As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 122】，Cultural and tourism frontline information，In-depth analysis of the week。

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This week’s market trends for cultural and tourism giants focus on the disclosure of annual reports of listed travel companies、Shanghai Disney announced temporary closure，and Shanshui Bide plan to jointly invest in the establishment of Shanshui Concrete Digital Technology Industry Investment Fund Partnership (Limited Partnership)。

In March, listed travel companies entered a period of intensive disclosure of annual reports.

Judging from the published annual report or performance forecast，2021 for listed travel companies，Still more losses and less profits。Whether it is Caesars Travel、Zhongxin Travel and other travel agencies，Ctrip、Tuniu and other ota platforms，Or hotel groups such as Huazhu，and Lingnan Holdings、Fuxing Travel、Guilin Tourism、Xi’an Tourism、Lijiang Shares、Yunnan Tourism、Zhangjiajie and other tourism companies，Most of them are in loss，Only a few travel companies have achieved profitability。

Based on the above information about the profits and losses of travel companies:

1、The overall revenue of travel companies in 2021 will increase year-on-year，Loss narrowed year-on-year，Huge losses in 2020 are rare，Profitable companies increase。Overall, the recovery situation is improving，The basics of the tourism market are relatively stable，But the impact of the epidemic is not far away yet，Tourism performance should return to pre-epidemic levels，There is still a long way to go；

2、Tourism companies with active surrounding tourism markets will recover quickly，The road to recovery for traditional long-distance destinations is more difficult，Divides appear among destination tourism companies。Period of normalization of the epidemic，Benefit from the vast consumer market and potential in the Yangtze River Delta region，Huangshan Tourism turns losses into profits in 2021；And Lijiang Shares、Zhangjiajie、Guilin Tourism is still deep in losses“quagmire”，Lijiang Co., Ltd. suffered its first loss in 2021 in 18 years since its listing，Revenue fell by 16% year-on-year.87%，Net profit attributable to parent companies fell 188bet app download 153% year-on-year.63%。The reason，Affected by multiple epidemics in local areas in 2021，Frequent circuit breakers for inter-provincial travel，In addition to the outbreak of local epidemics in Yunnan such as Ruili，Making the situation of Yunnan’s tourism market even more bleak compared to 2020。Data is displayed，2021 full year，Yunnan has suspended inter-provincial travel for a total of 92 days，Travel agencies suspend group tours for an average of 150 days。

3、The recovery trend of hotel chain groups is obvious，Huatian Hotel、Wanda Hotel、Huazhu Group’s revenue has achieved substantial growth in 2021，Among them, Huatian Hotel and Wanda Hotel achieved profitability，Huazhu’s performance continues to be dragged down by DH。Financial report display，Huazhu Group’s annual loss in 2021 is 4.6.5 billion yuan，Legacy-DH lost 6.1.8 billion yuan。The epidemic provides opportunities for the expansion of domestic hotel chain brands，Data shows that the chain rate of the domestic hotel industry at the end of 2020 is 31.5%(number of guest rooms)，Much lower than US 72.9% linkage rate level，Also below the global average of 41.9%，There is still plenty of room for growth。Large hotel brands have enough strength to buck the trend and expand to increase market share，And its nationwide layout has dispersed the risk of the epidemic to a certain extent，Plus some companies improve hotel operation efficiency through digitalization，Multiple factors contributed to the recovery of hotel chain performance。

Other side，Hong Kong Disney and Hong Kong Ocean Park also recently announced their 2021 results，The former deducts interest、Taxes、Loss after profit before depreciation and amortization 9.HK$700 million，As of 2021，Hong Kong Disney has recorded losses for 7 consecutive years。Ocean Park Hong Kong in 2021 after deducting government subsidies，Net loss 11.HK$1.2 billion。

Behind the huge loss，It is Hong Kong’s tourism market that has been bleak since the epidemic。As the main source of tourists in Hong Kong’s tourism market，Mainland tourists have long accounted for 70 to 80% of visitors to Hong Kong，The sharp decline in this customer group is the main reason for the sluggish Hong Kong market。As a landmark amusement attraction in Hong Kong，Hong Kong Disney and Hong Kong Sea World after the opening of Shanghai Disney，Encountered a huge impact。Starting from Shanghai Disneyland，Universal Studios、LEGOLAND、Pudefu and other international themed entertainment giants have successively settled in mainland China，Haichang Ocean Park、Huaqiang Fantawild、OCT、Local parks such as Yinji accelerate their expansion，Formation of a new theme entertainment pattern。As competition in the mainland theme park market becomes increasingly fierce，The positioning of Hong Kong's two major theme parks will inevitably be more ";Embarrassing”。

Except annual report，Another company whose main business is landscape design——Shanshui Bide has also attracted much attention from the capital market recently。In a recent announcement, it was stated that the company plans to invest with Yi Jian、Sun Hu, the actual controller of the company, jointly invested in the establishment of Shanshui Concrete Digital Technology Industry Investment Fund Partnership。The fund’188bet online sports betting s investment direction is landscape planning and design、Intelligent design、Digital Technology、Digital twin、Virtual Reality、Augmented Reality、Equity investment in unlisted companies in rendering technology and other industries。This move is considered to increase the pressure on“Yuanverse”Field layout。

Previously，Shanshui Bide's stock price surged after he disclosed information related to the Metaverse in the announcement，Being included in the Metaverse Concept Stock List，But then received a regulatory letter from the Shenzhen Stock Exchange。Shanshui Bide pursues the concept of the metaverse、Layout behind the digital technology industry，It is its strong connection with real estate，And the overall decline in the real estate industry has an impact on revenue and valuation。January-September 2021，山水比德“Increasing revenue without increasing profits”，Net profit after deducting non-profit items decreased by 27% year-on-year，Among them，Non-net profit in the third quarter plummeted by 97.18%。

But the concept of metaverse is not easy to use。Recent，Shenzhen Stock Exchange once again issued a regulatory letter to Shanshui Bide，Point out that the company is “Yuanverse”Domain resources、Insufficient technical reserves and other aspects，And possible business risks，Incomplete disclosure of relevant information、Insufficient risk warning，This is also the third letter of concern issued by the Shenzhen Stock Exchange to Shanshui Bide regarding the Yuanverse business。With the revival of the concept of metaverse，Shanshui Bide’s stock price has also fallen back from 80-90 yuan per share at the beginning of the year to about 60 yuan per share。

Overall view，The development of cultural tourism metaverse scenes is extremely dependent on the development of related technologies，But currently type“Yuanverse”There is a huge gap between the conceptual enterprise’s main business and the Metaverse，Not mastering the core technology，Lack of market competitiveness。Shanshui Bide sets up investment funds in related directions，Maybe it can alleviate this embarrassing situation to a certain extent，Enhance technology reserves through equity investment，Absorb more industrial resources。

Shanghai epidemic and temporary closure of Shanghai Disneyland，Is the recent &ldquo of the cultural tourism industry;Big event”。The former epidemic situation spilled over，The national epidemic prevention situation is serious again，Inter-provincial travel circuit breaker，Qingming Festival、The May Day holiday tourism market is more likely to be“Put on the shackles”。Some practitioners said，Once Qingming、Falled one after another on May Day，means tourism in the first half of 2022“Cool cool”。The latter is the &ldquo of China’s themed entertainment market;Big Mac”，Shanghai Disney closed，It has also become a microcosm of the current domestic theme park market。

Lin Huanjie, president of the China Theme Park Research Institute, once told Zhihui，The impact of the Omicron virus, which is currently breaking out at multiple points in the country, on the theme park industry may be more than 30% greater than in early 2020。Mainly 188bet Online Sports Betting and Casino because the virus spreads quickly，The epidemic is intermittent，This will seriously affect tourists’ mentality when traveling，The psychological trauma to tourists is greater，There may even be panic，Be more careful when going to crowded places like theme parks。For the future recovery of the industry，Lin Huanjie thinks，The national economic situation must fully reach the state before the epidemic，At least until the first half of 2024，The theme park industry will also recover on a large scale by then。

Destination Investment Barometer

This week’s Destination Investment Barometer focuses on the application of Metaverse in the theme park industry、Four major industrial projects and rural revitalization around Beijing Universal Resort received a 400 billion yuan loan from China Development Bank。

As a trend indicator for the development of domestic theme parks，The implementation of four major industrial projects around Beijing Universal Theme Park has attracted industry attention。

Official data display，As of the end of January this year，Beijing Universal Theme Park has received more than 2.1 million tourists since its opening at the end of September last year，And promoted the development of surrounding supporting industries。Tongzhou District’s culture above designated size last year、Sports and entertainment industry revenue increased by 367% year-on-year.4%，Accommodation industry revenue growth 122.6%，The spillover effect is beginning to appear。

According to research report prediction，A tourist resort complex with an IP matrix such as Universal Studios，The radiation effect that can be produced is 10-15 times that of ordinary scenic spots。Easy to find，The spillover effects of Universal Beijing Resort are still in the early stages of development。

Previously，Tongzhou official release，After the opening of Universal Resort, it is expected to bring an annual passenger flow of 12 million people，Drive more than 70 upstream and downstream categories，More than a hundred industries directly or indirectly benefited，Create tens of thousands of jobs for surrounding areas，Form a fully functional cultural tourism industry chain。The four major industrial projects currently implemented involve major hotels and supporting businesses、International Talent Community、Commercial entertainment complex, etc.，The planned building scale totals more than 700,000 square meters，There is still a lot of room for expansion in the future。

The urban sub-center will use the spillover effect of Beijing Universal Theme Park as its industrial foundation in the future，Attract and cultivate a group of IP designs、Anime Game、Performing entertainment and other cultural and technological enterprises，Deploy a number of high-quality consumer facilities，Actively build a national cultural, tourism and business integrated development demonstration zone。Build the northern industrial belt into a collective culture、Technology、Casual、Entertainment、Urban micro-resort center integrating business

Looking at it from another angle，As the domestic theme park industry“North and South Heroes”One of the international IP projects，Shanghai Disney’s operating data and industrial spillover effects also have certain reference 188bet online sports betting significance for Beijing Universal Resort。

Shanghai Disney official data display，2018 to 2019，More than two-thirds of foreign tourists said they went to Shanghai for Disney。Also，China Tourism Academy data display，2016 to 2019，Shanghai Disney contributes an average annual boost to Shanghai’s GDP of 0.13%，Shanghai realizes value-added tourism industry 1689.700 million yuan，The proportion of GDP increased to 6.2%。 

To replicate such results, Universal Studios Beijing still needs a considerable period of accumulation of visitor satisfaction and refined operations，But in the process of cultivating and building Beijing into an international consumption center city，Universal Resorts can undoubtedly release greater“Spillover effect”。

Also in the theme park industry，Small Worlds, a Japanese micro indoor theme park developer, developed the metaverse space and became a cultural tourism practitioner，Especially the theme entertainment industry’s attention。

March 9，Small Worlds announces cooperation with Metaverse development platform DreamVerse，Create a metaverse space based on the well-known Japanese anime IP Neon Genesis Evangelion (EVA)“Third New Tokyo City”。The park covers an area of ​​8,000 square meters，Divided into“Kansai International Airport Area”Six major areas and one special exhibition area，All landscapes and characters are made at 1/80 scale。

What makes it unique is，“Right of residence”and“Right of settlement”’s sales method can be directly grafted into the metaverse space community，Residence is for individuals，Registered for enterprises。So-called“Right of residence”，Based on 3D camera technology，Create a customized 1/80 model for a real person，Place in a specific scenario for one year，Let individuals truly become the&ldquo of the dream world;Resident”。

Current Sailor Moon Zone、The cost of staying in the Evangelion area is 19,800 yen for adults，High school students and below 17,600 yen，Other areas are 12,630 yen for adults，10,760 yen for high school students and below，Comes with annual pass and one-day ticket。

Market research and consulting company Emergen Research report shows，The global Metaverse market size in 2020 is 476.USD 900 million，By 2028，The Metaverse industry may be worth more than $800 billion，The expected compound annual growth rate during 2021-2028 is 43.3%。

Facing a market with such huge potential，In the technology field, Facebook changed its name to Meta，Media and entertainment giant Walt·Disney is also gradually increasing its presence in this business，Become a pioneer in the metaverse business in the theme park field。

End of last year，Disney obtained a metaverse-related technology patent for "virtual world simulator in real scenes"，In the middle of last month, new executives were appointed to lead and implement the company’s metaverse strategy。

For the role of the Metaverse in the themed entertainment industry，Disney CEO Bob·Chapek once said，Future，Whatever you call it，Call it the Metaverse，It’s good to mix reality and digital experience，Disney must be at the forefront in this field。We think，Whether it is a sports event，Still an entertainment product，The Metaverse is no longer 188bet sports betting app download a passive experience that can be replayed，It is actually more interactive、Forward-looking、Active participation experience content。

How to bring the Metaverse to the real world，Create an immersive experience application scenario？In layman’s terms，The metaverse is VR in the digital world、Web 3.0、A combination of blockchain and other immersive technologies。Visitors use mobile devices to have a truly interactive and integrated experience with the surrounding environment，Combined with 3D projection technology，Simulated sound effects with hidden loudspeakers，Personalized interactions with AI-powered virtual characters in Disneyland，Get up close and personal with these virtual characters。

Urban theme parks are developing in full swing with the support of new business formats such as international IP and Metaverse，The rural revitalization strategy is being implemented intensively with the release of the No. 1 document at the beginning of the year。

Recently，According to the China Development Bank’s video conference on rural revitalization，The China Development Bank announced that it will issue loans of no less than 400 billion yuan throughout the year to support the comprehensive promotion of rural revitalization。

Compared to the top-level strategy of rural revitalization in 2021、Certainty of legal and organizational structure improvement，And the resulting momentum，2020 will be more demanding to find feasible paths to explore、Mode，A critical year for more substantial implementation。

Everyone knows，Rural revitalization is a complex and systematic project，Policy、Outside the land，Fund support and its size、Accuracy，Also a key factor，This corresponds to private enterprises with limited funds or capabilities，The possibility of entering the field of rural revitalization。Issue“Rural Revitalization Bond”Providing loans with banks similar to China Development Bank is a good choice。

Among them，Rural revitalization bonds are one of the main financing tools to promote rural revitalization，Playing a very important role in recent years。

As of the end of August 2021，41 new special bonds for rural revitalization have been issued across the country，Total issuance size 489.200 million yuan。With the in-depth implementation of the rural revitalization strategy，The demand for funds further increases，The issuance of special bonds for rural revitalization is also accelerating。2019-2020 and January-August 2021，The issuance scale of rural revitalization bonds is 97.7.6 billion yuan and 123.2.3 billion yuan，The proportion of new special bonds in the current period is 0.45% and 0.34%。