In the fund company、Under investigation by 24 institutions including securities companies，When asked if it would be on Wednesday、Fourth-tier city layout，Representation of OCT, one of its core sectors is cultural 188bet sports betting app download business，“We will not stick to the single standard of urban energy level。Because core competitiveness and unique business model will not be weakened by city level，On the contrary, the endowment of certain cultural and 188bet sports betting app download resources is relatively excellent、Third, fourth and fifth tier cities are becoming more competitive as their comprehensive urban competitiveness is rising。”At the same time，There are also some industry opinions that point out，The evolution of this round of new consumption in third-, fourth- and fifth-tier cities，It is very likely to be a preview for first- and second-tier cities。So said，Will the revival of cultural 188bet sports betting app download take the lead in 288 third-, fourth- and fifth-tier cities?，Then complete once“Bottom up”was born in reverse？

Big talk or truth?

About“First and second line”with“Three, four, and five lines”’s commercial potential debate，It is no longer a new topic，Furthermore, cultural 188bet sports betting app download companies have already used the layout of multiple projects to tell the outside world their assessment results。Take OCT as an example，Several projects have been deployed in third, fourth and fifth tier cities，For example, the Yangling Happy Pastoral Project, the first large-scale cultural 188bet sports betting app download project to start construction in 2022, is located in the Yangling Demonstration Zone in the county-level administrative region of Shaanxi，OCT's“KALE PLANET”The first theme park brand also chose to settle in Liuzhou, Guangxi。

Outside the individual，What is the potential of the cultural 188bet sports betting app download market in third-, fourth- and fifth-tier cities？“Cultural 188bet sports betting app download business is more competitive in the third, fourth and fifth tiers”，Is it a lie or the truth？

From a macro level，According to the "Analysis Report on National 188bet sports betting app download Economic Operation in the First Half of 2021"，The sinking market in third, fourth and fifth tier cities is active，The travel rate of residents in rural areas on May Day reached 14.3%，Small town youth、Rural residents have also become a new force in travel。From a micro level，The data performance of some cultural and 188bet sports betting app download related categories also supports the above macro trend。

One is the rapidly growing online travel user group。According to the "2021 China Online 188bet sports betting app download Industry Panorama"，一、The penetration rate of online 188bet sports betting app download in second-tier cities has gradually stabilized，It is difficult to achieve a greater breakthrough。But the number of users in third-tier cities and below increased from 35 in 2017.9% rose to 46 at the end of 2019.1%，In the stage of rapid growth。As of the end of June 2021，Among the registered users of Tongcheng Travel，The proportion of users living in non-first-tier cities reached 86.6%。

The second is that the growth rate of per capita 188bet sports betting app download consumption is in line with the first line。According to "2022“Her journey”Consumption Report》display，The ranking of per capita consumption growth of women’s 188bet sports betting app download in 2021 is: new first-tier cities、Fifth-tier cities、Fourth-tier cities、Third-tier cities、Second-tier cities、First-tier cities。And，The source of tourists with the highest year-on-year growth in per capita consumption of female tourists in 2021 is Hubei、Ningxia、Shaanxi、Inner Mongolia、Hainan，Provinces containing a large number of non-first- and second-tier cities

Third, the popularity and use of smart scenic spots has increased significantly。According to the "2021 Domestic Travel Reservation Data Report"，Except for popular cities，Luoyang City、Yan'an City、Aba Prefecture、Leshan City、Huangshan City、Huzhou City、Qiqihar City、The popularity of reservations and travel in third-tier and below cities such as Qingyuan City has increased significantly。At the same time，Many third-, fourth- and fifth-tier cities are also accelerating the construction of smart scenic spots，Such as the culture of Zhucheng City in Shandong Province、Luoning County, Henan、Huanglongxi Ancient Town and other places have successively launched smart 188bet sports betting app download guidance systems。

The fourth is that the consumption power of movies and other entertainment projects is gradually increasing。National Day file in 2021，Let filmmakers once again realize the consumption potential of the sinking market。According to relevant statistics，The proportion of moviegoers in third-, fourth- and fifth-tier 188bet sports betting app download continues to rise during the National Day holiday，Especially the number of moviegoers in fourth-tier 188bet sports betting app download，The highest proportion in the same period in the past three years，reached 29.4%。Among them，"Fathers" accounts for nearly 40% of the box office in third-, fourth- and fifth-tier 188bet sports betting app download，More than two previous works，Confirmed“Me and mine”The IP brand effect that the series continues to release。

Who is behind the prosperity?

Looking back at the construction and development of cultural 188bet sports betting app download in third-, fourth- and fifth-tier cities in recent years，Only to understand，The source of power behind prosperity data，Far from the sole efforts of either party。

The importance local governments attach to cultural 188bet sports betting app download，Is one of the key factors driving the cultural 188bet sports betting app download industry in third, fourth and fifth tier cities to a climax。Develop a detailed and executable“Cultural and 188bet sports betting app download Development Plan”，Such as introducing investment、Concentrate on building cultural 188bet sports betting app download projects and packaging existing cultural 188bet sports betting app download projects, etc.，Let local governments in various sinking markets give beautiful report cards by the end of 2021。

Guilin, Guangxi is in“Thirteenth Five-Year Plan”The total number of tourists received during the period increased from 4469 in 2015.950,000 visitors increased to 10241 in 2020.200,000 people，Average annual growth 18.03%；Total 188bet sports betting app download consumption increased from 517 in 2015.3.3 billion yuan increased to 1233 in 2020.5.4 billion yuan，Average annual growth 18.98%。

Not only that，around 2022，Multiple cultural 188bet sports betting app download projects took the lead。Huaihua, Hunan started construction of 51 cultural and 188bet sports betting app download projects at the beginning of the year with a total investment of 13.9 billion yuan；21 cultural 188bet sports betting app download projects with a total investment of 5.1 billion yuan in Chenzhou, Hunan started construction on March 16，And it is expected that 80 projects that have been started before will be completed and put into use in 2022；Total investment in Quzhou, Zhejiang 207.45 cultural 188bet sports betting app download projects worth 3.9 billion yuan collectively started construction on February 16, etc.；122 cultural 188bet sports betting app download projects with a total investment of 129.4 billion yuan in Liuzhou, Guangxi will be completed at the end of 2021, etc.。

In these cultural 188bet sports betting app download investment projects with huge investment and large number，Existing layouts from local state-owned cultural and 188bet sports betting app download enterprises，There are also initiatives from private enterprises to bet in advance on sinking markets such as the third, fourth and fifth tiers of potential。

A local cultural 188bet sports betting app download group or 188bet sports betting app download investment group controlled by the local State-owned Assets Supervision and Administration Commission，Is one of the main forces in the development of cultural 188bet sports betting app download in many sinking markets。at“Hubei Culture and 188bet sports betting app download Key Project Investment Signing Conference”Previous，The project with the largest single investment is a total investment of 87.Dooshanyi Cultural 188bet sports betting app download Town worth 900 million yuan，Located in Xiaogan, Hubei，will be provided by Hubei Cultural Investment Group and Tingrui Group、Three-party cooperation construction of Xiaogan Municipal Government。Leverage investment opportunities from key provincial 188bet sports betting app download projects，Signing of cultural 188bet sports betting app download projects to drive the sinking market，It has become the default method for provincial cultural 188bet sports betting app download investment。

And，In the sinking market，Related scenic spot maintenance、The cost of supporting construction and new project construction is in the middle，There are also local cultural 188bet sports betting app download and 188bet sports betting app download investment groups。This is why some central and western provinces and other regions，188bet sports betting app download is often combined with basic supporting businesses such as transportation to form “Jiaotong 188bet sports betting app download Investment Group”reason。Of course，Restricted by status as a state-owned enterprise，Private enterprises will be more active in the development of cultural 188bet sports betting app download in lower-tier markets。

Domestic private enterprises，Weiguang Huitong Cultural 188bet sports betting app download Investment Group signed a contract with Wen’an, Langfang, Hebei at the end of 2021 to invest 3.5 billion yuan to build a cultural 188bet sports betting app download town project, and signed a contract with Anlu, Hubei，Invest 2 billion yuan in January 2022 to build the Taibai Tangcheng cultural 188bet sports betting app download town project in Anlu, Hubei；The Shanxi Fenyang Xinghua Village Wine and Culture 188bet sports betting app download Project with a total investment of 20 billion yuan will start in October 2021；Jiujiang Bona Century Cultural 188bet sports betting app download Development Co., Ltd. signed a contract with the Jiujiang Poyang Lake Ecological Science and Technology City Management Committee，Invest in the construction of Jiangxi Lushan with a total investment of 12 billion yuan·Century Bona Film and Television Cultural 188bet sports betting app download Resort Project Signing。

In addition，There is an emerging force that cannot be ignored，Hold high the banner of rural revitalization，Cultural 188bet sports betting app download hotel operators who regard sinking markets and rural areas as investment hot spots。They are passionate about discovering niche destinations，Then turn it into a holiday and other cultural and 188bet sports betting app download themed resort with more cultural and 188bet sports betting app download appeal，Attract brand fans to come and experience the beauty of the sinking market。In this regard，Some high-end resort hotels are very good at it，How to bring people into the Anlan Hotel in Xinchang, Shaoxing、Yueliu Hotel, which guides people to the Qianshanyang ruins in Lucun, Huzhou, and LUX* Hotel, where almost all its stores are in niche secrets。

Cultural 188bet sports betting app download in sinking cities“Unfriendly list”

Even though a lot of funds and projects are coming，But third, fourth and fifth tier cities also have their own cultural 188bet sports betting app download“Unfriendly list”，Not all cultural 188bet sports betting app download projects are accepted，Even some cultural 188bet sports betting app download projects that have been implemented，We will eventually bid farewell to these sinking markets due to some insurmountable disadvantages。

The first one is，Yes“Genetic defect”’s cultural 188bet sports betting app download real estate project。Cultural 188bet sports betting app download real estate has been used by real estate companies to sink the market for a long time“Gou Di”’s weapon，It can not only meet the cultural 188bet sports betting app download development goals of local governments，Can obtain land at a lower price。But after the two-year outbreak period from 2012 to 2014，These cultural 188bet sports betting app download real estate projects have not played their due role in third, fourth and fifth tier cities，It has even become a hidden danger for some。

The Haihua Island project in Danzhou, Hainan and the Yinmachuan project in Luanping, Chengde, Hebei are both because of ";Step on your feet”Ecology，Dozens of buildings were eventually demolished。In addition to neglecting environmental protection，What’s even more fatal is that developers who develop cultural and 188bet sports betting app download real estate projects in third-, fourth- and fifth-tier cities do not have operational capabilities。Everyone knows，Cultural 188bet sports betting app download projects have high investment costs，Long return period，The developers only want to use high leverage to enter the sinking market to make money quickly and then go to the next destination。Finally，These cultural 188bet sports betting app download real estate projects have failed to significantly boost the output value of the local cultural 188bet sports betting app download industry，On the contrary, it indirectly promoted the skyrocketing of local housing prices。

Followed by，The same old towns and neighborhoods with characteristics。Received by Wuzhen、Chengdu Kuanzhai Alley、Inspired by high-quality cultural 188bet sports betting app download projects such as ancient towns and characteristic neighborhoods such as Hangzhou Hefang Street，Third, fourth and fifth-tier cities with certain ancient buildings and neighborhoods have become the targets of many operators。Only in Shandong，There is the ancient city of Yizhou、Qingzhou Ancient City、Taierzhuang Ancient City、Jimo Ancient City、The Ancient City of Ju State、More than 20 ancient city projects are expected including Tanguo Ancient City。But the soul of a characteristic town is besides these objects that can reflect the local culture，What’s more important is the cultural heritage and the related cultural 188bet sports betting app download industry chain configured。

For example, tambourine playing、stirring candy、Dragon Beard Crispy and other performances and snacks，Can be seen in Qingyan Ancient Town, Guizhou，Can also be seen in Sanhe Ancient Town, Anhui，Not to mention&ldquo which is available all over the country;xx Di Lao Yogurt”了。It was originally hoped that small towns and neighborhoods could become interpreters of local culture in third-, fourth- and fifth-tier cities，Unexpectedly, they just acted as ";188bet sports betting app download Porter”。

The last one is，Following the trend“Short-acting”Cultural 188bet sports betting app download Project。Generally，First- and second-tier cities often give rise to new cultural and 188bet sports betting app download consumption categories or the birth of trends，The third, fourth and fifth tier cities will expand and amplify。For example, the glass plank road and glass suspension bridge projects started in 2018，The number of new entries is hundreds every year。The general construction cost of these projects、Security testing and operation and maintenance costs are not low，For third-, fourth- and fifth-tier cities that do not have sufficient funds，It is a large investment that requires caution。

Also，In addition to stimulation，This type of cultural 188bet sports betting app download project has no other cultural 188bet sports betting app download consumption points，Difficult to constitute secondary consumption。Coupled with the guidance of social media such as videos，After the relevant hot spots passed, they were rarely mentioned again，The attraction of cultural 188bet sports betting app download has dropped sharply。Imagine it，Some years later，How many people still remember throwing bowls of wine in Xi’an？

Can 288 cities carry the banner of cultural 188bet sports betting app download recovery?

We are currently at the peak of the fourth wave of the global COVID-19 epidemic，Some cities are quiet again。But the epidemic will always go away，The recovery of cultural 188bet sports betting app download is also the general trend。Frankly speaking，Even in rural revitalization、Under the combined effect of factors such as the return of high-net-worth individuals to open up niche secrets or the sinking of cultural and 188bet sports betting app download enterprises，The development of cultural 188bet sports betting app download in third, fourth and fifth tier cities is still starting from 1.0 towards 2.Phase 0。And，In terms of the consumption power of the target customer group，The first and second tier cities are almost ";All members”，The cultural 188bet sports betting app download consumption awareness of some people in third, fourth and fifth tier cities has yet to be enlightened。Not only that，Cultural 188bet sports betting app download projects and some overseas cultural 188bet sports betting app download companies will also give priority to the first and second tiers when entering China。Therefore，The battle for the banner of cultural 188bet sports betting app download recovery is not yet established。

It’s worth noting，It is precisely under the influence of the explosion of various cultural 188bet sports betting app download projects in the past few years，The cultural 188bet sports betting app download resources and consumption potential of third-, fourth- and fifth-tier cities are witnessed by more and more players，It has become one of the important future directions for the development of the industry。However，When working in the Nuggets cultural 188bet sports betting app download market in third, fourth and fifth tier cities，In addition to the above“Unfriendly list”Outside，These points also need to be noted。

First, see the demand，Meet needs，Create a stepping stone。In the past, the logic of some travel companies entering third, fourth and fifth tier cities was，Limited local cultural and 188bet sports betting app download consumption，Therefore, it is necessary to increase the supply of mid-to-high-end products，Expand the consumption space of tourists from first- and second-tier cities。Over time，These cultural 188bet sports betting app download projects will continue to lengthen the distance between them and consumers in third, fourth and fifth tier cities。Now，With the rise of small town youth and Generation Z，Consumption demand for cultural 188bet sports betting app download projects in third-, fourth- and fifth-tier cities is gradually increasing。

For this，OTAs without physical restrictions are the first to meet the new needs of third-, fourth- and fifth-tier cities“Electric shock”。Tongcheng travel with WeChat、Cooperation with Kuaishou and other platforms，Multiple models to expand traffic in sinking markets，Over 20 million users participated in the rush purchase“Air ticket blind box”is one of the successful cases。Cultivate cultural and 188bet sports betting app download consumer products tailored to meet the needs of consumers in third, fourth and fifth tier cities，Is the best stepping stone for cultural 188bet sports betting app download enterprises to sink。

The second is to create a reputation in the circle，Find the right gate of life。Acquaintance society and trust economy are two major characteristics of the consumer market in third, fourth and fifth tier cities，Once a cultural and 188bet sports betting app download enterprise grasps the trust node，Find out the destiny of third, fourth and fifth tier cities。For this，Cultural 188bet sports betting app download companies need to create traffic topics related to cultural 188bet sports betting app download projects and then effectively convert them into project revenue，The counterattack explosion of the 2021 National Day holiday in third-, fourth- and fifth-tier cities is the best proof。

But，From the perspective of the sinking performance of several major Internet giants，“Throw coins”Can only be exchanged for temporary word of mouth，But it may be because it destroyed the original business ecology，It may even backfire on the original brand reputation。For this，Cultural 188bet sports betting app download companies are sinking into the third, fourth and fifth tiers，You might as well learn from the craftsmanship spirit of local old shops，Concentrate on doing things，Waiting for word of mouth。

The third is to let go of the obsession with following the trend of the first and second lines，Independent thinking。Based on the trend of population return，Some opinions，Transporting cultural 188bet sports betting app download projects that show pioneering attitudes in first- and second-tier cities，Will be highly adapted to the cultural and 188bet sports betting app download consumption needs of the returning population。In fact it is not the case，According to the seventh national census data， The number of people whose registered residence was separated from their permanent residence increased by 2 in 2020.300 million，Growth 88.52%，Young people in small towns are still scarce。

However，Third, fourth and fifth tier cities still need to get rid of the popular cultural 188bet sports betting app download formats in the first and second tiers，Find the categories suitable for local consumers，Then convert，Create a more suitable cultural and 188bet sports betting app download product。For e-sports hotels，The sinking market is a fertile ground for development in his eyes。

Someone once jokingly called “Sinking market，It is a difficult business to do in the world”，The cultural and 188bet sports betting app download sector is naturally unavoidable。However, the sinking market where the third, fourth and fifth tiers are located has also given birth to one after another ";The formidable youngster”，Pinduoduo、Mixue Ice City、Dadong、Duck, duck, etc.。Although the banner of recovery may not necessarily be handed over to third-, fourth- and fifth-tier cities，But can it give birth to a new cultural 188bet sports betting app download“后生”，Then witness the new exciting beginning of the sinking market，Maybe it’s more worth looking forward to。