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When will the country’s gates be opened，When will the turning point for the recovery of inbound and outbound tourism occur？

On February 8, Spring Airlines stated during an agency survey:

Judging from this year’s Spring Festival，The country proposes not to use one-size-fits-all prevention and control，There have been some changes in the epidemic control model in various places，So despite the spread of epidemics in various places，But the entire Spring Festival transportation is running relatively smoothly，This is a good signal。

If there are no special circumstances on May Day，It is expected that there will be a relatively obvious peak。Next, when the epidemic is better controlled，The expectation of summer transportation will be higher than that of 2021。

International routes，It may be partially loosened in this winter and spring，For us，Looking forward to the domestic market gradually getting on the right track，As long as the domestic market enters an orderly recovery rhythm，The entire civil aviation operation will appear and last year、Completely different results from the year before last。So based on the above，From a company perspective，The pace of aircraft introduction has hardly slowed down in the past two years，This year’s 8 aircraft are also subject to the upper limit of approval。The company is also actively preparing for the resumption of international routes，In response to market policy changes bringing about the liberalization of the country。

Judging from these contents, especially the international route prediction information，Spring Airlines remains confident in the liberalization and resumption of inbound and outbound travel，But the time point is in “This winter and spring”，It means there will be a longer waiting time。

Compared，Co-founder of Ctrip、The prediction time given by Chairman Liang Jianzhang is much more optimistic，As early as early December last year，He said，It is estimated that other Asian countries will gradually open up within 3 months following the footsteps of Singapore (Note: Singapore stipulates that as long as you have been vaccinated, you can enter). Of course, China will be more cautious，Learn from the experience of other countries，If these countries successfully liberalize，China won’t be around for long either，It is estimated that it will be opened with conditions in half a year。

The 14th Five-Year Development Plan for the Tourism Industry officially issued by the State Council proposes 188bet Online Sports Betting and Casino “Promote inbound tourism step by step、Steady development of outbound tourism”，No specific timetable was given。

Dai Bin, President of China Tourism Academy said，The inbound and outbound tourism market is likely to continue its performance over the past two years，But international and Hong Kong and Macao tourism exchanges will become more frequent。New Year，The government will make judgments based on the needs of epidemic prevention and control and the situation，Initiate policy research on the entry and exit markets in a timely manner，However, bilateral and multilateral tourism exchanges will still be mainly online。

Refer to the above information，If there are no major adverse changes in the global epidemic，This year, my country’s inbound and outbound tourism may see a new situation of opening up exploration in small steps and at a later time，It will be a longer process。

Caesar Travel, the two major domestic outbound tourism giants、Uxin Travel is expected to still suffer serious losses in 2021。

The 2021 performance forecast released by Uoxin Travel，The net loss for the year was approximately 4.100 million yuan-5.200 million yuan，And the loss in the same period last year was about 14.800 million yuan，The extent of losses narrowed significantly。Announcement，The reason for the narrowing of losses of Uoxin Tourism is due to the new coronavirus epidemic，The company and related industry chains have been greatly affected，Business recovery is slow，Have a greater adverse impact on the company’s production and sales。But 2021，Various self-rescue measures proactively adopted by the company have yielded initial results，Making the loss in 2021 narrower than that in 2020。

The 2021 performance forecast released by Caesars Travel，Caesar Travel expects net profit loss of 4 in 2021.800 million yuan–5.800 million yuan，Loss 6 compared with the same period last year.Loss narrowed compared to 9.8 billion yuan。Preview name，Due to the ongoing COVID-19 epidemic、Outbound travel business has not yet started、Affected by HNA Group’s bankruptcy and reorganization and other factors，The company’s performance in 2021 has not yet recovered。

Serious losses、Loss narrowed、Business recovery is slow、Keywords such as self-rescue effectiveness，The narrowing of losses also needs to be divided into two parts，On the one hand, the loss situation has improved，It’s a good thing，On the other hand, many of the company’s business operations have been affected by the epidemic，Input cost reduction，Meaning that the business situation is still quite difficult。

Some travel companies focusing on the domestic tourism market，Performance is not optimistic either。

The 2021 performance forecast released by Lijiang Shares，its net loss is 28 million yuan-38 million yuan，Profit 7048 compared to the same period last year.980,000 yuan turned from profit to loss，Two of the main reasons are that Yunnan Province has suspended inter-provincial travel three times，Including the traditional summer tourist season in August and the exhibition peak season in November，And the epidemic-related preferential support policy funds received decreased by approximately 38 million yuan compared with the previous year；

China CYTS 2021 pre-profit announcement，Estimated net profit for the year is 1499.240,000 yuan，And the net loss in 2020 is 2.3.2 billion yuan。Announcement，During the reporting period，The recurrence of the new crown epidemic and local prevention and control policies continue to have an impact on the tourism market and residents’ consumption habits，Corporate Travel Agency、Scenic Area、188bet online sports betting Integrated Marketing、The recovery of hotel and other business sectors has been suppressed to varying degrees。

BTG Hotel releases announcement，The net profit in 2021 is expected to be 45 million yuan to 65 million yuan (while the net profit in 2019 was 8.8.5 billion yuan)，Increase by 5 compared with 2020.4.1 billion to 5.6.1 billion yuan。Announcement，The company will open more than 1,400 new stores throughout 2021，Reaching the highest level in company history，The company’s reserve stores will exceed 1,600 by the end of 2021，Laid a solid foundation for new store development in 2022。

The performance of each company is different，There is also a further recovery trend，Even the domestic market still has a lot of room for development (for example, Beijing Tourism Hotel still has many new stores)，But the impact of the epidemic is still profound，A far cry from the epidemic performance。

The so-called over and over again，Three more times，Three and exhaust，Entering the third year of the epidemic，Travel companies’ own confidence、Confidence given by the outside world, etc.，No longer as simple as a cliché，Continuity of relief policies and measures、Validity，And travel companies are looking for ways，Adjustment、Innovation, etc.，It’s all about survival，In the next longer period，No matter what，General direction of consumption reform、Socioeconomic trends (including but not limited to changes in population trends，Rural Revitalization、Carbon neutrality and other strategies) grasp and clear understanding，And its own innovation，Keep up with the changes of the times，Those who can carry it into the future，One of the keys to more opportunities in the future。

The flexibilization of domestic travel-related epidemic prevention and control policies、Moderate relaxation of the prevention and control environment，It’s even more critical，More substantial policy measures are needed to promote implementation。

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There are predictions about the recovery of global tourism.

February 8，According to the latest issue of the "World Tourism Barometer" recently released by the United Nations World Tourism Organization，The international tourism industry has been suspended for two years due to the epidemic，Global tourism growth will be only 4% in 2021，The international tourism industry must return to pre-epidemic levels，Probably until at least 2024 and beyond。

If so, the road to recovery will indeed be long.

In order to promote the recovery of inbound tourism，Many countries are trying to open their doors。

February 7，Australian Government Announcement，Starting from the 21st of this month，Reopening borders to international tourists and other Australian visa holders who have completed the full course of COVID-19 vaccination。Australian Prime Minister Morrison issued a statement that day，Australia’s medical system has withstood the test in response to a new round of epidemic caused by the Omicron strain of the new coronavirus mutation，The number of hospitalizations due to the new coronavirus has been on a downward trend recently，Relevant Australian authorities therefore agreed to further open the border，This move is also to promote the recovery of Australia’s tourism industry。

Philippine official statement，Starting from February 10th，The Philippine government allows foreigners to enter the country for business and tourism under certain conditions。It is reported，Visa-exempt foreign nationals who fail to fulfill all of these conditions，Will be denied entry。Once accepted for entry，They will no longer be required to undergo facility-based quarantine，But self-monitor 188bet Online Sports Betting and Casino for any symptoms for seven days，The arrival date is the first day。

According to Lianhe Zaobao news，The Ministry of Culture, Sports and Tourism of Vietnam supports the proposal to fully open international tourism on March 31 in advance，Instead of early May as originally planned。Mentioned by the Ministry of Culture, Sports and Tourism of Vietnam，March 31 is the appropriate time to fully open up international tourism，Vietnam is expected to complete the vaccination of the new coronavirus vaccine booster dose by then。The Ministry of Culture, Sports and Tourism of Vietnam pointed out: “Many countries and regions have begun to resume international tourism，If progress in Vietnam is slow，Will lose the opportunity to attract foreign tourists。

The British government announced that from 4 am on February 11th，The British government announced that from 4 am on February 11th，As long as you complete vaccination with a vaccine recognized by the British government (Chinese Vaccine Beijing Bio/Sinovac)，To enter the UK, you only need to fill in the Passenger Locator Form，Exempt from previously mandatory quarantine。

This reveals a lot of information: the ability of the epidemic prevention and control system to withstand the test of changes in the epidemic、Vaccination rate、Competing for international tourists is one of the key words。The ability to respond to the epidemic is one of the core foundations for opening up the country，The situation of each country is different，But based on the judgment of the epidemic direction，And domestic tourism、The need for social and economic recovery，Forcing more countries to choose to open their doors as soon as possible。

Vaccination is the core pass，More countries are opening up，It will promote the increase in vaccination rate，But one of the key points is the recognition of vaccination among countries，And the coordination or relative unification of related policies。UK’s recognition of Chinese vaccines，is one of the important trends。

Even if the country is open，The current volume of international tourists is still smaller than before the epidemic，One waxes and wanes, the other waxes and wanes，Competing for limited international tourists，Even create more opportunities to acquire customers in the long period of international tourism recovery，Involving whether“Strike first to gain the upper hand”，Get the upper hand，Not just about the present，It’s also about the future。Of course, this puts considerable demands on its epidemic prevention and control capabilities。

The key question is: will China follow or not？Do you want to follow？How to follow？

This is still full of unknowns，But the domestic consumer market is further activated、Drive，It is indeed an important point。

February 9，Chongqing officially issued "Several Policies for Chongqing to Cultivate and Build an International Consumption Center City"，Support commercial carrier construction、Introduction and cultivation of leading enterprises、Introducing the first store of commercial brands、Special brand development, etc.，Promote Chongqing to build an international consumption center city。In accordance with the relevant content of "Several Policies"，Chongqing will adopt the method of replacing subsidies with awards，Encourage districts and counties to cultivate and establish pilot demonstration districts and counties，Key business districts、Pedestrian Street、Night market blocks and other commercial carriers actively carry out demonstrations and creation，Rated as an international consumer center area、Regional consumption center city、A city integrating business, culture, tourism 188bet app download and sports，National level、Municipal model business district、Pedestrian Street、Night Market District，National cultural and tourism consumption demonstration pilot city、A financial reward of up to 10 million yuan will be given to sports consumption pilot cities，Encourage various consumer carriers to improve their quality，Promote urban improvement and renewal。

International consumption center city，Multiple meanings superimposed: the construction of an international metropolis、Urban development、Consumption upgrade、Consumption affects the overall economic situation、Inner loop and double loop。And cultural tourism consumption、Cultural and tourism industry development，also throughout。

The construction of an international consumption center city has nothing to do with the epidemic，It is the construction of an international metropolis、It is inevitable to enhance the role of stimulating consumption，But under the epidemic，Its importance increases，At the same time，Domestic consumption power、Size is proven again，The original outbound travel consumption has found some substitutes in the domestic market，Complete certain consumption return conversion。

But the other side，The contradiction between supply and demand in the domestic consumer market is intensifying，Supply cannot keep up with demand，Restricts consumption release，So international consumption center cities must first make more new achievements in the new supply level of consumption，This is the third dimension。A circular logic of the driving role of consumption in economic development is，Consumption drives production—Production creates revenue growth—Income growth will drive consumption......

This logic actually answers consumption more clearly、Income growth is the same category“Which came first, the chicken or the egg”’s question，Consumption is front-loaded，Why？

Assuming that the overall income growth of the people is restricted，But consumption is still emphasized、Push，One of the reasons is the consumption stratification under the overall consumption upgrading trend，Size of middle- and high-income groups、Consumption power and demand，You can still have better consumption, release and transformation space，The key lies in the matching of products and services。

Cultural tourism consumption insights

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Focus on the Spring Festival travel information on each platform:

Tuniu: Spring Festival holiday，Nearly 60% of tourists will travel“Distance”Adjust to local tour、Surrounding Tour；High-star quality hotel、Theme park hotel bookings increased 53% year-on-year，It is even harder to find a room in star-rated resort hotels in the suburbs of some cities。

Meituan: Influenced by the Beijing Winter Olympics，The popularity of online visits to ice and snow tourism across the country has increased compared with the same period in 2019，Beijing、Guangdong、Jiangxi、Shanghai、Chongqing、The popularity of online visits to ice and snow places in Yunnan and other places，An increase of more than 100% compared with the same period in 2019。Among them，The popularity of online visits to the Snow Park and Snow Carnival soared 642% compared to the same period in 2019。

Ctrip: Ski-themed hotel bookings during the Spring Festival increased by 54% year-on-year，ice and snow、Ski resort ticket orders increased by nearly 40% year-on-year。at“Celebrate the New Year on the spot”Background，Esports、Script Kill、Audio and video and other special hotels further enrich tourists’ accommodation experience，E-sports room orders increased by more than 80% year-on-year during the Spring Festival。According to Ctrip ticket data，This year’s Spring 188bet Online Sports Betting and Casino Festival parent-child orders account for nearly 40%，Parent-child families spend 31% more when visiting scenic spots than non-parent-child orders。

Tongcheng: Spring Festival this year，“Returning to hometown for the New Year”Keep pace with the two main themes of local travel，The number of passengers returning home before the holiday increased by more than 40% compared with last year，Many scenic spots in third- and fourth-tier cities、Hotel Spring Festival bookings are growing rapidly。The flow of passengers returning home to visit relatives superimposes the travel demand of local residents，Make the local travel and surrounding travel market very hot during the Spring Festival；The number of orders for national ice and snow scenic spots increased by 68% compared with the same period during the Spring Festival last year。

There is a lot of overlap in the Spring Festival tourism data information of these 4 platforms，Including but not limited to the continued mainstreaming of local/surrounding tourism、The popularity of ice and snow tourism，Both are inevitable。What is worthy of more thinking is，What kind of trend may ice and snow tourism continue after the Winter Olympics？Currently, a large group of people who consume ice and snow tourism are novices，brings a considerable increase in consumption，Another large group is the ice and snow tourism consumer group，They pay attention to quality、Experience，at“Relatively low frequency + low price + large group”、“Relatively high frequency + high price + small group”In the ice and snow tourism consumption market composed of these two consumption models，Providing more targeted and sticky products has become the key。

At the same time，Local travel、What may be the next direction of peripheral tourism？Existing consumer trends，Added the deep impact of the epidemic in 2 years，The influence continues，What is certain is that these two forms of tourism are becoming more stable、Deepening，The cultural tourism consumer market pattern has really changed，Whether it is to deal with the continued impact of the epidemic or the sudden “attack”，And enlarging the consumption plate of the destination itself，I rely on you when traveling around the country，The destination’s cultural tourism product supply system、The conversion logic and path must be changed。Surrounding tourism should become a new market for destinations、“New Dojo”，When one day is prosperous and prosperous，When it is possible to achieve large-scale or comprehensive recovery without relying on long-term tourism，This will also be the time when the cultural tourism market has truly been reshaped。

The destination must be taken seriously，And take more substantial and effective actions，Only in order to cope with the changing situation，In order to win more opportunities。