The old“A bustling crowd”，No one cares about today，Kunming 188bet game’s World, a core project in Dianzhong New District of Kunming City, will also go on to ";Become a father with money”Road？

188bet game Dianzhong New District worked hard

In the eyes of most tourists，Yunnan is a very popular tourist province，Especially in recent years due to Dali、Lijiang、After the beautiful scenery of Shangri-La and other areas were frequently searched，Yunnan once became the "" in the eyes of countless people";Poem and Distance&188bet game;。

According to incomplete statistics，As of 2021，The number of prefectures and cities in Yunnan that have opened high-speed trains has reached 10，With Kunming as the center，Radiating Western Yunnan、Southern Yunnan、Eastern Yunnan Region，Fundamentally formed into a 1-3 hour central Yunnan urban development zone，Relying on“High-speed rail era&188bet game;Convenience，Yunnan broke the“Time&188bet game;with“Space&188bet game;Built“Barrier&188bet game;，More and more urban consumers have become“Leave as soon as you say&188bet game;'s traveler。Benefit from Yunnan“High-speed rail era&188bet game;'s opening，A traveler once said “Going to Yunnan for vacation，Must spend one night in Kunming&188bet game;’s joke，Maybe we will give up here。

Obviously，Looking at tens of millions passing through Kunming to Dali every year、Lijiang、The tourist army in Xishuangbanna，Kunming as“Core of Central Yunnan New Economic Zone&188bet game;’s role，It became extremely embarrassing for a while。However，The embarrassment behind，It also happens to hit Kunming’s lack of urban tourism resources.;Shortcomings&188bet game;。

Because“Nowhere to go&188bet game;，Dali, which is close to Kunming、Lijiang、Xishuangbanna、Jianshui、Mengzi and other well-known tourist resorts in Yunnan Province，Becomes the most desirable&ldquo for Kunming people;Poem and Distance&188bet game;。Because“Nowhere to play&188bet game;，A&ldquo who has lived in Kunming for a long time;Player&188bet game;，Always choose popular vacation destinations，For example: “Disney&188bet game;、“Chimelong&188bet game;、“Universal Studios Beijing&188bet game;etc.。

In order to make up for Kunming's own lack of urban cultural tourism resources";Shortcomings&188bet game;，Kunming resorted to“Fight for your life&188bet game;’s energy。

As understood，Since 2020, Kunming has been rated as ";2020 China National Tourism Annual Selected Tourism City&188bet game;After，Follow“Internationalization、High-end、Featured、Intelligence&188bet game;’s tourism development requirements，Kunming has proposed the goal of building a regional international tourism metropolis，Focus on developing great health、Great Cultural Creation、Grand Tourism，Comprehensively promote the construction of cultural tourism resources in Kunming。

especially in the past two years，Kunming is an important fulcrum and hub city for the Belt and Road Initiative and the Yangtze River Economic Belt strategy，Development of Kunming Central Yunnan Economic New Zone，Also entered the“Half-hour Economic Circle”'s new mode，Subsequently, Kunming also set a cultural tourism development planning goal within three years，Kunming will introduce Lapaemon by 2023、Huaqiang Fantawild、Colorful Yunnan World、Sunac Cultural Tourism City、Construction of major cultural tourism projects such as 188bet game’s World，Make up for the shortcomings of Kunming’s urban cultural tourism resources，To create a new image of Kunming cultural tourism brand。

August 2021，Major cultural tourism projects are under construction throughout Kunming、Xishan District Sunac Cultural Tourism City、Under the favorable environment that cultural tourism projects such as Colorful Yunnan World in Chenggong District have been launched one after another，One“Kunming 188bet game City, a subsidiary of Evergrande Group, suspends work，Resulting in refunds for thousands of home buyers、Hundreds of suppliers collect debts”broke out，The news not only shocked the entire Kunming cultural, tourism and real estate industry，There is also a lot of negative news that Evergrande Children’s World may cease to exist。

From the former "Central Yunnan Economic New Zone";IP TOP”，To this day, Central Yunnan Economic New Zone has been constantly criticized as "";Rat crossing the street”，Faced with the 188bet game City that has been unable to resume operations for a long time，The negative news about Evergrande Children’s World that keeps coming out，Can’t help but wonder: “Will the Kunming Evergrande Children’s World, which has high hopes, disappear?？”

With“Golden Key&188bet game;The world of children born

If I could use one sentence to describe the ups and downs of Kunming 188bet game’s World，Most people may say: “Highlights to look forward to at the beginning，Finally, it’s hard to hide my current disappointment and loneliness。”

Kunming 188bet game City is a key investment attraction project in Songming County, Kunming City in the fourth quarter of 2019，Once a leader in Kunming’s cultural, tourism and real estate industry。2019，At the project groundbreaking ceremony，Deputy Secretary of the Kunming Municipal Party Committee、Mayor Wang Xiliang，Vice Mayor Zhou Hongbin，Li Shuyong, deputy director of the Management Committee of Central Yunnan New District and member of the Party Working Committee of Central Yunnan New District，Secretary of the Party Working Committee of Yanglin Economic Development Zone、Director of the Management Committee，Songming County Party Committee Secretary Yang Xianglai and other leaders attended the ceremony to cut the ribbon for the project，The groundbreaking and construction site was an unprecedented event。

According to data，188bet game’s World is a fully indoor entertainment center specially designed for children aged 2-15 years old、All weather、A large-scale fairy tale paradise for all seasons，With Chinese culture、Chinese History、Chinese stories are the core content，Create a bright China、Magic Western Europe、Exploring South America、Traveling through space and many other themes，Planning nearly 33 large-scale amusement projects，A large-scale theme park that can be visited all year round。Not only that，The ever-popular 188bet game’s World has already laid out plans including Chengdu、Shenyang、Changsha、15 cities across the country including Kaifeng，At that time, if the Kunming 188bet game's World was compared to a child who was just born with ";Golden Key”’s baby，Not at all。

The following year 2020，Thanks to the "ldquo" of Kunming 188bet game City;Aircraft carrier level”Package，Evergrande Children’s World has attracted much attention and expectations from all walks of life since its debut，And Kunming 188bet game City has opened a ";Epic”Marketing Show。The beginning of the new year，188bet game City，announced an exciting news in a high profile——188bet game City Experience Zone is officially open，Welcome Kunming citizens。At the same time as the news is released，Evergrande Group’s usual advertising tactics，Completely conquered the streets and alleys of Kunming、TV Newspaper、Outdoor large screen and other media channels。

Wherever you can see ads，There will be active figures in 188bet game City and Evergrande Children’s World，This year has been overwhelming“8.50% off”、“Gift to Kunming，Create Disney around Kunming people”Waiting for marketing advertisements，The future of Evergrande Children’s World is promising，188bet game City has achieved annual sales of 5.4 billion yuan，Won the 2020 Kunming sales championship in one fell swoop。

However，The sudden Evergrande liquidation incident in 2021，Let Evergrande Children’s World, which only relies on 188bet game City for blood supply，Completely lost hope of survival。

Based on on-site visits，Due to the supervision negligence of the 188bet game City project party，Down payment paid in the previous period、Mortgage、Instalment payment and other funds were misappropriated，Since August 2020，A3 within project、Plot A1 has been suspended，Many owners went to the exhibition center in person to inquire and request that the project be resumed to no avail，Finally, the entire 188bet game City will be completely suspended in August 2021，Can Kunming Evergrande Children’s World start construction smoothly，Suddenly turned into a“Mystery”。

Onsite visit in progress，The owner Ms. Yang said: “Delivery time according to the purchase contract，188bet game should have delivered the A1 plot in December last year，Then March 2022、June、House delivery in batches in December，But looking at the deserted construction site now，I’m dreaming about handing over the room。”

Another owner, Mr. Ma, also said: “I am an aborigine from Songming County, Kunming，At that time, I heard that there would be an 188bet game’s World Park on Songkun Avenue that would be bigger than Disney，I simply bought the house here，Seeing the delivery deadline approaching，There is no sign of construction at the construction site，Strongly request the project developer and the government to give an explanation。”

Enter the deserted 188bet game City Exhibition Center，Next to the huge sand table，Continuously playing the promotional video of Evergrande’s nationwide properties，Haihua Island、Evergrande Children’s World and other properties are all available，The "highly hanging" inside the exhibition center;8.50% off”Advertisement Next，Looking at the negotiation and transaction table as far as the eye can see，I seem to have seen the bustle of people here in the past、A bustling scene，But now it’s empty，There is only one staff member left。

The real estate consultant who received us said: “Currently，188bet game City A2、Plot A5 is nearing completion，It is expected that the house will be handed over within this year。”When we asked about the situation of Evergrande Children’s World，Xiao Li said: “The plot where the exhibition center is located，It is part of Kunming’s children’s world，Except for a few shops built，The rest have not yet started construction，The original plan was to open in 2025，But no specific completion time has been received yet。”

From the story of the real estate consultant，We learned that the current "ldquo inside Kunming 188bet game City;Sunshine Peninsula”etc. residential plot，Has been taken over by China Railway Group，No company is willing to take over other plots in the project yet。

Faced with the situation that Kunming 188bet game City and Evergrande Children’s World are forced to suspend operations and may die at any time，Weibo、On social platforms such as Zhihu，Many suppliers have been revealed one after another“No results in debt collection and rectification”’s message，One of the blog posts mentioned: “Our company has cooperated with Evergrande on projects in many regions，The payment from two years ago has not been received yet......”

Except for watching endless stories on the Internet, Evergrande owes employees wages、Supplier payment、News on construction unit’s project payment，We see that due to Evergrande Group's ";Liquidation effect”，The Songming area of ​​Kunming City where Kunming 188bet game City and Kunming Evergrande Children’s World are located，&ldquo also appeared;Cliff style”’s house prices plummeted。

According to the second-hand agency staff around the project，Compared to 2021，House prices around Kunming Songming 188bet game City area have dropped by nearly 500 yuan per square meter，Especially in 188bet game City, it is impossible to buy residential properties with a sales price of 6,500 yuan/㎡ last year，This year, many buyers are buying houses at a price of 3,300 yuan/㎡，Residential properties for sale in 188bet game City，Few sold。

From being in short supply in the past to being ignored today，We see that Evergrande Group started as a real estate development company，He is escaping“Real Estate+”Integrated development model move，Inadvertently, 188bet game’s World was planned with an investment of over 100 million yuan，Entered by mistake“At a loss”’s situation。

The big but beautiful 188bet game’s World

“Paradise Economy”The occurrence of the word，Wanda became popular、Sunac China、188bet game Group and other companies that are eager to transform into the cultural tourism industry";Pathfinder”。After trying in nearly 15 cities，188bet game Group seems to have found a way to rely on“Paradise Economy”New ideas for successful transformation of cultural tourism real estate、New path。If we assume that the thunderstorm incident at 188bet game Group did not happen，188bet game Group relies solely on ";The power of one garden”Disrupting the decades-long business model，It’s not easy either。

Combined with the planning and positioning of 188bet game’s World in 15 cities and the current status of subsequent operations，We have questions about why Kunming 188bet game’s World cannot be part of the first launch，Not surprised at all。

First，Compared to Disney、Chimelong、The theme park built by Huaqiang Fantawild，188bet game’s World adopts the industrial operation model of first amusement park and then IP，As a result, the park lacked planning and positioning of the IP industry chain from the beginning。Although 188bet game’s World also puts a lot of thought into it，Made a lot of Chinese characters、Europe，Even IP content of global popular elements，However, many tourists who have been to 188bet game’s World in other cities for on-the-spot experience said: “188bet game’s World is not that kind of thing......Not for popular taste......I dare not compliment various IP images。”

So，A 188bet game’s World that integrates various popular elements IP，The IP content created with great effort，A Chinese story blueprint created with huge investment，When it is not recognized by market consumers，We couldn’t help but exclaim: “Have money but no plan，Reality is too scary。”

Secondly，The embarrassment of misaligned benchmarks，This may make Kunming 188bet game’s World find the wrong direction in planning and positioning from the beginning。According to data，The planned size of 188bet game’s World is Disney’s 1.5 times，But there is no good complementary relationship between scale and actual benefit value。

Although Evergrande officially announced 20 million tourists per year、15 parks、The ambitious goal of 300 million per year，But 188bet game’s World“Cast the net everywhere”'s construction and development model，Did not form the best“Scarcity agglomeration effect”，Compared to Disney’s first“Hong Kong after Shanghai”’s construction and operation model，188bet game’s World has already lost to “Starting Line”。

Last，It is also the most difficult problem to solve in Evergrande Children’s World，It’s just unrealistic IP content，Difficulty meeting cross-regional consumer needs。According to people familiar with the matter，Evergrande Children’s World at the beginning of planning and construction，Just as a &ldquo of 188bet game City;Eyeball Property”and exists。

So，Can Evergrande Children’s World be launched and constructed，It also depends on the pace of development and construction of other properties within 188bet game City“Facial”。

Postscript

Looking at the fierce competition in global theme parks，Kunming 188bet game’s World has a valuable “Birth environment”，The&ldquo who gives everything for his hobbies;Daddy Xu”，And the&ldquo who are willing to overcome all obstacles for them;Brothers”(Various high-end residences under Evergrande、Specialized commercial complexes and other desperate efforts to make money)，It makes people want to say: “If it weren’t for the fact that all of Xu’s father’s friends are gone，Do you (Kunming 188bet game’s World) have to worry about a few small coins?？”

In addition to the huge debt crisis of the group itself，The embarrassment of misaligned benchmarks、An estimate of huge investment，And everything ending with “Housing Property Sales”Positioning as the primary goal，Perhaps it is Kunming 188bet game’s World or even the national 188bet game’s World，After spending huge sums of money in planning and building，But it has been a long time since I could attract fans quickly and break the circle，The fundamental reason for achieving huge profits。