Once created "Spirited Away"、《My Neighbor Totoro》、The animation studio behind classics like "Castle in the Sky" joins the theme 188bet mobile melee。

Recently，Studio 188bet mobile announced that the world’s first 188bet mobile Park will open on November 1, 2022。This park is located in Ai·, Nagakute City, Aichi Prefecture, Japan;Construction in the Earth Expo Memorial Park，The park contains“Hill of Youth”、“188bet mobile Warehouse”、“Ghost Village”、“Witch’s Valley”、“My Neighbor Totoro”Five areas，Taken from "Howl's Moving Castle"、"Spirited Away"、《My Neighbor Totoro》、"The Cat's Repayment" and other 188bet mobile classics。

Created based on a large number of classic animation IP scenes，The opening news of 188bet mobile Park received a lot of attention as soon as it was released。But behind the heat，As an animation studio established for nearly 40 years，Can theme parks become a new growth point for 188bet mobile？Cross-border entry，Abandon large amusement facilities，Is this road feasible?？With Disney、Universal Studios side by side，188bet mobile Park has a good chance of winning in the increasingly fierce competition among theme parks in the Asia-Pacific region？

A theme 188bet mobile without rides and dolls

Public information display，Back in April 2018，188bet mobile and Aichi Prefecture of Japan announced that they will jointly build 188bet mobile Park，Redevelopment based on the Aichi Expo venue，The park covers an area of ​​about 200 hectares，The total construction cost is estimated to be 34 billion yen。In 5 areas，Hill of Youth”、“188bet mobile Warehouse”and“DONDOKO’S FOREST”Will open this year，“Ghost Village”and“Witch Valley”Estimated to open in 2023。First opening to receive 1 million tourists a year，The number of passengers will increase to 1.8 million after fully opening。

In official news，188bet mobile said there will be no large attractions and rides in the park，Visitors can take a leisurely stroll in the park，Feel the breeze on your face，Explore natural wonders。Also，Tetsu Okamura, producer of 188bet mobile Park, said，People will not see anime characters dancing or talking in the park。I hope to completely recreate the world of 188bet mobile，Create a real feeling for everyone，It’s like the characters in the movie live there。This also means，188bet mobile Park is mainly about scene reproduction，Fewer interactive facilities。

Look at it in details，The 188bet mobile Warehouse was converted from an indoor heated swimming pool，There will be a playground in the area、Video exhibition room, collection display area, etc.。In the Hill of Youth，The antique shop that will reproduce "Listen Ear"“Earth House“，The elevator building and other scenes in "Howl's Moving Castle"。“Witch’s Valley”and“Ghost Village”themed "Kiki's Delivery Service" and "Princess Mononoke" respectively，In addition to recreating scenes from the movie，The attractions related to the themes of these two movies will also be expanded。

Concept map of 188bet mobile Warehouse

Overall，With Disney、New construction such as Universal Studios、Compared to theme parks where interactivity and experience are paramount，188bet mobile Park emphasizes the concept of nature and environmental protection——No deforestation，Do not damage the original park，Redevelopment using old equipment，The main way to play is visiting，Less direct involvement。

As an animation production company，Over the past thirty years，188bet mobile’s main business is the production of theatrical animations。But regarding the matter of moving anime scenes offline，188bet mobile opened the 188bet mobile Museum as early as October 2001。As understood，The museum was designed by Hayao Miyazaki himself，The scene layout is restored to the animation world of Hayao Miyazaki，Also on display are all the paintings of Studio 188bet mobile from the 1970s to the present、image、Figures and manuscripts, etc.。

Photo source: Mitaka no Mori 188bet mobile Museum official website

According to public reports，Since the museum opened in October 2001，The number of tourists visiting each year is about 650,000，To ensure experience，Only 2,400 visitors per day，And need to be divided into four groups to enter。Ticket price，188bet mobile early days of its establishment, the museum set the ticket price for adults (over 19 years old) at 1,000 yen (approximately 55 yuan)，And it has never changed again。

However, the epidemic caused the museum to be forced to close several times for several months，As Japan closes its borders，Even if reopened，The number of visitors to the art museum has still dropped significantly。According to public reports，2020，The 188bet mobile Museum has only received more than 60,000 visitors，Ticket revenue is also estimated by 6.600 million yen reduced to 1.500 million yen。July 15, 2021，Kyoto Mitaka City Government launches crowdfunding project，To maintain the normal operations of the 188bet mobile Museum Mitaka no Mori。

Building 188bet mobile Park，It is a further step in bringing the 188bet mobile animation world offline。But the more important point is，Based on existing animation IP resources，Extend the industrial chain，Looking for new development space。

Back in 2013，Miyazaki、Isao Takahata and two core figures of Studio 188bet mobile have announced their retirement。2014，Studio 188bet mobile spokesperson Toshio Suzuki announced that animation production will be completely suspended，Only copyright management will be carried out in the future。Until 2017，After Hayao Miyazaki announced his return，188bet mobile’s animation department has just started functioning again。

Suzuki Toshio once said，The company’s financial problems have been very tense，Just looking for the right time to announce my withdrawal。According to Japan's "Yomiuri Shimbun" report，Studio 188bet mobile has always adopted Japan’s most original animation production process，Places a heavy production expenditure burden on 188bet mobile。Public information display，188bet mobile spent 23 years making "Princess Mononoke".500 million yen，"The Tale of Princess Kaguya" cost 5.1 billion yen，Insufficient funds occurred during the filming of "The Story of Yanagawa Horiri"。

The opening of 188bet mobile Park，Can improve the offline monetization ability of 188bet mobile animation resources to a certain extent。Create from animation、Play，To derivatives sales，Finally, we go to the theme park to experience the business closed loop，Attract tourists to experience offline scenes with high-quality works，Use scene experience to strengthen tourists’ enthusiasm for works and brands，Build your own industrial ecology。

Can 188bet mobile succeed in cross-border theme park development?

Animation studio making theme 188bet mobile，Walt Disney has taken this path to the extreme。

Making Mickey Mouse、After classic IP images such as Donald Duck on big and small screens，Disney entered the construction stage of offline parks and resorts 188bet mobile 1970s。Afterwards，By original creation or acquisition，Disney has accumulated a large number of popular IP copyrights，Public information display，As of the third quarter of 2019，Disney has released more than 1,000 live-action movies and hundreds of animated movies。As of August 2021，Among the top 20 box office rankings of global film and television，Disney has a total of 13 titles。These popular film and television works are taking the global box office by storm，Provides Disneyland with a steady stream of scene resources and visitors from all over the world。

Compare the development model of Disneyland，The biggest advantage of 188bet mobile Park currently is the copyright IP resources in its hands，According to incomplete statistics，Since its establishment，Studio 188bet mobile has produced a total of 26 feature-length works，And a large number of short works，Many of them are world-renowned、A very popular classic work。Via 188bet mobile Museum，Has accumulated more than 20 years of offline operation experience，And the museum’s enduring popularity，It has even become a landmark building in Japanese tourism，Partial proof of the appeal of 188bet mobile works and their offline scenes。

Screenshot source: 188bet mobile documentary—The kingdom of dreams and fantasies

But the disadvantages are also obvious。First of all, 188bet mobile lacks the ability to continuously produce high-quality film and television works，This is shown，The vast majority of 188bet mobile’s classic works are produced by Hayao Miyazaki、Produced by Isao Takahata，Weak training of new people。2014 to present，Studio 188bet mobile has not produced a well-received and popular work for many years，It is difficult to lead the continuous iteration of offline theme parks。This may also lead to attracting more tourists to pay for sentiment，It is difficult to develop new customer markets。

Create an offline park with the theme of a single popular character IP image，Failure cases are not uncommon。Hangzhou Hello Kitty Park, which is also based on Japanese animation IP like 188bet mobile Park, is one of them，2015，hello Kitty Paradise officially opened，Occupy 1.6 square kilometers，Total investment reaches 2 billion yuan，Becoming the largest Hello Kitty theme park in the world。But this paradise did not achieve the expected success，With Lina Belle、Megatron network exploded at the same time，Due to lack of tourists，Many restaurants in Hangzhou Hello Kitty Park、The devices are all closed or semi-closed，Desolate and deserted。The reason，Not enough content production capacity，Lack of highlight IP besides hello Kitty，The popularity cannot be sustained，This leads to a series of chain effects，The park operation is also in trouble。

Secondly，Compared to creating animation works，Offline theme park operation has become more difficult。Offline park planning、Construction，To post-operation management，Complicated process，Greater cost investment，In this regard，The 188bet mobile experience is not outstanding。Take the art museum as an example，Due to year-round tourist restrictions, it is difficult to buy tickets，It is often necessary to make an appointment several months in advance，In addition, photography is not allowed in the museum and other requirements，As a result, the museum lags behind in terms of visitor services and publicity and marketing。Also，In order to be consistent with the concept conveyed in the work，188bet mobile offline scenes pay more attention to public welfare，Relatively restrained in commercialization。An example is，The 188bet mobile Museum spends huge sums of money every year to maintain the facilities in the park，No price increase in twenty years since opening，Limit the number of passengers，No commercial marketing, etc.。The opposite is，Disney adopts &ldquo in park projects;Three-Three System”，One-third of the hardware equipment is eliminated every year，New one-third new concept project，Continuously give tourists a sense of freshness。

And 188bet mobile’s operation of theme parks is still very likely to continue the above practice。According to Nihon Keizai Shimbun report，The maximum ticket for the first phase of the park may be set at about 4,000 yen for an adult ticket (about 220 yuan)，Implementing advance reservation system for specified dates。For reference，Tokyo Disneyland has made the latest price adjustment in October 2021，The adult fare during weekends and holidays will be increased from 8,700 yen to 9,400 yen (approximately RMB 548)。

But this approach may no longer be suitable for theme 188bet mobile operations after the epidemic。After the epidemic，The Japanese government immediately closed the country，After briefly opening the borders，Announced in January 2021 to fully suspend the entry of all foreigners。From March 1, 2022，Japan relaxes entry policy，But tourist visa is not yet open。The nearly two-year lockdown period has brought Japan’s international tourism to the bottom，Tourism consumption hits new low。

Under the background of the epidemic，Japan’s tourism consumption is mainly supported by the domestic market，Continuously updating content，Increase repurchase and secondary consumption of local tourists，In order to ensure the continued operation of the 188bet mobile。In this regard，Universal Studios Osaka often uses Japan’s rich animation IP resources to cooperate，Launching themed entertainment projects and activities，Update 188bet mobile facilities，Including Demon Slayer: Kimetsu no Yaiba、hello Kitty、Pokémon、Doraemon and other popular IPs，March 8, 2022，Osaka Universal Studios invested over 60 billion yen to build“Super Nintendo”The world will also officially open。

According to official introduction，188bet mobile theme park is expected to receive 1.8 million visitors per year，With Tokyo Disney’s more than 30 million visitors before the epidemic，An order of magnitude smaller than the more than 14 million visitors to Universal Studios Osaka。188bet mobile crosses borders to become a theme park，Compared to the size of tourists，What deserves more attention is，It chose to abandon large-scale amusement facilities、Can alternative development models of traditional theme parks such as puppet shows and performing arts theaters succeed?？Can this model be replicated？The new business form of offline paradise，It will open the door to commercial development for 188bet mobile，It’s still a failure？