Today is the annual Goddess Day，This holiday is established internationally，To commemorate women 188bet mobile economy、Great achievements in political and social fields。

Cultural travel 188bet mobile, which belongs to the large service 188bet mobile，Women have also made important contributions，They can definitely hold up half the sky，Whether it is a practitioner or a consumer。

Let’s talk about practitioners first，188bet mobile Committee of 100 community with 218 members，The proportion of female travel company founders and directors is as high as 40%；Before the epidemic，There are only 5 males among the 38 people in our company，Including me。

As far as consumers are concerned，More than 70% of 188bet mobile consumption decisions are made by women，They have the absolute right to choose，188bet mobile products that are not favored by women，Basically no market。

These data look a bit monotonous，Cannot cover the huge value played by women 188bet mobile industry，Today I am a middle-aged greasy man，I hope I can use my own brushstrokes，Record them and their stories。

Stories of three female practitioners

I invited six female friends 188bet mobile industry to interview before writing this article，The response rate is just 50%，What a coincidence，These three have their own labels，The stories are quite exciting。

① “Better yesterday，Can’t go back；It will be difficult again tomorrow，Also continue”——Cun Xiaoqin, a post-90s Bai girl who has been 188bet mobile industry for 9 years

This year is the 9th year that a Bai girl born in Dali has entered the industry，This is also the third year of self-employment，Unfortunately，188bet mobile encountered the COVID-19 epidemic at the beginning of her business。

Key employees resigned，Partner changes career，The double blow of work and emotion did not knock her down，Self-proclaimed as “Little woman”188bet mobile is not because of her strong heart。

“I am a person who works in the 188bet mobile industry after graduation，Lijiang, where 188bet mobile is the pillar industry，Which industry can I change to?？”

With no way out, she can only fight with her last resort，No circuit breaker policy in 2020，Continuous operation 188bet mobile second half of the year，There is still profit at the end of the year。

First half of 2021，Because 188bet mobile made a mistake in judging the development of the epidemic，Recruited a group of people，Expanded office，causing losses。

Timely adjustment 188bet mobile second half of the year，The basic salary remaining after layoffs is reduced by 50%，Part of the office has been sublet，There was no loss overall at the end of the year，But I worked for a year in vain。

2 months after entering 2022，Yunnan's inter-provincial 188bet mobile has been repeatedly shut down (it has been shut down since December 26 last year - restored for 3 rounds)，But she didn’t suffer any loss despite surviving in the cracks，On the contrary, it is better than the second half of last year。

My judgment on 188bet mobile inch is，“Maybe most competitors are not confident，Either go back to your hometown for the New Year or change your career”。

Talk about transformation，188bet mobile also knows that short videos are one of the directions，But I have been preparing，Don’t know where to start。“Seeing other people eating pork tastes delicious，But I don’t even have piglets”。

When balancing the relationship between family and career，The matrilineal cultural tradition of the Bai people has inherent advantages，Cuncun’s family of three lives with her parents，Mother helped her take care of the children and most of the housework，No conflicts and trivial matters between mother-in-law and daughter-in-law，It allows her to devote herself to work。

What I didn’t expect was，She hopes that her 6-year-old son will continue to work in the 188bet mobile industry in the future，This shows that he will still be in peace and harmony after he becomes an adult，Life is rich，Travel has always been people’s yearning for a better life。

“Do a job that helps others pursue happiness，He will definitely feel happy too。”188bet mobile Bai mother said 188bet mobile。

② “The past 2 years of the epidemic，Just think of it as an MBA without paying tuition”——Shijun, a returnee from Canada with 10 years of experience

Master has brought us good news，Inquiries for Inner Mongolia this summer have started from mid-February。Parents of international schools in Beijing and Shenzhen are eagerly looking forward to traveling，Strong consumption desire for student 188bet mobile and parent-child 188bet mobile。

Focused on overseas group customization and overseas study before the epidemic，The impact of the epidemic is self-evident，The team is also swinging between survival and ideals，Fortunately, the core staff are still there。

Can’t leave the country and need to look for products again，There was no reference to copy，I can only keep trying。Inner Mongolia is a big place，Running 400 kilometers a day is normal。

Do scene services，Doing outdoor construction，If you don’t have a ready-made team, just go on your own，Pitch a tent and set a table，Flower Arrangement，Wash dishes and dishes，Handling materials，All done by myself。

High-end outdoor experience from around the organization、Design local study products，To operate the camping cultural 188bet mobile project；From organizing drive-in movie theater events to supporting car companies、Plan and implement brand activities for real estate companies and jewelry companies；From organizing client salons to forming youth communities，Everything that can be done，They all tried it。

At the same time during these two years，Shijun intensively collides ideas with outstanding colleagues 188bet mobile industry，Continuous learning。She thinks，“Although there is not much economic benefit in these two years，But compare MBA tuition fees，The exchange harvest is extremely cost-effective，It is a particularly good learning opportunity。”

In addition to excitement during transformation，Sometimes 188bet mobile gets depressed for a while，But there will always be people who know each other，Give her confidence，Keep going。188bet mobile feels that persistence is not stubbornness，But firm in goal but constantly changing methods，When you cannot stride forward in a straight line，Just take a detour and come back。

Shijun said，If I could go back 10 years and give her another chance，188bet mobile will still choose this industry，As a returnee from overseas, I planned an overseas wedding for myself，I thought this industry was very interesting and came in，I didn’t expect it to persist for 10 years。

As a woman，188bet mobile enjoys the dividends this job brings her，Because you can often travel with your family and take your children，188bet mobile likes to make work and life parallel，Although in a hurry，But also fulfilling，Also taking into account the harmony of family relationships。

The 188bet mobile can’t go back to the way it was before the epidemic，Just like people become more mature as they grow up。We can only keep learning，New target found，Make good use of your advantages，Build your own hard power，Always be ready to fight。

“Women are naturally more sensitive，Have good insight into customer needs，It is also easier to empathize with customers，This is our advantage。”188bet mobile said definitely。

③ “These are the worst two months，It will get better and better 188bet mobile future” ——Zhang Hong, an Australian immigrant who returned to Shanghai and persisted in working for 17 years

Zhang Hong immigrated to Australia from Shanghai in 2016，Established Aojia Travel 188bet mobile same year，Focus on Australia and New Zealand travel customization，This business is suspended due to the epidemic，But the core partners are still in office，She looks forward to returning to the Australian and New Zealand battlefields one day。

New crown epidemic for more than two years，The company’s business volume dropped sharply，Increase in employee turnover rate，Unstable military morale。After the 188bet mobile business is basically suspended，Zhang Hong did not lay off employees but made job transfers，Shift the focus of 188bet mobile department employees to business travel and airport services。

As a leader, she is also constantly trying other fields，For example, e-commerce，Such as cost control, etc.，Continuous learning 188bet mobile past two years，Obtained the certificates of psychological counselor and family education instructor respectively，Created my own lecturer IP。

The most sad thing for Zhang Hong during the epidemic is the resignation of core partners，Several core partners have chosen to leave the industry one after another，188bet mobile has also been adjusting her mentality，Unexpectedly, the new people promoted later are very responsible。

Zhang Hong also believes that it is impossible to return to the original model after the epidemic，The form of 188bet mobile will change，As a tourist, you must constantly adjust yourself，Only in order to keep up with the changing times。

This kind of self-requirement for constant change，Just like her own early life experience，Contracted train ticket reservations for all students 188bet mobile school for 2 consecutive years during college，I earned another 15,000 yuan by helping private schools enroll students in county high schools during the summer vacation of my junior year，At the China Southern Airlines counter at Hongqiao Airport after graduation，From grassroots conductor to station manager。

After starting a business in 2011，188bet mobile early days, she personally picked up and dropped off every customer at the airport，Government and enterprise customers accumulated from this，became the spark for their travel customization and team building business。

On the issue of balancing family and work，Mr. Zhang Honghe tries not to travel at the same time，Guarantee that someone will accompany the child on weekends，On weekdays, my mother-in-law takes care of me，188bet mobile has also been studying various family-related courses，Manage your own small home with heart。

Zhang Hong’s company will lose money 188bet mobile first two months of 2022，But she firmly believes: “These are the worst two months，It will get better and better 188bet mobile future。”

Female 188bet mobile consumer group portrait

I haven’t actually run a business for more than 2 years，Unable to interview female clients，But through data analysis and industry insights，It is not difficult to draw a group portrait of female 188bet mobile consumers。

① Women have absolute decision-making power on 188bet mobile consumption

According to the "2018-2019 Female Tourists 188bet mobile Consumption Analysis Report" released by Tuniu.com，Although there are 30 million more men than women in China’s population，But the proportion of female tourists is 58%，Became the &ldquo of the 188bet mobile market;Main role”。

From the perspective of changes in consumption structure，More than 70% of household consumption decisions are made by women，Is the absolute leader in 188bet mobile decisions。I still remember my company’s big data display on the OTA platform before the epidemic，75% of orderers are women。

Women are more emotional when making 188bet mobile decisions，They may have gone to Taiwan to see the sea because they watched the movie "Cape No. 7"，Maybe you wandered the streets of Chengdu after listening to the song "Chengdu"，Or maybe you are going to the ancient and mysterious Shangri-La because of a book "Lost Horizon"。

The report also states，32% of female tourists choose to 188bet mobile with their partners，Heighten your feelings while traveling；35% of women prefer to 188bet mobile with their besties，Enjoy the fun between little girls；There are also many women traveling with their families，Accounting for 21%。

In addition，With women’s economic independence and increasing 188bet mobile experience，Many pursue independence、Women who yearn for freedom are keen to 188bet mobile alone，Accounting for 5%“Lone Ranger Girl”It is increasingly becoming a new scenery during the journey。

② Photography has become the core need for women during 188bet mobile

I mentioned it in my article about exquisite camping，Some camps I visited，Not very strong in terms of comfort and experience，But it still does not affect its popularity in Xiaohongshu。

The fundamental reason is，Ladies and sisters actually don’t care whether they sleep well at night，As long as you are in 188bet mobile camp，As long as you can make a movie。

They said，“The joy that camping brings me，Rely on other people’s likes in Moments。”

I also wrote this 188bet mobile summary of my visit to Huangshan，Short videos have replaced pictures as the first content medium，After adding filters，Videos can be as beautiful as photos that have been photoshopped。

Teacher Liu Run said，“The amount of information 188bet mobile video，It’s text and pictures，That can never be given。”

Take photos and record short videos，Now it has become a must-have for women when traveling，Unless you only serve big men，Otherwise 188bet mobile requirement must be met。

③ 188bet mobile pay more attention to the non-functional value of products

Why women are more emotional when making travel decisions？Because they pay more attention to the non-functional value 188bet mobile product，That is, emotional value。

188bet mobile field of economics, the emotional value relative to the functional value of goods，Defined as the emotional benefit that customers can perceive。

The reason why I have always stood up for the value of emotions，Because of the functional value of current 188bet mobile products，For example, eating、Ride、Bathing、Sleep，There is not much difference that everyone can make。

But different products bring 188bet mobile emotional feelings，They are easy to distinguish。

When they are comforting、Moved、Love、When agreeing to pay，In fact, you are also paying for the emotional value provided by the product。

How to grasp“188bet mobile is economical”Trend

“188bet mobile is economical”is one of the 171 new Chinese words announced by the Ministry of Education in 2007，With the improvement of women’s economic and social status，A unique economic phenomenon has formed around female consumption。

The 188bet mobile industry is obviously driven by“She is economical”Leading industries，How to grasp the dominance of female consumers，What are the development trends in industries where female practitioners account for the majority？

① Deliver product content from a female perceptual perspective

I have also been standing on the platform，Also includes“Make content”，This is also the consensus of the current 188bet mobile。

Since women have the absolute decision-making power in 188bet mobile consumption，Then we must use a female perceptual perspective to deliver product content，In order to receive the best promotion effect。

In order to understand 188bet mobile woman’s emotional perspective，I suggest you review the works of two famous directors from Hong Kong, China: Ann Hui and Tsui Hark。

From "Half Life" to "Days and Nights in Tin Shui Wai"，From "Sister Tao" to "When Will the Bright Moon Come"，188bet mobile works of director Xu Anhua，All convey a kind of realism and humanistic care from a female perspective。

What about director Tsui Hark for comparison？I got to know him when I was a kid watching "New Dragon Inn"，I became obsessed with "Once Upon a Time" again，I also like the new century work "Taking Tiger Mountain by Wisdom" and the Detective Dee series。

You should still remember the explosion scenes 188bet mobile two "Changjin Lake" movies？They have entered the box office record 188bet mobile history of Chinese movies。

In order to achieve better conversion results，Product content we spread，I want to learn from Director Tsui Hark，It’s still director Xu Anhua？

② Drones and short videos must become standard

In June 2020，I found out when I went to Qinghai for inspection，A local driver who is proficient in drones and SLRs，You don’t have to worry about not having orders during the peak season。

SLR is a bit out of date with the iteration from photos to short videos summarized earlier，Now I need to help the ladies take good-looking videos，And edit it into a film 188bet mobile shortest time。

If you are in a front-line service position，Please learn and master it as soon as possible；If you are a decision-maker，Please form a corresponding team as soon as possible。

A 188bet mobile video account V said，These are not just the work results that need to be delivered at the service site，It will also be your tool to activate silent customers again。

③ Implant emotional value to make your products premium

How to embed emotional value in 188bet mobile products to achieve premiums？I have some ideas to share with you。

First，Be able to give compliments in a unique way instead of giving rainbow farts。Teacher He Jiong will not praise program guest Ouyang Nana for her good looks or good violin playing，But it is certain that 188bet mobile faces the controversy over her poor acting skills，Continuous efforts。

Secondly，Identity is very important，188bet mobile is especially true for women who like to get together。Women are the main consumers of luxury goods，In fact, they are buying social currency，Declaring my taste to others and looking for similar ones。

final，Build through appropriate scenes，Satisfy the three emotions 188bet mobile need most，First comfort，Second pleasure，The third excitement。

Once female consumers become emotional in this scene，188bet mobile will feel that this product is a great value，Natural products are also priced at a premium。

Last words

Business theory often said，“Whoever wins women wins the world”，188bet mobile is true。

As the 188bet mobile industry is about to recover，Want to get“She”favor，We must fully understand“She”，Reuse products and“She”Empathy。

If you are a female entrepreneur，Congratulations then，Sensual affinity and delicate insight，Help your company gain more market recognition。

If you are not a female entrepreneur，Then I suggest you，With your female partner、Colleagues together，Create products with more emotional value to achieve a premium。

final，Sincere wishes to all the beauties 188bet mobile industry，Happy holidays，Everything can be harvested 188bet mobile Year of the Tiger“Two flowers”：Have money to spend、Spend as you like。

2022，We can still do it，In fact, we have already won。