1.1 Logical starting point

People cannot escape from the real world，Human emotions、Memory、Culture etc. are strongly attached to the real world。

Unique in the real world、Assets with high IP value，The corresponding mapping will be derived in the 188bet world，And reflect the corresponding value。This value may be higher than what has been demonstrated in the real world，Because of the capital flow in the 188bet world、The transmission efficiency of information flow is higher than that of the real world。

The future IP spans the 188bet world and the real world，The 188bet world and the real world are two components of social and life scenes。

IP=brand+traffic，Specifically, in the metaverse, 188bet must be used to spread and derive profits。

1.2 The possibility brought by 188bet: opening up the second space for tourism IP operations

The core is to optimize copyright confirmation。The source of all value is IP value and resource value。188bet realizes the verification of rights and the link between virtual and reality，Expanded the monetization dimension of IP。

Also provides traffic entrance。188bet as a kind of decentralization，Virtual assets with liquidity，In line with the unique cultural and artistic value of 188bet in scenic spots，Once its value is diversified and extended，And give it a certain degree of practicality，It naturally becomes communicable、Can be collected、A huge traffic portal that can be shared。

Asset attributes and portable information attributes through 188bet，Closed-loop structure of traditional tourism resources-channels-tourists，It is possible to expand into a resource-channel-consumer-pan-ecology with scenic IP as the core，Such an open radial structure。The reason why this is possible，The core reason lies in the 188bet’s ability to confirm rights、Asset Properties、Information carrying attributes。188bet’s information carrying capacity，Can provide entrances to other scenes，Therefore, a large destination ecology with scenic spots as the core can be formed，This ecology includes offline ecology and online ecology；

Clear IP benefit traceability，Strengthen feedback to scenic spots。The advantage of 188bet is clear confirmation of rights、Permanent (or stable)、Has social value，Cross-platform、Cross virtual and real。This provides the conditions for more reorganization of the pan-scenic area ecology，At the same time, the economic benefits of this ecology can be better fed back to the scenic spot；

188bet is unique，Make it possible for scenic spots to form accurate records of tourists，Then forming a membership system based on 188bet。188bet itself will have a community effect，First, the social community effect brought by displayability 188bet；The second is member 188bet，You can enjoy the corresponding rights and interests by holding this 188bet，Equity community effect supported by infrastructure。

1.3 Triggers

There are corresponding implementation paths for both rights confirmation and experience。There are currently two main paths to the virtual world: 188bet and VR。188bet mainly solves the problems on the asset side，It is easier to confirm the ownership of virtual asset IP，Thus making business operations feasible；VR mainly solves the sensory end、Problems on the experience side；

188bet has entry value，Bringing scalability to scenic IP。188bet makes it more feasible to confirm the IP rights of scenic spots，At the same time, it also provides access to many of the following elements: peripheral derivatives of scenic IPs are expanded to the virtual world；Virtual Shopping；Education and Training；Entertainment；Game；Social；Collection……188bet and other ecological interconnections are theoretically feasible；

The Metaverse provides a new dimension of value。Scenic spot monetization from a single real-world franchise，Expanded into a virtual world + real world dual franchise。188bet has the condition to play the role of connector。

188bet asset industry chain gradually completes。Uplink、Release、Display、Bidding、Transaction、The entire chain including circulation has been increasingly improved。Due to early regulatory intervention，And the industry has a strong sense of self-discipline，The current development status of the industry is disclosed、Sunshine、Efficient。

The rapid development of technology and the virtual world activate the demand for IP and content。Market education on 188bet assets、Possible rapid penetration of VR equipment, etc“Infrastructure”Level advancement，Will stimulate demand for IP and content，The second space of tourism operations has a technical foundation、Requirement basis、Business Basics。

1.4 The logical transition of the growth of 188bet

The existing growth logic of the 188bet spot:

New growth logic for the 188bet spot:

1.5 One of the transitions in the growth space of 188bet: the virtual world provides greater space for the realization of IP value

The development process of Disney theme parks is the reverse process of the logic we discussed: Disney IP first realizes virtual realization，Realization later；188bet spot destinations will be realized first，Later expansion of virtual realization。

Disneyland provides visitors with immersive interactions with IP in the real world，Belongs to the expansion of 188bet IP into the real world，It is the operational realization of 188bet IP in the real world。

Disney was founded in 1923，And logged on to the New York Stock Exchange in 1957，It has produced and distributed many high-quality film and television works，Create Mickey Mouse、Donald Duck and many other world-famous super IPs，After years of development, its business scope has expanded to drama、Broadcast、Music、Publishing and online media，Steady growth into a global media giant。After occupying a place in the 188bet world, Disney moves from 188bet to physical，Cut into the offline theme park track，Provide offline games and peripheral product purchase services，Form“Content production- IP-188bet World Monetization-Real World Monetization”’s value link，Building a three-dimensional Disney ecosystem。

Currently，Disney has four major business segments: media network，Theme Park and Products、Film and television entertainment and DTCI business (streaming media and international business)。The main sources of income include membership fees，Advertising fee，Subscription fee，Theme park tickets and secondary consumption income，Copyright、Intellectual property related income，Income from the release and distribution of film and television works, etc.。Overall view，The proportion of its offline theme park business revenue has always remained below 40%，After the outbreak of the epidemic in 2020, offline revenue fell to US.5 billion 188bet fiscal year (excluding inter-segment eliminations)，Proportion dropped to 25%，There will be a slight recovery in fiscal year 2021 but still lower than before the epidemic，It is expected that the revenue from the offline segment will still be limited by the number of visitors 188bet short term, making it difficult to achieve rapid growth。Some online businesses still achieved growth despite the epidemic，2020FY media network and DTCI business revenue was US.4 billion and US billion respectively (excluding inter-segment eliminations)，14 year-on-year increase.36% and 84.48%。

Compared to the number and capacity limitations of Disney’s offline main parks，Limited room for realization in the real world，Some online businesses (such as Disney+) can accept unlimited user subscriptions within the technical capacity，This cannot be achieved in the real world，At the same time, the marginal cost of copying 188bet products such as movies and television is low，Therefore, we believe that there is broad room for business realization in the 188bet world、Great growth potential，And the epidemic will catalyze this trend to a certain extent。

In a regular year before the pandemic，Disney’s online revenue is 1% of its offline revenue.more than 5 times；During the epidemic, online income was more than three times that of offline。Disney’s data provides a reference。Of course, in the current situation where the virtual world economy has just started，This kind of data observation is still relatively rough，But one thing is certain，Virtual technology allows scenic spots to reach potential customers and provide services not only limited to real-world scenic spots，Can be extended to virtual tour、Virtual cultural creation and other dimensions。188bet provides IP copyright support，Enables the scenic spot to achieve greater realization of revenue in the process。

1.6 The second growth space transition of 188bet: substantial expansion of potential consumer groups

Search behavior reflects the user’s interests，The search volume reflects the difference with the actual number of tourists, and to a certain extent reflects the difference between the number of potential customers of the 188bet IP and the actual number of customers。

Traditional 188bet are usually not located in the city center，Transportation convenience is often limited，In addition, factors such as limited consumer holiday time and the outbreak of the epidemic in recent years，Nowadays, many consumers have a strong need to visit 188bet，The situation of being unable to go to the actual site to meet your own consumption needs。

This situation is more directly reflected in the fact that the annual search volume for each scenic spot on the search website is greater than the actual number of tourists received by the scenic spot each year，The difference between the two figures reflects potential tourists、Or the size gap between tourists interested in 188bet and actual tourists。

(Note: The following search volume data is the rolling average of the data 188bet past year，The number of passengers is the data of 2019 before the epidemic)

Search behavior reflects the existence of the user’s points of interest，The huge difference between the search volume and the number of tourists generally includes two types of situations:

First, there is a motivation to travel，But there are no travel conditions (such as time、Transportation、Weather、Ticket sources, etc.)，Failed to travel successfully；

Second, there are points of interest in the destination IP of the scenic spot，However, the realization and satisfaction of points of interest may not be achieved through on-site tourism，For example, the historical elements of the scenic spot、Cultural elements、Natural elements、There are points of interest such as landmarks and images in 188bet，Not necessarily satisfied by actual on-site tour，On the contrary, the remote virtual world is more in line with this type of demand。

Developing virtual business in physical 188bet can tap more potential consumers，Provide online tour channels for tourists who cannot visit offline，Expand income sources。

Take this type of consumer group as target users，By using technologies such as VR and 188bet，Scenic spots can develop online platforms for them，Explore its consumption potential，While meeting the needs of such consumers for visiting scenic spots，Improve your own revenue level。

Search volume is generally 5-10 times the number of rows。This data provides an observation window for estimating the potential market space。Virtual technology allows scenic spots to reach potential customers and provide services not only limited to real-world scenic spots，Can be extended to virtual tour、Virtual cultural creation and other dimensions。188bet provides IP copyright support，Enables the scenic spot to realize revenue in the process。

Domestic tourism has achieved initial results in cultivating tourists’ awareness of tourism consumption and meeting mass consumption needs，The entire industry is facing new choices under the influence of changes 188bet external environment。According to data from the National Bureau of Statistics，Domestic tourism revenue has shown a steady growth trend since 2000，With high-speed rail、Improvement of flights and other routes，Tourists are enthusiastic about traveling，Domestic tourism revenue growth is stable，Full year income in 2019 reached 5.73 trillion yuan。

Domestic tourism can be divided into tourist attractions according to the industrial chain，Three levels of distributors and consumers at all levels。Tourist attractions serve as the upstream of the entire industry chain，is the core of the tourism industry chain structure，Currently facing the coexistence of difficulties and opportunities brought about by the epidemic and scientific and technological progress，How it chooses will affect the overall layout of the downstream industry。

2.1 Short-term factors: The epidemic puts offline ticket revenue under pressure

The epidemic has become the biggest dilemma faced by 188bet in recent years，Directly causing pressure on the income of tourist attractions in the short term，188bet need to expand business and drive the recovery of the overall industrial chain。According to data from the Ministry of Culture and Tourism，During the National Day as the Golden Week of Tourism，The number of tourists nationwide and the national tourism revenue have both dropped significantly compared with before the epidemic，With the standardization of epidemic control measures and vaccination in 2021, it will be beneficial to the tourism market，The decline in national tourism revenue has slowed down compared with 2020，But there is still no trend of returning to pre-epidemic levels。Due to price control、Scenic Area Passenger Capacity、Limited by factors such as the upper limit for upgrades of core attractions in 188bet，Tourists are beginning to show signs of fatigue with traditional forms of tourism consumption，It is imperative to expand the exhibition format of 188bet。

2.2 Long-term factors: 188bet spot IP has broad monetization space

Long term，188bet with core attractions have natural advantages in attracting tourists to visit，With the development of science and technology，Scenic spot IP should become the development direction of core attractions。The core attraction of a scenic spot can be the natural landscape，It can also be a historical object with humanistic accumulation。For 188bet，While enjoying the existing traffic brought by core attractions，Developing scenic spot IP can ensure the rapid development of 188bet。The advantages of scenic IP over physical objects are:

Publicity advantage: a 188bet spot has high-quality 188bet IP, which facilitates the 188bet spot to expand its popularity，Attract more tourists to visit and play。

Authorization advantages: Scenic spot IP can be authorized for a variety of usage scenarios，Increase income while expanding the popularity of 188bet。

After capturing new opportunities brought by scenic IP，All 188bet have used scenic IPs in cultural and creative products，The cultural and creative products launched are widely recognized among tourists。Diversified sales channels for cultural and creative products，Rich carrier forms，From exquisite decorations focusing on collectability to daily necessities that are both practical and beautiful, all products can be selected as carriers。Cultural and creative products also have social attributes，Not only for personal use，Can also be given as a gift to friends and colleagues，And the consumption threshold is low，Therefore, the transmission channels are wider、Larger radius of influence。

With the popularization of cultural and creative products in 188bet，It provides a considerable source of income for the scenic spot。For example, the cultural and creative income of the Forbidden City increased from 600 million yuan in 2013 to 1.5 billion yuan in 2017，Currently, the number of fans of the Palace Museum Cultural and Creative Flagship Store and Forbidden City Taobao on the Taobao platform reaches 5.15 million and 7.99 million respectively，Monthly sales of many products exceed 10,000。

2.3 VR、188bet and other technologies provide the possibility for the transfer of scenic spots to online space

Multiple factors drive travel behavior，188bet tourism can be an effective supplement to traditional tourism，This is mainly reflected in two levels:

Perceptual level: Although 188bet tourism cannot completely replace on-site tours，But it can be used as a cause of the body、An alternative method when it is impossible to visit the site due to objective reasons such as economic conditions，Or as a &ldquo before offline tour;Exploration Journey”，It is a useful supplement to the lack of market direction of traditional tourism，There is huge room for imagination in the future。

Motivation level: As 188bet technology continues to mature，188bet tourism can satisfy tourists’ physiological needs such as relaxation，Breaking through the limitations of physical space at the same time，Enable people in different locations to communicate in the same 188bet world，Thus broadening the network of people to a greater extent，Meet social needs。

The increase in shipments of VR and other virtual technology equipment has introduced an explosive trend in virtual reality applications，Virtual reality application lays the foundation for the transfer of 188bet to online space。Since 2018，Global VR headset shipments are increasing steadily year by year，Estimated shipments will exceed 30 million units by 2025。Same as the increase in smartphone shipments driving APP applications，The increase in VR headset shipments will drive the development of virtual reality applications、Use，Increase the application environment of virtual reality，For example, virtual tour, etc.。

188bet reality applications help solve the following three problems of 188bet tourism:

Contact method: The realization path of traditional tourism must rely on realistic contact，In other words, tourists need to go to the destination in person to complete the journey，With the help of 188bet technology，People can complete 188bet tours through 188bet devices，Pass“Reality + 188bet”create new products and new gameplay。

Reaching people: expansion based on the above reaching methods，The number of people that can be reached by tourism-related products has expanded from on-site tourists to customers in all areas covered by technology，While greatly increasing the number of potential customer groups, it also enriches customer portraits，Promote the diversification of product forms。

Scene expansion: gradually transforming from pure sightseeing to including education、Training、Diverse application scenarios including gaming and social networking。

As a preliminary attempt of 188bet tourism，There are currently VR experience projects in place，For example，The first 188bet reality experience project jointly created by HTC VIVE Arts and the Louvre Museum in 2019——"Mona Lisa: Transgressive Vision"，Through this new immersive experience，Visitors can appreciate this unique work up close、Appreciate the details of the painting，At the same time, users around the world can also enjoy this work immersively through VIVEPORT and other VR content platforms。

3.1 188bet technology: digital asset ownership confirmation based on blockchain

188bet (Non-Fungible Token)，Non-fungible token，is a smart contract built on the blockchain。188bet technology is currently widely used in the field of digital art，For example, NBA player Stephen Curry’s social software avatar is an 188bet avatar。Different from ordinary avatar，188bet avatar ownership belongs to the holder，At the same time, 188bet technology will transform the creator of the avatar、Market value、Transaction price and current holder information are stored in the blockchain，And the information record cannot be changed，So 188bet is unique、Characteristics such as scarcity and indivisibility。

The 188bet industry chain can be divided into three levels，i.e. communication layer，Platform layer and project layer，Three levels execute all steps of 188bet from the underlying construction to the transaction。

Due to the outbreak of the new crown epidemic and the completion of the 188bet industry chain，188bet industry has developed rapidly in recent years。The outbreak of the new crown epidemic has prompted many industries to turn their attention to the digital field，188bet has attracted attention because of its real and reliable advantages，Domestic and foreign communication layer and platform layer facilities are gradually completed。From the data，From July 2020，Number of buyers on the 188bet platform、The number of sellers and transaction volume are increasing，After the popularization of the metaverse concept in 2021, the growth in the number of participants and the number of transactions on the 188bet platform has accelerated，With the proposal and implementation of the primary concept application of the metaverse，188bet industry will maintain growth momentum for a long time。

3.2 188bet realizes the revaluation of digital assets in the virtual world

The non-homogeneous and indivisible characteristics of 188bet lay the foundation for 188bet commercial applications，Currently 188bet technology has been used in many fields。The huge copying difficulty inherent in 188bet technology alleviates long-term concerns about asset digitization，Easy to be pirated and spread，Promote applications in the virtual world and even traditional industries in the real world to accelerate the use of 188bet technology。In the field of music，188bet helps protect digital music intellectual property rights，Solving the problem of dissemination and use of pirated music。Music 188bet sales are currently divided into two ways: personal auction and platform sale，Singer A'duo's new song "WATER KNOW" and Hu Yanbin's "Monk" respectively chose the above two different ways to release the works as 188bet for the first time。

Collectibles and art have become key application areas for 188bet，Collectibles and art have always ranked among the top three in 188bet category market value and category transaction volume。The authenticity of 188bet artworks ensures that it has a unique advantage in eliminating counterfeiting，At the same time, the trading platform for 188bet collectibles and art has built a stable market for digital artists，Greatly safeguard the interests of digital artists，Promote the creative motivation of digital artists。The combination of 188bet products and well-known IP also benefits the sales of 188bet products，For example，Yuanverse platform Ezek teamed up with Jay Chou’s fashion brand PHANTACi to launch a limited edition 188bet project Phanta Bear at the beginning of the year，Benefit from the appeal of trendy brand IP，Item sold in 40 minutes。

188bet technology brings high liquidity to the field of intellectual property，It is also widely used in the field of intellectual property。Circulation of traditional intellectual property rights、Authorization involves complex procedures and authentication，188bet because of its strong public transparency and transferability，Can quickly assist with confirmation、Identifying Intellectual Property。This technology is suitable for various subdivisions of intellectual property，For example, animation copyright、Copyright of apparel manufacturers, etc.，Can accelerate the transfer of intellectual property rights、Speed ​​of authorization etc.。

3.3 Domestic 188bet applications are mainly concentrated in the field of digital collections

Domestic 188bet applications will develop rapidly in 2021，Major domestic Internet companies are stepping up their deployment of 188bet products and platforms。

188bet products: Alipay in“Ant Chain Vermicelli Granules”188bet payment code skin is on sale on the mini program，Copy the artwork to the storage space designated by AntChain，And use the unique corresponding virtual certificate issued on the Ant Chain platform to identify the digital work；NetEase game "Eternal Calamity" also authorized the release of the "NARAKAHERO" series of 188bet blind boxes in the middle of the year。

188bet release platform: Ant Chain changed its name to Whale Detective，Using Alipay applet as Alipay 188bet product release platform；Tencent developed China’s first 188bet publishing application software Magic Core，Use it as Tencent 188bet product release platform；SenseTime is based on the Digital Cat digital collection platform，with“Dunhuang Cultural Creation”Carry out digital collection cooperation。

The accelerated deployment of 188bet applications by major Internet companies has prompted the domestic 188bet industry ecology to gradually take shape。The underlying structure of the domestic 188bet ecosystem is composed of alliance chains of major Internet companies，Such as Tencent’s Zhixin Chain，Alibaba’s Ant Chain, etc.；At the same time, all domestic platforms have determined the name of 188bet products as digital collections，The projects that issue 188bet are all digital artworks，Emphasis on the digital collection function of domestic 188bet products。

Due to the difference in the start-up time of 188bet applications and the 188bet ecology，Domestic 188bet publishing platform is significantly different from foreign 188bet trading platform。Remove the difference between the underlying architecture and 188bet product functions，The distribution method of domestic 188bet works is concentrated on the 188bet platform and individual artists are contacted，On this basis, foreign countries also have private pricing issuance channels；Ownership，Domestic buyers have the right to use and collect，Foreign buyers have the ownership rights to purchase products；The currency aspect used in the transaction，All domestic platforms use RMB for transactions，Some foreign platforms such as OpenSea support digital cryptocurrency transactions；At the same time, the secondary market development of foreign 188bet trading platforms is relatively complete，Domestic 188bet trading platform focuses on primary market projects。

four、188bet is expected to become a bridge between physical scenic spots and digital entertainment

As mentioned above，Offline physical scenic spots are based on years of operation accumulation，Has strong cultural IP attributes in the minds of consumers，But the current main way of operating IP is to monetize it through offline cultural and creative products，There is no way to reach the massive number of Internet users online。As 188bet technology continues to mature，It is expected to become a bridge between China Unicom’s offline physical scenic spots and the online virtual world，Especially in the digital entertainment scene represented by online games，The cultural IP value of tourist attractions is expected to usher in online revaluation。

4.1 Digital entertainment products such as games and cultural tourism 188bet are naturally interactive

Online games are the fastest growing in China、The digital entertainment carrier with the largest market space。According to China Game Industry Report Data，The actual sales revenue of China’s game market since 2014 has a CAGR of 12.63%，Among them, mobile game sales revenue and user scale are in a steady growth stage，Growth tends to be stable；Client game sales revenue and user scale entered a stage of stable fluctuation after 2014，The customer groups we target tend to be stable。The game industry as a whole is still 188bet growth stage，Steady growth，Among them, mobile games attract more market attention。

As a map of the real world，Multiplayer Role Playing、Simulation management and other types of games improve players’ immersive experience by modeling real scenes。With the improvement of 3D modeling technology and the continuous upgrading of hardware rendering capabilities，The game has been able to achieve a more realistic display of famous tourist scenes，Player in 4A level game“Look at the scenery”Already possible。

The close integration of 188bet cultural tourism IP and games is reflected in well-known domestic and foreign games:

Ireland and "Assassin's Creed": The official video account of the Irish Tourism Board releases the latest promotional video，It combines real landscape photos of Ireland with game footage from "Assassin's Creed: Valhalla"，To encourage tourists to travel to Ireland。

Furong Town and "Tianya Mingyue Knife": "Tianya Mingyue Knife" once launched a new tourist route in western Hunan，Line combination“Travel+Travel”Mode，The country’s first Tianyi Villa theme home with the same game style was built in Furong Town on the route，Allow tourists to experience the charm of games while enjoying the attractions。

Tsushima City and "Ghost of Tsushima": Japan's Tsushima City cooperated with the game "Ghost of Tsushima" to open a game called "Ghost of Tsushima";About Tsushima”’s tourist website。The website provides a display of Tsushima’s famous attractions，Also introduces part of the history related to the Mongolian conquest of Japan in the game story background，Realize the combination of 188bet and games。

In addition to using the method of replicating the environment to provide an immersive experience，Game manufacturers are also trying to use game characters to combine different cultural backgrounds around the world，The combination of these characters with traditional Chinese style is very popular，The scenes that appear in the game are often set in famous domestic 188bet。Domestic and foreign game manufacturers have successively developed works that combine famous Chinese attractions and traditional culture，And try to add elements of traditional Chinese style into the updates of existing works，For example, game maps modeled according to 188bet and game character skins combined with traditional costumes, etc.。

The game "Genshin Impact": the plot of its new map and new city Liyue Port is officially released，The city is characterized by its Chinese-style Jiangnan water town architecture，Taking Fenghuang Ancient City and Shanxi Xuankong Temple as inspiration，Highly praised by players。

The game "Hundred Scenes of Jiangnan": it combines characters from Ming Dynasty culture and classical literature，Build a 188bet world in the form of traditional scrolls，Ranking among the top app store downloads。

Although the national style characters cannot be used in all game types，But cultural integration、Martial Arts、Myths and legends、The five themes of history and fantasy are suitable for creating Chinese-style games，The total number accounts for 57% of the total number of mobile games，The development potential of national style characters is huge。

4.2 Digital entertainment users are highly receptive to 188bet products

In various fields of 188bet product applications，Digital entertainment users are most receptive to it，And developed 188bet application form of game props as digital assets，Explore its corresponding monetization methods。The method of monetizing game props is no longer limited to the game development team selling props to players，Props can also be circulated between players。For example, in the game "Alien World"，In addition to the development team conducting a virtual land auction，Players can also use 188bet technology to trade props with the WAX ​​blockchain and other players through Ethereum，Most of the content in the game，includes roles、Land、Soldier、Weapons, etc. can be traded as 188bet，Price range spans from to thousands of dollars。

Based on the fact that game props are digital assets and have new monetization models，The setting of the rarity of virtual items by game manufacturers is conducive to reasonable pricing of different 188bet props in the market determined by supply and demand。The 188bet blind boxes sold by NetEase’s “Eternal Calamity” have different rarities，Highest rarity set to “Legendary rare card”，Limited to 180 pieces worldwide。The higher the rarity of 188bet products“Demand exceeds supply”，Higher pricing，The lower the rarity of 188bet products“Supply exceeds demand”，Relatively low pricing，The market pricing logic of 188bet products is gradually established。

From the theme of 188bet products，Domestic digital entertainment users are more receptive to 188bet products with tourism and cultural IP themes，Domestic manufacturers have launched related 188bet products。Alipay and Dunhuang Fine Arts Institute launch Dunhuang Feitian、Nine-color deer 188bet payment code skin，Total 1.60,000 pieces，Sold out in seconds；Tencent Magic Core Platform launched Jingjiang Prince’s Palace“Moya Five Blessings”Digital stone carving，Sold equally quickly，And the Dunhuang Cultural and Creative Millennium Colorful Digital Mural will be released soon。

Players are increasingly accepting cultural IP assets with collectible value in the virtual world，It will prompt game companies to start trying to combine some props or gameplay with well-known scenic IPs through 188bet technology。Thus allowing the scenic IP to be revalued in the virtual world。We believe that the following scenarios may become important breakthroughs in the future:

5.1 188bet spot IP implantation into game cards or props

According to China Game Industry Report，Card games account for 15% of the total number of mobile games，Ranked third 188bet game category。As a more popular game category at the moment，The cards 188bet game have both game attributes and collection attributes。The game attributes of cards mainly come from the skills 188bet game、Combat values, etc.，The collection attribute of a card mainly comes from the scarcity of the character or prop corresponding to the card，For example, the rarity of card characters, etc.，But at the same time, it cannot be ignored that the theme illustrations of the cards also enhance the collection properties of the cards。

With the maturity of 188bet，The scenic cultural tourism IP is expected to be introduced into the card illustration content，Further highlighting the collection attributes of cards。The cards purchased by players become digital assets with 188bet attributes，The collection attributes will exceed the game attributes，Become a permanent digital collectible。188bet cards that also highlight collection attributes will not be limited to existing in a single game，But it can be circulated in different games“Cross-game”To use、Transaction。For example, the game "Ni Shui Han" proposes to use NetEase's Fuxi Tongbao blockchain，Generate 1.6.3 billion“Fuxi Tongbao”，Can be exchanged for game time in the game、Limited edition game appearance and physical peripherals, etc.，And will be used in all games under NetEase Thunderfire，Created into a fair item that is widely used in all games on the market，Used to buy and sell virtual equipment and game assets。

The enhanced collection attributes brought by 188bet cards can promote player charging，Increase the operating income of game developers and scenic spots。Cards with scenic spot IP combined with 188bet technology，You can use works that combine the theme of the scenic spot in illustrations to distinguish the rarity of cards。The collection value of cards with higher quality works as illustrations will be higher，Guide players to increase their willingness to collect，Players are willing to buy more card packs to obtain cards with higher rarity，Thus driving consumption。At the same time, higher collection popularity and game revenue give game manufacturers the motivation to launch higher-quality content，The development of the game industry forms a virtuous cycle。

5.2 Online virtual reappearance of 188bet performances

The 188bet performing arts industry is an important extension of the commercial realization of 188bet IP，The initial investment is relatively small，Can be integrated with the cultural content of the 188bet spot，And successful projects have certain replication capabilities，There is already "Songcheng Eternal Love" in the country、"Impression Liu Sanjie" and a series of successful cases。Tourist performance project "Eternal Love in Songcheng"，Revenue in 2019 before the epidemic was 17.600 million yuan，Occupies 25% of the national tourism and entertainment box office revenue.9%，Form and content are obviously preferred by tourists in the market。

With the popularization of metaverse performing arts forms and virtual digital human technology，Scenic area performances can create virtual digital stars，Launching virtual human metaverse performance stage。The overall market share of domestic virtual digital humans is in the growth stage，It is expected that the domestic virtual digital human market will exceed 270 billion in 2030 (data source: Qubit's "Virtual Digital Human In-depth Industry Report")，The hot direction of market development is virtual anchors and virtual idols，This direction perfectly meets the needs of virtual performances in 188bet for creating virtual stars。It is expected that the audience acceptance of virtual characters will increase，And the successful creation of virtual character stars，The performing arts stage composed of virtual characters will be widely used in 188bet。Preliminary attempts at the virtual human performance stage include Bilibili’s launch of the virtual character ";Luo Tianyi”The stage of collaboration with pipa player Fang Jinlong，Breakthrough“Dimension”’s cooperation has achieved great success。

Similar to the later video dissemination method on the performing arts stage in real life，The virtual human performing arts stage can also produce performing arts recording videos，And use 188bet technology to produce 188bet performing arts videos for release。188bet technology can prevent the spread of piracy of performing arts videos due to its non-tampering characteristics，Ensuring the security of performance videos circulating in the virtual world。After making the 188bet recording video，Scenic spots can publish these 188bet performance videos on the 188bet publishing platform，The release of digital assets with the scenic spot’s own IP attributes will be developed into a new profit model for the scenic spot，Enrich the existing income sources of the scenic spot。

5.3 Digital reconstruction of 188bet souvenirs

In traditional tourism mode，Tourists usually choose to buy souvenirs as souvenirs，The use of 188bet technology can replace traditional souvenirs with digital travel certificates，Provides a feature for travelers to prove they have done certain things。Proof of travel is essentially an asset tracker，If a tourist visits a specific attraction in the real world，You will receive a digital souvenir in the form of 188bet。The motivation behind developing Travel Proof is digital reputation，That is, tourists can verify that they have tried it if they have a travel certificate、Visited、Experienced specific things，Not just owning the thing。Recently, foreign countries have launched a new product called &ldquo on the public chain IoTeX.;Pebble rough stone”'s device，Its hardware products capture locations from the real world、Climate、Sports、Light and other data，And cryptographic signing with built-in security elements，Finally, an 188bet travel certificate is generated through the software and delivered to the user。

Except digital travel certificate，The concept of digital souvenirs also adds new business directions to the scenic spot。Digital souvenirs record tourists’ photography at different attractions，Combine to generate an electronic postcard。Each electronic postcard is different due to the photographer，All have unique characteristics，Enables electronic souvenirs to function as travel certificates，Used to prove that tourists visited a certain attraction at a specific time。This characteristic of digital souvenirs perfectly matches the characteristics of 188bet，The application of 188bet in digital souvenirs will not have any technical difficulties。

Digital travel certificates and digital souvenirs can be subsequently applied to the construction of the national tourist route network。National Tourism Administration and Ctrip and other tourism companies can use transportation convenience、Landscape coordination and other factors，Establish a nationwide tourist route map for various 188bet，Tourists will choose the route they want to visit on this route map，Visitors will receive a travel certificate after completing the corresponding tour。Visitor’s travel certificate can serve as a digital voucher for their route’s visit history，Exchange for points，Points can later be used to exchange for line fee discounts and other functions。

5.4 Digital evolution of 188bet spot tickets

Domestic 188bet began to gradually use online ticket solutions after the epidemic，Online ticket booking and reservation have gradually become essential ticket sales channels for high-end 188bet。According to data from the Ministry of Culture and Tourism，Due to the outbreak，The proportion of online purchases of scenic spot tickets in 2020 will increase from 20% in 2019 to 40%，Among them, 5A-level 188bet and other high-end 188bet implement online reservation mode，The proportion of online reservations has reached 94%。

As domestic scenic spots gradually turn their attention to online ticket sales，188bet tickets will become a development trend，The ticket traffic it brings will bring more revenue to the scenic spot。Combined with VAR and other technologies，VAR videos can be produced in scenic spots，To provide tourists with an immersive first experience of the scenic spot，As a pre-purchase traffic。After tourists purchase tickets，Combined with 188bet technology，Scenic spots can combine videos with digital tickets to produce 188bet tickets，Provided to visitors as digital assets，Give digital tickets collection value。If the visitor transfers the 188bet ticket to someone else，188bet tickets also have the potential to attract external traffic，Can provide potential new tourists to the scenic spot。

Excluding increasing revenue sources for attractions through ticket diversion，188bet tickets also have the potential to develop tourism derivatives for attractions。The unique characteristics of 188bet tickets allow them to be used as tourists’ vouchers for tickets to the attraction，Subsequent attractions can set up many privileges for tourists with 188bet tickets，Develop tourism derivatives。For example，Scenic spots can provide 188bet ticket holders with preferential measures to purchase special products in scenic spots at special prices，Exclusive peripherals can also be developed for this type of tourists，Or only provide such tourists with the right to purchase limited scenic spot IP peripherals。

We can roughly divide 188bet spot destination companies into two types: IP monetization type and traffic monetization type。The IP monetization category mainly refers to the company or destination that has and directly controls the IP resources of the core attraction of the 188bet spot。

IP monetization targets will be more likely to develop new growth poles in the 188bet world。

The traffic monetization category mainly refers to companies or destinations that do not directly control the IP resources of core attractions in 188bet，Instead, traffic is monetized by operating related supporting services around IP resources。

Trend。Future IP operations will span the 188bet world and the real world，The 188bet world and the real world are two parallel components of social and life scenes。

The reason why we emphasize 188bet，Because the core of 188bet is to optimize copyright confirmation，Also provides traffic entrance。The source of all value is IP value and resource value。188bet realizes the verification of rights and the link between virtual and reality，Expanded the monetization dimension of IP。188bet as a kind of decentralization，Virtual assets with liquidity，In line with the unique cultural and artistic value of 188bet in scenic spots，Once its value is diversified and extended，And give it a certain degree of practicality，It naturally becomes communicable、Can be collected、A huge traffic portal that can be shared。

Trigger is approaching。Market education on 188bet assets、Possible rapid penetration of VR equipment, etc“Infrastructure”Level advancement，Will stimulate demand for IP and content，The second space of tourism operations has a technical foundation、Requirement basis、Business Basics。

Space。In a regular year before the pandemic，Disney’s online revenue is 1% of its offline revenue.more than 5 times；During the epidemic, online income was more than three times that of offline。By observing Disney’s revenue structure, we can see that there is more room for IP realization in virtual scenes。And another dimension，The search volume for 188bet is generally 5-10 times that of completed tours。Of course, in the current situation where the above-mentioned virtual world economic industry has just started，This kind of data observation is still relatively rough，But one thing is certain，Virtual technology allows 188bet to reach potential customers and provide services not only limited to real-world 188bet，Can be extended to virtual tour、Virtual cultural creation and other dimensions。

IP is the core。We can roughly divide 188bet spot destination companies into two types: IP monetization type and traffic monetization type。Among them, IP monetization targets will be more likely to develop new growth poles in the virtual world。

Mainly existing technologies at the industry level、Business Model、Main risks in three aspects of market demand。

◈The implementation and implementation details of the technology need further verification。The integration of 188bet and industry is still in its early stages，Confirming copyright rights、Accurate distribution of income、The combination of 188bet and VR、188bet has become a key technical link such as the virtual world traffic entrance and requires further verification of technical theory and practical cases。There is uncertainty about the actual implementation capabilities of the current technology。

◈The business model needs to further mature。In IP refining、Copyright Confirmation、IP monetization and other links，And 188bet asset transfer、The combination of 188bet and VR/AR ecology, etc.，Requires a lot of business practice polishing and industrial chain integration。There is uncertainty about the maturity speed of the business model。

◈There is uncertainty about the speed and extent of demand release。The domestic market has initially passed the enlightenment stage of 188bet/VR/Metaverse，Point-like demand continues to explode，But mainly limited to the most original and simple business model。United VR in 188bet，Create copyright confirmation of cultural tourism IP resources across the virtual world and the real world、Traffic entrance、In the context of ecological grafting, etc.，Demand side for virtual assets、There is uncertainty about the release of demand for virtual experience and other aspects。

◈There is uncertainty 188bet development of the epidemic

◈Macroeconomic fluctuations

Note: The title of the article is newly proposed.

For detailed report content and related risk warnings, please see the full version of the report，The report will be released on January 23, 2022。