Returning home during the Spring Festival，Young people from Beijing, Shanghai, Guangzhou and Shenzhen return to their hometowns，I found that there are amusement parks everywhere in the village。To get free tickets or low-price tickets，Relatives also formed a group to visit the amusement 188bet sports betting。

Pony hasn’t been home for a long time，This time I returned to Yangjiang City, Guangdong Province from Beijing，I found that my family was forwarding“Fuxing Squirrel Kingdom”'s promotional article，To get free tickets，Going to see&ldquo on the first night of the New Year;National Light and Shadow Show”。Fuxing Squirrel Kingdom Paradise，Opened in Fuxing Leisure Ecological 188bet sports betting, Yangdong District, Yangjiang City，known as“The first theme 188bet sports betting in western Guangdong”。

Shanshan comes from a small village in Jiedong District, Jieyang City, Guangdong Province，Her home is nearly 30 kilometers away from the city，And it’s 3 kilometers away from her home，Opened a large amusement 188bet sports betting“Wangtian Lake Ecological Tourism Resort”(hereinafter referred to as “Wangtian Lake”）。She discovered，Not long ago，My mother is with her friends，Bought a 40 yuan nightclub ticket on Douyin，Goed in and played。During the Spring Festival，Amusement 188bet sports betting tickets increased to 120 yuan per ticket。

Unconsciously，There are more and more rural amusement parks，Small county town、People in prefecture-level cities have more places to visit，It also drives consumption 188bet sports betting sinking market。

According to AECOM related reports，About 80 parks are planned to open in China from 2021 to 2025。From the perspective of distribution and operator type，First-tier and new first-tier cities are the first choice for international IP placement in China，Second- and third-tier cities have become hot spots for investment in local brands。Second- and third-tier cities 188bet sports betting Yangtze River Delta/Greater Bay Area and other metropolitan areas are ready for development，The next five years will become the next wave of investment in themed entertainment。

In the sinking market，Huaqiang Fantawild is the most powerful brand。According to statistics，In a city that operates Fantawild 188bet sports betting，Nearly half are third-tier and below cities；In cities under construction and proposed，The proportion of third-tier and below cities increased to 70%。Among them，Operated Fantawild Adventure、Jiayuguan, the two paradises of Fantawild Silk Road, is still a fifth-tier city。

National Day 2021，Yaya went to Jiayuguan Fantawild Adventure，Ticket 260 yuan per person，&188bet sports betting;Tickets are not too expensive，Much cheaper than Shanghai Disney and Zhuhai Chimelong Ocean Kingdom，But the project experience is similar。”But she pointed out，Renting a scooter is more expensive，700 yuan a day，&188bet sports betting;But not without renting a car，The venue is too big，Children cannot walk。”

Founder of Jingjian Think Tank、WORLD TOURISM FORUM China Strategic Advisor Zhou Mingqi thinks，&188bet sports betting;Generally speaking，It is difficult to succeed in a paradise in the countryside。Because of obtaining a piece of sustainable construction land，It is difficult in the countryside。Also，Small rural area，The radiation range is not large，It will be difficult to balance the associated operating costs。”What he said about Rancaijing，Many amusement parks in remote areas，It may also be because supervision is not strict，There are various security risks，Various safety incidents occurred。

Although it is difficult to scale，But“Amusement 188bet sports betting in the village”，Also because of Douyin、Various marketing promotions of Xiaohongshu，Become“Internet celebrity check-in place”，Attracting groups of young people、Family trip。

Amusement 188bet sports betting opened in the village

The second day of New Year’s Day 2022，Chengzi and her husband who live in Shantou 188bet sports betting, Guangdong Province、Two children and two other families，More than a dozen people drove together to Jieyang Wangtian Lake。

“I found this paradise myself on Xiaohongshu，It’s quite convenient to drive there，Many animals，Very suitable for parent-child activities。”She said，Compared to Chaozhou’s Green Sun Tourism Ecological Resort and Shantou’s Green Dream Wetland Ecological 188bet sports betting，Wangtian Lake is pretty good。at“Ice and Snow World”里，Chengzi lets his two sons "first time";Look at the snow”。

The whole amusement 188bet sports betting is huge，Each family rented a scooter，3 hours 200 yuan。“Ticket 100 yuan per person，After entering, almost all items will be charged separately，In the safari 188bet sports betting，20 yuan for taking photos of children with seals。If it is not a family trip，I wouldn’t go out of my way to play。”

Ran Finance learned， Guangdong Wangtian Lake Ecological Tourism Resort is located in Guanghe Caoshan Wangtian Lake, Baita Town, Lancheng District, Jieyang City，Invested and constructed by Guangdong Wangtianhu Modern Agricultural Technology Co., Ltd.，The overall planned area is more than 5,000 acres。Sky Eye Check information display，Guangdong Wangtianhu Modern Agricultural Technology Co., Ltd.，Established on May 7, 2009，Registered capital is 20 million 188bet sports betting。

Based on Wangtianhu official public account，There are more than a dozen entertainment projects in the 188bet sports betting，Like a traditional Ferris wheel、Pirate Ship、Colorful slides and other projects，There are also karts、Glass Bridge、Ice and Snow World、Paid items such as cruises，There is also a Holiday Inn、Food street and other formats。Starting to promote&ldquo at the end of 2021;Wildlife Zoo”，Declared to spend 200 million yuan、Took 2 years to build，Has more than 150 kinds/1000+ animals。

Ran Finance Discovery，On Douyin，Wangtian Lake has a lot of promotion and marketing。For example, during the Spring Festival, there will be a live broadcast ticket grabbing event，99 188bet sports betting includes tickets and go-kart items，Many people from neighboring cities (Shantou、Chaoshan) came here just after watching Douyin。

188bet sports betting put a lot of promotional short videos on Douyin，There is 188bet sports betting Yangjiang Fuxing Squirrel Kingdom Paradise。In addition to forwarding articles on WeChat Moments to get free nightclub tickets，19 on Douyin.You can 188bet sports betting buy tickets directly for 9 yuan。

The night of the second day of the Lunar New Year，Xiao Ma also entered the 188bet sports betting with her friends to watch the light show，“No place found at first，I found the place in the last 10 minutes。The light show is really beautiful，The fluorescent secret realm and lantern prayer are very suitable for filming，Tickets also include a free ride on the carousel。”

But when it comes to other projects in the 188bet sports betting，Pony found，That is, some simple amusement facilities，More suitable for children，For example, a child’s go-kart，57 yuan/person。“People here really like to have fun，After all, there is not much to do in the city，This place can be reached by car，It can also be regarded as enriching everyone’s life。”

Ran Finance learned，Fuxing Squirrel Kingdom is located in Fuxing Leisure Ecological 188bet sports betting, Yashao Town, Yangdong District, Yangjiang City，An area of ​​about 350 acres，The project is divided into four major areas，Theme 188bet sports betting、Expand the Paradise、Squirrel Home and Dinosaur Valley Paradise。

June 2021，In Fuji Village, Zhanghe Town, Jingmen City, Hubei Province，Gege accidentally discovered the amusement 188bet sports betting“Fu Ji Tianyuan”，Just walk over and have a look。“Ticket original price 10 yuan，Only 2 yuan during the opening event，Invincible value for money。The 188bet sports betting is very small，There are some children’s rides，But the flowers and plants are beautiful，Nice scenery，It’s worth spending 10 yuan to see lotus flowers！”

According to relevant reports from Jingmen Radio and Television Station，August 2020，Hubei Junkun Agricultural Technology Co., Ltd. applied for the Fuji Village Agricultural Industry Integration Demonstration 188bet sports betting Project，Project planning land area 11.60,000 square meters，The construction land area is 20,000 square meters，The total project investment is estimated to be 55 million yuan。The construction content of this project includes agricultural industrialization base and catering、Entertainment、Vacation base。

Projects that have been completed and put into operation include the ecological black-spotted frog breeding base and Fuji Tianyuan Children's Pocket Paradise。The amusement facilities put into operation at Fuji Tianyuan Children’s Pocket 188bet sports betting include a 500-meter small train loop、Carousel、Sand Excavator、Bumper boat、Cute pet paradise, etc.。Pocket Paradise will be open for trial operation from May 1, 2021，By the end of July of that year，Received more than 20,000 tourists in total。

Who is planning to sink the 188bet sports betting?

188bet sports betting great China，Except first and second tier cities，Countless downstream level cities。In this vast market，Many amusement projects are quietly emerging，Relevant companies are also constantly making arrangements。

Zhou Mingqi pointed out，The best theme 188bet sports betting company operating in the sinking market，It’s Huaqiang Fantawild。According to Huaqiang Fantawild official website information，Huaqiang Fantawild has put into operation "Fantawild Happy World" nationwide、"Fantawild Dream Kingdom"、"Fantawild Oriental Divine Painting"、"Fantawild Water 188bet sports betting";、“Fantawild ASEAN Divine Painting”、“Fangte Silk Road Divine Painting”、“Fangte National Color Spring and Autumn”、“Fangte Dongfang Yuxiao”More than 20 theme parks of other brands。

&188bet sports betting;Fantawild’s first paradise was built in Wuhu City, Anhui，Third-tier cities on the Yangtze River，Now the fifth phase is under development。At that time，Wuhu Fantawild is still a desert，Local government supports Fantawild，Land prices and discounts。”Zhou Mingqi’s remarks to Ran Finance，Differentiated competitive strategy with OCT，The sinking market in second- and third-tier cities and some fourth-tier cities is Huaqiang Fantawild’s main market，&188bet sports betting;Due to the complete project planning and design and equipment R&D and manufacturing capabilities，Fangte’s project investment cost is lower，The investment amount is about 2.5 billion yuan，However, judging from the product level, it is still unable to involve tens of billions of projects in first-tier cities。”

Public information display，April 2008，Fantawild Adventure, the first theme 188bet sports betting in Wuhu, opens。Following，December 8, 2010，Wuhu Fantawild Dream Kingdom opens；June 28, 2014，Wuhu Fantawild Water 188bet sports betting opens；August 16, 2015，Wuhu Fantawild Oriental Painting 188bet sports betting opens。

Gradually，Huaqiang Fantawild is present in many third- and fourth-tier cities across the country、A few second-tier cities have theme parks deployed。July 2020，Fangte Oriental Divine Painting 188bet sports betting opens in Mianyang City (Jiangyou City), Sichuan Province，Mianyang becomes the 19th city where Huaqiang Fantawild has settled in。

Dahong, who lives in Deyang, Sichuan, once visited Mianyang Fantawild，Tickets for a family of three cost 479 yuan。For this theme 188bet sports betting，His gaming experience is，“Outdoor amusement facilities are concentrated outside the Bear Haunt Theater and outside the Circus Carnival，There are almost all kinds of large and small projects that you can see in the playground。Indoor projects are mainly performances and 4D experiences，Most recommended‘Nezha Naohai’，The longest queued item，Go in and put on your glasses to experience entering the animation world，Follow Nezha through the Dragon Palace……”

Big red indicates，From the perspective of project richness and experience，Tickets are very cost-effective，However, she feels that the food and beverage prices inside the 188bet sports betting are more expensive，Each meal costs about 100 yuan per person。

Except Jiayuguan，The Fantawild Dinosaur Kingdom in Zigong is also about to open，It is also a paradise in a fifth-tier city。As understood，Zigong Fantawild Dinosaur Kingdom is a world-class large-scale dinosaur technology theme 188bet sports betting jointly built by Zigong and Huaqiang Fantawild，Selecting a new location in the northeastern part of Da'an District，Adjacent to Zigong Dinosaur Museum，The total area is about 1,000 acres，The total investment in the theme 188bet sports betting is about 3.1 billion yuan。

Over the years，Huaqiang Fantawild’s business model is gradually changing。When at Wuhu Fantawild Adventure，The business model is traditional“Theme 188bet sports betting + Real Estate”。After，Huaqiang Fantawild created the IP content "Bear Infested"，Abandon real estate development business，Towards an asset-light model for theme parks。

2012，The business model of Fantawild Theme 188bet sports betting continues to evolve，From independent investment (self-built paradise) to cooperative investment、Transformation of diversified cooperation models such as authorized investment，And accelerate the nationwide deployment。Zhou Mingqi pointed out，“Many of Fantawild’s projects now rely on investment from local governments and others，They are only responsible for exporting the brand、Design，Development, construction and post-operation management，Better profitability，The capital flow is also relatively healthy，So the later expansion speed is also faster。”

actually，Huaqiang Fantawild has deployed more than 20 theme parks in the sinking market，This is not a random move，Its site selection strategy is called&188bet sports betting;Rural areas surround cities”。

In other words，Third-tier and below cities deployed by Huaqiang Fantawild，It is also special，For example, a transportation hub city，Densely populated city，Or cities with tourism resources。&188bet sports betting;To put it bluntly，Paradises are all built in the countryside，But the customer base is not from the countryside，But prefecture-level cities within the radiation range，Based on the flow of people in one or even several cities。”Zhou Mingqi said。

For example，According to statistics，among tourists from Wuhu 188bet sports betting，The proportion of Wuhu guests is relatively small，Only about 20%；And Nanjing、Wuxi、Shanghai、Hangzhou、Hefei and other areas of the Yangtze River Delta have far more guests than Wuhu，Accounting for about 80%。

Zhou Mingqi pointed out，An amusement 188bet sports betting that caters entirely to rural or county towns，Unlikely to scale，It is unlikely to become a common phenomenon in the market。

“If there was such an amusement 188bet sports betting，It generally depends on local conditions，Able to operate in compliance，But the investment cannot be too large，Invest about 1 million yuan，Has an existing customer base of hundreds of thousands，You can also get your money back quickly。”He thinks，So-called“Amusement 188bet sports betting in the village”，There must be special planning land，Instead of conventionally purchased construction land，Otherwise the cost is very high，Unlikely。

“Low level”Amusement 188bet sports betting Competition

Zhou Mingqi is not very optimistic“Amusement 188bet sports betting in the village”，Because it is difficult to maintain compliant operations，Probably just low quality“Scenic Area”。

Shanshan has been to Wangtian Lake once。In the beginning，She marveled that such a large amusement 188bet sports betting could be run in the village，The scale is comparable to amusement parks in big cities。But it took one round，She feels“Not worth it”。Admission ticket 120 yuan，But many items require additional charges，For example, the glass bridge costs 120 yuan/person，Go-karts also cost 60 yuan/person。What is uncomfortable is the poor hygiene in the scenic area，For example, the bathroom is dirty，The attitude of the service staff is also bad，The overall experience is average。

Ran Finance once communicated with Wangtianhu security guard，He revealed，Monthly salary is only 2,700 yuan，Work 12 hours a day，He 188bet sports betting helps with cleaning when he is busy，Very tired。

Shasha, who is from Luoyang, Henan, also visited an internet celebrity&188bet sports betting;Attractions”，That is, the&188bet sports betting located in Zhuge Town, Yibin District, Luoyang City, Henan Province;Daizhan Village”。

&188bet sports betting;A quite remote village，No public transportation，It takes 40 minutes to drive from the old city，After parking the car, you still have to walk on the dirt road for ten minutes。I was quite disappointed when I got inside，Although there are many people and it’s lively，But the rides are not perfect，It doesn’t look safe，Not as good as the photos taken online。”What is even more unacceptable to her is，The attractions are not cleaned in time，All kinds of garbage accumulate on the road，&188bet sports betting;Come here with pleasure，Returned in despair”，I don’t want to go a second time。

May 2021，Jiangxi Ganzhou 188bet sports betting Oriental Yuxiao Opening，A large number of tourists followed the publicity，Also complained about the poor experience。

The lamb means，Only been to Guangzhou Chimelong、Shenzhen Happy Valley、Nanchang Wanda and Ganzhou Fantawild，Ganzhou Fangte has the highest fares and the worst experience，“There is only one roller coaster to ride，There are also some promotional films，Others are small toys in small parks。”He said，The 188bet sports betting is very big，Renting a car costs four to five hundred yuan a day，And the per capita food and beverage consumption is over 100 yuan，A trip for two people will cost nearly 2,000 yuan。

Overview of China’s theme 188bet sports betting market，Present a relatively saturated state，But Zhou Mingqi pointed out，It is still a low level of competition。“OCT and Fantawild，Or Wanda and Sunac，The paradise developed basically stays at the level of stacking equipment，Relatively low level，Wide coverage，The market is becoming saturated。But internationalization、High-energy paradise is not saturated，For example, if there is another IP like Disney、Content、High-quality products with stories，The market is still acceptable。This explains，Theme parks still have room for high-quality development。”

For Huaqiang Fantawild，Zhou Mingqi pointed out，With market saturation，The expansion speed has begun to slow down，9 years of hard work to achieve the dream of going public，Also still not implemented。&188bet sports betting;Fantawild ranks high in the world，It is also a relatively influential and outstanding cultural tourism enterprise in China，But there are still problems that need to be solved in development，For example, this business model relies heavily on government subsidies，The capital market does not quite admit it，Becoming a hurdle for listing。

According to Huaqiang 188bet sports betting’s 2019 prospectus， 2016-2018，The amount of government subsidies included in Huaqiang 188bet sports betting’s current profits and losses accounted for more than 36% of the total profits for the year，The corporate income tax tax incentives account for more than 16% of net profits。This means three years，Government subsidies + tax incentives provide Huaqiang 188bet sports betting with an average annual net profit of more than 52%。

Huaqiang Fantawild is known as &188bet sports betting;Chinese version of Disney”，But its IP creation ability is obviously not satisfactory。No more hits after "Bear Bears"，"City of Terracotta Warriors" launched in July 2021，The box office in the first week of release was only 50 million yuan，Cumulative box office 1.3.9 billion yuan，Failed to make a splash。This may also be one of the reasons for its IPO failure。

Many people are TikToked、小红书“Growing grass”，Go to“Amusement 188bet sports betting in the village”，The result experience is often unsatisfactory。Obviously，With the development of urbanization，County、Rural areas also need amusement parks，But it meets entertainment standards，Meet tourists’ needs，Can still maintain good profits，It’s not easy either。

(小马 188bet sports betting text、Shanshan、Yaya、Orange、Gege、大红、Shasha is a pseudonym。）