Yesterday，Two articles are flooding the traveler’s circle of friends，An article published by Xie Zhen, founder of Maitao Parenting, "sincerely requests relevant government departments to provide reasonable assistance to cultural and 188bet Live Casino enterprises as soon as possible"，The other article is an old article published by Wu Hai, the founder of Orange Hotel, in the early days of the epidemic。Although Wu Hai later explained in the article "Already Called the Police" that the environment when the article was written was obviously different from now，It is inappropriate for the article to be widely disseminated at this time，However, the issues involved in the article still aroused widespread discussion and resonance。Zhang Dehui, Chairman of Huangshan 188bet Live Casino Group、Luo Jun, co-founder of Tujia and Sweetome Group，Chen Jinsong, Chairman of Shilian Real Estate，And other business executives have issued calls for government bailouts。

Screenshot of Chen Jinsong’s circle of friends, chairman of Shilian Real Estate

Compared with the beginning of the outbreak in 2020，Continuous recurrence of subsequent epidemics，Having a greater impact on the 188bet Live Casino industry, which is mainly offline business。Xie Zhen said frankly in the article: Although our country has controlled the overall epidemic very well in 2021，However, several short-term outbreaks of the epidemic have stabbed the cultural 188bet Live Casino industry during the peak season。With the advent of a new wave of nationwide epidemic，“Many cultural 188bet Live Casino companies are like African wildebeests who have finally crossed the Mara River，Although I narrowly escaped the crocodile’s kiss of death，But already skin and bones，Exhausted，Can’t stand another round of wind and waves。”

More than two years since the epidemic，188bet Live Casino undergoes longest recovery，Industry depression period，What specific difficulties do 188bet Live Casino companies face？What help do you need？How to implement the relief policy？What’s more important，How the industry can save itself？

The long winter

The cultural 188bet Live Casino industry is undoubtedly one of the industries most affected by the epidemic。According to incomplete statistics，January 1, 2020-December 31, 2021，There are more than 5 in the country.60,000 188bet Live Casino-related companies closed down and canceled。To some extent，The new crown epidemic has triggered the largest collapse or thunderstorm in the history of the 188bet Live Casino industry。

Even the surviving 188bet Live Casino are facing severe challenges.

According to Xie Zhen，Maitao parent-child refund reaches 1 in 2021.400 million yuan，A large proportion of summer refunds are force majeure according to contract law and travel agency management regulations，The losses should have been borne by the relevant links individually，But in the end, for the sake of customer experience, all links in the cultural 188bet Live Casino industry chain will pay for it，Relevant companies have made great contributions。

What’s even more difficult is that it’s unpredictable and difficult to plan.

Xie Zhen said，Local study business benefits from the double reduction policy，It has grown rapidly since September last year。Maitao’s business has completely returned to pre-188bet Live Casino levels。The momentum in the first two months of 2022 is also very good，However, consumer confidence was affected after the 188bet Live Casino intensified in March，The trends leading up to summer are difficult to predict and plan for。

Under the epidemic，The impact on the industry has been severe。It’s the annual reporting season，According to the 2021 annual report or performance forecast released by recently listed travel companies，The third year of the epidemic，Whether it is Caesars Travel、Travel agencies such as Zhongxin Travel and Lingnan Holdings，Ctrip、Tuniu and other ota platforms，Huazhu and other hotel groups，Still Fuxing Travel、Guilin 188bet Live Casino、Xi’an 188bet Live Casino、Lijiang Shares、Yunnan 188bet Live Casino、Zhangjiajie and other 188bet Live Casino companies，Most of them are in loss，Only a few travel companies are profitable。

In the opinion of Liu Zhaohui, founder and chairman of Zhihui Group，Compared to 2020，The impact and blow of the epidemic on the cultural 188bet Live Casino industry in 2021 and 2022 has not weakened。The epidemic has just broken out in 2020，Everyone is in a state of panic，Enterprises have also been greatly affected，In 2021，Cultural and 188bet Live Casino companies were actually targeted accurately，In other words，The impact of the epidemic this year is not weak in terms of intensity and accuracy，The impact is even worse than in 2020，And this time in early 2022“Late spring cold”Greater impact，This is a bigger blow to the entire cultural 188bet Live Casino industry。

He said，The cultural 188bet Live Casino industry is in pain right now，Still not out of the industrial predicament，Especially after three years of fighting the epidemic，The cultural 188bet Live Casino industry has basically exhausted its resources，Took away all the money，It can even be said that the entire cultural 188bet Live Casino industry has been destroyed，Severity beyond expectation，Wide scope of influence，Infected hotels、Catering、Aviation、Scenic Area、Theme parks and other industries，Almost all companies in the cultural and 188bet Live Casino industry chain involving offline consumption have been severely affected。

“Relief for 188bet Live Casino companies”How to implement it？

In difficult times, confidence is more important than gold.

First, one’s own confidence，The second is confidence from the outside world，One 188bet Live Casino intersections is the sustainability 188bet Live Casino government’s assistance and relief measures、Strength、Feasibility, etc.，Maintaining confidence after all，You must have the mental factor to persevere，You also need material support to persevere。

According to incomplete statistics，From November last year to February this year，Existing including but not limited to Harbin、Chongqing、Shaanxi、Changsha、Guangdong, Yunnan and other provinces and cities have issued documents involving relief measures for the cultural 188bet Live Casino industry，Including providing relief subsidies、Issue coupons、Strengthen financial credit support and promote cultural 188bet Live Casino consumption, etc.。Overall，Lending a helping hand to 188bet Live Casino companies in dire straits，Help him continue to carry on，At the same time, let them play a role in the recovery and promotion of consumption in destinations，Is an important consideration for the destination government department。

But the effectiveness of relief measures、Continuity still deserves attention。Analysis by industry insiders，Cash relief subsidies can bring some direct help to 188bet Live Casino companies that receive subsidies，But in terms of the amount of cash subsidy，It can only relieve short-term difficulties，Create a certain buffer time for enterprises。If during this buffer time，Enterprises can push themselves to find some transformative measures to deal with the epidemic，Produce some business breakthrough effects，That is naturally better。If it cannot be achieved，The crisis remains。

While financial credit support looks on the positive side，It can help partially alleviate the financial crisis of 188bet Live Casino enterprises in the short term，It may also be possible to promote the establishment of some new initiatives that will truly help 188bet Live Casino companies in financing in the medium to long term、New mechanism，This will have a huge effect。But the reality is，This is a more substantial direction to explore breakthrough value，It is also really difficult to implement，Obvious shackles，Fields that currently outweigh the actual results。

Enterprises need help if they need help from others

In Xie Zhen’s article，Hoping that the government will introduce relief policies for the cultural 188bet Live Casino industry is the core point of view。its representation，Social security exemption，Even if it is only a partial reduction，The most affordable for enterprises，Also the fairest。He revealed，Shanghai’s social security fee reduction policy in 2020 helped the company reduce millions of yuan in expenses throughout the year。This is of great help to Mai Tao parents and children。Social security reductions and exemptions encourage retaining more employees，The development potential of the enterprise can be guaranteed。Also，This policy is also very fair，The more standardized the payment of social security is, the greater the support will be received。

There are many people in the 188bet Live Casino calling for it，“Epidemic‘Surgery’To do，Enterprise‘Analgesics’Also give，It is an obligation to prevent and control the epidemic according to the requirements of relevant departments，But in this critical moment，It is increasingly necessary for all parties to work together to push the 188bet Live Casino out of the quagmire，Back on track”。

How to help companies truly get out of trouble？In addition to the improvement 188bet Live Casino general environment，Self-rescue is also indispensable。

The epidemic has caused a shutdown in the 188bet Live Casino industry，What’s more important is that it has brought deeper changes to the entire 188bet Live Casino consumption market，Intensified the reshuffle speed of cultural 188bet Live Casino industry。

On the one hand，Reduced number of long-distance tourists from other places、Consumption frequency decreases；On the other hand，The volume and frequency of long-distance travel out 188bet Live Casino province by urban residents has also decreased。Fewer tourists coming in、Go out less，The two phases offset each other，Most destinations are facing a decrease in overall tourist volume and consumption、Need to rely more heavily on peripheral travel and local travel。

Inter-provincial travel is under normalized circuit breaker，Emergency capabilities of travel companies、The emergency mechanism of the destination will be more tested，Product Service Model、Product structure、Service customer group、Seeking changes in various aspects such as operation strategy and destination management，Required、Urgent、Urgent。How to help enterprises save themselves，Liu Zhaohui also gave her own suggestions。He pointed out，First、In the big picture，We must actively cooperate with the government and local epidemic prevention policies；Second、Open up new business space，For example, exploring new business directions online，For example, digital collection direction；Third，It is time to improve the quality of project products and improve the product service system，Produce products for the recovery of the 188bet Live Casino after the epidemic recovers、Service、Preparations for business formats and other aspects。