This year，If you didn’t post a &ldquo in Moments during your holiday;Roadside picnic&188bet best bookmaker;’s family portrait，Then you must have had a fake holiday。

Last two years，“188bet best bookmaker+”Became a tourism market“Darkest Hour”The rare light in the world，According to data from Xiaohongshu，The number of searches and note postings about 188bet best bookmaker has increased exponentially for three consecutive years，As the most fashionable way to vacation，The topic of 188bet best bookmaker continues to break the circle，Extending from the economic field to social issues。

Therefore，Many people have raised questions，This wave of 188bet best bookmaker“Wind”How long can it be blown？

Some people think，In the special context of the epidemic，Outbound travel and domestic long-distance travel“Withdrew from WeChat Moments”，This gave Style 188bet best bookmaker the opportunity to appear frequently on camera。

However，“188bet best bookmaker”The explosion of concepts does not happen out of nowhere，But it has been quietly cultivating the market for more than ten years，Experienced a long period of consumer mind implantation，It was just lurking behind the mainstream tourism methods before。

Most people’s first experience with group 188bet best bookmaker is during college。According to statistics，More than 60% of students have participated in various 188bet best bookmaker activities during college，Nearly 20% of participants have mastered certain outdoor skills，Considering the millions of college graduates every year，This is a huge audience market，and already“Spontaneity”accepted the consumer enlightenment of the 188bet best bookmaker market。

Compare with another set of data，Seems more convincing。According to statistics from Xiaohongshu，The 188bet best bookmaker clientele has changed in the past，From the original, it was mainly college students aged 18-20 years old，Transformed into professional white-collar workers aged 24-35。

Is it because the circle attracted by the 188bet best bookmaker market has expanded?？Is the age of the target customer group changing?？

Actually，Not“Elderly”Falling in love with 188bet best bookmaker，But people who love 188bet best bookmaker are gradually“Getting older”。As these people enter the high-level workplace and their incomes rise，Became the mainstream consumer group leading this wave of high-end 188bet best bookmaker。

Bald man is one of these outdoor 188bet best bookmaker enthusiasts，Even organized“Semi-professional”’s Outdoor Club，Have done a lot of“Climbing mountains and entering valleys、Wading in the water and watching the sea”’s outdoor activities，Still today one of the huge existing customers in the 188bet best bookmaker market。

It’s just different from more than 10 years ago，As we age、Scenario Social、The need for family companionship and parent-child interaction，Previous“Climbing mountains and wading”’s wild 188bet best bookmaker has evolved into today’s comfort、Luxurious and exquisite 188bet best bookmaker Glamping。

Glamping is a combination of the words Glamorous and 188bet best bookmaker，It simplifies the hardcore attributes of 188bet best bookmaker wilderness adventure，Make it a way of rest that fits the exquisite life style and aesthetic philosophy of modern and contemporary people，With strong social attributes。

The difference between the two is mainly reflected in the function orientation of the hardware equipment，Early 188bet best bookmaker players focused on portability、Keep warm、CAO-resistant light equipment，Glamping not only makes equipment heavy-duty，And more pursuing style and design。In other words，Users need it as social currency，Show your wildness and flavor of life on social media。

In the industrial chain of the 188bet best bookmaker industry，Can be divided into outdoor equipment、Three sub-industries of short-distance or peripheral group tour services and camp services。where，Camp service is an emerging industry，Group tour service is a derivative business in the traditional industry，Outdoor equipment belongs to the old industry“Second Innovation”。

188bet best bookmaker equipment in a narrow sense can be understood as“Canopy+tent+BBQ grill”Classic three-piece afternoon tea style，This entry-level package can meet 80% of the needs of 80% of users。But this kind of only hits“Passing line”The configuration is not enough，What can really attract users to continue spending money is the simple and elegant experience that is separated from the urban modernity。

In other words，Everyone wants to be“Li Ziqi”，What he lacks is someone to provide him with convenient 188bet best bookmaker and 188bet best bookmaker。

From this，The pattern of 188bet best bookmaker equipment has been opened，Because 188bet best bookmaker equipment is a scene concept，Every creative point can expand its boundaries。For example，Brewing a pot of freshly ground coffee in the camp is a necessity in the 188bet best bookmaker scene，Coffee machines are a common category in the home appliance industry，But redesigning it for 188bet best bookmaker scenes is a new product，Portable rechargeable、Siphon type or hand-cranked coffee machines can be used for different outdoor methods。

Visible，According to the broad range of outdoor equipment，Mobile Kitchen、Mobile audio and video、Inflatable bedding and other equipment systems have opened up new growth space for the 188bet best bookmaker equipment market。Domestic outdoor equipment companies have long been OEMs for foreign brands，Accumulated maturity、Complete industrial chain system。current，There are nearly 50,000 companies related to the 188bet best bookmaker service industry，More than 90% of them belong to outdoor equipment companies。

Last two years，Domestic leading companies have begun to focus on building their own brands，Riding the east wind of this outdoor boom，The market share of domestic outdoor equipment has begun to increase significantly，Let’s take stock of the current operating conditions of mainstream outdoor products companies in the field of 188bet best bookmaker equipment。

MobiGarden has its own 188bet best bookmaker equipment brand and manufacturing factory，Currently the largest outdoor equipment manufacturer and brand in China。Overall income in 2021 9.200 million，Including outdoor tents and equipment income 7.700 million，188bet best bookmaker equipment accounts for 84% of total revenue。Mugaodi’s tents are produced by our own factory，Other outdoor equipment is designed and developed by the company，Outsourced production later。Because we started our business by relying on OEM，There are still 70% of export revenue。

Traditional 188bet best bookmaker brands such as Pathfinder、Sanfu 188bet best bookmaker，Although operating income is higher，But most of the products are mainly 188bet best bookmaker service trade。2021，Pathfinder total income 12.400 million，1.1 billion of which is revenue from 188bet best bookmaker clothing and shoes，188bet best bookmaker equipment only 1.1.7 billion，Accounting for less than 9% of total revenue.5%。Sanfu 188bet best bookmaker’s total income last year was 5.5.6 billion，Including 188bet best bookmaker clothing and shoes revenue 4.200 million，188bet best bookmaker equipment is only 62.46 million，Approximately 11% of operating revenue.2%。

Naturehike mainly specializes in 188bet best bookmaker equipment，As a pure outdoor e-commerce brand，The company is mainly responsible for product design and development，Manufacturing relies on outsourcing。April this year，Noke completed the first round of financing，Exclusive investment of nearly 100 million yuan by Bell Capital Capital。

The product categories of Zhejiang Natural Focus are relatively unique，With 188bet best bookmaker air mattress、Cushion-based，The company is an ODM export-oriented enterprise，Export revenue reaches 80%。188bet best bookmaker air cushion products can better solve the traditional pain point of comfort in 188bet best bookmaker sleeping equipment，Other manufacturers are also trying to develop such products，Zhejiang naturally has a deep accumulation of technology and patents，Have first-mover advantage。

Original，Traditional 188bet best bookmaker equipment belongs to the category of durable goods，After becoming the new trend of this round of travel economy，“FMCG”’s genes are being implanted。If you start with “FMCG”View 188bet best bookmaker equipment from a perspective，“Fast”and“Fashion”Become two core elements。

On“Fast”，Including both product and operation aspects。In terms of products，Exquisite 188bet best bookmaker will eventually bring all the indoor life experience to the wild，It involves coffee、Gourmet food、AV、Board Games、Fishing、Air cushion、Oven and other supplies for various scenes。Based on the current market，Belongs to“Demand”Walking in“Supply”front，Who can make the first breakthrough on the supply side，Rapidly expand peripheral products、Increase the number of SKUs in each category，Whoever gets the upper hand in market share。

In Operations，Take multiple SKUs、Small batch、Strategy for fast iteration，Increase the frequency of product update rate，Keep up with the evolution of avant-garde needs，Respond quickly，Shorten R&D as much as possible、Production and shelf life cycle。

On“Fashion”，On the one hand, it is necessary to increase investment in design and R&D，The design style pays more attention to simplicity and light luxury。On the other hand，Currently，Some luxury brands、Cosmetics brand、Watch brands are also launching 188bet best bookmaker clothing or introducing 188bet best bookmaker elements。How 188bet best bookmaker equipment manufacturers can cooperate or co-brand with it，Introducing fashionable items to drive growth in unit price，To lead the trend of 188bet best bookmaker fashion。

Pathfinder and Sanfu 188bet best bookmaker represented by 188bet best bookmaker clothing，Has obvious characteristics of B2C enterprises，In the past, in shaping brand image and marketing promotion,;Leave no stone unturned”，Marketing expense ratio is generally above 25%-30%。

As for Mugao Di and Zhejiang Nature, which mainly rely on overseas OEMs，We need to be more restrained in investing in domestic marketing，Even so，In the past two years, I have also accumulated many brands of tap powder。domestic manufacturer“Export to domestic sales&188bet best bookmaker;The road is open，With the increase in domestic marketing efforts，Domestic independent innovative brands will increasingly come to the forefront。