Peng Fei is a hiking user for many years，Before the rise of sophisticated 188bet app download，188bet app download means a durable tent to him，Tools used to rest while hiking。The tents at that time were mainly functional，No contempt chain yet，I didn’t take any photos or make a blockbuster movie。

Since the epidemic, 188bet app download has become one of the new pleasures.Different from traditional 188bet app download，People prefer to go into nature while 188bet app download，Enjoy leisure life。Exquisite 188bet app download appears，Bloggers from major social media such as Xiaohongshu have planted grass for users，No matter the camp、Equipment、What to wear and how to shoot，We are all given templates for copying homework。

Mugaodi’s stock price began to rise,The despise chain of players 188bet app download camp begins，The camp began to grow wildly，Playing on the edge of regulation and irregularity。Although some users have a bad 188bet app download experience，I’ve been there once and may never go again，But it can’t resist the enthusiasm of users to follow the trend and take photos and check in。Tent OEM has also become one of the winners in this industry chain。

A seemingly prosperous 188bet app download industry，How long can it remain popular？What is the end of 188bet app download？We interviewed the city RV campground、Parent-child 188bet app download platform and 188bet app download home, etc.，Trying to uncover the tip of the iceberg of the 188bet app download industry。

Platform: Earn money from new users

188bet app download equipment is changing.

“The changes are really too big”，Ruby, the founder of Xiangwu Story, sighed，“‘Player’This identity label itself represents a certain degree of professionalism，Many enthusiasts and players initially choose 188bet app download equipment based on their initial outdoor projects，For example, a hiking activity with a wide range of participation，Hiking from point A to point B，Please bring food and drink supplies along the way、Tent、Sleeping bag、Moisture-proof mat for overnight accommodation。This stage is relatively simple，Practicality、Lightweight is the selection criterion for players。”

With the diversification of outdoor sports，188bet app download development in recent years，In the past, outdoor enthusiasts’ equipment has been upgraded and more trendy players have entered the outdoor field，188bet app download equipment is getting better and better，In addition to practicality, it must 188bet app download meet social needs and relaxation needs，Comfort is the first choice。

A tent should be more spacious as a bedroom in the wild，Canopy tables and chairs should have more functionality as outdoor living rooms，Both&188bet app download;Decoration”good-looking，All kinds of decorative accessories、Lighting accessories that enhance the atmosphere、Exquisite dining utensils、Including the players’ costumes, they become more exquisite and beautiful，Highly respected。

After the rise of exquisite 188bet app download in recent years，Peng Fei was going outdoors with his friends，It will also look“Exquisite”some。They will drive themselves，Bring something besides tents，Tables and chairs、Rigidly needed food supplies，More comfortable than ever，But compared with the exquisite 188bet app download players who are making blockbusters now，There are still some gaps。

Used Peng Fei’s words，The 188bet app download conditions have improved a lot now，Essentially, just go out with friends，As for going to Internet celebrity camps or taking photos and checking in, it is not their pursuit。They prefer to drive by themselves to find“野地”，Those unexplored 188bet app download spots，Avoid crowds and crowds。

Guo Yanming is the person in charge 188bet app download operation of Snail Self-driving Station Xierqi RV Courtyard，Their RV campground is located in the legendary Houchang Village in Beijing，Surrounded by major Internet companies。

Snail Self-driving Station Xierqi RV Courtyard (picture provided by the interviewee)

Because it is an RV campground，When the sun is shining during the day，Players can blow the air conditioner in the RV，Eat snacks, ice cream and play script killing，The sun sets，When it’s windy at night，You can 188bet app download set up a tent outside，Hot Pot BBQ。Players have two options: bringing their own food or choosing a buffet at the camp，Only the price is different。There are players interested in RVs，RVs can be rented at RV campsites。

&188bet app download;Most people who buy RVs are retired couples，Most young people or families with children mainly rent”。Guo Yanming told us。

Guo Yanming discovered,At present, most camps and institutions mainly make money from new users，Most old players choose suitable equipment by themselves and drive themselves into the field，If the family is together，I also rent an RV to go 188bet app download。The camps where internet celebrities check in have little appeal to them，At the same time, most of them don’t like the equipment and process of being arranged to check in with their bags。

Jingchang is an outdoor sports blogger on Little Red Book，188bet app download、Lu Chong、Pulp board、Frisbee and other popular outdoor sports are his daily exercises。Camp camps and sportswear brands will often invite him to experience products and participate in promotional activities。

Before the epidemic，Pumping irons is the main form of exercise in traditional gyms。And when the epidemic occurs，Gym Blocked、Close，Even more traditional gyms are closing down、The situation of running away。After the rise of exquisite 188bet app download，Jing Chang also changed his habit of hiking and 188bet app download in college，Playing with exquisite 188bet app download。

Xiaohongshu blogger Jingchang (picture provided by the interviewee)

Search for wild places by car，Buy a tent suitable for taking pictures、Equipment。There are 188bet app download camps that often invite him to experience，Participate in the event。The biggest advantage 188bet app download camp is“Check in with your bags”，Very friendly for novice users，The camp will prepare everything for you。

Plunge into the camp of business opportunities，Chaos cannot be avoided。Even if it is not compliant and legal，Still blooming everywhere driven by interests，Savage growth。Internet celebrity camps are becoming more and more crowded，More experienced players will leave the camp，Driving to find undeveloped or less crowded suburban 188bet app download。

Standing expression，He rarely goes to the park’s campground，It is indeed a bad experience when there are many people。And when there are more and more camps，Increased demand for tents and other 188bet app download，Some campsites may not be able to book tents。

OEM: Be the biggest beneficiary?

As a Xiaohongshu blogger，For better production effect and traffic，Jingchang 188bet app download needs to change the color and style of the tent from time to time。“Although tents are relatively durable equipment，The repurchase rate of players is not high，However, there are occasional cases where tents cannot be booked at the campground。”Jing Chang tells us。

Ruby explained: &188bet app download;The issue of repurchase rate is definitely an issue that brand merchants are more concerned about，This includes at least two groups of people，The first is ordinary enthusiasts，After choosing the basic 188bet app download equipment, the standard content will be gradually added，It is enough to meet the basic needs of daily 188bet app download，Although the repurchase rate of this group is relatively low，But the population base is large enough，This is one of the reasons why many equipment factories are often out of stock。”

Ruby thinks，The second type of people is“188bet app download player”，They pursue ultimate beauty，More importantly, 188bet app download frequency is high enough，The professional requirements for equipment are also higher，The repurchase rate will be relatively high，But this height is only from the perspective of the player，Not from a brand perspective，Because they may choose a single brand or different brands。

Hong Chen, Noke’s sales director, once revealed to Huxiu,Many overseas factories cannot operate at full production capacity due to the epidemic，A large number of overseas orders are returning，This in itself increases domestic supply pressure。Many factories are now scheduled to arrive in July and August，Following orders cannot be received at all。

According to statistics from the General Administration of Customs，188bet app download first half of 2021，my country’s export volume of tents and tarpaulins is 14.7 billion yuan，48% year-on-year growth。A large number of such products have been transported to Japan and developed countries in Europe and the United States。

Tents are important equipment for 188bet app download，Zhejiang is one of the major tent production towns。Guanyan Tianxia Report Display，There are about 3 in our country.40,000 tent companies，Mainly distributed in Zhejiang、Jiangsu and Guangdong。2019，Mugaodi sold 1.27 million tents。But in 2021，Sales have soared to 2.21 million pieces。Mugaodi’s stock price has also been rising。

Mugaodi was established in 2003，Mainly selling hiking and 188bet app download equipment，The stock price has soared from 30 yuan to 100 yuan since the beginning of this year。The mid-year financial report released recently，Net profit doubled，Revenue growth rate is also as high as 60%。And in 2019，These numbers are all negative。

In fact，Mugaodi had previously relied on foreign trade orders，Develop into a large-scale ODM/OEM foundry，The supply chain is mature and complete，Riding on the rise of the domestic 188bet app download industry，Mu Gaodicai quickly shifted from overseas to domestic，On the road to branding。

OEM orders are increasing，The pace of work of workers is also accelerating。Ruby, who is familiar with the 188bet app download industry and the status of OEMs, said: “We know that many domestic brands have factories，In the past, there was also a large proportion of OEM business，188bet app download has become very popular in China in recent years，The production line must be expanded、The order volume must be full，The pace of work has accelerated，Of course the workers’ working status has also increased accordingly。”

But compared to foreign century-old brands，Even a brand that comes out of a foundry，Still too young and tender，“Low price competition”“Plagiarism”“Homogenization”Such problems are frequently reported in the 188bet app download。

Because 188bet app download low price 188bet app download copycat，Chinese manufacturers go to overseas exhibitions，Will be ridiculed by foreign brands；And the same product style，Foreign brands on AliExpress、Sale price 4,000 yuan on Amazon，Chinese brands can only sell for 800 yuan；Even some products have sold billions in sales overseas，But they still receive a lot of negative feedback。

According to Wang Jigang, the founder of Free Soul, told Future Consumer,At present, 188bet app download brands still rely on low prices to win，Shanzhai、Use worse materials、Fewer processes，Not uncommon。Therefore，The brands that can come out now must be those targeting the mass market，The mid-to-high-end market still needs a long time to educate and cultivate in China。

There is another side to the booming industry，The battle for raw materials has 188bet app download begun。High quality resources are limited，Low quality products in circulation，Raw materials 188bet app download bring problems to some companies。

First of all, manufacturers 188bet app download face greater pressure。Han Ye, Vice President of Pathfinder Outdoor once said，Raw materials for tent production，Aluminum and PVC are all rising in price，Commodity price increases directly affect the industrial chain，Increased the operating costs of upstream manufacturing companies，Squeezing the profit margin of enterprises。

188bet app download，Difficulty in purchasing high-end raw materials。According to Wang Jigang，There are not many suppliers of relatively refined raw materials in the world，For example, there may be two or three leverage companies in South Korea、There is one in the United States，It is very limited when purchasing some high-end leverage，The delivery time of these factories has reached 24 months。

Despite the camper tape powering the factory heat，But the problems faced by foundries 188bet app download still exist。The famous smile curve theory shows，In the industry chain，Added value is more reflected at both ends，Design and Sales，The manufacturing added value in the middle link is the lowest。

As Executive Chairman of China International 188bet app download Conference、Li Shouwen, CEO of 188bet app download Home TOP Plan, said: “Although the campground is currently hot，But it is the brand companies in the field of equipment and supplies that make the most money first，is the operator of the 188bet app download site。&188bet app download;

Player: Improve outdoor lifestyle

“I never expected it，BBQ、Picnic、Party、Frisbee、Script killing and other entertainment methods will appear in 188bet app download。”Peng Fei, a hiker for many years, laments。

Talk about my experience of using a tent while hiking，Peng Fei said，I’m afraid our group of people will be at the bottom 188bet app download contempt chain。How can a tent set up in the wild produce any blockbusters，Even the food included is dry food that is easy to preserve。That time，Not even a self-help pot，Compressed cookies、Nuts are very good。

Exquisite 188bet app download that incorporates a variety of entertainment methods is no longer the same as before。Many players and industry insiders said:188bet app download is now more of a way of life，Friend gatherings and parent-child family 188bet app download have become the main needs for 188bet app download now。

At Snail Self-driving Station，Script Kill、Outdoor secret room、BBQ、The prepared dishes are integrated into the camp。188bet app download has obviously become a form of outdoor entertainment and leisure.

Weeknights and weekends，Snail self-driving station has become the "ldquo" of Houchang Village;Back Garden”。Guo Yanming has worked in the tourism industry for many years，He understands user needs and player experience，Let the players who come to the camp eat and have fun as much as possible。Therefore，He 188bet app download has many repeat customers，Word-of-mouth marketing has brought him a steady stream of customers。

Snail Self-Driving Station provides movie viewing services (picture provided by the interviewee)

A person in charge of the RV Dealers Association also said，“In the city，You will actively isolate yourself from the crowd，Can’t even talk to the next door neighbor，I don’t want to communicate more with colleagues。Once a person drives his car into the RV campground，It will become very easy immediately，Take the initiative to say hello to the people who are 188bet app download nearby，Make a few friends naturally，Because no one knows your identity here，Everyone meets by chance，People with the same hobbies。”

The needs of parent-child 188bet app download，Ruby thinks: “There are too many services available on the market for home users，The preferred users of many mature and planned campsites are family groups，In addition to meeting the most basic rest and accommodation needs，There are more amusement 188bet app download for children，such as a trampoline、Sandpit、Small animal feeding、Kart、Treehouse、Many professional teachers lead children’s play courses, etc.。

Tiffany, a senior 188bet app download player, also said: “My ideal parent-child 188bet app download is not just for children and parents to play together，There will also be educational and entertaining projects，For example, you can teach children wilderness survival skills and other courses，Can enrich children’s outdoor life。”

Parent-child 188bet app download activities (picture provided by interviewee)

When gyms and other entertainment and sports venues are opened，The heat of 188bet app download is at the peak of the fire，Players’ enthusiasm will also decrease。Ruby 188bet app download thinks:“As the epidemic further stabilizes，Travel policies further relaxed，The heat may cool down a bit，After all, everyone has more choices。”

But the forms of 188bet app download will become more diverse，Lu Chong、Pulp board、Frisbee、Outdoor script killing、Escape rooms and parent-child entertainment projects will be integrated into 188bet app download，188bet app download may become a carrier of outdoor lifestyle。

But what cannot be ignored is，While 188bet app download and growing wildly，Specifications for campsites and organizational platforms、Standard，Is the key issue currently facing the 188bet app download industry。Executive Chairman of China International 188bet app download Conference、Li Shouwen, President of 188bet app download Home TOP Plan, told us，Lack of camp planning and construction standards、Irregular operation and management 188bet app download campground，Durang camp faces safety hazards and ecological and environmental issues。

In Li Shouwen’s opinion，“188bet app download is a lifestyle sport，The clustered development of the sports lifestyle 188bet app download industry will surely become an important part of the five trillion sports industry feast。188bet app download economy is a long industrial chain，Industries with strong driving force，The 188bet app download industry can drive the RV industry、Camp planning and design、Landscaping Project、Tent、Consumption of outdoor products and other items。At the same time, it can 188bet app download be closely integrated with the rural revitalization strategy，Promote more diversified economic growth。”