September 17，With“Innovation·Cooperation·Win-win”The 2021 Beijing Sub-center Cultural Tourism Industry Summit and Global Themed Entertainment Industry Leaders Summit Forum (hereinafter referred to as “Beijing City Sub-center Cultural Tourism Industry Summit Forum”) successfully held in Beijing International Wealth Center。This forum is sponsored by the Propaganda Department of the Tongzhou District Committee of the Communist Party of China、Co-sponsored by Beijing Tongzhou Cultural Tourism Zone Management Committee，Organized by Zhihui Group，From an international frontier perspective，Focus on the high-quality development of the cultural tourism industry in the sub-center of Beijing，Let’s discuss new opportunities for the development of the global themed entertainment industry、New pattern、New path。

This Beijing Sub-center Cultural Tourism Industry Summit Forum has attracted the attention of top cultural and tourism groups around the world，Invited 8 of the world’s top 500 cultural and tourism companies，31 of the top 100 domestic cultural tourism groups，Unicorn companies account for more than 20%，Being the deputy center of Beijing City“Two districts”Construction、While providing suggestions and suggestions for the construction of Beijing as an international consumer center，Link to open up the top resources of the entire cultural tourism industry chain at home and abroad，Introducing new impetus for urban development and upgrading。

Zhao Yang, Chairman of the Asia-Pacific Region of TEA Global Themed Entertainment Association, attended this forum，And delivered a keynote speech "Gathering Global Power，Creating the pinnacle of themed entertainment》。He used “Global Tourism Capital”Orlando as a benchmark，By sharing its planning and construction experience，Propose some industry suggestions on how to build Tongzhou cultural tourism area，Use this as a reference。

Zhao Yang mentioned，From an agricultural city mainly producing oranges，To the world’s first global tourism capital with more than 70 million annual tourists，Orlando took a very short time。The local government divides urban planning 188bet app download and construction into two parts，The first phase serves as a tourism development belt and serves as a guide，Main content provided by Universal Studios、Hotel group、Shopping group、Composition of theme entertainment project gathering area，It played a great role in quickly gathering popularity。The second phase of the project covering an area of ​​18 square kilometers will then be used to create a vibrant central area of ​​the metropolis。

The Orlando government is planning and constructing the city，Introduced Disney first、Universal Studios and these leading companies，Later, a large amount of A3 land was allocated next to Universal Studios (an area of ​​12-80 hectares is required、Floor area ratio 0.75-1.Development intensity of 5、Has the ability to attract consumers from surrounding cities)，The government’s strict access mechanism ensures that the region has sufficient tourist attractions。

Looking at the domestic market，China’s entertainment revenue is very huge，But unfortunately, about 90% or even more than 95% of the income structure relies on tickets。Zhao Yang pointed out，Universal Studios’ per-person ticket price is much higher than a simple ticket，Discovered while studying the Orlando model，The largest amount of local tourism expenditure is catering，The next step is shopping，The third is amusement tickets，Finally, there are corresponding supporting residences、Hotel。This model can also be used as a reference for Tongzhou，Don’t just rely on tickets for income，Instead, use the spillover effect of Universal Resorts to introduce more projects，Arrange a multi-level income structure。

Also，Zhao Yang also mentioned，Currently, most commercial formats in cities focus on the consumption power of surrounding communities，And only when creating a tourist destination，will consider a city、The overall tourism consumption market of the region or even the country，In this way, the project can attract more tourists。This is also what he believes is the most important breakthrough in future shopping malls or commercial complexes“Solution”one。

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(This article is compiled based on the speech transcript，Zhi Hui is the editor)

Hello everyone, I am very happy to attend today's summit.

I am often asked this question: Why can’t China create good projects，Or there are not so many good projects？Why overseas themed entertainment brands like Universal Studios，All tickets will be sold out as soon as the park opens？

This is actually a false proposition，China and Europe and the United States have different experiences in the development of themed entertainment。Everyone knows that Disney has a history of more than 90 years，Disneyland also has a history of more than 70 years，It’s only been more than 188bet app download 10 years since China’s first local paradise，For example, the successful Chimelong。China’s theme entertainment market has not yet begun，Or just start。The most suitable way is that we don’t copy others，We need to understand why people are successful，Apply it to our own projects，Introduced in the early stage、Learn to build your own IP brand in the later stage、IP Paradise，Build your own national self-confidence。

I want to let everyone know about TEA Global Themed Entertainment Association。30 years since TEA was established，The largest number of people in the themed entertainment industry、One of the oldest NGO organizations，From IP source、Outdoor Paradise，To build an indoor museum、Outdoor Paradise、Water World，Investors of projects as large as whole，As small as a developer of a specific project，All may be core members of TEA。We have 20,000 members as of today，1,400 of them are leading companies，Outdoor Park Covers Disney、Universal Studios、Fang Te et al，Indoor including the British Museum、Metropolitan America，There are also performance-related companies。

TEA has several notable events every year: First, it publishes an industry report every year，By the person in charge of the leading company，Often the president or project general manager in charge of specific operations、Regional President, etc.，Summary of the industry over the past three years，And judge the next three years。One of the cores of the industry report is the comprehensive ranking of global parks，Has been Disney’s number one for many years、Merlin Second、Universal Studios Third；The second is TEA’s core award Thea Award，Awards are awarded at a fixed time every year，Regarded as a global“The Oscars of themed entertainment”。Currently，Most of this award goes to Disney、Divided up by overseas giants such as Universal Studios，But I am also very happy to see，Fangte in the past two years、Chimelong and other domestic companies have begun to win some awards。

Today，I would like to use my limited time to talk about how to build a cultural tourism area in Tongzhou，And make a summary on how to benchmark globally。Hopefully based on our experience over the past few decades，Propose some industry suggestions，Hope it can bring reference for the development of Tongzhou。

We have a very good benchmark city globally——Orlando。From an agricultural city mainly producing oranges，To the world’s first global tourism capital with more than 70 million annual tourists，Orlando took a very short time。

The local government divides urban planning 188bet app download and construction into two parts，The first phase serves as a tourism development belt and serves as a guide，Main content provided by Universal Studios、Hotel group、Shopping group、Composition of theme entertainment project gathering area，It played a great role in quickly gathering popularity。After，The second phase project using 18 square kilometers，Guiding the creation of a vibrant central area of ​​a metropolitan area。

188bet sports betting app download When I was working at Disney 25 years ago，I remember there is only one road in the whole city of Orlando，Surrounded by forests，No business，In addition to tourism, it is tourism，Disney、Universal Studios、Ocean World……Slowly you will see the home arena of the NBA Magic Team——The establishment of a large-scale sports and entertainment comprehensive venue，Orlando now has more than just scenic spots，We also have our own business exhibitions, etc.。

When the Orlando government was planning and constructing the city，Introduced Disney first、Universal Studios and these leading companies，Later, a large amount of A3 land was allocated next to Universal Studios (an area of ​​12-80 hectares is required、Floor area ratio 0.75-1.Development intensity of 5、Has the ability to attract consumers from surrounding cities)，This is a high threshold for every company introduced，You can get land only when you meet the standards，The government’s strict access mechanism ensures that the region has sufficient tourist attractions。Also positions Orlando in the themed entertainment industry similar to Dubai，Any project from a leading company must enter Orlando——This largest model city。

Looking at China，Although China’s entertainment revenue is huge，But if you look carefully at the composition，It is a pity that 90% or even more than 95% rely on tickets。We can see，Universal Studios’ per-person ticket price is much higher than a simple ticket，By studying the Orlando model we found，The largest consumption amount is catering，The next step is shopping，The third is amusement tickets，Finally, there are corresponding supporting residences、Hotel。This is a point that Tongzhou can refer to when using Universal Resort to introduce more projects in the future，Our income does not rely solely on tickets，A multi-layered income structure should be arranged。

In terms of the future development trend of cultural tourism，I want to make a comparison between China and overseas。

2019，One of the hottest events overseas is“American Mall”Opening of project。The project took 15 years to obtain land，But don’t know how to develop，When it opened in 2019, its entertainment business accounted for more than 47%，Including Merlin’s LEGOLAND Discovery Center、DreamWorks’ Water World、13 indoor attractions including Nickelodeon，Now this figure is more than 53%。Slowly, everyone is not going there to shop，Instead, go for entertainment experience，American Mall is also built as a tourist destination，More than 2 million tourists per month when opening，It is estimated that it even exceeds the opening attendance of any theme park。

Actually in China，We are also happy to see You Wen and You、TX Huaihai and other projects。The most interesting and popular business format in TX Huaihai is trendy entertainment，The whole mall is filled with young people。For example, there is a bar called MASTER，This bar serves as an attraction during the day and charges a fee，It’s noon、Catering in the afternoon、Qingba，It has become a bar business favored by young people in the evening。So we can 188bet app download see it many times，Whether it is the very popular Wen Heyou or TX Huaihai，Many people don’t go there to shop，Treat it as a place for internet celebrities to check in，Play it as a place where fashion meets fun。Many people have made appointments to fly here with their boxes to check in，Many people arrived in Guangzhou、Changsha，I will definitely buy something here before leaving，Eat or take a photo。

The popularity of the venue brings more tourists from other places，In themed entertainment we call it business。General businesses focus on surrounding communities，Only when creating a tourist destination，I’m interested in more than just a city，Also includes an area、A country and the entire tourist market，Because this can attract more tourists to the project。And this is also one of the solutions I think for future shopping malls or commercial complexes，Maybe the most important solution。

As TEA Global Themed Entertainment Association applies for NGO landing in Tongzhou，We plan to introduce the head IP source，Including some film and television IP cluster companies such as Nickelodeon，Also includes some technical aspects，Including well-known IP projects、Theatre performances, etc.，We also hope to introduce more leading companies，Including potential future investors。At the same time，TEA is a global themed entertainment association，Many associations with other NGOs around the world、Conference Cooperation，These are also one of our areas of development after entering the Chinese market，We hope to take advantage of the opening of Universal Resorts，Introducing some industry branches、The summit forum and even leading corporate resources have settled in Tongzhou。Including our very own Thea Award，We are also preparing to do the pre-awarding or pre-review of the Asian part in Tongzhou。

In addition，TEA’s biggest core is the resources and manpower of leading companies，This is why today we want to use the summit and roundtable forum as a sharing and reference for everyone。We have a lot of good IPs in China、Brands and projects，Use overseas teams to build local Chinese brands，I think TEA has such a mission to complete this matter。

Today，We can see that Nick is already building Chinese culture、Promote Chinese culture in Singapore，We also saw the sponsorship collaboration between Chinese brand Mengniu and Universal Studios，Among the guests here，We also invited representatives from China Brand Network and other companies that link time-honored brands。Hopefully during my term，We can bring mature overseas packaging techniques to Chinese culture、Time-honored brands are waiting in China、Asia succeeds，And be able to go overseas through the TEA platform，This is an important next 188bet sports betting app download wish of TEA and myself。

In a sense，TEA has the ability to link to the entire entertainment industry chain，Whether it is the employer、Brand，Still the supplier that will implement the project、And the operator behind it，There are also partners outside TEA——Global Shopping Center Association at the same level，We will use global industry resources，Provide the greatest support for Tongzhou’s future development。Because time is limited today，It is inconvenient to elaborate here，Thank you very much，Thank you。