This year’s 315，Caught up with the biggest wave since the 188bet sports betting became normalized“Late spring cold”。

According to the official website of the National Health Commission，March 14th 0—24 hours，31 provinces (autonomous regions)、Municipality) and Xinjiang Production and Construction Corps reported 3,602 new confirmed cases，There are 3507 local cases。The 188bet sports betting industry is once again affected by the epidemic“Trapped”。

Other side，Chinese concept stocks suffered a bloodbath，Shanghai Index fell below 3100 points，Whether it’s Ctrip、Huazhu and other leading overseas listed travel companies，It is still a scenic spot for A-share listing、Airlines and other companies have been hit hard，The stock price fell sharply。And before，Affected by the epidemic，The performance of 188bet sports betting stocks is already quite weak compared to before the epidemic。

Difficulties at home and abroad，Making the overall living environment of the 188bet sports betting industry more difficult，Many problems are beginning to appear。For example，Period of normalization of the epidemic，Must OTAs and enterprises implement lossless unsubscription？Little Red Book filter attraction incident fermentation，How to solve the problem of false promotion of 188bet sports betting products？Insufficient capital chain，Many travel companies ran away after being blown away，Why is consumer rights protection so difficult？

In the context of the industry’s stalling development，2022，The 188bet sports betting industry can still withstand 3.15 inspection？

Period of normalization 188bet sports betting epidemic，Must OTAs and enterprises implement lossless unsubscription？

In the early stages 188bet sports betting epidemic，Ctrip、Tongcheng、Flying Pig、"Mafengwo" and other OTAs launched;Unsubscribe without loss”Policy，Undoubtedly created a wave of favorability among consumers。But the price of favorability is also heavy，Financial reports released by multiple OTAs，The refund and reform guarantee policy has brought great cost pressure。Not only that，Losses due to lossless unsubscription need to be borne jointly by the platform and the supplier，This policy was collectively opposed by many merchants when it was first withdrawn。

As the 188bet sports betting enters a period of normalization，Distribute with multiple points、Mainly staged outbreaks，It’s often a wave of uncertainty，One wave after another，"Born from the 188bet sports betting period";Unsubscribe without loss”Conflicts caused by policies gradually intensify，The most direct problem is: consumers cannot understand that orders without actual consumption need to be borne by themselves，The OTAs and suppliers really have no money“Compensation”了。

More than two years since the epidemic，Consumers’ demands for unsubscription are further increasing，More requests for a full refund，Does not accept consumer coupon deductions and other practices，Resulting in a surge in the number of complaints。Refer to data from Sina’s Black Cat Complaint Platform，As of press time，Fliggy Travel、Qunar.com is at 3.The number of complaints on 15th reached 39 and 43 respectively，Most 188bet sports betting complaints are due to the cancellation 188bet sports betting trip due to the epidemic but the inability to fully cancel the reservation。

Does OTA have to cancel the subscription in full?？According to Article 67 of the 188bet sports betting Law，Due to force majeure or travel agency、Events that cannot be avoided even if the assistant performs the duty of reasonable care，Influence on travel itinerary，The contract cannot continue to be performed，Both the travel agency and the tourist can terminate the contract；Contract terminated，The organizing agency shall deduct the non-refundable fees paid to the local agency or fulfillment assistant，Refund the remaining balance to the tourist。

Can be seen on the Black Cat Complaint Platform，Many consumers applied for refunds due to the epidemic at their destination or location，But it is dynamically cleared at the moment、Under the epidemic prevention policy of precise prevention and control，The identification scope of medium and high risk areas is gradually becoming more precise，If you are not in a medium or high risk area，Unless there is a large-scale spread 188bet sports betting epidemic，Otherwise it will be difficult to be recognized as a lossless unsubscription。

Wang Tianxing, deputy director of the Center for Culture and 188bet sports betting Policies and Regulations of Beijing International Studies University, once pointed out，For some consumers who are not in high-risk areas due to the epidemic, they cancel their travel plans due to their own reasons，Also requires a full refund from OTA platforms and others、Request for lossless unsubscription，For those who have suffered significant economic losses、For 188bet sports betting companies that will continue to bear economic pressure in the future，Actually goes beyond the provisions of the current law，It also exceeds the economic endurance of the market entities。

For some consumers’ requests to travel companies for full refunds、Request for lossless unsubscription，Whether OTA platforms and other 188bet sports betting companies accept it、How much to accept，It should be determined by the enterprise according to its own strength，According to the epidemic information released by relevant national departments through the State Council client applet，Based on the specific circumstances of the case，Based on the relevant provisions of the Civil Code and 188bet sports betting Law，Combined with the Supreme People’s Court、Ministry of Justice、Notice on Properly Handling Issues Related to Epidemic-related 188bet sports betting Contract Disputes in accordance with the Law (Fa [2020] No. 182) issued by the Ministry of Culture and 188bet sports betting，Make your own decision。If OTA platform、Hotel、Scenic Area、Airlines based on their own strength，Willing to fulfill more social responsibilities，Help consumers share more losses，Perform lossless unsubscription，Of course there is nothing wrong with it。Good deeds for enterprises、righteous act，The government should also recognize companies’ efforts to fulfill more social responsibilities、Support、Help。

What’s the solution 188bet sports betting problem of false propaganda of internet celebrity attractions?

From Linwu Dishuiyuan Scenic Area in Chenzhou, Hunan“Mirror 188bet sports betting Sky”，Going to Xiaohongshu and being questioned about attraction fraud，Online marketing has made wave after wave of destinations popular，But the gap between pictures, texts and objects has become a problem that cannot be ignored。

Under the guidance of beauty economy，In order to obtain more users or traffic，Whether 188bet sports betting is a scenic spot、Platform，Still a blogger，Will choose to pass the filter、P pictures and other tools to repackage scenic spots。Some platform creators rely on“Superb technology”Perform deep processing on pictures，Resulting in the image appearing in the promotional materials being very different from the reality，Attract tourists to spend money or check in。

Also，With its advantages in content cultivation，Tik Tok、Kuaishou、Xiaohongshu and other platforms are gradually becoming scenic spots、City、The main position for travel agencies to carry out publicity and promotion and even bring goods，Meanwhile，There are also a lot of low quality、Falsely promoted inferior 188bet sports betting products。

Recent，Many platforms have launched self-examination mechanisms or issued relevant policies，Combating false propaganda issues。Xiaohongshu's answer to“False planting”Start cleanup operation，Related accounts were banned，Also，Also said that 188bet sports betting will try to launch a scenic spot rating list、Tracking on the pit list，Help users identify false propaganda。

Douyin issued the "Announcement on Carrying out 188bet sports betting Solicitation Management Actions"，Focus on rectifying personal or corporate accounts without a travel agency operating license，Unauthorized publication of content promoting and marketing 188bet sports betting activities on the Douyin platform。The person in charge of Douyin said in an interview with the media，False information for feedback or mining，Douyin’s relevant team will quickly locate the source of the information，Verify through authoritative channels，Effective handling of false content。Kuaishou issued the "Announcement on Combating Illegal Publishing of Travel Product Information"，Indicates that relevant content on the platform has been strictly reviewed through technical means and manual review，If violations are found, the video will be blocked、Punishments such as cleanup of illegal data。

188bet sports betting companies are frequently exposed to thunder. How to rebuild consumer confidence?

Duan Qiang, President of China 188bet sports betting Association once pointed out，Since the outbreak，The 188bet sports betting industry has been hardest hit、Significant loss。According to incomplete statistics，January 1, 2020-December 31, 2021，There are more than 5 in the country.60,000 188bet sports betting-related companies closed down and canceled。It can be said，The new crown epidemic has triggered the largest collapse or thunderstorm in the history of the 188bet sports betting industry，There are many former star companies among them。

Recent，Membership-based specialty resort hotel booking brand“Ru Cheng”188bet sports betting was revealed that more than 7,000 users were owed deposits。Reportedly，Multiple member names，The deposit was in arrears after check-out，Delayed withdrawal，The number of listings on the platform has also decreased significantly，The rights and interests of paying members are damaged。

Refer to Zhihui to search the findings 188bet sports betting Black Cat Complaint Platform，There are 2640 complaints related to Rucheng，The amount of funds involved is usually several thousand yuan，Even more than 10,000 yuan，Partial refund is overdue for more than one month。

Screenshot source: Black Cat Complaint

According to official website information，Rucheng is a well-known domestic consumer platform in Hangzhou“Let’s get started”Team、Incubated by the cooperation of many Alibaba management and veterans of China’s B&B 188bet sports betting。Ru Cheng’s main product“Membership”Innovation Mode，Created&ldquo for platform members;Book in advance and stay for free”’s value-for-money rights。After the consumer purchases the Rucheng membership card，You can stay in all the houses on the platform for free within one year，But you need to prepay the room fee as a deposit before checking in，Refunded after check-out。

Screenshot source: Rucheng 188bet sports betting APP

Rucheng founder Xu Jianjun once said，The original intention of Rucheng was to match travelers with vacation needs with unused B&B properties，While lowering the threshold for B&B consumption, more people can enjoy a quality and beautiful holiday lifestyle。At that time，188bet sports betting are about 70,000 B&Bs nationwide，Average occupancy rate is less than 30%，About 200 million rooms are vacant and wasted throughout the year。

Vacancy rate of country houses、Non-standardized、High operating cost of a single entity，Decided that this is not an area where the business model can be quickly solved。There are many B&Bs inspired by feelings，Give way to real business，or withdraw，It may be difficult to carry it，They need more traffic、Occupancy rate and revenue and profit。But under the influence 188bet sports betting epidemic，Vacancy rate、Increased rental return rate，When the enterprise’s own capital capacity is low，In case of large-scale rent cancellation，The speed of corporate cash flow has dropped sharply，The possibility of eventually causing a thunderstorm is rising rapidly。Once there is a problem with funds，Consumers’ large deposits will be “Trapped”。

Similar companies，There are also hermit crabs、Ban Bian Shan Xia et al，The platform economy continues to explode，Continuously weakening consumer confidence，It is not conducive to the healthy development 188bet sports betting industry in the long run，Some related people also said，Facing an endless stream of products with beautiful packaging，It is difficult for consumers to resist temptation，The management department should have implemented supervision measures earlier。