Quotes of 188bet and tourism giants

This week’s giant market focuses on 188bet, which will open next week。

June 8，Huaqiang Fantawild held a new brand&ldquo in Zigong, Sichuan;Fantawild Dinosaur Kingdom”press conference，And announced that the 188bet will open on June 18。

Data display，“Fantawild Dinosaur Kingdom” Collection theme experience、Popular Science Education、Leisure and entertainment、Sightseeing vacation、Food and shopping in one，It is a large-scale high-tech 188bet with the theme of dinosaur culture and ancient Shu civilization。Total project investment 3 billion yuan，covering an area of ​​400,000 square meters，The park is expected to attract more than 3 million tourists every year after its opening。

Huaqiang Fantawild is a special existence in China’s 188bet industry，Has strong market influence。The group has not only been ranked among the top ten global 188bet groups for many years，It also has its own place in the domestic market where domestic and foreign 188bet players compete on the same stage，Currently, more than 30 theme parks have been built in more than 20 cities in China。

With OCT“188bet + Real Estate”’s theme park development model is different，Huaqiang Fantawild formed“Culture + Technology”’s theme park creation mode，Create an immersive interactive experience with modern high technology，Among them，Culture is the core，Technology is a means，Travel is the scene and platform。Huaqiang Fantawild’s obvious advantages are，It is considered to be the local player closest to Disney’s creation model in China，Business covers creative design、R&D and production、Construction Operations、Full industry chain including film, television, animation, etc.。

Huaqiang Fantawild mainly builds two industrial chains in a closed loop，One is a 188bet and technological theme park；One is 188bet content products and services，These are also its two main businesses。188bet Science and Technology Theme Park’s established brands include Fantawild Adventure、Dream Kingdom、Water Park、Oriental Divine Painting、Dongfang Yuxiao。188bet content products are mainly animation products、Special movie、Theme performances, etc.。

What is the relationship between the new brand and 188bet’s overall brand strategy？Can the project’s annual visitor volume target be achieved？What are the key factors for customer positioning of a new project？This issue of Favorite Review analyzes the industry of Fangte Dinosaur Kingdom from three aspects。

The 188bet project created by Huaqiang Fantawild is called “Beautiful China Trilogy”，Respectively show the past of the Chinese nation、Present and future，This is a relatively fixed guiding philosophy，Generally, new theme parks are built to comply with this principle，For example, Ganzhou Fantawild Oriental Yuxiao、Ningbo Fangte Oriental Divine Painting、Handan Fangte National Color Spring and Autumn Period, etc.。

Lin Huanjie, President of China Theme Park Research Institute, thinks，Zigong Fantawild Dinosaur Kingdom is actually similar to Fantawild’s “Trilogy”The brand association is not very high，Projects mainly built to meet the needs and demands of local governments。Zigong is called“Hometown of Dinosaurs”，Join big brands like Huaqiang Fantawild to create a local 188bet project brand，And explore the ancient Shu culture with rich history and culture，This is in line with local economic interests and social benefits。But the overall experience form is inseparable from ";Oriental Mythology”“Eastern Desire”Building logic of other brands，Such as riding facilities、Flying theater and other products，The content will be adjusted according to the excavation needs of dinosaur culture and ancient Shu culture，But“Culture + Technology”’s paradise project construction path remains basically unchanged。

Generally speaking，188bet operators will consider transportation accessibility when selecting locations for regional layout、Population Density、Economic strength、Per capita disposable income、Consumption level and other factors，The estimated annual tourist volume announced by operators and investors has also attracted the attention of industry practitioners。

Lin Huanjie said，The annual number of visitors to a large-scale domestic 188bet reaching 3 million is quite impressive。But for third- and fourth-tier cities like Zigong，Limited to its own economic development level and comprehensive strength，3 million people a year，Average about 10,000 visitors a day，But the weather、Equipment repair and maintenance、After taking into account tourist discounts and other factors，It is not easy to achieve 60%-80% of the set goal。He predicted，If at the beginning stage，The number of visitors to Fantawild Dinosaur Kingdom exceeds 2 million per year，Already a good result，But it must reach 3 million people，It is a very challenging goal，Higher requirements for operation management level and execution efficiency，Also need product innovation、Make greater efforts or investment in marketing and other aspects。

However，He 188bet said，Overall，3 million annual tourists should be an expectation of the government，But when doing preliminary planning and design，Don’t be too optimistic about tourist forecasts，If the actual number of tourists is not large，The whole paradise is sparse，Bringing bad experience to tourists，The business atmosphere provided to merchants is not strong enough。In comparison，The roads in Disneyland are designed to be relatively narrow，It gives the impression that the park is particularly dense，Tourists communicating with tourists、Communication between tourists and service staff、The overall look and feel of the scenic spots is relatively good。

Last，“Fantawild Dinosaur Kingdom”A dinosaur-themed project that existing parent-child families like，Exciting projects such as roller coasters that young people love，There are also performing arts projects favored by the elderly，Can fully meet the needs of tourists of all ages。Present，Many theme parks，and 188bet projects are all proposing“Attract customers of all ages”，But in fact，188bet projects that target consumer groups of all ages have higher requirements in terms of products and services。

In Lin Huanjie’s opinion，In a sense，The area where a project is located、Radiation range、The scale of investment basically locks in the product’s target consumer groups and levels of tourists。If the market is not accurately positioned，Have a deeper and further insight into the needs of consumer groups，And make plans for the next three to five years or even further based on changes in the market and demand，There is no such preliminary research and prediction，The product will not have better accuracy。Disney、Universal Studios basically does not publicize to attract consumers of all ages，But their powerful IP product portfolio and functions are enough to influence customer groups of all ages，And attract them to continue to visit and experience the 188bet again。

He emphasized，In the increasingly competitive domestic theme park market environment，188bet projects must have their own characteristics，For example, it mainly attracts Generation Z or parent-child families，But if the product is concerned，Existing marine animals，There are mechanical riding facilities，There are also unpowered equipment, etc.，Unless the investment scale is very large，Otherwise，The project is very difficult to do well。

An executive of Huaqiang Fantawild once said，10 of China’s excellent cultural resources are enough to create 100 paradises，But what things are suitable for performance and can last forever，How to land，How to make people happy to accept it，This is the difficulty。In order to solve the problem of profit model in the 188bet industry，You need to focus on one area，Whether the opening of Zigong Fantawild Dinosaur Kingdom, which features dinosaur culture and ancient Shu culture, can bring about hot passenger flow and sustained influence still needs further testing by the market。

Destination 188bet Barometer

188bet week’s destinations focus on issuing consumer coupons.

June 10，Chengdu“520”Digital RMB online consumption coupon issuance。This consumption voucher is provided by financial funds and e-commerce platform、Digital RMB operating institutions (pilot banks) preferential overlay，A total of 1 distributed.600 million yuan，Covering retail、Catering、Culture、188bet and other industries；will be through JD.com、VIP.COM、The three e-commerce platforms of Meituan will be distributed in three waves，About 1.41 million copies in total。

We also pay attention to，June 8，At the press conference on policy interpretation of "Hainan Province's Extraordinary Action Plan to Stabilize the Economic Market"，Relevant parties also mentioned，Hainan will arrange 20 million yuan in funds to issue tax-free consumption vouchers for outlying islands，Continue to strengthen duty-free shopping promotions on outlying islands，Grant certain sales rewards to business entities that complete the annual target tasks of duty-free sales on outlying islands。Cooperating with the Hainan Provincial Department of 188bet and Culture to arrive in Changsha on June 10、Shanghai、Carry out publicity and promotion in 9 major tourist destination cities including Chengdu，Attract tourists from outside the island to enter the island，Support Haikou City、Sanya and other tourist hotspot cities provide certain subsidies for tourists to stay in hotels，At the same time, improve supporting services，Improve passenger consumption experience。

Recurring epidemics，Downward pressure on the economy continues to increase，While doing a good job in epidemic prevention and control，It has become a consensus to stabilize the market and stabilize growth，Various regions also frequently issue policies to stimulate economic development。For the 188bet industry，The two policies are closely related to us，One is a favorable policy to bail out the industry，These policies are for 188bet enterprises or related practitioners，Grasping these policies can reduce pressure during the epidemic，Preparing for the next explosion；The other one is for consumers，Policies in this area are also relatively beneficial to the industry，Can reduce consumers’ financial pressure，Promote the recovery of 188bet consumption。

It is worth mentioning，The effectiveness of relevant policies that directly stimulate consumer consumption，Closely related to consumers’ expectations for economic trends and personal income。When everyone is not optimistic about income expectations，Everyone is more inclined to reduce spending even if given a certain amount of incentives，Especially non-essential expenses，The 188bet and tourism industry will also be affected at this time。Travel downgrade，Not only related to epidemic prevention policy，It is also related to everyone’s income expectations。City residents want to go out and have a look、There is a natural desire to return to nature，But we will also act within our capabilities。Travel around the city in recent years、The popularity of local tourism is not only affected by the epidemic prevention policy, but it is indeed inconvenient to travel，Subjectively choosing projects that are more economical and affordable and can meet travel needs is also an important reason。And from the solid implementation of policies to the coordination of multiple policies to achieve better results，It also takes a certain amount of time。

Based on this，In addition to taking advantage of the opportunity of the epidemic to practice their internal skills，To obtain short-term gains，Maybe we still need to focus more on local and surrounding tourists，Customized launch of some“Short and concise”'s product。The&ldquo here;Short”It’s a short distance，Travel radius suitable for local travel；“小”It is a small investment，Refers to the merchant’s investment，188bet refers to consumer spending；“Savviness”The product must hit the pain points，Has the potential to be explosive。

Anyway，The impact 188bet epidemic is gradually weakening，Daily life is recovering in an orderly manner，Economic development is still a key subject of our attention，The future is promising。