In the two years since the epidemic，Served more than 40 million tourists in total、Passenger，Not a single guest or employee was infected during the trip。

二、Huge domestic market，Provides market guarantee for 188bet Online Sports Betting and Casino recovery

After losing the mainstay profit of outbound 188bet Online Sports Betting and Casino for two consecutive years，2021，Received by the Spring Festival“Celebrate the New Year on the spot”Prevention and control policy、Influences such as the spread of the epidemic in many places in China，Coupled with the summer weather and the typhoon、Superposition of epidemics in multiple places，Provinces, municipalities and autonomous regions across the country announced a total of 38 inter-provincial travel suspensions，Travel、The most prosperous Spring Festival in the transportation industry、Summer travel has been hit hard one after another。

But even so，The huge domestic travel market、Super economic resilience still provides opportunities for the recovery of the 188bet Online Sports Betting and Casino industry，This encourages us。(This year’s May Day holiday passenger flow has fully recovered compared to the same period before the epidemic，Income recovered by nearly 80%，The degree and pace of recovery are basically in line with expectations。Looking at the first three quarters of this year，Total number of domestic tourists 26.8.9 billion，An increase of 39 compared with the same period last year.1%，Restored to 58 for the same period in 2019.5%。Total domestic 188bet Online Sports Betting and Casino revenue 2.37 trillion yuan，An increase of 63 compared with the same period last year.5%，Restored to 54 for the same period in 2019.4%) The overall positive trend of domestic 188bet Online Sports Betting and Casino recovery has not changed。

We, the Spring and Autumn Period, are even more determined，Continue to increase investment，Introduced 20 new aircraft 188bet Online Sports Betting and Casino past two years，More than 30 new destinations，70 new routes，Promote the construction of domestic large circulation route network。Carrying 23 million passengers annually，14 year-on-year increase.5%，Return to 2019 levels。

三、Actively innovate and seek change，Provides development guarantee for 188bet Online Sports Betting and Casino recovery

Facing the test of the 188bet Online Sports Betting and Casino，Spring and Autumn focuses on citizens and tourists in culture、Lifestyle、Common needs in terms of curiosity and experience and fragmented travel time，Vigorously develop“Low price and high frequency”’s local travel market，Let more citizens and tourists learn about the humanities and history of Shanghai、Folk customs and modern style。To relieve financial pressure under normalized 188bet Online Sports Betting and Casino prevention and control、Stabilize the workforce、Active exploration and successful practice of innovative development models。

We innovatively launch“Micro Tour Shanghai”Series products，Seize the opportunity for development when Shanghai resumes local 188bet Online Sports Betting and Casino in March 2020。Based on experience feedback and changing needs of citizens and tourists，Continuously updating products，Such as the sixth-generation product launched in September 2021“Architectural readable bus”，Pass“Sightseeing bus + micro-188bet Online Sports Betting and Casino”Form，Convert Shanghai’s characteristic buildings into 188bet Online Sports Betting and Casino resources，Greatly increased the frequency of micro-tours，Well received by the market。

“Micro Tour Shanghai”Series products are based on，Actively explore cross-border cooperation models，Jiang Cultural Venue、Art space has been added to the micro-tour attractions，Expand the combination of 188bet Online Sports Betting and Casino and cultural elements，Continuous improvement“微游+”’s added value。At the same time, standardization construction is used as the basic support for product research and development and corporate sustainable development、Will&ldquo in time;Micro Tour Shanghai”The practical results of products and services are transformed into standards。Specially formulated "Micro 188bet Online Sports Betting and Casino Service Specifications"，Continuously improve service quality。Currently，“Micro Tour Shanghai”The number of products has reached more than 100，Tourist satisfaction basically reaches 100%。

Now, I would like to make 188bet Online Sports Betting and Casino suggestions:

一、Further raising awareness，Attach great importance to the important role of 188bet Online Sports Betting and Casino in stimulating demand。

This year’s Central Economic Work Conference clarified，Currently, our country’s economy is facing shrinking demand、Supply shock、Three major issues in expected weakening。Long 188bet Online Sports Betting and Casino industry chain、Strong economic driving effect、Great employment adsorption capacity，Quick effect on economic stimulus，Has an immediate effect on boosting demand。It is recommended that the party and the country formulate a sustained response to the epidemic as soon as possible、Industrial development plan to stimulate recovery after the epidemic。

二、Continuation、Improving 188bet Online Sports Betting and Casino relief policies，Includes medium-term bank loans、Financial support such as bond issuance and credit enhancement、Continue to issue relief subsidies、Stabilizing job subsidy，Extension of relevant preferential policies, etc.。

188bet Online Sports Betting and Casino is an important industry，Large employment population、It has a great stimulating effect on the economy，Countries around the world are actively helping the 188bet Online Sports Betting and Casino industry cope with difficulties，For example, France establishes a solidarity fund，Meeting the requirements of 188bet Online Sports Betting and Casino small and medium-sized enterprises or self-employed individuals can apply for subsidies，Exemption from various rental fees。Spanish government special loan guarantee，Dedicated to the liquidity needs of 188bet Online Sports Betting and Casino and related transportation companies affected by the epidemic。The Italian government provides emergency funding to support the hard-hit 188bet Online Sports Betting and Casino industry。The governments of many countries where Chunqiu’s overseas branches are located have allocated funds，Monthly wage subsidy for 188bet Online Sports Betting and Casino industry employees。

Our government has provided a large number of effective relief policies to the 188bet Online Sports Betting and Casino industry since 2020，In the current situation，Hope that various relief policies can be continued and improved，Let more 188bet Online Sports Betting and Casino companies persevere until victory。

三、Further promote scientific and precise 188bet Online Sports Betting and Casino prevention，Unify national 188bet Online Sports Betting and Casino prevention and control standards、Method。

January 6，National Development and Reform Commission、Ministry of Transport、14 ministries including the Ministry of Public Security have issued requirements，Implement health code nationwide“One code to pass”，Encourage all regions to promote automatic verification of health codes on ID cards。The introduction of this notice，It can be seen that the national level has attached great importance to this，It will have a positive impact on people’s economic life 188bet Online Sports Betting and Casino future。

It is recommended that the country unify the national epidemic prevention and control policies，Develop a unified prevention and control plan，Embodiment“Quick、Stable、Accurate、Warm”Scientific and precise prevention and control requirements，Avoid“Add your own weight”The blindness of waiting for work，And with the help of“Big Data”Other technical means，Realize unified prevention and control information across the country、Intercommunication，If the health code is as real、Valid electronic identity document，Recommended to promote epidemic prevention health codes and airlines、Railway Department、The 188bet Online Sports Betting and Casino department is waiting for passengers、Visitor Information、Itinerary code information docking，One code displays vaccination and other information，At-risk passengers are easily identified，Highly efficient, safe and reliable。

As a member of the cultural 188bet Online Sports Betting and Casino industry，The year 2021 that just passed，We are moving forward and developing in the ups and downs，Exploring and moving forward amidst constant shutdowns and restarts，Going through an extraordinary journey、It’s been a difficult year。In this year，188bet Online Sports Betting and Casino operators are called“Looking up at the stars in the abyss”person；In this year，We keep our heart、Build confidence，Overcome fear、Panic heart。Today，Take this opportunity，I would like to share some feelings and experiences with you in a report:

1. Unexpected recurrence of the 188bet Online Sports Betting and Casino

This year，188bet Online Sports Betting and Casino companies continue to shut down and restart，over and over again，Confidence keeps getting hit。The retaliatory consumption rebound has not yet appeared。

Eastern China，Nanjing in July、Yangzhou in August、9、October Fujian、Changzhou in November、Yixing in December、Zhejiang，Shanghai has been scattered throughout 188bet Online Sports Betting and Casino period，From Xi’an to Tianjin、Henan。

I looked at Baidu hot searches yesterday，9 out of 15 items are about the 188bet Online Sports Betting and Casino，One of them is“Many places require that people returning home from low-risk areas also need nucleic acid tests”，This is another year“Celebrate the New Year on the spot”。

2. Feeling deeply affected by the heavy losses in the 188bet Online Sports Betting and Casino

"Top ten worst industries in 2021, is your 188bet Online Sports Betting and Casino included?"

(Catering and hotel industry ranks sixth；188bet Online Sports Betting and Casino and scenic spots ranked fourth；Real estate ranks first)

Recovery is lower than expected，Domestic tourist arrivals and income have generally returned to 2014 levels (according to estimates from the China 188bet Online Sports Betting and Casino Academy，The number of domestic 188bet Online Sports Betting and Casino trips in 2021 is 34.3.1 billion people，188bet Online Sports Betting and Casino revenue 3.02 trillion yuan，19% and 35% year-on-year growth，recovered to 57% of the same period in 2019、53%）。

Based 188bet Online Sports Betting and Casino data of Nianhuawan Scenic Area，2021，Nianhuawan Scenic Area has 1.45 million people who purchased tickets to enter the park，Realized income 3.6.7 billion yuan；recovered to 61% and 74% respectively in 2019；Better than the national data。

Survival 188bet Online Sports Betting and Casino、Business shock、Scale 188bet Online Sports Betting and Casino、Mental shock、Talent 188bet Online Sports Betting and Casino；

188bet Online Sports Betting and Casino difficult to collect money, transform, innovate and break through.

The bottom line is to survive and not go bankrupt.

3. 188bet Online Sports Betting and Casino prevention and control has become the norm

In times of epidemic，The epidemic becomes normal，Normalization of life，Normalization of 188bet Online Sports Betting and Casino。

External defense input、Domestic non-proliferation remains a long-term and arduous task 188bet Online Sports Betting and Casino future。

4. 188bet Online Sports Betting and Casino trends change quietly

The epidemic changes life，Changing consumer behavior。What follows are changes in the 188bet Online Sports Betting and Casino market。

Take the National Day holiday in 2021 as an example，The average 188bet Online Sports Betting and Casino radius of urban and rural residents is 141.3 kilometers，Decrease of 71 year-on-year.7 kilometers，Decrease by 33.66%;Destination recreation radius 13.1km，Decrease by 7 year-on-year.7%。

“Near travel、Shallow demand、Low consumption、Short duration&188bet Online Sports Betting and Casino;becoming a trend。

5. Transformation of 188bet Online Sports Betting and Casino enterprises is urgent

In this case，On the one hand，We must realize the major trauma the epidemic has had on the entire 188bet Online Sports Betting and Casino industry，And the long-standing supply and demand mismatch in the 188bet Online Sports Betting and Casino industry itself、Structural imbalance、Inefficiency in investment and other phenomena。

On the other hand，188bet Online Sports Betting and Casino is a traditional industry，The epidemic is an amplifier，Zoom in on the problems facing the 188bet Online Sports Betting and Casino industry。

Times are forcing travel companies to transform；The 188bet Online Sports Betting and Casino forces travel companies to transform；The market forces travel companies to transform。

The key to transformation，We must follow the laws 188bet Online Sports Betting and Casino market，Do any project，Everything must be done well。Not only tall and elegant，It is also popular and popular。

6. Comprehensive revitalization has a long way to go

188bet Online Sports Betting and Casino is the leader of the service industry，2019，Its comprehensive contribution to GDP is 10.94 trillion yuan，11% of total GDP.05%。188bet Online Sports Betting and Casino directly employs 28.25 million people，188bet Online Sports Betting and Casino directly and indirectly employs 79.87 million people，Accounting for 10% of the total employed population in the country.31%。

Destination cities focusing on 188bet Online Sports Betting and Casino affect the people’s livelihood of a city、Operation。

Under the new pattern of dual circulation， 188bet Online Sports Betting and Casino consumption and 188bet Online Sports Betting and Casino investment are important components of the strategy of expanding domestic demand，It is also an important force in building a new development pattern。

From historical experience，After every crisis，Everyone needs the government、Market、The industry and other parties are taking a multi-pronged approach，Promote the overall revitalization of the 188bet Online Sports Betting and Casino industry。

To 188bet Online Sports Betting and Casino end, I have two suggestions:

1、Epidemic prevention and control has entered a new normal，On the basis of scientific and precise prevention and control，Calling for the gradual liberalization of various 188bet Online Sports Betting and Casino businesses in low-risk areas；After the Spring Festival，When spring comes and flowers bloom，It is recommended that the government take measures to prevent and control the epidemic，We must create a market environment conducive to medium and long-distance 188bet Online Sports Betting and Casino consumption，Continuous release to encourage travel、Market expectations to encourage consumption。

2、Recommendations on the recovery of various segments of the 188bet Online Sports Betting and Casino industry，For example, travel agencies are still facing difficulties、Slow recovery，Classified policies、Precise policy implementation，Further extension of 2020 taxes in a more targeted manner、Manpower and other support and exemption policies；Further increase financial policy support for small, medium and micro 188bet Online Sports Betting and Casino enterprises，Encourage them to find their market positioning，Innovative 188bet Online Sports Betting and Casino products，Create a profit model，Realize your own transformation iteration。

For 188bet Online Sports Betting and Casino companies，How to transform，I think there are a few points:

1、Focus on implementation: Resolutely implement the 188bet Online Sports Betting and Casino prevention and control measures of governments at all levels。

2、Guarantee the team: 188bet Online Sports Betting and Casino salary reduction、188bet Online Sports Betting and Casino layoffs；Keep the green hills alive，Not afraid of running out of firewood。

3. Strong transformation: Following the old map, the 188bet Online Sports Betting and Casino continent cannot be found.

4. Practice internal strength: transform 188bet Online Sports Betting and Casino a traditional enterprise to a modern enterprise.

This epidemic，In the end it is just a wave in history，Can’t stop the booming wave of China’s cultural 188bet Online Sports Betting and Casino industry。We believe，Under the correct leadership of the Ministry of Culture and 188bet Online Sports Betting and Casino，With the care and support of China 188bet Online Sports Betting and Casino Association，With the joint efforts of colleagues in the industry，The 188bet Online Sports Betting and Casino industry must be able to get out of the gloom as soon as possible，There is a bright future and a bright future，Welcome to a better tomorrow。

In short，At this time，The 188bet Online Sports Betting and Casino industry must build confidence，Confidence is more important than gold。(This article is the outline of the speech)

More than 400 hotels in Kaiyuan in 2021，Fortunately, there is not a single case among employees，There are currently 8 hotels cooperating with the government to implement quarantine observation hotels，After quarantine at the quarantine hotel，Just disinfection and cleaning will take half a month，Then it can be opened，That puts a lot of pressure on us。Compared with the same caliber，The operating income of Kaiyuan’s more than 400 hotels in 2021 increased by 8% compared with the same period in 2020，But the profit is very pessimistic，In addition to the two Senbo Paradise hotels, there are still profits，But the profit is also significantly reduced than planned，Our planned profit is 2.Profit target of 400 million yuan，Completed by the end of August 1.Profit of 400 million yuan，But until October、November、We all lost money in December，There is still a profit of more than 80 million yuan so far。This is the situation 188bet Online Sports Betting and Casino two Senbo Paradise Hotels，Then all the other 400 hotels in Kaiyuan suffered losses。

So we say that 2021 will be more difficult than 2020，It is expected that 2022 may be more difficult。Although operating income will increase by 8% in 2021，But why will 2021 be more sad than 2020？There are several reasons: first，January-April 2020，Most of our hotels are closed，Our manpower、Significant reduction in energy costs。After work and production resumed in May, there was a sharp rebound。What’s more important，In 2020, the government introduced various support policies for 188bet Online Sports Betting and Casino enterprises，For example, more than 70 million yuan in social security fund payments are exempted and deferred，Plus some policy tax incentives such as real estate tax，Our Kaiyuan Hotel will have about 1.300 million yuan government subsidy，2021，Xiaoshan District in Hangzhou City, Zhejiang Province exempted us from about five to six million in property taxes，Not available in more than 400 hotels in other areas，There is no exemption or deferral of social security payment，The pressure is quite high for us，So the hotel will still have a small profit in 2020，Comprehensive losses in 2021。Second，The epidemic will continue intermittently in 2021，Especially some of the best peak times，We missed a great opportunity to increase operating income。For example, the Spring Festival in January 2021，It was originally a peak tourist season，It’s okay in July，An epidemic occurred again in August，Originally a peak for leisure vacation，A new wave of epidemic started in October。So this intermittent epidemic has put a lot of pressure on our hotel，Expenditures in 2021 will be much greater than in 2020，In addition, all government preferential policies have been cancelled。Third，The government’s focus on enterprises is also shifting，At the beginning of 2020，The government is very concerned about all enterprises，We are more concerned about our 188bet Online Sports Betting and Casino industry。The epidemic continues in 2021，The government has many concerns。The real estate downturn also has a great impact on the government’s fiscal revenue。

I think 2022 will be a more difficult year for 188bet Online Sports Betting and Casino companies。First，The epidemic will become more normalized，The epidemic is impossible to prevent，Can appear at any time。Second，The economic downturn has reduced 188bet Online Sports Betting and Casino spending。Starting in November，Several areas where our epidemic has been lifted，188bet Online Sports Betting and Casino consumption has decreased significantly。We predict that 188bet Online Sports Betting and Casino consumption in 2022 will be pessimistic。Third，The debt ratio of the national hotel industry is 75%，The return on assets of hotels in the country in 2020 is only 4.2%，The data for 2021 is not available yet，Estimated to be less than 4 points。A large number of hotels will be unable to make ends meet，Can’t beat the bank’s loan interest rate，This will cause many hotels to close。

Therefore，There are several suggestions: first，I hope government departments will pay more attention to 188bet Online Sports Betting and Casino enterprises，Especially to enhance the confidence of 188bet Online Sports Betting and Casino enterprises。188bet Online Sports Betting and Casino companies generally lack confidence now，This is a big question。Second，Hope the government will resume social security payment deferment or exemption、Tax incentives and other measures。Third，Use big data as the basis for epidemic prevention and control，Implementing nationwide unification。Prevention and control measures vary from place to place，The methods of prevention and control are also different，Shanghai is the best in comparison。So，Based on big data，Implement national unified standards、Uniform methods to solve user prevention and control measures。Fourth，Research new methods，For example, now all employees are undergoing nucleic acid vaccination for all people，Can everyone do antibody testing?，Those with antibodies are allowed to move nationwide，Restricted flow without antibodies，This is good for economic growth、It is good for the recovery of 188bet Online Sports Betting and Casino。

The views I express do not represent those of the company I work for，I would also like to talk about some observations and thoughts on the relationship between the epidemic and the cultural 188bet Online Sports Betting and Casino industry from the perspective of a cultural 188bet Online Sports Betting and Casino practitioner。

Without a doubt，The cultural 188bet Online Sports Betting and Casino industry was the first to be affected by the epidemic、Maximum range、The deepest business format，There has been a cliff-like shutdown since the beginning of 2020。The cultural and 188bet Online Sports Betting and Casino industry has felt the epidemic the most，Most responsive。From the perspective of cultural 188bet Online Sports Betting and Casino industry，What do you think about the epidemic，How to respond to the epidemic，And what kind of appeals and suggestions do you have for social management，Today I will talk about some of my understanding around these three dimensions。

1. How do you view this 188bet Online Sports Betting and Casino?When the 188bet Online Sports Betting and Casino first broke out, everyone thought it might be over soon，It’s been two years now，It’s still hard to say when it will pass，Or to what extent it can pass。But one thing is for sure，Even after the 188bet Online Sports Betting and Casino is over，All aspects of economic and social development will never simply return to the state before the 188bet Online Sports Betting and Casino。Great changes unseen in a century，Due to the outbreak of the 188bet Online Sports Betting and Casino, there are some more typical manifestations。The 188bet Online Sports Betting and Casino has had such a huge impact on various businesses，It must arouse our further observation and understanding of the 188bet Online Sports Betting and Casino。

After these two years of hard work，It is increasingly felt that the COVID-19 188bet Online Sports Betting and Casino is nature’s check and balance on the particularly rapid development of the global economy and society in recent decades，Just hit the brakes hard。We are all deeply impressed，Like the way we traveled when we were kids、Way of life、Observed ways of production and ways of people interacting, etc.，Great changes have taken place in recent decades，For example, people no longer carry wallets when they go out，Pay with WeChat，This was completely unimaginable in the past。Also，Destruction of ecology in recent years，Greenhouse effect，The increase in earth temperature will bring about a series of very serious and catastrophic consequences, etc.。It should be said that the country is now committed to carbon neutrality、Unprecedented attention to carbon peak，This is the fundamental solution。If there is no“Double Carbon”，No human being can live in a more friendly way with the environment，So all the so-called bailout measures，In a fundamental sense，It’s all about boiling water and even drinking poison to quench thirst，This is unsustainable。Generally speaking, we need to have a deeper, more systematic and more comprehensive understanding of the 188bet Online Sports Betting and Casino。It should be said that the 188bet Online Sports Betting and Casino is a huge obstacle to globalization，And people’s consumption expectations、Mindset towards the entire society，A major reshuffle of the industry structure，All unprecedented。

For example, the dramatic impact on the domestic cultural 188bet Online Sports Betting and Casino industry，International exchanges are also constantly experiencing various circuit breakers。In this context，If it were just a simple call to liberalize some supportive policies for the cultural 188bet Online Sports Betting and Casino industry，I personally feel that it is actually unsustainable。Why？The pace of development of the entire society has slowed down significantly，The engine of economic and social development has obviously weakened to a considerable extent。In this context，If we simply call for greater support for the cultural 188bet Online Sports Betting and Casino industry，In fact, it is not feasible。

Everyone emphasized the restoration of confidence、Social security exemption、Precise control，There is also the correct understanding of antibodies in medicine, etc.，all provide us with a good perspective。Especially cultural 188bet Online Sports Betting and Casino as a typical service industry，The number of its practitioners is particularly large，Provide state support for the cultural 188bet Online Sports Betting and Casino industry under the background of the epidemic，In fact, it is effectively making up for the shortcomings of social security，Contributing to maintaining employment，It is to stimulate market activity and effectively link eating、live、row、游、Purchase、Entertainment and many other subcategories。But at the same time，What I want to emphasize is the expected decline in overall demand for economic and social development，Disruption of supply chains worldwide，And the unsustainability of the original economic and social development model，We must have a deeper understanding of this point。Everyone can see it too，Our country’s epidemic prevention and control，Putting people’s interests first as the fundamental principle，More precise management of the entire society，A great success，This is recognized by the international community“Envy, jealousy and hatred”of。But at the same time, the entire global village is difficult to separate，Many countries other than ours have adopted a“Lie flat”’s attitude，During the entire evolution of the fight against the epidemic，The characteristics of different modes also require dynamic and accurate research and corresponding optimization and adjustment，Of course because of the arrangements for a series of major tasks such as the Winter Olympics，We must have more precise control over the epidemic，From the perspective of general trends、From the perspective of the work rules of the development and evolution of the fight against the epidemic，Our next step is the appropriate time，I’m afraid we need to explore a higher-quality control between the two extreme methods of strictly guarding against dynamic clearing in the absolute sense and lying flat in the simple sense，In other words, the right time may require a good balance between effectively controlling the negative impact of the epidemic and weighing the increasingly unbearable huge costs caused by the economic and social shutdown。Because cultural 188bet Online Sports Betting and Casino was the first to be hit by the epidemic system，Fields that feel the epidemic the most，As cultural 188bet Online Sports Betting and Casino practitioners，It is the responsibility and condition to provide some relatively forward-looking observations and perspectives on the correct way for the entire society to grasp the fight against the epidemic，For reference。

二、Facing the unprecedented impact of the new coronavirus epidemic，How should the cultural 188bet Online Sports Betting and Casino industry respond？can be asserted，After the impact of the 188bet Online Sports Betting and Casino，We can never pursue extensive extension development，We must pursue more connotative development。Work exploration combined with the micro-subjects where they are located， There are four considerations。

The first observation point is our products，Our business format and our work theme must be further highlighted“Work hard to enhance immunity”。Continuously enhance immunity，This is the biggest inspiration this epidemic has brought us。In a fundamental sense，Only immunity is the fundamental solution to fighting the epidemic。In the face of the epidemic，In the face of huge economic and social development changes，Our psychology、What kind of positive changes should our bodies and our endogenous carrying capacity have?？I think it must be through our high-quality work design，Working hard to effectively enhance customers’ immunity，This is the new value of our cultural 188bet Online Sports Betting and Casino work。We are engaged in the happiness industry，We are here to make tourists happier，Must be able to keep fit，Balanced mentality，Be able to better face various challenges including the epidemic，I think all our products、Business type、Work topic，It all focuses on strengthening immunity，This is one of my observations。

The second observation point is how to put more emphasis on serving tourists or the inner balance 188bet Online Sports Betting and Casino customer group？My understanding，Travel is about people and nature、人与人、A better dialogue between people and their own hearts，Some negative emotions accumulated between work and life after a high-quality trip，How to clear effectively，How to activate people’s innovative vitality，How to achieve a more harmonious coexistence between man and nature、As a person, you can have a more peaceful dialogue with your own heart？I think many of our product positionings must be developed from the important perspective of effectively strengthening people's inner balance，The design of all products and services must respect the inner experience of tourists，Contribute to creating a healthier and stronger social mentality through specific micro-work。

The third observation point is the major impact caused by the epidemic，It is recommended that many of our businesses should focus on“About rigid requirements，Provide quality service”Let’s do some exploring。We should not simply define 188bet Online Sports Betting and Casino as a dispensable business for those who have money and leisure。At work in the past few years，We have also always emphasized the combination of culture, 188bet Online Sports Betting and Casino and education，Combined with sports，Combined with health care，In fact, the internal logic is to divide people according to their age groups，Growing teenagers should live a quality life，Education must be the most critical factor，So travel plus education、Study travel substantially benefits growing teenagers；The mainstream group surrounding young and middle-aged people，How to turn physical fitness into a lifestyle，Travel plus sports，It is a substantial physical enhancement，It’s not just about winning a few gold medals in the Olympics；The other one is about having relatively more free time after retirement、A dynamic elderly group with greater ability to pay，How to deeply integrate 188bet Online Sports Betting and Casino and health care。Our general idea is to focus on rigid needs，Provide higher-quality cultural and 188bet Online Sports Betting and Casino products and services around the rigid needs of different age groups。

The fourth observation point，Benign interaction around the two cycles proposed by the central government，Especially the creation and shaping of the internal circulation，Revolving around rural revitalization, a major theme of economic and social development and the trend of the times，Can the cultural 188bet Online Sports Betting and Casino industry revolve around talents、Culture、Industrial revitalization and other important aspects，Do some substantial work。Revitalizing Talents，In terms of vigorously strengthening high-quality mobility between urban and rural youth，188bet Online Sports Betting and Casino companies have great potential，More urban teenagers can be organized to go to rural areas to understand the national conditions，Organize more rural teenagers to go to metropolitan areas to feel the pulse of modern social development，Hope to make full use of the country’s counterpart assistance mechanism。Revolving around cultural revitalization，We have observed that there is broad space for the combination of cultural 188bet Online Sports Betting and Casino and the Internet and technology，Vigorously promote a mobile phone to travel in China，Building bridges between tourists and important destinations。Revolving around industrial revitalization，We actively build“Central kitchen + group meal + order farming”Such a closed business loop，Contribute to the revolution on the table。Of course this is just a family opinion，I just hope that I can put this perspective and approach into perspective，Provide you with some reference and reference from the perspective of methodology。

三、What opinions and suggestions do we have on 188bet Online Sports Betting and Casino prevention and control？Based on the previous analysis and observation，It is recommended that we adjust our ideas and control measures appropriately on the basis of precise control at the right time。The epidemic in Xi’an has attracted a lot of our attention，The epidemic itself did not cause many casualties，But because of the fight against the epidemic，Including some typical cases that bring about problems that should really cause us to think deeply，Our prevention and control policies should be more precise、More effective、More sustainable positioning。On the one hand, as vaccines become more popular，The richer work experience in China is especially like the textbook experience in Shanghai, etc.，I think cultural 188bet Online Sports Betting and Casino is the first industry to be affected by the epidemic，Can we make some observations、Some suggestions，Higher quality presented to relevant management departments，Cause everyone to think about some important issues，Grasp the balance of higher quality in terms of sustainable economic and social development and strict control，It should be said that there is still a lot of new value space。

We are particularly looking forward to having a higher quality dialogue，Can promote how everyone should view the 188bet Online Sports Betting and Casino，What should be done，What should our business do?，How to adopt more precise work measures and other aspects to continuously gain new results。Follow-up work is still very uncertain although it is still very uncertain，The impact and challenges are still particularly serious，But I think as long as we always keep working rationally，Continuously optimize and adjust our response measures，The final result must be optimistic。To this，We are full of confidence。

The scenic spots managed by our company are typical destination scenic spots in the country，Comprehensive business formats，Existing hotel，There are almost more than 5,000 hotels in the two scenic spots of Wuzhen and Gubei Water Town，There are also sightseeing tours、Catering，There is also a conference center、Exhibition，Difficulties faced by the 188bet Online Sports Betting and Casino industry，We can all touch it。

Two years ago，I remember that it was New Year’s Eve in a few days，I decided to close Wuzhen Scenic Area at that time。The 188bet Online Sports Betting and Casino has been recurring in the past two years，Scenic spot switch，As a company CEO，Say "encourage your subordinates";Spring is coming，This is the last difficult year”，But honestly，I also lack confidence，And the anxiety is increasing。

For two years，I conclude that our 188bet Online Sports Betting and Casino industry is “Four reductions”、“Four additions”。

“Four reductions&188bet Online Sports Betting and Casino;:

First, the number of 188bet Online Sports Betting and Casino has decreased.The number of 188bet Online Sports Betting and Casino in Wuzhen and Gubei Water Town in 2021 has dropped significantly compared with 2019。Second, the benefits 188bet Online Sports Betting and Casino scenic spot are reduced.In the past year 2021，We believe that the situation in China’s scenic spot industry is relatively good，But it cannot be compared with the past，Wuzhen’s net profit after tax before the 188bet Online Sports Betting and Casino exceeded 800 million yuan。Third, 188bet Online Sports Betting and Casino’ income decreases.Wuzhen has 4,000 employees，There are 3,000 employees in Gubei Water Town，Only basic salary will be paid，Employees can’t bear it，We can’t bear it either，So on the one hand we pay wages，On the other hand, employees are allowed to take their vacations in 2022 through borrowed vacations，Suffering through 188bet Online Sports Betting and Casino。Fourth, our 188bet Online Sports Betting and Casino decreases.This is the biggest problem，Reduced confidence in our practitioners，The outside world’s confidence in our 188bet Online Sports Betting and Casino has also decreased。

“Four additions&188bet Online Sports Betting and Casino;:

188bet Online Sports Betting and Casino, the increase in cost.The fixed costs of 188bet Online Sports Betting and Casino cannot be reduced，But no revenue，So the cost has increased significantly。Second, the increase in liabilities.It turns out that the two scenic spots managed by our company do not have a lot of liabilities，But the current debt ratio has increased than before。During 2021，The opening 188bet Online Sports Betting and Casino scenic spot requires staff to be arranged at least two weeks in advance，Get ready for opening，But the closure 188bet Online Sports Betting and Casino scenic spot requires it to be completed overnight，So the current situation is that financial planning is impossible to start with。Third, the difficulty of loans increases.Fourth, 188bet Online Sports Betting and Casino more difficult to stabilize employees.Many employees in our scenic area are dual-employed，Have mortgage and car loans，The family’s financial situation was good before the 188bet Online Sports Betting and Casino，It will be difficult to maintain after only paying basic wages during the 188bet Online Sports Betting and Casino。Employees love the company，But due to family financial burden，You can only choose to go to some production types、Work in manufacturing enterprises，So it is very difficult to stabilize employees。

The 188bet Online Sports Betting and Casino industry is different from the manufacturing industry，China’s 188bet Online Sports Betting and Casino industry market is huge，Highly radioactive。First，The 188bet Online Sports Betting and Casino industry is a public traffic consumption industry，Without traffic, there would be no 188bet Online Sports Betting and Casino industry，What is most controlled by the epidemic is traffic。Second，The 188bet Online Sports Betting and Casino industry is a remote mobile consumption industry，No province to province、Crowd movement between cities，We have no market。The scenic spots we manage are national tourist destinations，Can’t just rely on local tourists，Among the 9.6 million tourists in Wuzhen in 2019，80% are individual travelers，70% of them are tourists from outside the province，So once inter-provincial travel is restricted，We have no market。Third，The 188bet Online Sports Betting and Casino industry is a service industry that directly faces customers，We emphasize on delivering smiles to tourists，And now for safety，Employees must wear protective shields and masks，Reduced direct customer service，So this industry is subject to great restrictions。Fourth，The 188bet Online Sports Betting and Casino industry is an industry with highly coordinated regional links，The 188bet Online Sports Betting and Casino industry has a close relationship with upstream and downstream enterprises，Now many travel agencies are closed，Airlines reduce flights from time to time, etc.，These have a great impact on the 188bet Online Sports Betting and Casino industry。The most important thing is，The 188bet Online Sports Betting and Casino industry is an industry that enriches the people，If the next step of economic recovery in our society is to boost public consumer confidence，To enable the common people to make money，Then the 188bet Online Sports Betting and Casino industry is a leading industry。Just like the people in Wuzhen basically make money from 188bet Online Sports Betting and Casino，The same goes for Gubei Water Town，Villagers in many surrounding villages run B&Bs，Rely on the overflow of tourists in scenic spots to make money。

The main theme of the work of the two scenic spots now is: the first thing is to ensure 188bet Online Sports Betting and Casino prevention，I am very fortunate that more than 7,000 employees in the two scenic spots have not been infected in the past two years，We must continue to be responsible for tourists、Responsible for employees。The second thing is to protect the brand，Although there are few tourists，But our service quality cannot be reduced。The third important asset to protect，How to maintain the normal status of assets in scenic spots that are intermittently closed and opened，If the 188bet Online Sports Betting and Casino still does not improve，The difficulties we face are indeed great。The fourth thing is to ensure stability，We have thought of many ways to ensure the stability of the team，For example, dual-employee employees in an enterprise，We make sure at least one of our employees is at work。

I have been saying: The survival of the 188bet Online Sports Betting and Casino industry is the most important thing now。How to survive next step？

First，We should call on the whole society to boost confidence in the 188bet Online Sports Betting and Casino industry，This is especially important。I think the 188bet Online Sports Betting and Casino industry will be the industry that recovers fastest after the epidemic improves，So we must have the confidence of the whole society，The 188bet Online Sports Betting and Casino industry is a barometer of the economic industry。

Second，I hope the government will introduce real relief policies。Exemption from paying taxes on house and land、Policies such as delayed payment of pension insurance benefits，To help solve the real problems we face。At the same time，Hope that some traditional restrictions on our 188bet Online Sports Betting and Casino industry can be lifted or temporarily lifted，For example, the restriction policy on some government meetings should be more flexible。

Third，Be innovative，The recovery of the 188bet Online Sports Betting and Casino industry is not a simple recovery，But a restoration of change。Under the influence of the epidemic，Tourists’ travel modes、Select method、Consumption patterns are changing，So we must also vigorously innovate in our own fields。For example, our company used to only be in the scenic spot industry，We started using the equipment and technology of our own hotel last year，Providing housekeeping services to high-income families，Provide door-to-door catering and training services for some large enterprises，At the same time, we also export some employees and lend them to other companies。Ultimately we should emphasize the integration of online and offline，No innovation，We have no way out；No innovation，We cannot adapt to the changes in the 188bet Online Sports Betting and Casino industry after the epidemic。