Adam J, President and Creative Director of Bezark.Bezark recently published an article on Blooloop entitled ‘Small is the new big for themed entertainment’("Themed Entertainment: Big Opportunities for Small Projects") article。The article mentions it straight to the point，The global 188bet best bookmaker industry has been pursuing big projects for years、Large facility、Great Performing Arts、Big Bang、Big investment。Such a big project, whether domestic or foreign，Abound。Universal Studios、Disney、OCT、Chimelong、Huaqiang Fantawild、Silver base, etc. without exception。

Indeed，Tourists are still happy to visit spectacular super parks、Vacation、Spend money。HUGE、Immersive large-scale experience project，The Wizarding World of Harry Potter、Avatar Pandora World、Star Wars 188bet best bookmaker still has a strong attraction。

July 1955，Disney, the world’s first modern 188bet best bookmaker, opens in the United States，It has been 67 years of history。China’s 188bet best bookmaker started from Splendid China Folk Village which opened in 1989，It has been developed for 33 years now，It can be said that we have fully enjoyed the dividends of reform and opening up。The driving force behind it is the increase in residents’ consumption power、The great development of tourism and the acceleration of urbanization process。China’s per capita GDP was only US6 per capita in 1997，In 2021, China’s per capita GDP will exceed 1.USD 20,000；In 1989, China’s per capita tourism was only 0.2 times，4 times in 2019，Tourism income exceeds 6.63 trillion，Complete sightseeing、Casual、Vacation、Leap of experience。The urbanization rate in 2004 was only 40%，And in 2021 it will reach 64.72%。

Chart of changes in China’s urbanization rate over the past 70 188bet best bookmaker

With the help of this power，The development of China’s theme parks has entered the fast lane，With“big”For beauty，Most theme parks are huge。11 parks in OCT，Each Happy Valley covers an average area of ​​nearly 750 acres。Huaqiang Fantawild has launched more than 30 theme parks in more than 20 cities across the country，Wuhu Fantawild Paradise covers an area of ​​1,875 acres，Handan Fangte National Color Spring and Autumn 188bet best bookmaker covers an area of ​​2790 acres。Guangzhou Chimelong covers a total area of ​​10,000 acres，More than 6,000 acres in Zhuhai Chimelong，Qingyuan Chimelong under construction covers a total area of ​​nearly 90,000 acres，Yinji Tourist Resort covers an area of ​​2.60,000 acres。Of course, the international theme parks in China are also huge，Shanghai Disney covers an area of ​​about 7 square kilometers，Nearly 10,500 acres；Universal Studios also reaches 4 square kilometers，About 6000 acres。These large projects not only cater to the large-scale needs of the destination government，Also meets China’s rapidly exploding market，Even a unique cultural tourism real estate model was born，The value and significance of the times cannot be denied。

According to Zhihui Research，Global 188bet best bookmaker parks basically follow four models in large-scale expansion: 1、Single super large chain (Universal Studios、Disney、Chimelong)；2、Medium size medium chain (Huaqiang Fantawild、OCT、Haichang、Songcheng Performing Arts)；3、Large single scale，A paradise that has not yet formed a chain (Silver Base、Changzhou Dinosaur Park) and 4、A large chain with flexible dimensions (including live entertainment LBE、Family Entertainment Center FEC、Single subject project)。

But，Times are changing，The environment is also changing，Especially under the background of normalized epidemic prevention and control，Tourist demand has undergone great changes: short-distance travel，Micro vacation、Light leisure，The distance is closer，Less time consuming，Lower fares。Miao Lewen, President of Universal Studios Asia Pacific, said at a recent forum，Universal Studios originally designed visitors to stay in the 188bet best bookmaker for at least 8 hours or even longer，And now 2-4 hours has reached the limit，Visitors’ attention and patience are constantly being distracted and fragmented。

From a business model perspective，A single super large-scale small chain (Universal Studios、Disney) invests heavily、Long cycle、High risk，Generally requires international large 188bet best bookmaker support，In comparison, the medium-sized and medium-chain Huaqiang Fantawild、Haichang、OCT、Although Songcheng performing arts does not have the support of international 188bet best bookmaker，But fortunately, we have completed the early model building, brand accumulation and network coverage。Chimelong is currently in an awkward position of being large in scale and lacking international 188bet best bookmaker support，Yin Ji, who has been Chimelong’s apprentice for a long time, will inevitably face the challenges Chimelong faces。

The end of the 188bet best bookmaker giant model?

A typical case is Chimelong Qingyuan Phase III project，Since the official announcement of the start of construction in 2016，More than six years have passed。March this year，Display the key project announcements issued by the Guangdong Development and Reform Commission，Qingyuan Chimelong International Forest Resort Forest Paradise Project with a total investment of 10 billion yuan，Not only is the investment amount far lower than the 30 billion originally announced，Only 37 investments completed by the end of 2019.400 million，The opening time of the 188bet best bookmaker has been postponed again from 2022 to 2023，Although the Chimelong Hainan project is already in planning，But the future is still unclear，The only value is to drive the continuous appreciation of surrounding real estate。

From a global perspective，Universal Studios、Disney’s global expansion projects have not exceeded six in the past few decades，Such a large-scale project requires excellent environmental support and its own super brand、Product, especially 188bet best bookmaker system support，Disney back then、It basically took Universal Studios nearly 20 years to enter China。The destination government at that time，Even in Beijing, Shanghai and Guangzhou，They are all eager to implement big cultural tourism projects，From urban destination branding to optimizing local economic structure layout，They are all in the right place at the right time and with the right people in the process of urbanization and modernization。In that era，This kind of big expansion model for big projects，Supported by surrounding real estate，The government is willing to grant land，Also willing to provide policy support。It even caused a large number of cultural and tourism real estate developers to flock here，But they soon fell into disrepair under the macro-environmental control，Wanda sold almost all of its cultural and tourism assets and was taken over by Sunac，Evergrande、Kaisa、Jinmao、Xinhualian、Thunderstorms in Aoyuan，Most of the cultural and tourism industries deployed by these real estate developers fell short or even died in the infancy。

In comparison，Chimelong、Yinji is still lucky，In the past few decades of development，Chimelong has seized the general trend of the themed entertainment industry，Form a strong brand awareness in the country，Rapid rise。But due to the long-term lack of big 188bet best bookmaker support，Having had to rely on water parks for a long time、International Circus Festival、Carnival、Big marketing campaign to support，There is no problem if these contents are only concentrated in a single project cluster，Once scaled, replicate and expand，The problem was exposed immediately，In a sense，The bumpy implementation of Chimelong Phase III was certainly affected by the epidemic，But the deeper reasons behind it cannot be ignored。

Then follow this road，How about the silver base？Silver-based systems learned from Changlong，Many senior executives in the core business sectors are mostly from the Chimelong family，Chimelong’s excellent system has made an indelible contribution to the development of Yinji，But management inertia is also unavoidable，Innovative breakthroughs are even more difficult。Yinji also started from an animal 188bet best bookmaker，Main animal display、Animal show、Protect Education、Performing Arts、Interactive experience，Water Park、Ice and Snow World、Resort Hotel、A product that integrates hot springs and many other experiences。Undeniable，Since the opening of Yinji，The speed of development is amazing，Remarkable performance，But deep-seated problems cannot be concealed，Even imminent，Maybe Yinji owns six provinces in central China 3.The 6.8 billion customer base has never been willing to become Chimelong in the north，But IPO has been put on the agenda，We must not only achieve the listing goal but also complete model innovation，It can be said to be changing tires on the highway，The risks and challenges are not small。

188bet best bookmaker、Six major expansion models of silver foundations";Stumbling block”

Due to the business combination chosen by 188bet best bookmaker and its own strategic positioning，It is extremely difficult for 188bet best bookmaker to leave the Pearl River Delta，Or gave up this attempt very early，However, it faces the problem of further scale-up in its external expansion，Guangzhou、Zhuhai、Qingyuan，Three large-scale projects in one place，Same business format，Experience homogeneity，Little chance of success。

Then splitting large-scale projects into product module combinations may be a very important issue。So-called product modularization，That is, the combination and classification of products should show a sense of boundaries，Finally achieve the purpose of export and overall transplantation。In other words，When the 188bet best bookmaker products are copied to another park，Product content should form a relatively standardized operation system and service system，Guarantee a similar experience，This way the product will not be deformed when expanding to other places。

To 188bet best bookmaker、For the silver base guys，The Animal Kingdom project, which has a relatively large overall external output, has obvious bottlenecks。Other products are mostly combinations of amusement equipment，Frankly speaking，These do not have much competitive advantage in the market。Buy exciting and thrilling equipment，Whether it is a big pendulum，It’s still a roller coaster，It’s just price competition。In a sense，188bet best bookmaker exports more of its overall brand，Instead of a modular product，The overall competitive advantage is not obvious，Strong homogeneity。

It is impossible for Yinji Cultural Tourism not to see this problem，So I chose the product module Ice and Snow World，Already planning to deploy ice and snow world projects in many cities across the country。But Sunac also chose the same track，Homogeneous competition is inevitable。How to modularize products，Round to zero，Flexible product portfolio requires strong innovation capabilities，Currently looking at Chimelong、Silver base can’t even do it。But Yinji is a super large 188bet best bookmaker，Before the demographic dividend in the Central Plains has been fully enjoyed，Be able to think about problems in times of peace，This is the difference between Yinji and Chimelong。

Five elements of a strong 188bet best bookmaker: First, you must have unique content，The second is the ability to continue to produce unique content，The third is to have an anthropomorphic character，The fourth is to be able to create greater potential energy through new media，The fifth is to have huge commercial liquidity。

How valuable is 188bet best bookmaker，Let’s talk about data: 2019 and 2020，Disney Park、Total revenue from experience and consumer products (i.e., global licensed merchandise plus self-operated retail store merchandise sales) is US.5 billion and US billion respectively，Among them consumer product revenue is 53.0 million and 47.US.2 billion，The proportion is 32.3% and 28%。The retail sales report of global licensors’ authorized goods released annually by Global Licensing Global shows that，Disney ranked first with US.7 billion and US billion in 2019 and 2020 respectively，No one can shake the top spot on the list for many years。Also affected by the epidemic，FY2021，U.S. domestic park and experience business operating profit fell by 83%，However, the operating profit of the consumer products segment, which mainly focuses on 188bet best bookmaker licensed products, bucked the trend and increased by 25%，The value of holding a large amount of 188bet best bookmaker is fully demonstrated。

Global authorized 188bet best bookmaker retail sales TOP 10 list

Whether to create your own 188bet best bookmaker？This problem has plagued the domestic theme park industry for a long time，OCT、Huaqiang Fantawild、Don’t Chimelong see the huge value of international 188bet best bookmaker?？Of course not，According to Zhihui’s understanding，They have all made various attempts，It’s not that I don’t want to，It can’t，The cost is too high，Extreme risk，Paramount Group spends up to 15 billion US dollars annually on 188bet best bookmaker creation，Almost astronomical number，And it can’t be done by throwing money，Innovative culture is needed behind the scenes、Intellectual Property Protection、Talent system support，China is at least 20 years behind in this regard。This is a dead end for most Chinese theme parks，So they all chose other ways。

OCT launches a cyberpunk-themed live stunt show，Fantawild also launched a dinosaur-themed 188bet best bookmaker，Some other experience products that cater to the short-term needs of the market were also quickly added，For example, the Metaverse、Temporary products such as script killing。It should be pointed out that，Products launched in response to current short-term hot spots，Can it withstand the test of the market，Can it play a greater role in optimizing the company's business model，There is great uncertainty。

Sesame Street San Diego 188bet best bookmaker at SeaWorld opened in March

The 50-year development experience of another animal-themed American marine 188bet best bookmaker is also worth learning。SeaWorld owns Busch Gardens、Ocean World、Sesame Street、Water 188bet best bookmaker Aquatica and other brands。

Visitors will exceed 20 million in 2021，Revenue .5 billion，Realized net profit 2.US.6 billion，Also，Per capita spending of tourists last year was 74.USD 43，Among them, the per capita ticket income is 42.USD 17，Catering、Commodity and other income 32.USD 26，Tickets account for 56%，The proportion of secondary consumption is as high as 44%。When the author visited in 2018, he was shocked by the innovation of its autism rehabilitation content that was closely integrated with the theme of the water park。No strong 188bet best bookmaker system，It is difficult to optimize the consumption structure，It is difficult to further explore the value of second sales，Chimelong has been trapped at this point for a long time，Can Silver Base break through？

Then if you can’t make 188bet best bookmaker in the short term，What to do？Most companies choose to use marketing instead of brand building，Even confused the fundamental difference between the two。Under the normalization of epidemic prevention and control，The cost of early preparation and planning for large-scale marketing activities is not low，Various materials、Promotion、The investment in human and financial resources is also relatively large，If it is canceled due to the strengthening of epidemic prevention and control measures，or current limit，These uncertain factors will greatly reduce the effectiveness of the activity。The more important thing is how to avoid the homogeneity of these activities？How to systemize？How to convert efficiently？In addition to driving more ticket revenue，Can it boost product sales、Catering、How about secondary consumption at the hotel？

It took 33 years for 188bet best bookmaker’s brand to become a well-known brand，Yinji Cultural Tourism is still a regional brand in six provinces in central China after 7 years，It is not easy to go out。So top-level brand building should be strengthened，Long-term brand investment，It cannot be equated to one carnival after another、Music Festival、Water light and shadow show and other activities。Especially if you choose a light asset management model that relies on overall brand output，188bet best bookmaker、Silver Base、Even Haichang, which has just sold a large number of heavy assets, needs long-term brand building，This is a systematic project，It is the general outline and soul that guides marketing activities，The ultimate goal of brand building is to establish emotional identity and links that resonate with consumers，Ultimately build consumers’ trust and following of the brand，This is the real moat。A company that lacks long-term systematic brand building has no soul，A variety of marketing activities will make marketers exhausted，Fishing in the dry lake，If you cannot accumulate brand equity, it will be difficult to finally establish your own sound and sustainable business model。

Animal-themed ocean parks themselves have many risks，Chimelong、Silver Base、Haichang、Ocean 188bet best bookmaker Hong Kong、Sea World and other countries around the world are facing the same problem。Ocean protection around the world、Under the general trend of increasingly strict animal protection，The cost of animal care、Maintenance cost、Purchase cost、Training costs are extremely high。The most prominent example is，2013 documentary "Black Whale" released，SeaWorld’s abuse of performance animals was exposed，Revenue、Profit、The stock price and public image have plummeted since then，It took almost ten years to gradually turn around the public image。

Ocean World、Ocean Park Hong Kong、World-renowned 188bet best bookmaker operators such as Merlin Entertainments have abandoned or canceled animal performances in the parks，But the Asia-Pacific market represented by China，The demand for this entertainment project is quite strong。Reuters has done an inventory，Although animal performances are still very popular in the Asia-Pacific region，But overall it goes against the trend of world environmental protection concepts，If you are not careful, it will lead to a public opinion crisis。The impact of the recent incident of Yinji’s nursery elbowing an orangutan is an example。This is still unlisted，If it becomes a public company，The consequences are disastrous。

Distribution map 188bet best bookmaker number of introduced cetaceans in various parts 188bet best bookmaker country

The first camp of international themed entertainment giants that has entered China is Universal Studios、Disney，The second camp is Merlin、Paramount，The third camp is Hasbro、International 188bet best bookmaker groups that focus heavily on vertical parent-child fields such as Mattel and Edelman。

Different from Disney and Universal Studios，Merlin Entertainment’s layout in China is low-key and intensive。Entered the Chinese theme park market for many years，There are currently more than 10 indoor short-distance attractions，Three Legoland projects are currently in progress，Among them Legoland、LEGOLAND Discovery Center、Changfeng Ocean World (Aquarium)、Peppa Pig’s Fun World and other world-renowned brands attracting families。Also，Global film and television media giant Paramount and the Paw Paw Team、SpongeBob SquarePants、Nickelodeon’s world-renowned parent-child brands such as Teenage Mutant Ninja Turtles enter China，Asia’s largest Nickelodeon indoor theme park will soon open，And plans to introduce parent-child 188bet best bookmaker such as "Dinosaur Empire" Peanuts comics into the Kunming Paramount Theme Park project。Last year，The world's first“Peppa Pig”Themed independent attractions announced to be launched in Sichuan，Peppa Pig Park does not rule out the possibility of landing in other cities in the future，Shaun the Sheep、International IPs such as Thomas the Tank Engine may create more children’s theme parks in China。

Facing the attack of powerful international 188bet best bookmaker，Chimelong lacks the support of big 188bet best bookmaker、Bankers really need to seriously think about the challenges in the next five to ten years。People who have no long-term worries must have immediate worries，For the themed entertainment industry，Even more so，If driven by large-scale investment and do not consider long-term competition and challenges, we will face a huge disruptive crisis，You can think of how many old theme parks were ruined by the emergence of Disney？This field absolutely requires long-term investment，We need to face many challenges in the long term。

Peppa Pig Single 188bet best bookmaker Resort Landed in Sichuan

Can the modularization of management and talent system support the expansion progress of the project？For example, Yinji Cultural Tourism plans to export the Ice and Snow World，Need to reserve a large number of professional talents and a developed operation management system，More than 1,800 colleges and universities across the country offering tourism-related majors，Only Shandong Tourism Vocational College offers the theme entertainment major。There is a surprising lack of talent in the themed entertainment field，Three years of epidemic have exacerbated the talent gap。There are huge talent gaps at all levels in a large number of cultural tourism projects。A friend in the industry exaggeratedly served as a consultant for 18 ice and snow worlds at the same time，This talent gap problem cannot be solved in a short time。This is also Chimelong、One of the biggest constraints faced by Yinji and even the Chinese 188bet best bookmaker industry when exporting projects。If we talk about product modularity、Talent structuring、Systematic management、Several major problems of brand radiation are not solved，How can the Chimelong model be sustained in its development in the next five to ten years？If Silver Base follows in its footsteps，The challenges can be imagined。

Where will 188bet best bookmaker and Yinji go in the future?

Traveling around、The arrival of the micro-vacation era characterized by local travel，The changes in the entire tourism market are very drastic。A large-scale cultural tourism project centered on long-term destinations，No big 188bet best bookmaker support，Extremely difficult to operate。Introducing big 188bet best bookmaker from various places，Occupies a large amount of land，It will become increasingly difficult to implement such projects，The cycle is getting longer and longer，Zhihui once assisted a local government to kill the introduction plan of a large theme park。And these items，Most of them are asset-light，Generally invested by the government or local state-owned assets platform，Under the huge debt pressure and financial pressure faced by state-owned assets and local governments due to the epidemic，The space and possibility of introducing such projects are getting smaller and smaller。

This pair of 188bet best bookmaker、It is a blessing for themed entertainment companies such as Yinji to have secured large project layouts，But at the same time, it is not so beneficial to its further large-scale expansion，The future competition in China’s themed entertainment industry will be based on brands、Product experience、Operation system、Management model and corporate culture unfold in all aspects。

If the core 188bet best bookmaker is not highlighted in a short period of time，Which path should companies related to themed entertainment take?？I chose to invest heavily in building 188bet best bookmaker for a long time，Always cooperate with licensors or 188bet best bookmaker owners with fairly well-known 188bet best bookmaker？OCT Chongqing Happy Valley introduces Aofei Entertainment’s 188bet best bookmaker Super Wings real-life theme area、Haichang Ocean World chooses to cooperate with the world-renowned 188bet best bookmaker Ultraman，Build an Ultraman themed hotel, themed restaurant, etc. in Haichang Theme Park。

So Changlong、Should Yinji consider a similar path？Over the years，Chimelong did not successfully build its own 188bet best bookmaker。Chimelong Circus, Animal Kingdom and Amusement Park，These are just content forms in the theme park link，Not equal to strong 188bet best bookmaker。Cannot be based on special content，Form the impression of a unique brand or 188bet best bookmaker，Form consumers’ preferences and generate guiding behaviors。

Viewing now，The feasible way is to exchange space for time。Win the love and brand influence of consumers in the short term with unique content and marketing methods。Refer to the popular PGC to UGC model in the mobile Internet era，Increase the &ldquo in destination tourism;Co-creation logic”and social value。Quickly explore your own unique culture and 188bet best bookmaker content at the same time，Quickly complete the unique value and appeal of your own 188bet best bookmaker，And present iteratively in the minds of consumers。I’m afraid Changlong、Yinji needs to upgrade to a strategic perspective to view the construction of this moat。

Contrary to most domestic theme park companies that do not have 188bet best bookmaker，Successfully created 188bet best bookmaker abroad，Theme park operators whose 188bet best bookmaker has been verified by the market will also hold marathons、Music Festival、Light shows and other activities，But they will try every means to maximize the value of 188bet best bookmaker。For example，Except tickets，The secondary consumption items in many of their theme parks include fast-pass programs、Live performance、Catering、High-quality paid experience project、Product sales、Souvenirs, etc.，Especially 188bet best bookmaker related product sales、Souvenir、Maximizing the value of theme restaurants and theme hotels。

Also，Long-term brand building needs to start quickly，At present, the relationship between the overall brand and modular products, as well as the overall brand and sub-brands, is very vague，Need to clarify and resolutely implement，The top-level construction may not be difficult，The difficult thing is long-term systematic implementation。188bet best bookmaker already has corresponding status and influence in the world，But Yinji hasn’t taken this step yet。

The biggest problem for Yinji now is to complete the first phase，Constructed large park facilities on the physical level，There is an animal kingdom、Filling of various contents such as ice and snow world，But the soft power construction has not yet been completed，Corporate culture construction，188bet best bookmaker cultural construction。The entire Yinji team’s understanding of the entertainment industry and theme parks is still at a relatively early stage，Need to upgrade urgently。So it will fall into strong operation、The logic behind achieving results in short-term operations，And only with real 188bet best bookmaker，Only in this way can we bring long-term attention to consumers and drive repurchase，Includes operating income from the park’s second and second games。

Yinji should learn to take its own path of 188bet best bookmaker creation and themed entertainment brand building。Including how to use new media, new technologies and new thinking，Discover your own super 188bet best bookmaker content，How to leverage and build momentum through international 188bet best bookmaker cross-border marketing。Yinji needs more than just brand building、It is also created by 188bet best bookmaker、Corporate culture shaping、Business model innovation。

The future competition direction of the global themed entertainment industry has shifted towards flexible volume、Lightweight and fast project，With strong 188bet best bookmaker blessing and empowerment，This type of project will be more popular。Legoland Resort invests approximately 3 billion yuan in each project，In view of its strong brand appeal among parents and children aged 2-12 years old，Plus a globally applicable product structure and business model，Under double effects，Legoland can quickly create new economies of scale，Rapid expansion of global layout。In comparison，Only Henan is a failure case。The larger the size，The higher the requirements for the operator’s ability to continue operating，In the short term, through some kind of phenomenal marketing and gimmicks，Only able to complete the curiosity“Visit here”Consumption pattern。

In such a competitive landscape, what should 188bet best bookmaker and Yinji do?

From the global 188bet best bookmaker entertainment market，Small-scale experiential attractions have become the focus of the industry。The characteristics of this type of project are，Top creative designers in limited space，When the budget is small，It can still create a very contagious effect、Artistic and experience projects that resonate with tourists。Small footprint、Low investment cost and fast project delivery are the advantages of this type of new experience project。Can it be used in the scene space of large projects，Round to zero，Not necessarily pursuing project scale，And flexible、Creativity，Thinking about the product system from the perspective of rapid iteration，Improve sensitivity in responding to the market quickly？

While major domestic 188bet best bookmaker parks are doing their best to restore visitor numbers to pre-epidemic levels，Disney is uncharacteristically，means“No longer needs every park to be overcrowded every day”，But do a good job in passenger flow management，Balance passenger flow and tourist experience，Focus on improving operational results。For most 188bet best bookmaker parks or parks，The number of tourists is the basis，But what determines the performance is the food and drinks after entering the park、Accommodation and other secondary consumption，What best reflects the level of the second game is the average consumption level of each visitor，The repurchase and referral capabilities generated by a high-quality customer are much more cost-effective than developing a new customer。

Obviously，If visitors have fun，Good experience，They are likely to consume more，For example, catering、Product sales related to Disney’s major IPs, etc.，This is also the reason why Disney’s 188bet best bookmaker business has repeatedly refreshed its performance in recent quarters，Disney 188bet best bookmaker business segment recent quarter，The average consumption level per tourist increased by 40% compared with the same period in 2019 before the epidemic。

This may be an important adjustment idea 188bet best bookmaker future，The profitability of the project does not depend on low-priced tickets or even free tickets to attract people，Instead, improve the level of refined operations，Seeking benefits from management and experience，Miao Lewen, President of Universal Studios Asia Pacific, expressed similar views，This is especially necessary when the number of tourists decreases due to normal epidemic prevention and control。

Of course just doing these is not enough，Need 188bet best bookmaker、Bankers continue to optimize channel management，Especially seize the opportunity of new traffic platforms，At the same time, as a company, we must create an agile organization and corporate culture that keep up with consumer changes。

What crosses borders is new thinking，The method of robbery is a new species。Universal Studios Japan would have died without the introduction of Harry Potter。This is a successful case of movie 188bet best bookmaker combined with cross-border robbery in the park。Disney did not acquire Pixar Disney，No Marvel，There is no strong development like today。In the past, real estate people were running theme parks，Today we are going to entertain people、Marketer、188bet best bookmaker people come to build a theme park。The two have very different ways of thinking about overall business。

Over the past few decades，Nearly every major form of 188bet best bookmaker has been disrupted at least once，such as publishing、Music、Movie、TV, etc.，Every industry has experienced technological changes，Open the long-blocked door，Changed the way new content is produced and distributed。The next step may be the vertical segment of themed 188bet best bookmaker。

The so-called technology-based fans，In addition to the so-called AR/VR/XR metaverse and other technical means，Increase experience，Also includes tentacles through new media，Breaking through the space limitations of 188bet best bookmaker parks，Reach thousands of households to create brand stickiness and driving force。The rise of new media platforms provides countless opportunities for overtaking in corners，But the value generated by the fan economy is unlimited at any time，How to use various technical means to connect with fans、Conversion value，worth pondering and research。

188bet best bookmaker represents the past，Yinji still has a long-term future，Not afraid of imitation and learning，The fear is to follow suit。Learn from me，Those who look like me will die，This is the charm of business，Not innovative，No breakthrough，I’m afraid there is no way out！I wish the new generation of Chinese themed entertainment companies to become world-class enterprises as soon as possible！

[Author of 188bet best bookmaker article: Liu Zhaohui，Founder and Chairman of Zhihui Group、Vice Chairman of China Exploration Association；Li Haiqiang，Deputy Editor-in-Chief Zhihui】