May 31，immersed in the metaverse丨2022 The 6th China Cultural Tourism Consumption Annual Summit and“Dragon Bird Award”The awards ceremony was grandly unveiled in Longque Open World，Well-known experts and scholars from the fields of culture and tourism across the country、Industry association leaders and top corporate executives and other cultural and tourism figures gathered around “Super scene、Unlimited links”Topic，Aggregation“Yuanverse Conference + Digital Collection Awards + Cloud Expo + Special Matchmaking Meeting”Different sections，Gathering the power of the entire cultural and tourism industry chain，Discuss new ways to deal with difficult situations。In the morning roundtable discussion，Five heavyweight guests gathered around“Top IPs gather in China，Localized competition and cooperation in the international market”ideological collision on the topic。

Lin Huanjie: Good morning everyone，Welcome to the 2022 Sixth China Cultural Tourism Consumption Annual Summit and“Dragon Bird Award”The roundtable forum part of the awards ceremony。The theme of this roundtable dialogue is: Dialogue around the world，Localized competition and cooperation in the international market。Everyone knows，In recent years，China’s entertainment industry has introduced many internationally renowned IPs，Disney、Universal Studios、Paramount、Madman Country、Legoland and more，Has a great impact on the competitive landscape of China’s theme park market。The first question is，With the rise of Chinese game companies and the rapid development of China’s animation industry，For example，Fangte、Aofei and others are quite famous on the international stage，So how will international IP continue to stand out in the increasingly fierce localization competition，And maintain lasting influence in the local market？First of all, please share your views with Mr. Sun。

Sun Guixiang: Thank you, Dean Lin，I am very happy to have this opportunity to discuss this topic with you。

For international IP entering China，To maintain lasting competitiveness and market influence in the Chinese market，First of all, whether it is content production、It’s still about market strategy，Everyone needs to think about how to integrate with local culture，Just like after KFC entered China，In order to integrate into the Chinese market, we developed fried dough sticks that suit Chinese tastes、Soy milk and other Chinese products。International IP has strong advantages in content production，Some Chinese values ​​can be appropriately incorporated into content creation，Or world view，More suitable for China’s cultural system，To continue to output content that is more in line with the Chinese market。Secondly，Maintain a sustained and stable alliance with China’s leading brands，Because this powerful alliance must be mutually beneficial。On the one hand，International IP can quickly open up the Chinese market with the help of the influence of China’s leading brands in the market。On the other hand，We can also learn from the mature experience of international IP。

Lin Huanjie: Mr. Sun spoke very well。Mr. Sun just talked about competition, cooperation and integration between domestic and foreign IP，Going straight to the topic of today’s roundtable forum。Admittedly，International IP is very powerful in content production，But how to integrate with domestic IP is also very critical。I think，In the theme entertainment industry，Whether it is a business，Industry researcher，Still the government，I also want to see the integration and cooperation between the two。International IP enters the Chinese market，Focus more on the integration with Chinese local culture，Let more players、More Chinese tourists can better experience existing international advanced concepts，Another thing with local form，This is the most perfect。

Second question，I would like to ask Mr. Zhang for advice。Haichang Ocean Park is also a relatively well-known enterprise in China，Starting from early 2020，The epidemic has caused various adverse effects on the entire theme park industry，This is especially true in the past two months this year。For ordinary theme park companies，Let employees take vacation，Let employees take vacation，The remaining staff on duty will be fine。But a marine park like yours should be very painful，Animal care and maintenance、The cost of feeding is very high。May I ask Mr. Zhang，Under the normal situation of epidemic prevention and control，How cultural tourism companies maintain normal operations？Also，To reduce the impact of the epidemic，What countermeasures should companies like Haichang Ocean Park take?？Please share your views, Mr. Zhang。

Zhang Jianbin: OK，Thank you, Dean Lin。True，Before the epidemic, Haichang was a theme park company with a heavy asset model，In asset composition，There 188bet Online Sports Betting and Casino are a lot of animal assets，The cost of maintaining animal assets is relatively high，So the epidemic has indeed had a great impact on business operations，We took many positive measures during the epidemic，Let me share with you some experiences and insights:

First、To study changes in consumer psychology and needs，Then discover and capture some opportunities，Including business types、Product、Marketing model, etc.。On the surface, the epidemic is an epidemic disease，But the epidemic actually lasted for three years，It has a great impact on everyone’s psychological state and consumer demand。Give me an example，Shanghai has been closed for so long，So strict，KFC launched the Kodak Duck two days ago，This product has been very popular since it was launched，This is insight based on consumer needs、Based on the judgment of everyone’s current mentality，Thus capturing consumption opportunities。

Second、The epidemic has brought disaster，At the same time, it also brings some inspiration to our cultural and tourism enterprises。I think，The most important revelation is，Business layout needs to be structured，To cope with the risks of its own future development。For example，The first thing we think about is product structure adjustment。Past，Our products basically have relatively long investment recovery cycles、The investment volume is relatively large、The packaging is heavy。We found，Once such a product encounters an epidemic or other similar cyclical problems，It will be very detrimental to the healthy survival of the enterprise。Other structural adjustments include geographical structure、Business structure, etc.。So，Except heavy assets，We are also developing our own asset-light business，To balance these structures，Avoid cash flow depletion and unexpected risks。

Third、Work hard to increase diversified income，The more important thing is to improve the derivative consumption ability。Improve the ability of derivative consumption，Not only will it optimize the revenue structure of offline parks，At the same time，In the future, there may be great revenue opportunities through the combination of online and offline services。

Fourth、IP creation and IP empowerment，This aspect is also very important。With the development of the epidemic，China’s cultural tourism industry is also developing，In addition to emphasizing hardware products、Outside of software services，Also emphasizes spiritual needs。The connotation of using IP、The leading role of IP empowers existing industries，This is also a very important direction for the future development of the cultural tourism industry。

The fifth aspect is about refined operations。Although it sounds a bit cliché，But during the epidemic，This is particularly important。The first is that we use scientific means to save energy and reduce consumption，Including using digital capabilities to strengthen schedule management and performance management，These are very important。The second is operational safety。The epidemic has also set higher standards for our operational safety。Now our campus can basically provide contactless、Online booking and other services，These methods are easy to implement，To better protect the health of the public and employees。

Also，There is another very important experience，It is to accelerate the digital transformation of the entire cultural tourism industry。On the one hand，Make existing business operations more efficient，Capture tourist needs more accurately，Better management of tourists，At the same time, it also accumulates future digital assets for theme park companies。The Metaverse we are talking about today，Some other digital concepts are also good，The key is，How can the current cultural tourism industry convert tangible assets into digital assets，Make a long-term accumulation，This is also an important support for us to move into the future。Limited time，Lin Huanjie: Very good。

Lin Huanjie: Very good，I know Haichang quite well。Haichang has been deployed nationwide for many years，Doing quite well in the vertical segment of Ocean Park。After the 2020 epidemic，Haichang has also taken a series of measures to respond to changes in the market and the epidemic。I just heard Mr. Zhang talk about digitalization，I would like to ask again，Is Haichang’s measures to improve digitalization aimed at reducing the impact of the epidemic on actual operations or is it just used as a marketing tool？

Zhang Jianbin: There is a need to cope with the current situation，There are also future-oriented considerations。Actually，On our road to digital transformation，Mainly consider four aspects。The first one is digital marketing，This may be the most helpful at the moment。Everyone knows，During the epidemic，We generally use live broadcast、Online booking、Measures such as online traffic diversion and monetization，I think these are the most basic layouts。Also，We also launch digital operations、Digital products and digital management。These three aspects，In fact, we are more about meeting the needs of current consumers，It is a strategic deployment for the future。

Lin Huanjie: Very good。Several people present today can be said to be industry representatives representing a certain format or sector of themed entertainment，The experience shared by Mr. Zhang just now is also urgently needed by theme parks at present。In 2020，I predicted every period of China’s recovery from the epidemic，Look now，My judgment and prediction accuracy is over 90%。But，This year is really difficult，What Mr. Zhang just said can be a very good reference for this industry。

Next，May I ask Mr. Chen，In the themed entertainment industry，Immersive experience is an important part of 188bet sports betting app download the development of theme parks。Nowadays, no matter what industry or industry, immersion is the focus，Even roadside vendors are talking about immersive experience。The theme park is even more exciting，Must have immersive experience。I have studied theme parks for many years，Also studying how to create immersive content。Then，Creating an immersive experience project、What are the keys to improving tourist experience？Please share, Mr. Chen。

Chen Aiwei: Thank you, Dean。With the increasing demand of market consumers，Whether it is through digital technology or real scenes, we focus more on experience、Interactive experience project，Or attract tourists’ attention through rich sensory experience。The most important thing is，Must arouse the emotional resonance of tourists。To improve the immersive experience，I think，The first starting point is to have a story，Think about how to create a worldview setting from the perspective of tourists，It’s the beginning of everything。Actually，The story of immersive experience often serves as the starting point，But this story should not be imagined out of thin air，It should be based on the perception of real experience，For example, from local cultural heritage、Literature、Music、animation，Even the integration of some information obtained from film and television IPs that is recognized by tourists，So，No matter what the subject is、What type of IP，Its world view must conform to the knowledge scope of tourists，Take tourists’ emotional recognition as the beginning of creating an immersive experience project。

When talking about immersion，Many people like to get the business results they want in the end，Often forget the successful creation of immersive experience，It must first comply with logic and some rules。Everyone may have different understandings of immersive experience stories。My understanding is，World view is not equal to plot，It is not equal to theme or narrative，It is set in advance by the creator of the theme park，Visitors come to the park to experience a complete set of rules and basic knowledge of content cognition，Including plot、Character、Scene interaction、Planning, etc.，All creative ideas must be converted into implementation in compliance with the rationality of the content，Only then can a complete worldview be established。

Many visitors may not be familiar with the theme at first，But he can feel that the experience of things is wrong，Break his immersive senses，Although something is wrong，Tourists may not be able to tell。So，In the category of knowledge，We must clarify this knowledge system，Through a little accumulation，Subtlely influence tourists。Visitors may not be familiar with the story setting or IP at first，But make sure it’s not obtrusive，Cannot violate his understanding of the entire worldview, environment and senses。The setting of the world view must create a credible story system in all aspects，This is the hardest part，It is also the biggest challenge in creating a successful immersive experience。

I think，The key to improving the immersive experience is planning from the early stage、Visitor flow line、Scene creation、Sound effects、Multimedia、Digital technology integration, etc.，In the early stages of the project，From the beginning, we must attach great importance to creating a world view from the perspective of tourists，Instead of staying at the level of theme packaging，Set his emotional cognition more from the perspective of tourists，Create a very smooth experience project。

Lin Huanjie: Thank you Mr. Chen！It’s very good。Before 2020，We go to the United States for inspection every year、Study，I visit Paramount almost every year。You just mentioned this immersive experience，I very much agree with your point of view。Immersive experience，Except story，In fact, it is a kind of perception，For example, visual perception、The perception of touch、Taste perception、Motion sensing and more，These perceptions make tourists resonate in their hearts。Also，You also mentioned landscape packaging just now，It is actually a prelude to lead visitors to the content through visual impact。But the more important thing is the content，So we have a saying: Content is king，In other words，How to set a value，Give tourists a sense of identity。Looking forward to Paramount having good projects in the future to be presented to Chinese tourists in China。

I will ask Mr. Zhao a question next。I just said it，World-famous IPs gather in China，In other words，The&ldquo of the future global theme park;Battlefield”In China，Because no country has as many theme park brands as China does。There are now more than 300 theme parks in China，Among them，There are probably more than ten well-known domestic brands，Also，International brands have basically entered China，Looks like American Disney、Universal Studios，The Kingdom of Mad Men in Europe、Legoland and more，Of course there are other mechanical islands、The international IP that Eftelin and others are discussing，So，I think，The largest market competition for future global theme parks is in China。

China has a population of more than one billion，Although there are unlikely to be more than a billion tourists，But there are at least more than 700 million tourists。China is an open country after all，After the epidemic situation improves slightly，Everyone is still willing to go out and travel。China has such a big land，So many projects，The theme park market is recovering after the epidemic situation improves，I think this is okay。The next question I want to ask Mr. Zhao is，Top IPs gathered in China，In Theme Park Market，How major domestic and foreign brands compete and cooperate。International brands enter China，China 188bet Online Sports Betting and Casino also has its own brand，So how do international and domestic brands cooperate?，Is it possible to cooperate？Please share your views, Mr. Zhao。

Zhao Chongyi: Thank you, Dean Lin，I’m glad to have such an opportunity to communicate with you。First，I think，It is an inevitable trend for international IP to enter the Chinese market。Just like what Dean Lin just said，Where is our market size and potential?。At the same time，The Chinese market is tolerant in terms of tolerance，I think it can be ranked first in the world。You can find almost all international IP brands in China，Including us“The Kingdom of Mad Men”（Puy du Fou），But you can’t see anything similar to Haichang in other countries、Chimelong and other Chinese theme park IP。We will officially independently invest in the Chinese market in 2020，Just established the Chinese headquarters in Shanghai this year。I think，China’s local brands need to build their own IP over a long period of time and with great concentration，Be good at learning from international IP creation and citing successful experiences in international IP operations。At the same time，International IP comes to China，It also needs to be implemented in combination with local attributes，This is also an inevitable process。

Famous domestic IPs and some international IPs first cooperate with each other、The relationship between learning and communication，We should abandon the idea of ​​competing with international brands。Any well-known IP in China，Its success is not only reflected in ticket revenue，More reflected in the cultural influence of IP。I think，Whether it is an international or domestic IP，If you can’t see other people’s strengths and your own weaknesses，There is no way to compete with others。

I think，You can take Mr. Zhang’s Haichang Park as an example。In terms of cross-border cooperation with IP，I think they did a great job。For a while，In the past few years, they have introduced many IPs with relatively common attributes，Form complementary advantages。In this regard，On the cooperation between local Princess Park and international IP，I think Haichang is a more representative park。

The second case is ourselves“The Kingdom of Mad Men”（Puy du Fou）。We are called by the industry the most storytelling theme park in the world。But，We are different from Disney and Universal Studios，Where we go，It’s all local stories，Instead of telling the story of France。Any successful international IP，The importance of integrating into Chinese culture，They all have enough knowledge。For international IP，Integration of Chinese culture，How to integrate，And how to integrate it complementaryly has always been a topic we are discussing。As we unveil our second theme park in Spain in 2019，We are also currently preparing a theme park in China。Our first city center project under construction at the same time，Located in the center of Shanghai，After completion, it will be the world’s largest immersive theater themed on urban culture。In response to the question you just mentioned，I think，China’s top theme park IP and international IP，Cooperation should be adopted，Instead of competing views，Especially when epidemic control becomes normalized，Both sides should be very open in the future、Tolerance，Mutual cooperation and learning。

Lin Huanjie: Thank you Mr. Zhao。Also，I hope to pass today’s roundtable，Theme park-related operating companies can provide greater support to industry research institutions，Be able to provide some basic operating data for industry development in a timely manner，For industry research and study use，Everyone is interconnected，This will better promote the development of the entire industry。

I would like to discuss two issues with you below。We can interrupt during communication，Everyone can also put forward different opinions。The first question is，Create Chinese original IP that can run through the entire IP value chain，such as digital entertainment、Consumer Goods、What are the experiences and market trends of international successful cases in live-action entertainment and other fields？First let Mr. Sun speak。

Sun Guixiang: Talking about China’s original IP，Maybe for me，The first thing I thought of was，The relatively successful adaptation of the novel "Douluo Dalu"，I feel that this earliest novel has guided a generation of young people to recall their entire youth，Then anime will be released one after another、TV series and other entertainment products；Some time ago, we also saw some tour activities held in conjunction with "Honor of Kings" at Universal Beijing Resort。Whether it is in the field of digital entertainment，Or actual scene，This IP has gradually become more prominent，Become the head IP。Future，We hope that more original IPs like this can be created in China，Be able to create high-quality content on the basis of，To learn some more mature experiences from abroad，Extend or continue it better。Except "Douluo Dalu"，There are also better IP originals in China such as "The Return of the Great Sage"，Or other better traditional stories，It can also be created in this way，Then take it out of the country and to the world。

Lin Huanjie: Mr. Sun spoke very well。Mr. Zhang，What do you think about this issue？

Zhang Jianbin: First，I think，In fact, several people mentioned it just now，For us content practitioners，There are inherent rules in creating IP。If you want to create an IP with Chinese characteristics, you must also respect these proven and successful rules。Actually，Chinese culture has accumulated many good IPs in history，Many excellent cultural heritages in China，I think they are all good IPs。But，There are actually very few truly influential IPs in modern China on the global IP value rankings。I believe there will definitely be a large number of them 188bet online sports betting in the future，As our economy prospers，Cultural prosperity will definitely appear。

My personal opinion，There are a few important points for your reference。First、Emphasis on insight into consumer needs，This insight may be more forward-looking，This is the deconstruction and understanding of consumers’ spiritual needs，This understanding should be able to establish a world view and values ​​in the long term。Second、IP needs to convey some more universal values，It is easier to spread at the cross-cultural level。If particularly restricted，This is difficult to communicate across cultures，It is also difficult to become a global IP。Third、There should be something more distinctive，Image symbols with personality characteristics and image characteristics，This is also very important。For example，Bingdundun, the mascot of the Beijing Winter Olympics，Everyone likes this image very much。Actually，It is a special packaging of the panda symbol。So，Must have characteristics、Recognizable image。Also，One must be malleable、A story that can be continuously updated。The last thing is the coordination of the scene。No matter online or offline，Immersive scenes are very important，This is also an experience project we have been building in the past two years，For example, creating a night scene for the night economy，We made an ocean restaurant、Mermaid Restaurant，Preparing to work on a very large-scale Chinese original project "Mecha Parade" this summer。I think these experience projects must have very good scenes，Let everyone immerse themselves in it，Getting a good feeling，This is to make China’s original IP stronger，Some personal experiences in creating global IP。

Lin Huanjie: Very good，Mr. Zhang。Mr. Chen，What do you think about this issue？

Chen Aiwei: Thank you, Dean。First，No matter it is a foreign IP，Still an original IP from China。I think，It is more important to create content that resonates with the target audience。But you must pay attention，There is a big difference between a single IP work and a content series。The content series has great commercial value，But if we can create a successful IP content series，Resynchronizing the development model of the entire industry chain，can bring higher profits、More viewers、Longer lasting market vitality。In an era when high-quality content is king，There are many new IPs created at home and abroad，The competition between offline and online experiences is becoming increasingly fierce，It is difficult to stand out in the fierce competition。The key to getting more viewers is，Study successfully、International IP creation methodology that has been deeply rooted in the hearts of the people，In fact, it can help domestic enterprises。

Let me share with you two major international trends in the field of IP content。First，There are more and more reboots and extensions of popular mature IPs，Because it is difficult to create a well-known IP。What kind of innovative content is provided、Characters and story，Can make it a mainstream and best-selling IP，And extend a successful business system，It is a very difficult thing to predict。So，Hot IPs are very scarce products in the global market。If a single IP work is not popular，That would be difficult to turn into a successful content series。At Paramount，We attach great importance to restarting and reimagining IPs that have already been successful，For example，The science fiction film and television series "Star Trek" spanning 55 years，For viewers who grew up watching the original series from the beginning，We are also thinking about this question: these grown-up fans，What should he do when he and his children watch this science fiction classic？Paramount’s approach is to target new consumer groups，A new 3D animated series launched by Nickelodeon for viewers aged 6-11，Introduced in China to cultivate the next generation of Star Trek fans。

The second trend，The above two guests also mentioned it，Global localized content cooperation。Nickelodeon is a family entertainment brand owned by Paramount Group。Recent，Except for introducing IP yourself，Paramount is also cooperating with many domestic IP developers，For example，In-depth content cooperation with iQiyi，Create the Chinese IP of "Invincible Deer Team"。This is the first Chinese original IP co-production project developed by Nickelodeon and its Chinese partners from the conception stage。This is a story about four brave deer who marched forward to resolve the crisis，The play cleverly combines adventure、Combining educational significance and fun，Sending love to a global preschool audience、Courage and other universal values。

Why should we carry out localization cooperation？After the project premiered on iQiyi in July 2020，Paramount brings this Chinese IP to all parts of the world through Nickelodeon，In Singapore、Malaysia、Philippines、Indonesia、Europe、New Zealand、Broadcast on global streaming media platforms such as Africa and overseas Nickelodeon channels and received wide acclaim。So，Glocalization can help Chinese IP in cultural tourism projects、Exploring new opportunities in product licensing and other aspects，Many domestic IP producers are now aware of this。

Last，I think，International cooperation on in-depth content of original IP，It is very necessary to create international IP，This can promote knowledge exchange between overseas and local talent creators，Assist in creating diversified Chinese IP，Resonating with local and global audiences。We have also been paying attention to the Paramount brand、China stories with consistent values ​​and better content，Looking forward to seeing cooperation intentions together，Then joint creation becomes more popular、Original Chinese IP for the world。

188bet sports betting app download Lin Huanjie: OK, thank you. Now I invite Mr. Zhao.

Zhao Chongyi: About this issue，I would like to take our own company Pudefu as an example。Pudefu is a very traditional performing arts theme park，Although we have gone through 45 years of development，But really develop international business and implement projects in China，That is, what happened in the last two or three years。We are also involved in some projects related to the Metaverse，This is a particularly distinctive change，Mainly because in the process of development，Pudefu is constantly adjusting its organizational structure，For example，The film company was spun off last year and the year before last，The first movie was taken from a theme park，It is a story about a character IP in a theme park，Estimated to be released in theaters next January。Also，The first great journey——The six-day and five-night immersive train journey is also expected to open at the end of next year。So，We have been continuously developing and innovating products。The logic of creating IP is different from that of some companies here，We are not from movies and TV、IP characters etc. start，But let the IP be deeply rooted in people's hearts first and then create a closed-loop extended consumption。It can be said，We are going to build a theme park first，Then go through the existing theme park，Extract some outstanding IPs that are more personalized and market-oriented。How to combine with future trends，This will be a topic we have been studying。

How to keep the performance model of traditional culture and art advancing with the times，Neither deviates from the company’s development foundation，Follow the work of art itself，What Pu De Fu does is to focus all its advantages on artistic creation。We believe，Focusing on the continuous updating and innovation of the product itself will be the long-term beneficiary of the market。In this process，We very much hope to get some tips from industry pioneers，Have the opportunity to further explore the research。

Lin Huanjie: Very good。I think，IP is a front-end thing，Everyone just said it。What we are talking about is themed entertainment，How to transform IP into products that tourists can experience。This is something everyone needs to study，Also the most difficult。Paramount、Disney and other American Hollywood film and television companies，Also includes Chinese film companies，Many movies have sold very well at the box office，But why is it so difficult to transform into a successful entertainment experience project？The &ldquo in the middle;Connect”In fact, it is the most difficult。I have also been studying this issue in the past few years，How to transform IP to become a favorite experience project for tourists，This is the hardest part，We also hope that you can provide better products in the future，Contribute better methodologies to the industry。Last，Ask a question for everyone。The epidemic has entered its third year，What do you think of the current situation and future development trends of China’s theme parks？One minute per person，Start from Mr. Zhang of Haichang Ocean Park。

Zhang Jianbin: The current situation is indeed difficult，I think the most direct thing is，The cash flow of most companies has been greatly affected。I will focus on the future trends。First，I believe，After the epidemic，The spring of consumption will come back，It depends on who can survive it，Or who can seize the opportunity better。Second，In terms of products，At present, the trends of the two products are relatively obvious，First, leisure、Products with a stronger sense of experience。The other category is products with a stronger sense of technology blessing。I think these two types of products are more promising in the future。Last，I want to join hands with some partners in the cultural tourism industry，Can make this industry better。

Lin Huanjie: Next, please share with Mr. Chen。Your company has not completed or opened a theme park project in China，Combined with own industry experience，Talk about what you think about this issue。

Aiwei Chen: Paramount is also a member of TEA Global Themed Entertainment Association。In the short term，I agree with Mr. Zhang，How to restore the confidence of investors and tourists，This is the biggest challenge in the short term。TEA Global Themed Entertainment Association established its first branch outside North America in Shanghai last year when the epidemic was particularly severe。So，In the long run，We have great confidence in China’s theme park market。Also，TEA wants to land in China，A special China task force has been set up，Promoted by senior member organizations of international member companies，For example: Global、Merlin Entertainment、Paramount、Cityneon etc.。So，Although there are big challenges in the short term，But we are very optimistic about the Chinese market in the long term。

Zhao Chongyi: I strongly agree with the opinions of the above two people。In the medium to long term，China must be a market with great development potential。Under the trend of deep integration of culture, business and tourism，Next three years，Especially the impact of the epidemic in the past two years，When investment in heavy assets is greatly restricted。How to operate in light asset model，Or the combination of light asset operations and how to efficiently utilize some urban commercial space、Urban Culture, Tourism and Leisure，I think these may become new carriers and new directions for urban tourism and leisure。From the current indoor immersive script、Drama，To Cosplay，This trend should continue into the next three to five years。Five years later，This part of the company is based on the long-term development of urban cultural tourism and leisure space，Because of the control of high-quality product content and continuous 188bet online sports betting updates、Innovation，Stay。After the epidemic，We will also see，Many products that pursue short-term profit goals have been washed away in this big wave，The upgraded market demand is naturally eliminated。

Lin Huanjie: Next, let Mr. Sun speak，The epidemic has entered its third year，How to view the current situation and future of China’s theme park market？

Sun Guixiang: Under the epidemic，The opening process of various parks has been blocked，But everyone is determined to get through it，China’s theme park industry has broader prospects。To better prepare for the future，China Motorcycle Shopping Center in the Preparatory Period，Will have closer communication with Paramount Group，Jointly promote the implementation of Monique Park in China。While making good use of Nick IP，Also prepare for operations and services，Bringing tourists a better experience。

China Motorcycle is a pioneer in exploring the leap-forward development of domestic cultural tourism business，Hope to contribute to the development of China’s cultural tourism，In the future，We also look forward to becoming the preferred new lifestyle destination for consumers！

Lin Huanjie: Thank you very much to the four guests for sharing，Full of useful information。Because of time，This concludes the issues to be discussed today。I told you a long time ago，How to build and expand IP is very important，The most important thing is content。Three years，The whole world is affected by the new coronavirus epidemic，Actually, everyone is in great pain，Because they can’t open their doors，Cash flow has been affected to a great extent。We had a saying before，“Let’s see who laughs last”，Now it’s time to see who can survive，As long as you can survive until the end，The prospects will also be very good。But，I think this epidemic is from another perspective，It’s not too bad for China’s theme park industry。The epidemic has prompted the entire industry to enter a turning point in development，During this period, a group of people with poor geographical locations will be eliminated、The product quality is not high、No IP、No content、Poor management、Theme parks that do not have improved financial capabilities will also be eliminated，The theme parks that will remain in the future are all theme parks with certain strength。I believe，After the epidemic, Chinese tourists will still favor Chinese theme parks，Especially international tourists。I divide China’s theme parks into four generations，Now in the fourth generation，About to enter the fifth generation，After the epidemic，Looking forward to the fifth generation of domestic theme parks to shine。I believe，China’s theme park industry will have a better future。

This roundtable forum ends here, thank you all!